This star is wrong

Chapter 513 The star encounters cold, is it Waterloo?Or increase the dimension of the battlefield?

"Dark Glory" was cold in terms of stardom, which led to polarized impressions of the show from the outside world.

Generally speaking, whether a TV series is good or not can be seen from the reactions of various David TVs.

After all, the film selection departments of all David TVs are professional in this line of work, and most of the ratings of TV series are accurate.

Although there will be occasional misjudgments, those are all small probability events.

There are hundreds of TV dramas reviewed by the TV station every year, but there are not many that are really misjudged.

Therefore, "Dark Glory" has a star-studded encounter, leading the gossip media to speculate that the quality of this drama is worrying.

in fact.

"Dark Glory" is indeed popular on the stars, but it's not that there are no TV stations willing to broadcast it. It's more that the price and risks do not meet expectations.

After all, buying a TV series for a TV station is actually a math problem.

The price of the episode must be lower than the expected income minus the risk factor in order for the TV station to pay for it.

The main reason why "Dark Glory" was cold on the stars was because of the risk factor.

If the TV station wants to broadcast this drama, it has to take a high risk, and it may even cause negative feedback from the audience.

In this case, the TV station is naturally unwilling to pay a sky-high price to buy it.

In fact, there are still TV stations communicating with Ark Culture, but the prices are not high.

Moreover, the two seasons of "Dark Glory" add up to a total of 16 episodes. Due to the relatively small number of episodes and the high total price, the price of each episode is basically at the ceiling level of domestic TV dramas.

……

The reason why David TV is not so active on "Dark Glory" is that apart from the sensitive subject matter, there is another reason.

That is, "Nowhere to Hide" by Deng Huiling and Jia Haochen has also finished filming, and the post-production is nearing completion, and they are also contacting TV stations and video websites.

Comparing the two dramas, the major TV stations are obviously more interested in "Nowhere to Hide".

the reason is simple.

The lead actress in "Nowhere to Hide" is a single mother with a seven or eight-year-old son.

Just this character setting is in line with the taste of the main audience of the TV series.

Coupled with Jia Haochen's top-notch blessing, it not only caters to the main audience of TV dramas, but also attracts fans and traffic.

From the leading role to the content of this TV series, it is closer to the standard answer of the popular drama.

Moreover, "Nowhere to Hide" has forty episodes, but the total price will not be much higher than "Dark Glory".

The TV station can buy 24 more episodes for the same amount of money, so the cost is much lower.

Therefore, it is entirely reasonable that "Nowhere to Hide" is more popular with TV stations.

……

Since the official announcement of "Nowhere to Hide", all David TVs are like sharks smelling blood, throwing away "Dark Glory" and rushing to compete for "Nowhere to Hide".

The gossip media began to add fuel and vinegar to the hype, pinching traffic.

["Nowhere to Hide" was looted by the TV station, and the star of "Dark Glory" was cold.Song Li + Fang Xing lost to Deng Huiling + Jia Haochen? 】

[The latest news revealed that the price of a single episode of "Nowhere to Hide" has been raised to 300 million, and the total price has exceeded [-] million.The newly promoted Flying Eagle Shidi lost to the nominated opponent? 】

Since the Flying Eagle Awards Ceremony happened at the beginning of the year, Fang Xing and Jia Haochen nominated for Best Actor together, and in the end Fang Xing won the award and was awarded the title of Flying Eagle Movie Emperor.

Now, the TV series of the winners and nominees collide.

This is the breaking point of the entertainment news, and the topic is full of topics. How could the gossip media let go of this kind of duel between the top streamers.

Therefore, even if the producers of the two dramas do not want to use this hype, the gossip media will take the initiative to use this topic to hype.

The time came to the beginning of July, and it was another year of summer vacation.

The summer file is the time when many film and television dramas get together and start broadcasting.

If nothing else happens, both "Nowhere to Hide" and "Dark Glory" will enter the summer file, but it's hard to say whether they will hit the same time.

Both dramas have begun pre-heating.

However, before Ark Culture started to promote it, "Dark Glory" and "Nowhere to Hide" became hot searches every day.

The self-media of the whole network flocked to hype and earn traffic.

This kind of shocking headline, the whole network swipes the screen:

【Shock!The stars of the new drama are cold, Fang Xing encounters Waterloo, and Shidishi has joined forces with the queen. Why is this the case?Who is dragging whom down? 】

Under this topic, all kinds of traffic fans, passers-by, and fun crowd danced wildly, expressing their opinions.

[The combination of strong and strong will definitely make the more united the uglier.Just watch basketball and you will know that stuffing the stars of each team into one team is not very good. 】

[That would be embarrassing. Fang Xing and Song Li were looking forward to the cooperation. If this is a bad drama, it would be really embarrassing. 】

【There was a shady scene in the Flying Eagle Award. The one who should have won the award was Haochen, but he gave it to Fang's rubbish. 】

[That's right, it's all right now.The sea receded, and I finally knew who was swimming.How bad is a drama that even the TV station doesn't want to broadcast?Killing me. 】

[Hao Chenchong, prove with your strength how blind the judges of the Flying Eagle Award are! 】

[To tell you an interesting thing, I've been scrolling through comments for a day, and I can hardly see the accounts that help Fang Xing to speak. Isn't this called the top stream?Why don't you even have any fans? 】

[He's the only one who sings, what fans does he have?The new drama rushed to the street, go back and sing. 】

[If you love him, hate him for the rest of your life.That singer, your new play is about to hit the street, practice your voice quickly, and get ready to sing. 】

[Isn't now the moment of ecstasy for the fans?Everyone is looking forward to his new drama hitting the street.I'm sorry, Teacher Song Li, to trouble you. 】

[Teacher Song Li, I'm sorry. 】

【Teacher Song Li, sorry +1】

Everyone in Lezi was celebrating the countdown to Fang Xing's return to the music world, and at the same time they began to apologize to Song Li tacitly.

……

After the relevant topic dominated the hot search for a week.

"Nowhere to Hide" was the first to be officially announced, landing on Xiangjiang Satellite TV and Kyoto Satellite TV, and the two simulcast.

According to the gossip media, the price of a single episode of "Nowhere to Hide" was raised to 380 million.

This price is very high, already close to the ceiling price.

Especially when the shooting cost of "Nowhere to Hide" is not very high.

Since "Nowhere to Hide" is a drama about single mothers and cyber violence, it is more of a life drama.

Moreover, apart from Deng Huiling and Jia Haochen, the actors hired are not well paid.

The companies of Deng Huiling and Jia Haochen also invested in this drama, so their salaries are also discounted.

Therefore, the investment of "Nowhere to Hide" is 1.5 million, which is not a large investment in an S-level production.

The price of a single episode of "Nowhere to Hide" is 380 million, and the total price has reached 1.52 million.

Just the purchase price of the TV station has already recovered the investment.

There will be revenue from video sites in the future, and the show has already made money before it even airs.

……

Later, Xiangjiang Satellite TV, Kyoto Satellite TV, Tianji Film and Television, and Shengqi Entertainment jointly announced that "Nowhere to Hide" will be scheduled for July 7, and the two channels will be broadcast simultaneously.

In addition, video platforms such as Penguin Video, Taro Video, Pea Video, etc. are also simulcast.

at the same time.

Shengqi Entertainment and Tianji Film and Television officially launched the promotion of "Nowhere to Hide".

Deng Huiling and Jia Haochen appeared on the ace variety shows of Xiangjiang Satellite TV and Kyoto Satellite TV to promote new dramas.

Local promotion activities are also launched one after another, and the promotional posters and trailers of "Nowhere to Hide" can be seen all over the Internet for a while.

……

the other side.

Television stations, including Donghai Satellite TV, failed to compete for "Nowhere to Hide".

Can't get "Nowhere to Hide", but still want to broadcast TV series.

Therefore, TV stations such as Donghai Satellite TV, Jiangnan Satellite TV, and Jiangcheng Satellite TV began to contact other film and television companies, looking for TV dramas that could compete with "Nowhere to Hide".

According to the current popularity of "Nowhere to Hide", if you can't find a show that can compete with this show, it is equivalent to giving up the ratings in late July and August.

Then the whole summer file will be over.

Xiangjiang Satellite TV and Kyoto Satellite TV co-broadcast "Nowhere to Hide", and the chosen broadcast time is very ruthless.

Almost covers late July and most of August.

Just by looking at the scheduled time, you can see how ambitious Xiangjiang Satellite TV and Kyoto Satellite TV are. The goal is to eat the entire summer schedule.

Ratings are the lifeline of a TV station.

Once the ratings drop, it is very difficult to rise.

Therefore, even knowing that "Nowhere to Hide" is very difficult to deal with.

The major TV stations still have to bite the bullet and buy dramas that can compete with it.

Even if you can't win, you can't lose too much, at least you must stabilize the ratings of the summer show.

"Nowhere to Hide" has been taken by Xiangjiang Satellite TV and Kyoto Satellite TV, and other TV stations naturally thought of "Dark Glory".

However, "Dark Glory" is not the only choice.

In addition to "Dark Glory", film and television companies such as Fanfan Entertainment and Tianlong Film and Television have several TV dramas to be broadcast. Although they are not as popular as "Nowhere to Hide", they still have great potential.

Of course, "Dark Glory" is also one of the optional dramas, and major TV stations have selection directors communicating with the marketing department of Ark Culture.

However, the price offered by the TV station is basically around 250 million per episode.

Due to the total investment of 9000 million in "Dark Glory", there are only 16 episodes.

If each episode is 250 million, the total price is only 4000 million, which is less than half of the investment.

in fact.

The price of 250 million per episode is not too low for ordinary TV series.

After all, in addition to TV stations, they can also get revenue from video platforms, plus revenue from interstitial advertisements.

In fact, the price of 250 million per episode is enough to recover the investment cost.

However, there is a big gap between this price and Fang Xing's psychological price.

……

Due to the many cooperations with Donghai Satellite TV before, the second season of "The Voice of China" was a great success not long ago.

Therefore, Wei Shurong, deputy director of Donghai Satellite TV, came to find Fang Xing for tea and chat about "Dark Glory".

The two are already familiar with each other, so there is no need for those courtesies.

Chatting while drinking tea.

"Haven't you decided which channel to broadcast the new drama yet?" Wei Shurong asked proactively.

"Actually, any station is fine, I don't care." Fang Xing really doesn't care, as long as the price is right.

"We are also old friends, and there will definitely be cooperation in the future. It is not appropriate to press the price too low, but it is impossible to drive to the upper limit set by the leaders in Taiwan. Let me explain to you directly. The leaders in Taiwan held a meeting to discuss and felt that it could not be done. More than 300 million episodes. This is online, I can help you, that’s all I can do. 300 million episodes, broadcast exclusively on satellite TV.” Wei Shurong moved closer, speaking with heartfelt words.

He was telling the truth.

Now the prices offered by major TV stations for "Dark Glory" are generally 250 million per episode.

Donghai Satellite TV and Ark Culture have a long-term cooperation, and there will be a third season of "The Voice of China" next year.

Therefore, Wei Shurong did not hide it, and directly stated the price limit of 300 million per episode.

The two parties have long-term cooperation, but one thing is one thing.

The price of the third season of "The Voice of China" can be as much as it wants, and "Dark Glory" will not be charged a sky-high price just because of "The Voice of China".

And the price of 300 million an episode is already 50 higher than the price offered by other TV stations.

Fang Xing shook his head helplessly: "Actually, I told Wei TV earlier in the morning that the base price of "Dark Glory" is 500 million per episode."

Wei Shurong immediately shook his head and said: "This is impossible, the theme of this show is sensitive and the risk is high, 300 million is already the price given for the sake of long-term cooperation.

"Besides, if you think about it, there are only 380 million episodes of Nowhere to Hide.

"How is it possible for "Dark Glory" to open to 500 million episodes? There is no way to negotiate this price."

in fact.

"Dark Glory" has only 16 episodes, and if one episode is 500 million, the total price is only 8000 million, which is almost half of the total price of "Nowhere to Hide".

Of course, because the number of episodes is too small, the TV station will finish broadcasting it in a few days, which is indeed not cost-effective.

"I don't want to embarrass Wei TV either. In business, business is business. If we fail to cooperate, we are still friends." Fang Xing didn't force it.

Wei Shurong showed doubts on his face, and asked: "What is Mr. Fang's plan? Is there any other TV station willing to pay 500 million for an episode?"

If a TV station is really willing to charge such a high price, the news has already spread in the circle, so Wei Shurong thinks it is unlikely.

Fang Xing shook his head and smiled, "No, I'm not hiding it either. It's true that Donghai Satellite TV's price is the highest."

"Then why isn't it broadcast on our station?" Wei Shurong was even more puzzled.

"It doesn't have to be broadcast on TV. In fact, I also understand your concerns. Before this, there was no TV series of this type that was broadcast on satellite TV. Therefore, I am not surprised that the stars of "Dark Glory" are cold."

Fang Xing paused for a moment, then said calmly: "However, TV dramas don't have to be starred now, and the video platform has basically already negotiated, just wait for the finalization.

"If you really can't talk about the TV station, then it's better to broadcast it online."

What TV stations worry about, video websites don't care at all.

When the audience sees a bad drama on TV, they will scold the TV station for broadcasting bad dramas every day.

However, when viewers see a bad drama on a video website, they will only click the cross, then scold the director, screenwriter and actors, and then watch another drama.

Therefore, the five major video sites including Penguin Video, Taro Video, and Pea Video have all scheduled multi-platform simulcasts.

Now it's just a matter of finalizing.

The reason why the file has not been finalized is because the TV station is still being discussed.

Fang Xing also basically made up his mind: "The video platform has urged many times. Since the TV station can't talk about it, let's broadcast it online, so that the broadcasting time will be more free."

(End of this chapter)