This star is wrong

Chapter 514 Overseas issuance market, losing money and making money
Restricted by the way of broadcasting, the number of episodes of TV dramas broadcast by TV stations is fixed every day.

Domestic satellite TV usually broadcasts two episodes a day.

Video sites are different, you can play whatever you want.

If you want to broadcast as many episodes a day, you can broadcast as many episodes, and you can play many tricks.

If "Dark Glory" gets a star, for the sake of Donghai Satellite TV, it must follow the schedule of the satellite TV broadcast.

In the broadcast mode, there will indeed be great restrictions.

This is why Fang Xing considered webcasting.

What's more, more and more viewers now like to follow dramas on video platforms. After all, they can follow them whenever they want.

You can also save a few days and read it in one go.

This kind of experience is impossible for TV stations.

……

During the high-level meeting of Ark Culture, a problem was discussed.

Do you want to lower the price to become a star?
Some executives believe that earning more and earning less is all about earning, not to mention that the price of 300 million yuan per episode is not low in the TV drama industry.

Even if it is reduced to 300 million per episode, the total price is 4800 million.

This is no small sum.

However, in the end Fang Xing decided to webcast.

Since this drama is worth 500 million an episode, the price should not be reduced.

Viewers will naturally flock to video sites if it is not broadcast on TV.

In this way, the share obtained from the video website will naturally be higher.

In fact, the income will not be much lower than that of Shangxing.

After the decision was made, Ark Culture began to arrange for "Dark Glory" to be launched on major video sites at an optional time.

The launch date has not yet been set, because overseas channels have not yet been finalized.

The marketing department of Ark Culture has newly formed an overseas marketing team.

At present, Ark Culture does not have the ability to distribute overseas, so it must cooperate with overseas distribution companies.

The overseas market team is responsible for this work.

So, the marketing department now has two directors.

The new director's name is Pang Yishan, who was recruited by a headhunting company at a high price. He has experience in overseas distribution of film and television dramas, and has cooperated with many overseas distribution channels.

However, his previous company was not large in scale, and mainly distributed some low-cost domestic TV series in Southeast Asia.

His most successful collaboration should be regarded as putting an ancient puppet on Netflix.

This puppet was neither good nor bad on Netflix, but it did make money.

Of course, Pang Yishan is in charge of overseas distribution, and whether the TV series are popular or not has little to do with him.

He has achieved the second-in-command position in the previous company, but it is true that the company has little room for development.

Therefore, when the headhunting company approached him, they said that Ark Culture was looking for a team with overseas distribution experience.

He was immediately moved.

What kind of company is Ark Culture?
That is an industry giant sweeping the three fields of film and television.

What's even more frightening is that this company has reached this level in less than four years since its establishment.

Ark culture needs content and content, and needs funds and funds.

This kind of company wants to recruit overseas distribution teams, which is obviously a big move.

Therefore, as soon as Pang Yishan heard about this opportunity, he personally went to Ark Culture to meet Fang Xing, and after handing over the work of the original company, he brought the team over to join the job.

……

At the regular work meeting.

Fang Xing looked at the new director of the marketing department, and asked, "Director Pang, how is the overseas distribution going?"

Pang Yishan had already made preparations, flipped through the work diary in front of him, and replied: "We are currently in contact with two overseas distribution companies, one of which is Netflix and the other is HBO.

"Currently, the cooperation models proposed by the two companies are somewhat different.

"HBO wants to buy out our show, and after the buyout, when to broadcast, whether to re-edit and dub, it is up to them to decide."

He paused, and then said, "HBO's price is $7 per episode."

When the price was mentioned, the company executives present all frowned and whispered.

The price of 7 knives, converted into domestic currency, is about 50 per episode.

This price is much lower than that of domestic David TV, even only one-tenth.

Pang Yishan explained: "If you know about overseas distribution, you will know that the price of overseas distribution is like this.

"After all, the TV dramas filmed in China are mainly distributed in China, and the income from overseas distribution can be regarded as a lot of money.

"The price of 50 an episode is not an arbitrary price from HBO.

"They calculated the result based on the total investment of the TV series. The price of 7 knives is about one-tenth of the shooting cost.

"Everyone, don't think the price is too low. So far, the highest record for domestic TV series released overseas is 10 dollars per episode.

"Also, this is the highest record, not the norm.

"If it is released in Southeast Asia, the price can be as low as a few hundred dollars an episode.

"Yes, you heard it right, the low one is only a few hundred dollars per episode.

"So, the price of 7 dollars is due to the fact that Mrs. Song Li has a certain reputation overseas, and the quality of the series is good, so this price can be achieved.

"Generally speaking, when HBO buys back, it will decide whether to dub the series in English based on the quality of the series.

"Of course, what HBO proposes is a buyout, so we don't need to bear the cost of dubbing."

After Pang Yishan finished talking about HBO's quotation, the management of Ark Culture present had different expressions.

The price is really... too embarrassing.

The price of an episode of 50 Huaxia coins, the total price is only 800 million.

Compared with the domestic price of hundreds of millions, it is simply a mosquito's leg.

Of course, Fang Xing knew very early on that overseas distribution is not that easy.

So I was mentally prepared, but I was still a little surprised when I heard this offer.

Pang Yishan could see what the company executives present were thinking.

He sighed and said, "Bosses, I have been doing overseas distribution for more than ten years, and the market is like this.

"I know that our company makes hundreds of millions of dollars in revenue for any drama we make in China, so we don't pay much attention to such overseas copyright fees.

"Actually, at present, the purpose of domestic film and television companies to distribute overseas is not to make money, but more as a means of publicity.

"When a certain TV series is released overseas, and the news is transferred, it will become an honor for the film and television company when it returns to China.

"If you want to make a lot of money from overseas distribution, there is no successful case in China so far.

"Basically it's all about losing money and making money.

"Companies that specialize in overseas distribution mainly rely on Southeast Asia to make money, relying on small profits but quick sales."

Regarding the issue of overseas distribution, it is indeed mainly used for bragging in China, and it is true that it does not make much money.

Fang Xing also understood something, so he didn't care, and then asked: "What about Netflix? How did you talk about it?"

Pang Yishan turned to the next page and continued to report: "Netflix offered two cooperation plans, the first plan is also a buyout, but the price is lower than HBO, only $5 an episode.

"However, I flew to talk about it in person, and Netflix agreed to re-do the English dubbing, and we don't need to bear the cost."

This time the price was lower, but Fang Xing still asked patiently, "What about the second plan?"

Pang Yishan replied: "That is the streaming media accounting model, but if we choose this plan, Netflix requires us to bear the cost of English dubbing, and we must recover the cost of publicity and distribution before dividing the accounts."

When the plan was announced, the company executives present began to discuss it in a low voice.

"With this plan, we will not only lose money, but even lose money."

The second solution is the streaming media account sharing model, which is the account sharing model of many video websites now.

There is nothing wrong with this mode itself, but because it is released overseas, English dubbing is required.

If you want to dub in English, you need to hire a voice actor, which requires cost.

In addition, overseas distribution also requires publicity costs.

If it is a buyout plan, the cost of English dubbing and publicity will be borne by Netflix or HBO.

Ark Culture only takes the copyright fee, although it is not much, but it is considered extra money.

However, if you choose the streaming media payment model, you will have to bear the cost of English dubbing and overseas publicity.

This expenditure may be tens of millions more, and the specific amount depends on the strength of the publicity.

If it is a buyout plan, the copyright fee will only earn 800 million.

If you choose the account sharing model, you will have to invest tens of millions.

Can this pay off?

……

After serious consideration, Fang Xing asked, "If we are dubbing in English, can we find someone to monitor the progress?"

Pang Yishan replied: "It's not hard to find someone, as long as you are willing to pay. I can also fly over to watch Xuanfa myself."

After getting an affirmative answer, Fang Xing decided: "Then choose the account sharing model. We will be responsible for the dubbing and publicity costs, and hire a team to monitor the progress of the project."

The company executives present did not object to this decision.

Although many high-level executives feel that investing so much money in overseas issuance may not be able to recover the cost.

However, at present, "Dark Glory" has signed contracts with major video sites, and commercials are also being discussed.

Moreover, the total investment of this drama is only 9000 million, so it is definitely not a problem to recover the cost.

Domestic income can fully cover the cost of overseas issuance, so it is just a matter of earning more and less.

After the overseas release was finalized, the English dubbing was also carried out non-stop.

……

After everything is ready, "Dark Glory" is scheduled to start broadcasting globally on July 7th.

Ark Culture, Lijing Culture, Guangguang Entertainment and other official microblogs announced at the same time, and @全剧actor, crew team.

As soon as this Weibo was posted, it immediately ignited public opinion on the Internet and attracted countless entertainment media to forward it.

The entertainment media also dug into the news:
[According to people familiar with the matter, "Dark Glory" has been confirmed to land on Netflix and will be released overseas simultaneously. 】

Originally, "Nowhere to Hide" just officially announced its broadcast schedule a few days ago, because of Jia Haochen's traffic, it was on the hot search list for several days in a row.

As soon as "Dark Glory" was officially announced, it rushed to the top of the hot search list, squeezing Jia Haochen's top search.

Related topics immediately attracted netizens to eat melons:

[It's really released overseas, which is a bit awesome.A few days ago, didn't you say that the stars of "Dark Glory" were cold?Why was it released overseas all of a sudden? 】

【It's awesome. Hey.It's not enough for Fang Xing to have fun at home, he has even extended his hand overseas.what the hell is this? 】

Among the many surprised comments, there are also some yin and yang voices of traffic fans:
[Bragging is still FX's ability to brag, but the bragging has been blown abroad. 】

[What the hell is FX? 】

[The initials of someone's name. 】

[Can you speak well?It's really annoying to have to use letters. 】

There are also traffic fans who have begun to pick up the inside story of overseas distribution:
[What age is it, and there are still film and television companies bragging about overseas distribution?Killing me. 】

[Is there anyone who doesn't know that overseas distribution doesn't make money at all? 】

[It's so funny, publishing overseas is the same as publishing a book at your own expense, you just spend money to brag about it. 】

[It’s not that there are no domestic TV dramas that have been released overseas, basically in Southeast Asia, and in some overseas Chinese regions. 】

[To popularize science with everyone, the current record for the overseas distribution price of domestic TV dramas is 10 knives per episode.Even if calculated according to the highest price, it is only 1000 million Huaxia coins.Roughly equivalent to the price of two and a half episodes of "Nowhere to Hide", which can also be used for bragging. 】

[This is calculated based on the highest price. If it is calculated based on the average price, it would be terrible, 2000 knives per episode.Guess what the total price is?A total of 3.2 knives, 22.4 Huaxia coins.It's just awesome. 】

[A certain party released a new drama overseas and earned 22 Huaxia coins in blood. 】

It was less than three hours after the news of the overseas release of "Dark Glory" came out.

The whole network was swiped by this comment:
[Fang Xing's new drama was released overseas, earning 22 in blood. +99】

Some were posted by Jia Haochen's fans, and some were posted by fans who were really happy.

Among the ridicule of many netizens, there are also some more pertinent comments:

[The market for overseas distribution is already like this, what's so funny about it?Moreover, none of the commenters knew the inside story, Fang Xing's overseas release of the new drama was not selling copyright at all, but a streaming media distribution model.In other words, you may not necessarily be able to make money, and you may even lose money. 】

[Although it may lose money, this is a big step for domestic film and television companies to go overseas. Personally, this is an admirable thing. 】

[Yeah, sooner or later someone has to take this step.On the contrary, I hope that Ark Culture can succeed, at least it can change the current dilemma faced by domestic film and television companies in overseas distribution. 】

[It is indeed a good thing. Ark Culture used its own money to find a way out for the entire industry to publish overseas, but some people are saying bad things about it. The domestic entertainment environment is really pathetic! 】

[This is the progress of the entire industry, and those who say bad news are a bit short-sighted. 】

……

Amid heated discussions across the Internet, the time gradually came to July 7th.

This is the start date of "Nowhere to Hide".

Because "Nowhere to Hide" is starring Deng Huiling and "The Youngest Mr. 50 Billion" Jia Haochen.

You need strength to have strength, and you need flow to have flow.

So this drama became popular before it aired, Tianji Film and Television and Shengqi Entertainment also spent a lot of publicity and distribution to build momentum for this drama.

As early as a week ago, the banner of "Nowhere to Hide" appeared on the homepages of major video sites.

Even the number of views of the trailer has exceeded [-] million.

The popularity is so high that it can be called the most TV series this year.

Golden hour at night.

"Nowhere to Hide" was launched on Xiangjiang Satellite TV and Kyoto Satellite TV.

The top executives of various David TVs are all staring at the results of the show's launch.

Judging from the current momentum, "Nowhere to Hide" is likely to dominate the entire summer file.

The top management of each David TV needs to decide the broadcast plan of the summer TV series based on the ratings of the show.

(End of this chapter)