The ace agent starts with the girl group

Chapter 460 How much does it cost?

"Huhu, why can't you make the Jindong School?" Xu Qing asked a question that he actually had the answer in his heart.

"The issue of the general environment of public opinion, the issue of investment in brand marketing, and the issue of design." Yuan Huhu didn't think too much, and expressed his thoughts.

"It makes sense." Xu Qing lowered his head and looked at the pen in his hand in a daze. After a while, he raised his head and said to Yuan Huhu: "What do you think we will be a joint brand with Jindongpai?" Sample?"

"What do you mean?"

"Jointly promote a new sports brand. They have the technology to produce it. Our Xingtang clothing will be branded and sold."

"Let them do the work for us?" Yuan Huhu froze for a moment.

"It's not a pure OEM, it's a joint name. As long as our brand can be developed, their brand will also benefit. You can regard our brand as the high-end line of Jindongpai. You also know that I wanted to I used to promote casual fashion through "Love Apartment", but now you have seen the situation of the actors in "Love Apartment", and if you borrow them to promote it, you are digging a hole for yourself.

Therefore, we have to change our thinking. Xingtang Clothing has been in business for so long, and it is not the case that it is stuck there. If you don’t push something out, this company is worthless. It is not impossible to try it on the track of sports brands. "

"Sports brands have more competition on the track. Isn't it a bit difficult to take this road?" Yuan Huhu said with a frown.

"So, let's not develop in the direction of professional sports. We can't play those things. We should use our own advantages to make light sports style and trendy sports style." Xu Qing explained to Yuan Huhu.

Just imagine, Balenciaga's hottest high-top sock shoes, including coconut shoes sold everywhere, are not used for sports at all.

Of course, including some tracksuits, that's not really for sports either.

But even if they are not used for sports, these types of clothes and shoes are indeed more comfortable to wear than others. For those who are used to wearing sports shoes, wearing leather shoes is simply fatal.

Speaking of which, Blue Star's trendy sports style is not developing so vigorously now. I don't know if it is because the life of the big sports brand at the head is too comfortable, so I don't want to make progress. It is precisely because of this that this gives A chance for Xu Qing to overtake.

"Our advantage?" Yuan Huhu understood what Xu Qing said was trendy sports style, but she didn't quite understand where this advantage is, so she continued to ask, "The advantage you are talking about is the meatballs?"

"The meatballs are an advantage, and the greater advantage lies in the aroma media."

"Aroma Media?"

"That's right, it's Xiang Media. Do you know how many Internet celebrities Xiangxiang has now? Don't look at people in the entertainment industry looking down on Internet celebrities now. Internet celebrities are more capable of attracting trends than people in the entertainment industry, because they are with each other every day. Fans face each other, and the frequency of updates is high. We just need to make use of the large number of Internet celebrities and let them wear our clothes more often.

In addition, our artist endorsement will raise the style, and by the way, find some well-connected artists to wear our clothes and make a Reuters picture. If you want to promote a popular brand, it should not be too simple. "Xu Qing said to Yuan Huhu.

This is indeed the advantage of Xingtang, which has sufficient exposure channels and influence. This is the advantage that Xu Qing took advantage of the video streaming bonus at that time.

A version of a generation of gods. Back then, the Internet celebrity economy was based on the image streaming Internet celebrities represented by the Weibo platform. Now it is the video streaming represented by video sites such as Shaking Hands D. Xu Qing bit the video stream hard. With the help of his many templates, Aroma Media is about to take off and has entered a stage of benign development.

After Xu Qing finished speaking, he didn't wait for Yuan Huhu to speak, and continued to add: "Of course, the premise is that the quality of the things we make is good. If the quality is not good, it's useless. Another point is that the design should be good-looking, trendy and sporty. Even if the collocation is too ugly, it will be difficult to last even if it becomes popular, but the aesthetics can be affected.

The most important point is that the price should be moderate. We don’t want to make it too expensive, but don’t make it too cheap. Too cheap will make people feel cheap, which is not conducive to the development of the brand. Moreover, we must find a reason for the brand to build momentum. "

Hearing this, Yuan Huhu really understood Xu Qing's meaning, she wondered: "How to create momentum?"

"Say, what if we gather a bunch of handsome men and beauties together and hold a sports meeting? There don't need to be many people, just a hundred or so. Let's do some special events, such as archery, rhythmic gymnastics, swimming, etc. Yes, during the sports meeting, we let these handsome men and women wear different styles of clothes and shoes of our new brand for direct display." Xu Qing said with a smile.

"Huh?" Yuan Huhu was stunned, what is this?
"Of course, in order to ensure that people are willing to watch this sports meeting, ordinary handsome men and women are useless. We have to find some well-known handsome men and women, such as some small artists and some Internet celebrities. However, in order to ensure that there are enough viewers willing to watch, we You can also invite some representative athletes to come over as coaches, and then invite a few prosperous artists to come over as commentators or simply as players." Xu Qing continued.

He was talking about "Supernova Games", but the original version of Supernova Games mainly focused on the performance of artists, and their team uniforms were actually just using colors to distinguish teams, and they really didn't think about whether they looked good or not.

Xu Qing is going to add a size to them and help them enrich their external image. At that time, some links can be added, for example, the appearance of star athletes. Isn't this an alternative runway show?

If more than 100 people are invited to come here, it is equivalent to having more than 100 famous models. There is nothing better than this.

There are many excellent designs of sportswear and trendy shoes on the earth, no matter domestic or foreign, Xu Qing is ready to serve these in one pot. After finishing, he and Qi Xi, the number two makeup master, will study hard and push a batch of explosives first. The red elemental single products come out, and then expand around these single products to form their own brand symbols.

When the clothes and shoes are well worn by these people, people will naturally follow suit, and a trend will naturally form.

"I'll go, how much will it cost? More than 100 artists." After listening to Xu Qing's words, Yuan Huhu immediately made a calculation.

"It doesn't cost much, don't think of this as our press conference, and don't think of it as our brand marketing activity, but treat it as a variety show. Variety shows can attract sponsorship. Let's have a sports drink to sponsor it. , The production funds will be available immediately, they are willing to spend money.

Moreover, the announcement fee for a small artist is not worth a few dollars. By the way, you can also invite Internet celebrities from Xiang Media to participate. Let me tell you, as long as our momentum is big, some people may want to come without money, and how many people will be exposed We can't even get on the show, how interesting we are.

Moreover, we can also win official support. It’s a good thing to promote sports. It’s not too much to waive the venue fee. Anyway, when we hold a concert, so many cities waived the venue fee for us. Presumably they don't care once, our game can be broadcast live, which is equivalent to holding a decent sports event.

Then find a few brands to sponsor a wave, and when the time comes to sell the broadcasting rights, not only can you not lose money, but you can also make money. "Xu Qing gave Yuan Huhu another answer.

Xu Qing didn't know how to operate the "Supernova Games" on Earth, but they must have made money, otherwise they wouldn't have had several sessions.

They can make money, and Xu Qing feels that he will be able to make this show. He has a lot of resources, and some people want to cooperate with him.

It’s really not enough, just star artists plus Internet celebrities, famous and not famous, it’s easy to gather more than 100 people to come out, make money, and send announcement fees to everyone.

If I didn’t make any money, I thought the company specially organized a group building, in order to let the famous seniors of the company and the newcomers who are not famous be exposed together. When this set of rhetoric is spoken, the artists of the company can tearfully shout that the company is so good. Who remembers the notice fee?
At that time, just by the participation of the Maruko Group, the ratings are already guaranteed, and there is no need to worry about no sponsors to sponsor the production funds.

So, this thing can be done, but the name "Supernova Games" has to be changed, and it has to be called a name related to its new brand.

What it will be called is yet to be determined.

Let's talk about the joint name with Jingdongpai first.

Thinking of this, Xu Qing said to Yuan Huhu: "You can contact Mr. Zhu and talk to him about the joint name. When you have time, we can talk to him face to face and see if there are any other problems in the process. .”

(End of this chapter)