I have a flow system

Chapter 341 No comparison, no harm

The main reason why Wu Zhou built the platform Youshi is, of course, because of food safety!

When a family goes out to buy something to eat, order takeout, or go to a restaurant, it is always difficult to avoid food safety issues of one kind or another.

This is almost inevitable!

In addition, it is also related to your own development!

Although Aiying's revenue is getting bigger and bigger, normally speaking, such a top brand and these big platforms should be coaxed every day!

But in fact, after various platform capitals collectively withdrew from Aiying Group at the beginning of the year, I thought it was a high-level cash-out, but then Aiying actually increased its performance by leaps and bounds instead of falling! ! ! The right to speak in the field of science and technology is actually getting bigger and bigger!

Especially after the news came out that Juchang and Aiying were the core and leading the "Magpie Bridge Project".

This is definitely one of the most certain, cutting-edge, and core projects in China in recent years, or even more than ten years!

The capital behind these platforms certainly hopes to have more channels and learn more about the details here!

But the capital behind them is too complicated

Due to a combination of factors, the 'honeymoon period' between Aiying Group and these large platforms has passed, and they have also begun their 'official business' with Aiying Group!

For example, Aiying Group's business in Tmall Supermarket, because of the size of Aiying Group, the platform fee is based on the minimum platform fee and it also applied for a 'big merchant discount'.

But in March this year, the leaders there began to complain to Liu Bin, saying that the platform was losing money, and the company was assessing profits and could no longer operate with a negative gross profit as before.

In the previous contract, the fee ratio given to Aiying's platform was too low. There was no other way. The contract for the new fiscal year had to be slightly raised, and the discount from the big merchant had to be cancelled.

In the past, in the pastry category, the platform fees for different products from ordinary merchants ranged from 25% to 30%, that is, if you buy 100, the platform will take a commission of 25-30. No matter what the price is, whether the merchant is losing money, this ratio is fixed. ! Just a lot more! ! !

As for a few top KA merchants, some brands can offer discounts of around 20%!

And because Aiying is the absolute leading merchant and brand, it gave another 16% off! The actual platform deduction is about %.

This time, simply saying that discounts from large merchants will be cancelled, it is equivalent to Aiying’s fee on their self-operated platform being 4% higher.

The request may seem reasonable, but it is not!

Regardless of the number of orders, the fees on the platform are spread equally across all products. In fact, most of them are similar. That is, a product worth 10 yuan may cost exactly the same as a product worth 100 yuan!

As for pastries, except for Aiying, the main transaction price of top items is mainly 10-15 yuan, and a few can reach 20!

But here in Aiying, the lowest unit price is 29.9 yuan, which is generally higher than 30 yuan or even 50 yuan.

So purely from a profit perspective, Aiying's product line contributes more profit margins to the platform than other 'normal' brands, and it is also much higher than other ka brands!

Liu Bin actually wanted to talk to the other side, but he couldn't raise the platform fees so much all at once! ! !

Aiying Group's current monthly revenue from Tmall Supermarket is approximately 10 billion+. If this is the case for all categories, it would be equivalent to spending about 5 million more platform fees on the platform a year!

These fees are pure gross profit! Moreover, Aiying's products originally contribute 'profit' to the platform!

It's better for you now, just say that the platform is losing money, and then you can collect the 'profit' money and continue to collect money.

But over there, Cheluluan kept talking, always saying that the platform was losing money and the headquarters was assessing profits! Don’t give in on the point deduction!

Liu Bin later went to Ali in person and talked to this person.

Only then did the man relax and said, "He will try his best to apply, but this is a rule set by the big boss, saying that everyone should be treated equally, or you can ask Mr. Wu to contact you and give it a try."

As for Wu Zhou, he had too many things to do and didn't have the time to pay attention to them!

"First of all, I want to say sorry to you. Because our brands have brought losses to the platform, our company has decided to suspend cooperation in the new fiscal year! We will suspend supply from now on!"

After Liu Bin's notice of suspending cooperation came out, the waiter in the relevant department of Maochao was immediately upset. Aiying said, no matter how hard he works, the performance will definitely not be achieved!

They report back to their superiors, who then report back to their superiors.

Then have a meeting. Then have another meeting. Communicate.

"We are the largest e-commerce platform in the country. Even if their revenue doubles, they will not be indispensable to our platform!"

"What's more, without them, it doesn't mean that the market will be gone. Once the market is vacant, other brands will soon fill it!"

"Although we are the largest e-commerce platform, it does not mean that we are the only e-commerce platform. If consumers don't buy from us, they can't go to Tmall stores or JD.com? Aiying has a large number of very loyal old customers. , these people will definitely follow Aiying."

Then at the beginning of April, due to contract issues, all related products were temporarily removed from the Maochao platform for half a day, and a new contract was regenerated in the background, and the original contract was directly renewed.

Because in one morning, Aiying's corresponding cat super category revenue fell sharply compared to the previous day. For example, the entire rest and food category dropped by an astonishing 43%. The maternal and infant department store was relatively better. However, it also fell by more than 22% and the entire market performance was deeply affected.

According to the company's data analysis, the collateral impact may actually be greater.

Then the new fiscal year contract between Aiying and Maochao came out soon. The platform fees remain unchanged! But whether this contract will take effect still has to wait for Aiying’s formal consent to sign!

Moreover, Aiying’s goods have not been delivered since mid-March! ! ! Many products are now widely out of stock.

I didn't continue the meeting anymore.

On the same day, the direct leader of the Tmall supermarket department, along with some waiters and category department leaders who were in contact with the Aiying Group, and more than 20 people, arrived in a hurry the next day via direct high-speed rail + chartered car. Yuncheng, then had a cordial and friendly interview with Liu Bin

"It's really a coincidence. Mr. Wu has been busy in the capital during this period with more important things explained above! Otherwise, he would definitely meet with the leaders of our Mao Chao and have a good chat!"

"It's okay, it's okay. Mr. Wu's business is important. There's nothing important for us to come here. The main thing is to visit our Aiying Group and learn from your company's management experience!"

Liu Bin also took them to visit Aiying Town.

then

"Didn't you say that it was just planned to be built last year? Why does it look like it's almost finished!"

"This area is too big. It is larger than the area of ​​important urban areas in some places."

“The environment here is really nice”

"What is that?" "That is." "What does this do."

Before a group of people came, they thought of finding an excuse and spending more time in contact, so that they could get closer to each other and make it easier to discuss things later.

As for what you think of Aiying’s new headquarters?

The company behind them is Alibaba, China's number one e-commerce platform. Their performance and scale are greater than Aiying's, and their company is richer than Aiying. In addition, their strength and influence are also stronger than Aiying's. "What do you think? It can be better than our company!"

Then after a group of people got on the sightseeing bus and came in, they were completely dumbfounded.

First of all, the area is large! Let's put it this way, the headquarters building in Hangzhou is currently under construction. The area is estimated to be 98 square meters, which is equivalent to approximately 1 square kilometer.

The total area of ​​Aiying Town is about 25 square kilometers! ! !

The difference is 24 times! ! !

So when I saw it for the first time, even though I didn't get a full view, I was still shocked by the huge area!

After that, I saw a bunch of building facilities that had nothing to do with 'office'!

A large area of ​​villas, endless!

"Most of these will be allocated to employees as staff dormitories!"

"Does Aiying use the villa as a staff dormitory?" Many Alibaba people looked surprised. Anyway, the expression on the face of the person who said this at that time was complex and wonderful!

"The villas are definitely not enough. There are also some large flat floors over there."

Then these people saw a 'dream scene', which were small high-rise buildings. The short ones were only five or six floors, and the tall ones were only 11-12 floors. The styles were also different!

But just by looking at it, you will be attracted by it, because these buildings are completely different from traditional high-rise buildings, and more like a combination of "sky gardens" and traditional residences.

"Fourth generation residence!!!" Someone quickly reacted and muttered!

And Liu Bin also nodded!

"Yes, all employee housing projects in Aiying Town are mainly composed of fourth-generation residences and supplemented by traditional villas! Mr. Wu hopes that the company's employees can have a more comfortable accommodation environment after work. !”

“This is a bit too comfortable!!!”

"How big is this single house?"

"The actual area of ​​the smallest apartment should be more than 200 square meters, mainly because the gardens occupy nearly 50 square meters! So the actual land area is not bad!"

Liu Bin introduced this seemingly casually, but his chin was slightly raised unconsciously. After working in e-commerce for so many years, there are not many opportunities and people to chat with people from Alibaba!

As for the Ali people, their eyes were almost green at this moment, and they didn’t pay attention to Liu Bin’s micro-expression.

When they were in Hangzhou, their job position and income were among the best in Hangzhou. In other words, it is also one of the best when looking at the whole country.

But now that I have come to this "small northern town" and visited this company that has only risen because of their platform, its scale is far smaller than theirs, but the traces of "arrogance" in my heart have been completely shattered, and some are just looking at it. I can’t hide my envy towards Liu Bin!

Some people who had visited Yuncheng Aiying's office building before felt even more complicated now.

After all, they had seen Aiying in such a state of "down and out". How could they have imagined that just a short time later, she would become "rich" all of a sudden!

Look at the villas in the distance and these 'dream' fourth-generation homes in front of you. 'This benefit is so good! '

"I read online that the average salary of Aiying's employees is more than one million? Is that true?" Although the leader was right in front of him, the waiter in the category still couldn't help but ask! They are the grassroots of Ali, and their annual salary is only 30,000 to 400,000 yuan!

However, the grassroots leaders also listened attentively and glanced at Liu Bin intentionally or unintentionally.

"Ahem, salary is a company secret, so you can't talk about it casually!"

"It doesn't matter! It can be said." "The average salary in our company must be more than 100 million, but the salary gap is very big, just like the ordinary assistant position in our e-commerce department, if the performance has been average after joining the job , the company's internal assessment has always been relatively average, so his salary may be around or per year, but for an assistant in this position, if he can constantly improve himself based on the assessment content and make steady progress, his salary will finally reach It’s possible to be or years old! There’s a lot of flexibility!”

Everyone looked at their leader. The meaning was self-evident.

It's just that the leader didn't seem to notice it at all, looking at the beautiful scenery around him seemingly casually! April is the most beautiful day in the world.

"I heard before that all assessments in Aiying are systematic assessments, is that true?" The leader cleared his throat and changed the subject.

(End of this chapter)