I have a flow system
Chapter 342 How to put more products on the shelves?
Chapter 342 How to put more products on the shelves?
Then Liu Bin and I took a look at the supporting facilities in this town.
Hospitals, schools, playgrounds, parks, various sports facilities and even a 'zoo'.
These complete supporting facilities do not look like what a company headquarters should look like. They are neither fish nor fowl!
Of course, if this is all there is, it's okay. These are the basic 'social facilities' for each city.
But the point is that these things about Aiying are all in the 'future tense'!
The mood of the Alibaba people has become more and more complicated. In short, they are 'envy' and jealous of all the people who can work in Aiying!
Of course, the 'main purpose' of their trip was also achieved.
Aiying will continue to cooperate with Maochao and will deliver goods to Maochao on the same day according to the order status.
Although this is just a small episode, it can be regarded as a reminder to Wu Zhou that channels are still unsafe in the hands of outsiders.
Even though these platforms are very safe, reliable and fair now, what about the future?
The rules are in the hands of the platform. If the platform says it won’t cooperate, then it won’t cooperate.
Aiying had nearly 300 billion in revenue last year, but purely online, it was only at the level of 100 billion+. For these platforms, they are all multi-trillion-level platforms.
Even if Aiying's performance completely disappears through online channels, their performance will only be reduced by tens of billions at most! Does tens of billions have any big impact on a market worth several trillions?
But for Aiying, it was a 'break of nerves'.
In the past, we didn’t have the capital, the influence, or the entry point!
After all, the traditional e-commerce market is actually very mature.
Now, taking safe food as the entry point, and then integrating AI to reduce the 'complexity' of e-commerce for users.
Finally, Eli leads to it again!
During this period, as long as it is a brand that has entered Uber Eats, the minimum daily sales of their single products can reach more than 2 yuan.
Excluding platform fees and logistics costs for delivery to Uber Eats warehouses, most of them can achieve a net profit of 30%!
In other words, as long as you get a product, your profit can reach 6k+ in a day, 20k in a month, and 200 million+ in a year.
This is just one product. What if there are 10 products or 100 products?
Not many people are willing to share truly profitable transactions. By the time they are willing to share, most of them have already passed the 'bonus period'!
'Not bad, if you have the energy, you can try to settle in! '
Zhou Wenhui had been waiting for this sentence for nearly a month, that is, in early May, when Zhou Wenhui and Wang Hongda were traveling together, they were drinking and chatting with each other, and then he said this sentence!
Zhou Wenhui just nodded.
"Yeah, this platform is really good, and I'm already into the product." Zhou Wenhui smiled, picked up a piece of beef shabu-shabu from the hot pot, dipped it in the prepared sauce, stuffed it into his mouth, and said while eating! "Have you settled in? Very good, very good! How many products have been admitted? The product review of this platform is too strict." Wang Hongda had almost finished eating at this time, and he picked up a small cucumber!
"Yeah, the product review is too strict. It's so strict. We have more than 11 products, but only have been accepted!" Zhou Wenhui said with some complaint.
But after he finished speaking, he didn't hear Wang Hongda's reaction for a while, so he looked up at him!
But found him looking at him slightly surprised!
"You entered 11?" Wang Hongda asked in disbelief.
"Well, yes, 11, what's wrong? Brother Wang, how many are in your house?" Zhou Wenhui asked casually.
Wang Hongda looked at Zhou Wenhui with a complicated expression, and for a moment he didn't know whether to say something or not! After thinking for a while, he said it anyway!
"I entered 3 products, a total of 35 brands totaling more than 500 products, but in the end I only entered 3! Why is the success rate of your products so high? How did you do it?" When Wang Hongda said it at the end, he was already Somewhat eager, he even moved his body slightly in the direction of Zhou Wenhui!
"Is the success rate of settling in so low?" Zhou Wenhui was shocked by the success rate! I originally thought that my product launch success rate of less than 20% was low enough. I felt that the platform Wu Zhou created was too harsh. But in this comparison, it seems that my success rate is indeed too high!
"Tell me, how do you manage to have so many products on the shelves?" Wang Hongda continued to ask!
"I don't know. I just filled in the product information and passed so many. At first, I thought the pass was too low! They were obviously qualified products, but then the platform directly deleted them. 80%." Zhou Wenhui was a little helpless. When he said this, he took out his mobile phone and opened the merchant version of the Uber Eats app.
When I entered the main page, I saw today’s sales figure of 162115! It's just eight o'clock now, and in the next four hours, if nothing unexpected happens, today's revenue should still reach 20+.
Wang Hongda glanced at this number with some envy, even though their family's single-day revenue was much higher than this number! But if we really want to calculate profits, their family’s total revenue is millions of dollars a day, but according to the annual financial accounting report, it would be good if the final net profit can reach 5%. In other words, after throwing away all the costs in a single day, the net profit is The profit is only about 5!
This month has been a little better recently. I bought 3 products on Uber Eats. Although the total revenue is just over 5 yuan, this platform has no expenses. There is no need for customer service staff, no need to rush, no need to send express delivery, and even It doesn’t even need operations.
This 5 yuan of revenue brings a net profit of more than 1 yuan. If more than a dozen products can be put on the shelves, the company's net profit can be doubled.
Although Zhou Wenhui's revenue is not high, he produces maternal and infant products, and the profits of the products themselves are relatively high. It is not surprising that the final net profit was more than 30%, or even 40%.
So he sold more than one million yuan here, and the results looked good, but in the end the net profit was not as good as his little brother!
Zhou Wenhui showed Wang Hongda the backend and the records of the products on the backend.
"I guess it is related to this product analysis. I also checked the number of products on the platform this morning. There are about 30 products at present. But... so far, there are only a few C-level products! Most of the B-level products, as well as the smallest proportion of A-level products, I have looked at those C-level products that are rated C-level and can be put on the shelves. I have read the reviews of more than 2 products, and these products have various ratings. Among them, at least 3 items are rated B or above! For example, this snack has 1 items rated B, rated C, and the overall score is C, but it is also listed. Therefore, if you want to add more products, you still have to think of a way. Get the product's 'assessment' score." Zhou Wenhui explained his conjecture!
Wang Hongda listened very carefully and nodded while listening!
"Your products actually have A-grade products. That's great. How much are your daily sales?" Finally, he pointed at the A-grade product and asked curiously, because all the products on the shelves here have a rating of 2. B grade, one C grade! The C-level situation is the same as what Zhou Wenhui said. The product was comprehensively evaluated in four aspects. Three sub-items were rated B, one was C, and the overall score was C!
"This product only has a revenue of 1.8 million!" Zhou Wenhui clicked on the product, and then the total sales of this product, segmented sales, number of buyers, regional distribution, inventory, etc. appeared!
"The sales volume of A-level products is only 1.8 million," Wang Hongda muttered quietly.
Zhou Wenhui glanced at him and continued! "The daily sales of 1.8 million are very good. The monthly sales of the first place in this product industry are only about 50. This performance is already higher than the revenue of the first place in the industry. I am very satisfied. ." Zhou Wenhui exited Uber Eats directly, found the Taobao interface, then searched for product keywords, then sorted according to sales volume, and pointed to the single product that he said had the number one sales.
This is the most branded product in this sub-category. Previously, when their products were on the main website, they were ranked at the end of the first page. Their revenue was less than 2000 yuan a day, and they were also promoted by Taobao customers. , and after launching the through train that costs over a hundred dollars a day, it is now available on the Uber Eats platform. Without having to worry about anything, the revenue in one day has easily soared to 1.8 million. He is extremely satisfied.
"Among the products you buy, are there any that were grade C before, but after being changed according to suggestions, they were evaluated as grade B?" Wang Hongda continued to ask!
(End of this chapter)
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