I have a flow system
Chapter 343 The correct way to 'list products'
Chapter 343 The correct way to 'list products'
Wang Hongda's company's products sold over 2 yuan in revenue on the first day they were put on Uber Eats, but this is because there are still many places across the country that are out of stock. After most places had stocks on the second day, the sales directly exceeded 6+, and then the company began to rush to find brands to stock up, find goods in the secondary market, and deliver goods!
At the same time, after seeing that Uber Eats, a new platform created by the Aiying Group, had such terrifying traffic and such strong sales capabilities, he, the boss of the company, began to think about how to put more products on the shelves.
He didn't know what Aiying's strength was in other aspects, but online, in the big food field, it was a monopoly! For similar products, as long as Aiying comes out, it is no surprise that most of them can reach the number one position in the industry within a month or so. If those products are not number one, that would be a surprise!
Various companies are vying to recruit some Aiying operation talents, and understand how Aiying selects products and operates them?
Because the data tools they provided through the platform were completely unable to analyze Aiying’s operating routine!
The product quality is good, but the price is also high. Normally, there is a market for such high-end products, but not all categories have such a market! But Aiying’s products are a surprise!
In some categories, companies that came one after another wanted to hit the high-end, but failed one after another. When they felt that the high-end market in this category was not viable, Aiying's products entered the market, and then high-end became.
Aiying can be said to be the one that all e-commerce merchants in the entire big food industry look up to!
This is why, after Aiying released Uber Eats, Wang Hongda didn't think about anything and just rushed without thinking! ! !
No need to think so much! Just relying on Aiying's product operation capabilities, the outrageous repurchase rate of regular customers! Actively promote your own social topic!
Even though this is a new platform, it won't be any worse.
Of course, his 'belief' was quickly rewarded!
The average daily revenue of a single product is 2+. The revenue of this single product can be regarded as the top-ranked and most popular item in all his online stores!
After tasting the sweetness.
He wants more! ! !
The first way that comes to mind is to find relationships, find people
This is the rule!
And this is also the most efficient. After all, if we really follow the specific rectification suggestions given in the system assessment, we don’t know how much time and money it will cost.
Now, time is money. Who knows how long this traffic bonus can last? What if it disappears after a few months? And no matter what, the earlier you enter, the more traffic bonus you will definitely get!
While most people have not yet reacted or noticed Uber Eats, his company has taken the lead!
At this time, if you spend tens of thousands, hundreds of thousands, or even hundreds of thousands more, if you can buy a few more products, you can recover the capital in one month's profit.
It's just that he looked around.
Various connections, and even information about Uber Eats, the chicken that lays golden eggs, were revealed, but the result was still no connection.
The people from Aiying Company were found, but when they heard that someone wanted to contact the purchasing team of Uber Eats through internal relationships, the result was that they hung up the phone and blocked them immediately!
One person, two people, three people.
There are even people who treat guests to dinner offline through relationships, and he said this ambiguously, "Our Aiying Group's Uber Eats platform has really strict product review. I don't know if there are any other ways to make the review a little bit smoother." Relax, I guarantee that there is absolutely no problem with the product! Of course, I can’t let you help me in vain.”
However, before he finished speaking, the internal employee of Aiying wanted to get up and leave on the spot, but before leaving, he glared hard at the 'broker' who had some relationship with him.
What Wang Hongda later learned was that the friendship that the broker had finally established with the Aiying employee was immediately ruined because of this incident, and all his contact information was blacklisted.
Later, he finally understood the reason! Aiying is extremely strict in anti-corruption and has no mercy at all! Of course, in fact, major companies are actively promoting anti-corruption within the company! Aiying's plate is so big, and it's not surprising to see someone taking the initiative to corrupt these employees!
But in addition to having a system against corrupt employees, Aiying also has a very precise and efficient picketing system!
Some former employees of Aiying may have just made contact with an 'outsider' in the morning and were thinking about how to get the order to this person. When they submitted the order in the afternoon, they were discovered!
Some people want to 'completely' follow the company's stipulated measures and reveal some company information, so that other merchants can have more time to prepare and increase the probability of being selected! ! ! Then at the recruitment site, this employee was caught on the spot as a typical example! ! !
The anti-corruption department will give "the details of the corruption" on the spot. HR will announce "stop all his work authority" or if the evidence is particularly conclusive, a decision to dismiss will be given on the spot. In the end, the police will also be on the scene.
Excluding a few people with extremely strong psychological qualities, these people did something bad and were immediately called to the door. Moreover, the police were at the scene, which would make them immediately break the defense and make a fool of themselves on the spot!
Generally, when the police later find concrete evidence, the supplier will also be listed on the Aiying Group's official website as "included in the prohibited cooperation list", which means that all enterprises under the Aiying Group and those that cooperate closely are not allowed to cooperate with them. This supplier has any cooperation!
It was after this kind of multi-department on-site 'enforcement' again and again.
Aiying's employees are all afraid of this kind of rhetoric about wanting to "have a relationship".
Coupled with Aiying's own welfare benefits, as of now, it is the only one in China.
So most people don't want to 'lose a big deal'.
This is also the first time that Wang Hongda knows that Aiying Group has this kind of thing, and he is secretly glad that it has not continued. Otherwise, it will be a waste of time to directly quit and then find a new company to join! ! !
Then he carefully considered the introductory information for settling in.
"Sales of products with bad records of enterprises and legal persons on other platforms."
He felt that this information might reveal opportunities.
Full of action, he spent 5.2 million yuan that day to buy three companies with a registered capital of 100 million+, good business scope, and no problems with their legal persons and corporate credit records.
What I want to do is use a more "clean" company to try it out and see if the success rate can be higher.
Then 'forbid' "The IP address already has a company registered with the company name"
"This product has previously been submitted for product placement."
Seeing that this road was not working, Wang Hongda thought about photoshopping the product's quality inspection report to make the product's system score better.
However, as soon as this idea was proposed, it was rejected by the company's operations.
After so many quality inspection reports are uploaded, this AI system can directly understand them!
If we make a PS of the original quality inspection report, if this platform automatically compares it, or technically finds the location of the PS, then. After all, Aiying Group’s software technology, judging from the current publicity, will not be the best in China. It should even be considered at the forefront internationally!
With the rudimentary technical level of a small e-commerce company like theirs, there is no need to do whatever they like.
Moreover, the platform has previously warned about this kind of fraud. Once any information is found to be fraudulent, all products of the merchant will be directly returned and all deposits will be deducted.
Their company is a C-level merchant, and the deposit is 35.
Then, Wang Hongda was convinced by the operator
The next step is to honestly let the operation analyze the products first and what products there are. Relatively speaking, it is easier to improve product quality.
After finding the product, find the brand or manufacturer based on the product.
Although it is difficult to get products on Uber Eats, the profits are there and it is now a bonus period, so he has never told any other merchants.
This time I was drinking, and my mouth was a little wandering.
But unexpectedly, there was an unexpected surprise.
Zhou Wenhui doesn’t care much about this little detail! The adult world is not black and white!
So he answered Wang Hongda's doubts.
"We are already communicating with the manufacturers. There are two products that have a little too much bacterial flora before leaving the factory. The platform has given two corrective measures. You can directly contact the packaging material company of Aiying from the platform and use that The antibacterial packaging materials produced by the company are slightly more expensive than the ordinary packaging materials outside. If the products here use this antibacterial bag, the price quoted is that one bag is about 2 cents more. It ranges from cents to cents, which is acceptable. The second one is the upgrading of the production workshop. The previous workshop was an ordinary food production workshop, and it is currently being upgraded to a -level sterile workshop. It is already being stepped up, I guess! It will take about two weeks.”
"Oh, then when the new product comes off the production line, you can try it. If the settlement is successful, let me know."
"no problem!"
"Thank you so much. Come on, let me toast you!"
"That's too polite of you!"
Uber Eats has quickly become popular in the e-commerce circle because of its strong ability to make money.
Nowadays, every e-commerce platform has more or less problems. For example, on Alibaba's platform, platform traffic continues to decline and leak out. At the same time, the platform also wants to make its financial reports look better, so the platform's fees are also constantly increasing.
The original "make it easy to do business in the world" has become "make your own business not so difficult!" ', anyway, the operating expenses of merchants have skyrocketed, and the revenue is not that good.
Of course, Alibaba is not without its advantages. Alibaba's e-commerce rules are relatively the most "fair and open" - relatively speaking.
JD.com is very stable. The actual share of major platforms is jumping up and down, and its market share has always been very stable. For merchants, it is equivalent to fighting for the existing market! It’s not that easy to make money. Moreover, the authority of purchasing and selling is too large. When you meet a good purchasing and selling, it is easy to talk about it. The products speak for themselves and the operational strength speaks for themselves.
If you meet someone who is not stingy, he will directly change the selling price of the merchant's products, or directly include the products in event promotions, which is uncertain. Of course, the procurement and sales of Alibaba's Tmall Supermarket are actually similar.
pdd, needless to say, a lot of the market that Alibaba lost was lost here, and the rules of the platform are also simple, whoever has the lowest price will get traffic, and the authorization review is also very loose, plus there is unlimited favoritism for consumption. They even favor those consumers who only "refund". The result is that if you really do pdd in a regular manner, you must have enough profits to continue doing it, but the traffic rules of the platform are cheaper for whom. Traffic volume bar
The new e-commerce platform Douishou is a platform that almost all e-commerce merchants are paying attention to in 2021, because the performance increase of this platform last year was simply explosive, and the traffic is extremely huge, but also because this traffic is too large, It goes up and down suddenly. Today, this product can sell for 1 yuan. Tomorrow, there may be a sudden order for 100+ yuan. This requires too high a supply chain. How many merchants can deploy such highly flexible supply chain personnel on a daily basis? ! Therefore, we can only find those relatively stable anchors to bring goods, so as to stabilize the sales volume of the supply chain. But anchors who produce a little volume are the anchor commissions and even start-up fees. In addition, they also require the lowest price. ', or even suddenly tell the manufacturer to ask for an increase in price.
and also
In short, in the eyes of experienced e-commerce merchants, the dividend period of e-commerce has passed.
Everyone is actively looking for where there is a "bonus period". Some people think that live streaming e-commerce is the future, and some think community e-commerce is also good.
And now, there is another red ocean option, Uber Eats! ! !
The shortcomings of Uber Eats at present are that the platform has been established for too short a time, so the future is very uncertain. Secondly, the assessment of new products is too strict, and then... no problems have been found for the time being!
Two weeks later, a new product jointly developed by Zhou Wenhui and the factory was released. After the new process upgrade, the additives were greatly reduced, and the bacterial content was greatly reduced to less than one-tenth of the previous one! However, the product shelf life has been changed from the previous 6 months to 4 months!
On the same day, the 'sample' was sent to the nearest quality inspection center for comprehensive quality inspection.
Another week, new product quality inspection report, product information filled in and submitted
"Boss, boss, boss, come on, come on!" Wang Yao danced happily and greeted Zhou Wenhui!
Although Zhou Wenhui had a rough guess in his mind, he still walked over quickly! "B, this is passed."
"Yes, boss, it's passed. It's passed. It's passed. Other products in the future should be able to follow this path! Based on the rectification opinions of this platform! Let's quickly confirm production and stocking with the factory!"
With the money in hand and everything expedited, Zhou Wenhui completed the entire ordering, arrival, and delivery process on the tenth day after the new product was approved!
That night, I walked into Wang Hongda's office as if taking a leisurely walk!
"Brother Wang, if you change it according to the rules of the platform, you can pass the grade. The grade I mentioned last time has passed!"
(End of this chapter)
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