I have a flow system

Chapter 351: I can’t afford it, so cool!

The capital behind these big guys is very complex! The network of relationships is huge.

The products of these big companies have actually been verified by the market! In theory, it's not a big problem.

Although these big guys have a high social status! Disciples, circle of friends, network of relationships

There are many factors to consider! Then

“Each platform has its own rules. The reason for setting these rules is to avoid possible fishing in troubled waters!”

"Secondly, all uploaded information will be self-learned by the platform's AI, and will eventually be used as part of the product algorithm recommendation impact factor! If the information is incomplete or there are problems, theoretically, the platform will not give any traffic recommendations. !”

"Nowadays, most of the main daily operation and maintenance work of the platform is performed by AI! There is not much room for human intervention!"

"In addition, the information required for all the products in Juchang is exactly the same as what your company requires!"

The unpleasant conversation finally ended, but of course there was still a trace of superficial kindness left.

After some company bosses communicated with Wu Zhou, they knew that it was impossible to use the back door, so they took the time to complete the information, upload it, review it, and make system judgments.

There are also some bosses who are very courageous and feel that this wave of Wu Zhou’s platform can be measured, which is just a wave of money thrown at it! And this is just a platform, a 'small platform'. Even if you don't join, you won't lose anything!

There is no need to risk leaking company secrets by uploading information to Aiying’s platform!

Of course, there are also those who want to join, but the company information is incomplete or the platform does not recognize the information, which leads to the failure of registration!

'Experimental data from your own laboratory cannot be used as data reference'.

But if he really wanted to submit his products to some third-party institutions for testing in order to enter the platform owned by Aiying Group, then he wouldn't have revealed his secret.

And these tests, the country, and other e-commerce platforms don’t have this requirement at all, okay?

So, after careful consideration, I gave up.

"Our products have covered the most important e-commerce channels in the country. Whether or not we join the new platform of Quality will not have any impact on the overall market. If you buy more here, you will buy less on other channels! "

"In other words, our brand's presence on this platform is equivalent to attracting loyal fans of my company to Aiying Group. It is equivalent to helping Aiying Group and Wu Zhou to build this platform better! Therefore, I will not join , it’s the platform’s loss, it’s Wu Zhou’s loss, and I have nothing to lose.”

After some psychological massage, I made the final decision.

"Focus on other more formal channels!"

In addition to these companies that want to cooperate with Aiying Group, of course there are also those that compete with the new platform of Aiying Group.

Since last year, the world has been flooded with water, coupled with poor offline performance, overall, online channels are still relatively good!

Even Alibaba, whose market share continues to decline, has seen an increase in platform performance this year!

Originally, Wu Zhou's Aiying Group came up with such a new concept, AI e-commerce, and they paid more attention to this concept rather than the company itself!

Because the foundation is too thin, it can reach hundreds of millions a day and only tens of billions a year. Compared with the entire big market, which is several trillions larger, this is nothing!

But when Wu Zhou suddenly said that he wanted to develop a comprehensive e-commerce, and his single-day revenue reached nearly 10 billion, it was different.

With such a large market size and the extremely rapid growth in the number of users, if this new platform is left unchecked, the market it will ultimately occupy will not be a drop in the bucket, but a huge cake.

"Mr. Ma, according to the data we have obtained, the AI ​​e-commerce platform launched by Aiying Group is growing very rapidly. This red envelope plan is particularly obvious, bringing huge popularity and traffic to it! We need No need to follow up!”

"How is our own AI e-commerce project doing?"

"The factory has almost been contacted, and some products have been put into our rookie warehouse, but there are still some problems with the AI, and the department is still rushing to make adjustments."

"Well, show me!"

About half an hour later, Mr. Ma's face became increasingly ugly. At this moment, there were two mobile phones in front of him, and at the same time, they had exactly the same shopping instructions. If the list of recommended products for reference was given for the first time, his side was still slightly better. look.

So the result after several dialogue adjustments.

The contrast is obvious.

Finally the first round of testing is over, the second round of requirements list, and the third round of requirements list.

This gap is becoming more and more obvious.

The AI ​​​​of the Aiying Group provides recommended products that are more in line with his wishes.

You know, their platform is an e-commerce platform, and the company has already launched an AI recommendation system for thousands of people.

But in my profession, the actual experience in the end is indeed far inferior.

This made his face darker and darker.

The subordinates kept watching, their heads lowering lower and lower.

"Hand out red envelopes!" Finally, Mr. Ma could only say quietly!

After his subordinates left, he picked up his phone and communicated with the capital behind the company!

After all, it’s a lot of money! We still need their support!

On June 6, all major platforms launched their own red envelope plans one after another, as if they had all agreed upon it at the same time! '

"Ten billion red envelope" plan!

Many consumers are receiving red envelope pop-ups from various platforms one after another!

The official accounts of these platforms also began to share screenshots of various big red envelope accounts.

It’s larger than Aiying’s maximum amount.

The amount starts from 18.88 yuan, and the highest big red envelope can even get 2688 yuan! Of course, this red envelope will also have some restrictions. For example, you cannot buy gold, commemorative banknotes, etc. For example, the small print reminds you how much you have to spend before you can use it. But no matter what, this intensity is also very strong, because it is based on the original platform discount intensity, with a higher discount.

“Damn, that’s awesome, I just bought the Juchang mobile phone from the quality manufacturing platform!”

"Then why don't you return it and buy it again?"

“After the refund, the red envelope is gone!”

"What's going on this year? It feels like there was a battle between thousands of teams. So many platforms started handing out red envelopes."

"With so many things to worry about, competition is the best. Only with competition can ordinary consumers get discounts."

The sudden wave of red envelopes on major platforms also brought a certain amount of growth.

It’s just that the plate is too big and there are too many users. The growth rate is less obvious.

This time, the main purpose is to snipe the Aiying platform and prevent it from being more beautiful than before.

It's just that this activity has only been going on for half a day, and I can't hold it anymore.

The total number of users on Aiying Group's platform has not yet exceeded 100 million, but it has ten times the number of users here.

Originally, most accounts were silent accounts. Since the beginning of this big red envelope plan, hundreds of millions of silent accounts have been activated in just one morning.

Then this wave of red envelopes sent out nearly 20 billion. But it's not over yet

The silent account is still being activated quickly

"The plan was too hasty and I didn't think too carefully. I didn't expect it to be so effective. What should I do?"

I originally thought that 30 billion or 50 billion would be enough. . .

Merchants are also very happy. Most of these red envelopes will be multiplied by a certain multiple to become the sales volume of the merchants.

Moreover, for those categories with high return rates, after consumers use red envelopes to buy things, they will also carefully consider whether returning them is cost-effective.

This is equivalent to giving them money in disguise.

then

While consumers are shopping like crazy, merchants on various platforms are happily watching the backend revenue rising, and contract pop-ups pop up one after another!

Take a closer look at the title. During the big promotion period, the merchants and the platform will bear proportional contract for promotional expenses!

Good guy.

Those who have the contact information of the waiter will also contact the waiter directly and ask humbly, what is the impact of not signing!

"If you don't sign, the platform's big promotion traffic will not be tilted towards the merchants! After all, the platform distributed a large number of red envelopes this time, and these fees are much higher than the platform fees paid by the merchants. Only mutual benefit and cooperation can Only in the long run, I hope you can understand!”

"Besides, if these expenses can be spread to your family, then consumers will definitely spend their red envelopes on your store! After all, our platform is responsible for the majority! And it's real money!"

"Of course, it's okay if you don't force or sign, but the platform traffic is limited, and it will definitely be given priority to those merchants with high cooperation!"

Then, all the merchants had to read the contract carefully. It was clearly described in the contract!

The platform and merchants bear the marketing expenses for merchant promotion in a ratio of 50%:50%!

"MD, open your mouth to the news, saying that the platform subsidizes tens of billions of consumers! Turn around and pass all the expenses on to the merchants! Damn it!"

"I originally thought about putting it off and not signing it, but the traffic was completely invisible. It was cut in half, and the revenue during the same period dropped by 52.8%. This is too outrageous. ”

"Oh, sign it, it's always been like this. When will the platform really lose money to help merchants promote it? For listed companies, the most important thing is to have good financial reports. If you want them to use their profits to subsidize merchants, that's the last thing. It’s possible when the market starts to open up!”

"The boy who slayed the dragon turned into a dragon in the end!"

"What I'm more curious about now is how the stores in Aiying's company reacted when faced with the same contract, whether to sign or not!"

Liu Bin is currently in the new headquarters building in Aiying Town. He was in a good mood all day!

But during the lunch break, his subordinates suddenly rushed into his office and told him that the platform forced their family to sign a 'new fee contract'!

then

"Can I still have a little face?"

"Our company's food platform, no, it's a quality platform. All of that is paid for by our company in real money! We didn't charge the merchants a penny more!"

"If you have the ability, you can subsidize it yourself. It's not like you have no money!"

After Liu Bin carefully looked at the contract details backstage, he almost couldn't help but curse!

"Mr. Liu, do we want to sign it? I took a look and found that our performance has dropped off a cliff right now. The company's AI assistant analyzed that the traffic dropped abnormally by 78%. If we don't sign, the impact on our performance will be too great. Big. Do we really want to fight with this kind of head platform?" The assistant's voice became smaller and smaller as he spoke!

"Also, I understand that our store has declined more than other businesses."

(End of this chapter)