I have a flow system
Chapter 360: Grab the top luxury market!
Chapter 360: Grab the top luxury market!
A top luxury bag can be sold for hundreds of thousands or millions!
Of course it’s not because of the material of this bag that it can be sold at this price! The most important thing is that many consumers regard purchasing these brands as a status symbol and a reflection of social status. Therefore, what consumers buy is not only the product itself, but also the added value of the brand.
In addition, these luxury brands also invest a lot of money in marketing every year to create a distinguished and luxurious consumer atmosphere and provide first-class customer service, including but not limited to VIP treatment, exclusive customized services, global warranty, etc. These intangible service costs are also included in the product selling price.
All of the above allow many people to satisfy their psychological needs such as self-identity, social display and emotional sustenance when purchasing luxury goods!
As for luxury goods, the price must be high. If the price is low, it is called an affordable product!
High price is the most obvious sign that distinguishes luxury goods from ordinary goods.
Aiying's luxury product customization area is not originally aimed at ordinary people, but mainly those real "high-end users."
From the beginning, the sense of ritual will fill you up!
For example, Cui Qin made an appointment to drive to the hospital by himself the next day, but then he received a VIP customer service call from the quality manufacturing platform.
"Hello, I am Lu Xi, the VIP customer service manager of the quality manufacturing platform. I am your exclusive customer service"
The quality manufacturing platform arranged a special MPV car for her!
The next day, a young chauffeur dressed in a crisp suit, white gloves, and very well groomed drove to the designated hospital she was familiar with!
After arriving at the hospital, their car drove in easily. There was no long queue. They took the employee 'green channel' inside the hospital!
As soon as she got off the car, there was a young woman wearing a nurse uniform and a kN95 Qiao Fei mask waiting quietly not far away. This was the "accompanying" person arranged for her after she arrived at the hospital! ! !
I kept taking her with me, and soon found the corresponding chief doctor!
After that, the accompanying doctor took her through detailed examinations one after another!
There were more items to check than she thought! In addition to consultations with the chief dermatologist, skin testing equipment, and even blood tests! And Chinese medicine pulse diagnosis!
Very detailed and specific skin care advice is given, as well as body conditioning advice!
When Cui Qin left the hospital, this time she came to the hospital to accompany the doctor. She had carefully sorted out the doctor's relevant suggestions and uploaded them to the backend of Zhizao. After a while, the relevant suggestions were fine-tuned again and sent to Her cell phone!
Accompanied by the doctor, she walked to the 'familiar MPV' and returned home in a familiar car!
She followed the whole process almost 'mindlessly'!
"It would be better if it was so convenient for me to come to the hospital!"
Although she has money, she also has her own connections and can meet some top experts!
But even with this relationship, the medical experience would never be as comfortable as it is now!
There is an impossible triangle theoretical framework in the field of medical services, which refers to the difficulty in achieving the optimal state of three aspects in medical services at the same time. These three aspects usually refer to: cheap (low cost) efficient (high quality) and good service ( Convenient and user-friendly).
Our nation's top medical care is affordable, making treatment and health care more affordable for more people.
Therefore, serving this third role has been criticized by 'many people'!
The medical systems of some countries may have chosen high efficiency and good services, but at the expense of higher medical costs, such as the United States!
This kind of medical experience touched Cui Qin a lot! ! !
Although the final customized product has not been received yet, just this ceremonial 'opening' made her full of expectations for this 'customized' service!
In this morning, Cui Qin spent a total of 13 yuan on the customized makeup she selected!
After that, it’s time to look forward to the actual product delivery, but this takes time! ! !
She was not idle on the way home. After such a wonderful experience, she couldn't restrain her curiosity about customized clothing!
Make an appointment and start trying on customized clothes and bags!
The same sense of experience is full! "
The old tailor, dressed very neatly and neatly, came to the door on time at the appointed time. There was an assistant not far from him, pulling a big white suitcase! The color is very pure and clean!
After entering the house, they each put on the prepared shoe covers. The shoe covers were made of cotton and had a sealed outer packaging!
After a brief exchange of greetings, she was carefully measured and then measured again to get complete body data! Take full body photos of her from all angles! ! !
During this process, she was also asked about her dressing preferences, and another person was taking notes very carefully!
They will also give her some 'some feedback'.
Cui Qin could clearly feel that the two people in front of her were listening to her very seriously!
Therefore, she was very willing to talk about it, and even at the end, she enthusiastically took them to visit her 'cloakroom'.
There are all kinds of big-name or 'unbranded' clothes, bags, shoes, hats, and some accessories.
The most expensive set of customized clothing is even as high as 128w+! ! !
"Ms. Cui, your aesthetic is really the best I have ever seen. The styles of these clothes are very suitable for you!" "For this outfit, I think this light green bag from a big brand will match very well!"
"Yes, yes, that's how I got along!" The more Cui Qin chatted, the happier he became, as if he had met a close friend. At the same time, he recognized the 'professionalism' of the two people in front of him even more.
"If I can take some photos and upload them to your personal backend, the final customized style should be more in line with your wishes!"
With the good communication in the front, Cui Qin was also very cooperative in the subsequent shooting process. She just nodded. The two tailors changed into a new pair of white gloves one after another, very carefully and cautiously! ! !
Finally, after everything was OK, more than 2 hours had passed!
Three days passed in the blink of an eye.
On this day, Cui Qin was asked by her exclusive customer service staff whether at a convenient time in the near future, a master would come to her door and bring her a 'physical sample' of the customized style.
"These are 13 sets of sample styles customized by our designers for you!"
This time there were indeed three people visiting!
Cui Qin excitedly took it apart and customized the 'real thing' for herself!
'very common'
This is her first impression! She felt a little disappointed, but there were so many people and such considerate service before! Then there are the physical samples, which feel great when you hold them in your hands!
At first glance, the style seems ordinary, but it seems that I don’t have anything like this in my wardrobe.
Then she unfolded a folded small suit jacket at will, without any wrinkles on the clothes!
Cui Qin nodded subconsciously!
After that.
The stylist put together an outfit for her.
This set of seemingly ordinary clothes, shoes, hats and bags, once skillfully combined, suddenly seemed to glow with a stunning effect that caught the eye. Originally, she mostly wore clothes in a lazy and casual style, but this set After matching it up, it was like she suddenly changed into a different person!
It not only reveals a strong and capable temperament, but also shows a natural sense of sophistication.
The magical chemical reaction of ordinary items, capable and neat without losing delicate texture.
When she came out of the cloakroom after changing her clothes!
"I think this hairstyle might be more suitable for this outfit! Do you want me to do a simple styling for you?"
five minutes.
Cui Qin could no longer take her eyes away from the mirror!
It's like a 'new life', a 'transformation'! '
In addition to this completely different style of clothing, there is also a custom-made set of 'lazy style' that she has always liked!
"I want it all!"
"Okay, later, you can determine the style you like on our Quality App! The final customized model will be delivered to your door within 15-30 days!"
“Aren’t these the final models?”
"These are just samples, and their materials are relatively common!"
"Oh"
After the people who made the custom clothes left, Cui Qin still felt that his brain was a little hard to turn around!
The 'clothes' I just wore were really just 'samples'.
The texture of the material is obviously not inferior to those of luxury brands and high-end customized models that I have bought before.
You know, for these useful items, she always buys the 'best', and price is not a factor for her at all!
But now, she felt like she had been cheated!
Those luxury brands that have always claimed to use the best materials and the materials used in high-end customization, the actual experience is only about the same as the 'samples' of the quality manufacturing platform!
Later, Cui Qin confirmed his 'customized' order on his mobile phone!
I want both outfits, the total amount is 212w!
Things like Cui Qin are happening all over the country one after another!
International top luxury companies such as Armani, Chanel, and Dior, which also provide high-end customization services, were surprised to find during this period that their Chinese high-end customization orders suddenly dropped by nearly 30%-60%!
Daily custom orders from some old customers suddenly stopped! ! !
(End of this chapter)
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