I have a flow system

Chapter 64 Wang Yan's Gambler Psychology

For Liu Yatao's high food, Wang Yan only delivered goods worth about 3 yuan.

And Wang Yan's own brand is booming, and he ordered a value of about 40w in the first batch.

However, because it is not a mature production line, packaging materials need to be designed, produced, shipped to the factory, and then produced offline.

After the whole process, it had been more than half a month when it was delivered to the warehouse of Tmall Supermarket.

No matter the packaging material, color, design, or the style of the brand logo, the products of Hei Bao are very close to He Shi.

But it was just close, but not completely plagiarized, and some changes were made, and Wang Yan applied for an appearance patent for the design after the changes.

Of course, the purpose is not simple.

The product styles are similar, so it is because Wang Yan's products are sold first.

It will give consumers a "preconceived concept". When some consumers see Hi Food again, they will subconsciously think that Hi Food is a fake and counterfeit brand.

If then, Hey Food will be promoted by Wu Zhou and his company.

At that time, use the appearance patent to sue Wu Zhou and his company for infringement.

Then find some people like big V from the media, and make a big splash in the news. No matter what the result is, Wu Zhou's company will definitely be ruined first.

Even when the time comes, I will find Xiliu to cooperate, and the link to the hot item in Tmall Supermarket may be directly downloaded.

Of course, if none of these work, he has other means
But at the moment, Wang Yan's Dacheng Trading Co., Ltd. is urging the company to speed up the progress, put the products on the shelves, and promote them.

Hishi Tmall Supermarket is on the shelves, but it is sold normally. By the way, let's see how the natural sales of this brand are.

As for Hiboo, although it was put on the shelves more than a week late, on the first day the stock was delivered, I contacted Xiliu to arrange the Juhuasuan activity as soon as possible.

After that, I contacted Taoke and various small and medium-sized anchors, and selected the time for the event to be launched, and then came a wave of main push.

The purpose is to increase the sales of products in the shortest time.

A week later, the separate Juhuasuan pit was opened.

This week, only 91 copies of Hey Food, a purely natural product, were sold.

Kind of sucks.
As for Wang Yan's high explosion, even though he didn't have the free shipping blessing of Juhuasuan, he also found some big shoppers to sell it.

1121 boxes were sold. Judging from the sales data alone, Hi Pop is much better than Hi Food.

After the launch of the Houjuhuasuan event, the sales of Hiboom took off immediately.

6 boxes per box, the cost is 15 yuan, the daily price is 39.9, and the promotion price of Taoke and the anchor is 19.9.

The discount seems to be very strong.
In the first week, under the joint support of Taoke and the anchor, more than 2 boxes were sold, and the natural sales volume of 39.9 was 135 boxes.

In the second week, 1.1w boxes, natural sales of 551 boxes
In the third week, there were 0.7w boxes, and the natural sales volume was 621 boxes.

The performance of Taoke and anchors keeps hitting new lows, which is normal, because after all, their consumer groups are relatively fixed.

At the first event, none of the fans bought it, and of course it was the most sold.

A total of 3.9w boxes were sold, and it became a hot item in the stream category that month.

Xiliu also congratulated Wang Yan.

"Boss Wang is amazing. In one month, he released a blockbuster model worth nearly a million dollars, the number one product in the industry."

Wang Yan looked at Xiliu's congratulations, but he was not at all happy.

Because after this month, although the sales volume is gratifying, the proportion of natural sales volume is too low.

Only about 3% of organic sales.

With a monthly sales volume of 3.9w, the corresponding loss is nearly 20w.

But no matter how painful it is, after all, all the money has been invested.

The natural traffic has not yet picked up, it may be that the market has yet to recover.

"Old Wang, why did this product have a monthly loss of more than 19 yuan last month." On this day, after Wang Yan arrived at the company, her wife Liu Mei appeared in his office.

Holding a financial statement in his hand, on the item profit and loss page, he circled the most popular items.

Liu Mei frowned and looked at her husband in front of her.

The company was built by the two of them together, but in fact, the company's top brand was won by her and she is also maintaining it.

She also manages most of the financial affairs.

Wang Yan's work scope is similar to hers, but most of the client brands he develops are relatively small and have average profitability.

The profit of the entire company is mainly supported by Liu Mei's big names.Most of Wang Yan's client orders are profitable, and occasionally he loses, but he doesn't lose much.So she didn't care either.

Only this time, Wang Yan's small client market, the single product lost 19w at once, and there was also a relationship maintenance fee of 10w, which made him laugh at 30w all at once.

That's a lot of money
Wang Yan felt a little uncomfortable when his wife questioned him, but when his wife spoke to the outside world, she always gave him face and never said such things in front of the employees.

Moreover, whoever makes more money has a higher family status.

Afterwards, Wang Yan also briefly talked about the matter.

"You said that Hey Food is the brand that Qiao Fei's family wants to make? It's been a month since we put it on the shelves here. Although we have won the authorization of Tmall Supermarket, they can still sell it in the industry. Their store Is this product on the shelves? How is the sales in the industry?" Liu Mei still pays attention to Qiao Fei's family, after all, she is the top e-commerce seller in the food industry, but she still asks a series of questions.

Wang Yan was also questioned, not that he didn't know the specific situation.

"The industry hasn't been launched yet, and I haven't seen any new stores for Hey Food's products. It should be that Qiao Fei's family has not yet started to move in this category."

"Then have you ever considered that the manufacturer of Hey Food may have lied to you?" Liu Mei said after a long silence.

If it was just an employee, she might just start scolding her.

After all, for such a large fee, at least all the information must be collected.

And even if it is really a product that Qiao Fei's family is going to make, there should be a gradual process for product promotion.The highest amount in the industry is only 2-3.

Wang Yan came up to break the industry's sales ceiling.

This kind of sales volume is destined to be unsustainable, so isn't that just a waste of money.

And is it really useful to seize this opportunity?

Most of the things made by Qiao Fei's family are the first to become the first in the industry.

In her opinion, this kind of opponent who is still inimitable for the time being, should not be deliberately targeted if it is not necessary.

On the contrary, it is better to build a good relationship and learn from it.

"Well, I was indeed negligent about this, and I will send someone to investigate on the spot later." Wang Yan said after a moment of silence.But then he also explained why he did it.

"However, there is a high probability that this news should be true. Therefore, I think that before Qiao Fei's home is put on the shelves, the explosive models should be released, and the higher the volume, the better, so as to form a general consumer perception. Let consumers have a Preconceived concepts. In this way, when Qiao Fei's family really enters the game later, my sales and consumers' cognition will have a double advantage."

"Some time ago, many top brands contacted Qiao Fei's house on their own initiative, but they were all rejected. If these top brands can see our strength at this time, it will definitely bring great benefits to our company. High is the reputation, even to a higher level, so this part of the money should still be paid, and it should be regarded as advertising expenses." When Wang Yan said at the end, his voice was unconsciously amplified, and there was a smile on his face. She flushed with excitement.

"How is our company's operating strength compared to those three snack companies?" Liu Mei was silent for a moment, looked at Wang Yan, and waited for him to regain some calm before speaking.

"It's not comparable. But after all, this is also an opportunity, and we can't afford to lose the money. The company has also developed to a bottleneck. If you want to go further, this is a rare opportunity." Wang Yan continued to defend himself. .

Liu Mei sighed secretly.

His family started off as an offline wholesaler, and later gradually developed offline sales channels. After inheriting the family business, she saw the trend of e-commerce, and resolutely shifted the focus of her work from offline to online.

When those big brands are still aware that online is a trend, get online dealer authorization.

This is how the company's basic market is now.

I have been a trading company for more than ten years, and of course I have tried to make my own brand and products
But none of them succeeded. With so many friends around me, how many of them succeeded?
How difficult it is to own a brand.

But in this case, Qiao Fei's family is doing one by one.

Is this kind of operating ability comparable to his own company, but Wang Yan still can't recognize it clearly
Maybe it's not because he didn't see it clearly, but because of the "gambler's mentality". After all, if he wins, the benefits are really big.

"Okay, you can try it if you want. But control the budget a little bit, I look forward to your good news." Liu Mei finally nodded in agreement.

Because she also knew that if she disagreed, Wang Yan would continue to do it secretly. After all, the two had been together since college, so how could they still not know his temper after so many years.

(End of this chapter)