1993 Glamour at a Glance

Chapter 119 Deadlock
Once Song Yang and Shen Qingxue reached the second courtyard, what they saw was completely different from the front courtyard.

Dazayuan.

The children looked at them curiously, and the young people, women, and the elderly in the courtyard who came out of the room when they heard the sound looked at them with uneasy, apprehensive and even faint hostility.

Bai Li acted as if no one was there, and introduced the layout and room area of ​​the second courtyard to Song Yang, and then went straight to the third courtyard.

The same courtyard, but this one is more complicated, because it may have been a back garden before.Now, scrambled wooden sheds and brick houses occupy the edge of what used to be the pool, which has also been turned into a laundry pond.

"See? This is actually running water!" Bai Lihe pointed to the outside of the courtyard wall, "From here, less than 200 meters is the Shicha Seaside!"

Song Yang didn't speak all the way, and only asked when he returned to the front yard, "There are so many tenants, how can you let them move out within half a month."

"Hey, I won't bother you about this, I just do this to eat! There will never be any trouble, the owner wants to sell, and I have explained it clearly to them before."

Song Yang nodded: "What about the price?"

"It's calculated on the basis of 8000 square meters."

More than 480 parties, that is nearly 400 million.

Song Yang thought about the clean front yard, thought for a while and said, "It's 365 million in total. I don't want to take back the last two yards for the time being, so I can give them more time to find a suitable place. Let's set it up for a year. I don't want rent this year either, but you have to be safe and hand over the back two yards to me cleanly, without leaving anything that will cause trouble in the future. Since the yard is so big, the back is messed up. When the time comes, you have to hand over the approval document for the reconstruction to me."

"...Master Song, there is a disbursement of nearly 20 yuan. I'm afraid the master can't agree to this." Bai Lihe showed embarrassment.

Song Yang laughed: "The master's family didn't meet me face to face, I don't care how much you talked with him. I will pay 365 million for this yard, and I will give you the conditions. If it works, I will settle here."

"You allow me to discuss it with the master." Bai Lihe replied with a difficult tone.

Song Yang nodded: "Anyway, I came to see today. There are at least twenty households living behind, right? It is said that there is a way to make them move out quickly, but I still have concerns, so you just tell the host. They Since I am in a hurry to go to the United States to join my son, I probably don’t want to delay here for a long time to deal with the troublesome things in the future, and the Chinese New Year will be almost two months away.”

After finishing speaking, he left first and let him think about it.

As the car moved forward slowly, Song Yang began to think about the next thing.

Shen Qingxue didn't bother him all the time, and when she was sent downstairs, Song Yang got off the car and watched her go upstairs with a smile.

After entering the stairs and turning around, but she couldn't see him, Shen Qingxue pursed her lips and continued to smile.

That yard was really nice, but Song Yang really didn't ask her if she liked it from the beginning to the end.

Shen Qingxue didn't worry about whether she wanted to express her opinion, she just felt that after seeing that Bai Lihe, Song Yang entered the state of doing business again.

But it will take more than three years for her to graduate and be able to accompany him in that state.

……

The Football Association's negotiations on league investment promotion have now reached the second stage for almost a month.

IMG's request for a $120 million naming fee has now turned into an opportunity instead.

Song Yang has no control over the communication and coordination at the top.

But today, together with Zheng Wu, I have to communicate with a deputy director of the CCTV Sports Department about the number and cost of broadcasting league matches.

After hearing the news from Zheng Wu, Song Yang was a little stunned.

"...That is to say, one broadcast per round, a total of 22 games, during the 20 minutes before, during, and after the game, you can give 2 minutes of advertisements for each game?"

This is different from what Song Yang has heard. Isn't it 15 for broadcasting a game?

Zheng Wu nodded: "The Ministry of Sports wants to set up an independent channel, and it needs to use ratings to generate advertising revenue. Now it can't afford real money as the cost. IMG only agrees to the asking price of 120 million US dollars if there is a CCTV broadcast. Ken is willing to exchange advertising time slots, which can be considered as an extra income for the league."

"... How many can there be?"

2 minutes, according to the most common situation, a total of 8 advertisements can be made.

It's not a popular show, each of these 8 advertisements can only be exposed 22 times in total, so this frequency of exposure is completely unaffordable.

This has to be optimistic about the effect of this advertisement.

It’s not only a little money to shoot a TV commercial!It was filmed and only played 22 times?
Song Yang shook his head: "How did this happen?"

He kept his goal in mind, so he said: "There is no advertiser who shoots an advertisement and only prepares to be exposed 22 times on CCTV. In this way, the situation is complicated. Give the Football Association a 2-minute advertisement, which is the best for you The solution is to package it all up for one family and let them attract investment. With IMG around, I have no chance to play.”

"It's stuck here now. The sports department has a problem with the sports department. It's not an independent channel. The advertising department is in the hands of the advertising department. They can't afford to pay for the broadcast. They can only fight for an advertising time slot in exchange for Us." Zheng Wu asked instead, "If it's this 44-minute advertisement, would you be willing to act as an agent? How much can you give to the Football Association? According to CCTV's assessment, it's worth 56 yuan."

"I'm not interested in this alone." Song Yang shook his head, "Brother, you know it very well. For the Football Association, it is impossible to separate the bidding for the sponsorship, field advertisements and broadcasting TV advertisements. To be honest, the conditions given to you are too low, and 56 is also inflated. There are only 44 minutes in total, and it is one thing whether it is worth 44."

Both fell silent.

After a long time, Zheng Wucai said: "The Football Association... thinks that it is not unacceptable to cultivate the league. The naming and CCTV broadcast contract will last for five years. You really have no intention to participate?"

Song Yang thought for a long time, and asked: "You said before that at present, IMG is only discussing the most important league naming right. They asked for CCTV broadcast this time. Is it to improve the publicity effect of their naming, or do they want to broadcast it?" right?"

"No. The broadcast rights still belong to the Football Association. The result of preliminary negotiations with CCTV is that they will get the broadcast rights in the mainland."

"Is that possible..." Song Yang thought for a while and said, "Give me the broadcast rights! Let me talk about the broadcast on CCTV and sign a contract with our Sunshine Advertising."

Zheng Wu stared at him blankly: "Give you the broadcasting rights?"

Song Yang said affirmatively: "You sign with them directly, and you have to find an agent after taking 2 minutes of advertising time. This agent goes to CCTV for the client and has to deal with their advertising department, and they are at a disadvantage. The Sports Department I just want to be able to broadcast this game and promote them to establish a sports channel. What the advertising department wants is advertising revenue, and the cost that the sports department is willing to give is 2 minutes of advertising rights."

After analyzing Zheng Wu, he put forward his own opinion: "I can accept that the sports department only takes the cost of advertising for 2 minutes per game, but I want to rely on the identity of the broadcast rights operator to sign an advertising agency with the CCTV advertising department." Agreement. It is impossible for each advertisement of the client to be served only 22 times."

Song Yang's goal was always to get in touch with CCTV's advertising department, as a CCTV advertising agency.

In the current state where the sports department is weak and broadcasting the league is feasible or not, CCTV did not care about the broadcasting rights of any football games in the past, and it does not care at this time.

But after CCTV established the sports channel, it needs enough programs to fill the time.

If it is a five-year contract, then Song Yang can look forward to the return of the next golden five years.

"Anyway, professional leagues need to be market-oriented. It is also an attempt to entrust the broadcasting rights to a specialized company." Song Yang gave his own price tag, "If you can give us the broadcasting rights to Sunshine Advertising, I can give it to the Football Association every year." 112 million yuan. There is a gap of 56 yuan in the 'quote' from CCTV, and I will earn it back by getting CCTV's advertising agency."

Zheng Wu nodded: "Then I will report to the Secretary-General first, and study whether it is feasible."

"The method is that I get the global broadcasting rights. CCTV mainly broadcasts in China at present." Song Yang said, "So, what CCTV will get is actually the domestic broadcasting rights, but it is just an agreement with us. CCTV gets what they want. Yes, the Football Association can charge more money."

Zheng Wu reminded him: "We talked with IMG. The contract is signed for five years. Although the first year only asks for 120 million US dollars, it will increase by 15% every year."

"But CCTV will not follow me."

"Let's talk about it after research." Zheng Wu shook his head, "It's not easy. CCTV now has some external advertising agencies, and some of them will be willing to take the 44-minute advertising agency from the Football Association. For the Football Association, there is no need Besides, the risks in the way the league operates will not make CCTV feel ashamed of having to go through an intermediary to obtain the broadcasting rights."

Song Yang said calmly: "Then the Football Association can help me coordinate with the CCTV advertising department and directly obtain the status of CCTV advertising agency. Then for the 44-minute advertising agency fee, I would be willing to give more than other advertising companies." High prices."

With Song Yang holding the first-hand broadcasting rights, CCTV may not even think about it, but also thinks there may be risks.What if Sun Advertisement goes bankrupt due to poor management?The Football Association will also have this consideration.

One side is double quotation, and the other side is centered coordination. How to choose depends on them.

(End of this chapter)