1993 Glamour at a Glance

Chapter 137
The meaning in the words was so obvious, Song Yang couldn't help being "flattered".

This is no longer discussing cooperation, it is obviously a direct invitation.

Song Yang first suppressed the doubts in his heart, and quickly said: "If there is this opportunity, it is of course good. Minister Li, Director Tong, what kind of requirements does Taili have for agents?"

Tong Xiaofeng, the deputy director of the advertising department, smiled a little self-confidently: "There was a meeting in the station, and the spirit was set to fully integrate and utilize advertising resources starting this year, and comprehensively promote the establishment of an advertising agency system. Mr. Song The Sun Advertisement has attracted a lot of attention in the industry recently. With the professional ability of Sun Advertisement, Secretary-General Wang mentioned the customer resources in Mr. Song's hands before. As long as Mr. Song has this intention, we welcome Mr. Song and us very much. cooperation with the advertising department."

Song Yang thanked Wang Jun first, then looked at Li Shengyuan and asked again: "According to the new system in the station, will we only be the advertising agency for the sports channel in preparation, or can all channels participate?"

"Key agents with specific programs can of course also participate in the cooperation of full-channel advertising resources." Tong Xiaofeng added, "The purpose of system reform is to better leverage the value of advertising resources in the station and expand advertising revenue. Too restrictive."

"That would be great." Song Yang smiled at Li Shengyuan again, "Minister Li, I believe the sports channel will get better and better. I wonder if there is a specific time for the channel to start broadcasting?"

"It's still under study, and it depends on the progress of personnel transfer and technical debugging." Li Shengyuan changed the topic, "I heard that Li Dong of Lu Province Taishan Football Club was introduced by Mr. Song to take over. At the current channel preparation stage, there are many Programs need support. Mr. Li is interested in sports, and we can sit together if we have the opportunity. Our sports channel is subject to relatively few restrictions, and there are many forms of program cooperation that can be innovative.”

Song Yang was slightly taken aback, could it be because he took a fancy to Li Ping's money?
That's not enough, dignified CCTV, too many resources can be exchanged for money.

But he immediately answered: "Lao Li is really passionate about sports now, and he even sponsored the city football league in Lu Province. I will make an appointment later to visit Taili with Lao Li."

The matter turned around, and everything went very smoothly.

The sports channel is about to be established. Of course, the broadcasting rights of League A are directly signed with the Football Association.But for the Asian Games, the sports channel's current plan is to start the trial broadcast in September, and the A-League will not be finished until November.

In this way, with independent channel resources, the sports channel can broadcast more than 22 matches.The number of games planned to be rebroadcasted has suddenly increased to 36 games, and the Football Association has also allocated more advertising resources.

Song Yang has a preliminary understanding of some procedures for becoming a CCTV advertising agency, and then he will discuss some contract details.

For such a large organization, the rules on the surface are uniform for some of the existing advertising agency channels.The key points that can be discussed are other cooperations.

For example, when a sports channel is started, the first thing that needs to be filled is high-quality programs.For domestic sports events, CCTV can rely on its unique position to obtain broadcast rights at a very low cost, but for some well-known foreign events, it has to spend real money to buy them.

And the sports channel can't just broadcast sports events. For other types of programs, it is not easy to achieve ratings.

Li Shengyuan was full of praise for Song Yang's planning of "buy a suit and get a BP machine". In addition, he planned the city football league in Lu Province, and even asked him if he had any ideas for the channel program.

Song Yang can't figure out the doorway behind it now, so he just said to think about it later to see if there is any point of cooperation.

The CCTV advertising resources in the hands of the Football Association were initially negotiated and Song Yang got the agency right at a price of 100 million.

In addition to CCTV's first key agent for the advertising resources of the sports channel, Sunshine Advertising also obtained negotiated prices for advertising resources of other channels.

Song Yang invited them to get together at night, and the three readily agreed.

This is what should be done, Song Yang called Li Ping and Li Ru again at night.

It was the first time for Yao Peihua to go to the wine bureau for the sake of the company. She understood the significance of building a good relationship with CCTV for the company.Therefore, even if the other party proposed to drink, Yao Peihua also agreed.

Song Yang saw it in his eyes and made it clear that the other party did not know Yao Peihua's identity.

Otherwise, why can she be regarded as Song Yang's subordinate, who was deliberately brought here to enliven the atmosphere?
With Li Ru around, Song Yang is not fighting alone.Given his capacity for alcohol, the drink was a good one.

After drinking the wine, Li Ru's love for excitement went away.Song Yang is one of the protagonists today, he has to go.But after talking about sending Yao Peihua home first, he said to her at the door: "If you say you don't know how to drink this wine, it's fine."

Yao Peihua got drunk on his face, now his cheeks are rosy, and he shook his head with a smile: "Fortunately, you are Xiaocan's classmate, and you will not take care of me."

Song Yang also laughed: "Go back and have a good rest. If you work so hard, you will get a bonus at the end of the year."

Yao Peihua nodded and got into the car. Song Yang watched the car leave before going to Li Ru and the others.

Be there, get there first, then leave.

After obtaining the qualification of CCTV's advertising agency, the next thing is to be busy.

……

Song Yang later called Dai Can to ask, and finally confirmed that Dai's family was not helping to speak.

Then what Zheng Wu said about the big leaders talking, is it just that the establishment of the sports channel is necessary, and Li Shengyuan and the others simply think that Song Yang has customers, ability, and money?
This became a suspicious case in Song Yang's mind. Since he couldn't figure out the clue, he had to wait for the relationship with Li Shengyuan and the others to get better later, and then look back to see if he could find out anything.

Once the qualifications of CCTV's advertising agency were obtained, both the customer department and the media department had to recruit more veterans.

After estimating the funds in his hand, Song Yang assigned a task to Huang Jingwen from the media department.

"After the new recruits come in, I want you to travel to major cities across the country before the end of March, and talk to the bus companies in each city about the agency of body advertisements."

The purchase of media resources is the responsibility of the media department. Song Yang said: "With CCTV's advertising resources, we have to add more media. Cross-cooperate with other advertising companies, and you have to quickly establish a resource pool and negotiated prices in the same industry. Get up. Next year’s advertising plan, the development of new customers, we will be able to achieve better results.”

Huang Jingwen promised again and again.

The company's development is changing with each passing day. In a short period of time, it has even won the agency rights of CCTV advertising, and it can also cooperate with first-line stars like Yang Ying. The boss has a wide and wide avenue.

Years ago, he couldn't do much. Song Yang was more concerned with implementing agreements with CCTV and the Football Association. At the same time, he also started to release the Zhang Li Provis commercial that had already been filmed.

The film was sent to the advertising department, and Tong Xiaofeng was a little surprised after watching it.

Different from some other advertisements at this time, this advertisement presents Zhang Li as the person in charge of the Weifang woolen garment factory.At the beginning, he was wearing work clothes, and the montage was interspersed with close-ups of his attention to production in the workshop and the stitching and cutting of Provis suits.

When some merchants came, he put on the Provis suit again, and his demeanor immediately became that of a successful entrepreneur.

Accompanied by Zhang Lixian's last sentence "Provis, every aspect of professionalism, success can be seen" with a strong voice-over, Provis's logo and investment phone number are presented at the end.

It is not noisy, the picture is simple and clean, and the style is very high.

Song Yang called Yuan Kun and told her that the ad was temporarily inserted in a time before this year's Spring Festival Gala.This is the result of eating well, having fun that day, and CCTV's inexplicably important attitude.

"Mr. Yuan, it took a lot of effort to squeeze in the advertising space before the Spring Festival Gala. This is because we squeezed out a public service advertisement shot by CCTV itself. It cost more than half of the budget. If the advertisement is broadcast After that, the effect will be good, and the order volume will increase greatly after the Chinese New Year, so I still recommend that you increase your investment.”

Even if Yuan Kun doesn't know much about commercials, he still knows that everyone will watch the Spring Festival Gala.After thanking you again and again, of course, you should first look at the order situation for the year before deciding whether to increase the budget.

Then in the early morning of the 26th of the twelfth lunar month, Liu Qiangdong's face was a little pale after he returned from the promotion and the Mongolian area.

"what happened?"

"...the drinking over there is too harsh." Liu Qiangdong took a glance, his eyes were bright, "but there are mines over there, it seems that there is no shortage of money! The minimum guarantee of 1 units in Shanxi Province and 8000 units in Mongolian District, They said they were sure to sell it!"

(End of this chapter)