1993 Glamour at a Glance

Chapter 142
When he arrived in Yanjing, Duan Ping saw a huge billboard on a building not far away as soon as he got off the train station.

The sweet smile of the popular actress Yang Ying is very eye-catching, and there are two lines of characters on it:
【Shenzhou paging station】

【Call me, anytime, anywhere】

Duan Ping was stunned. This advertisement, which was full of hints and clearly explained the advantages of the BP machine, could be said to have brought the charm of Yang Ying's face to the extreme. By the way, it was already reminiscent of her voice.

He didn't contact Li Ru first, but went to CCTV first with Sun Ruigen.

Why do you suddenly feel that although the phrase "hope your child will become a dragon and a little overlord" is catchy, it lacks some impact?
When I arrived at the advertising department of CCTV, I met Peng Yongwen who had been in contact with the factory before.

"Manager Peng, has the system for arranging advertisements changed?" Of course Duan Ping knew it had changed, but he started from here, "I have received calls from many companies over the past year. Last year was very different."

Peng Yongwen smiled all over his face: "We are indeed reforming, and we will completely establish the agency system this year. Some agents are more active. Did they give Mr. Duan a more favorable price?"

"Compared with your advertising department's quotation, it's a bit more favorable, but it's also a bit higher than last year." Of course, Duan Ping also understands that the one behind the distribution system is the one who holds the pricing power. "This year we plan to invite Cheng Long as our spokesperson. , the advertising plan is very big. Have you also handed over such cooperation to the agency?"

"Of course not." Peng Yongwen lifted his spirits, "Although we have given agents a lot of incentives, our advertising department still undertakes the main advertising cooperation business. But Mr. Duan, you also understand that if we just set a set of rules, we will also We can't break the rules and reduce the enthusiasm of agents. So in terms of prices... This year, Director Tan has repeatedly emphasized that we can only implement the standard price, and at most we will give some extra advertising resources."

Duan Ping chatted with him, but remained silent after leaving CCTV.

Sun Ruigen said from the side: "One price a year. It will cost tens of millions to hire Cheng Long. To maintain the scale of last year's advertising, we will have to spend so much extra money. They just want us to increase our profit margins, I'm afraid they won't Determined to arrange 3000 to [-] million to advertise."

"Just know what's in your heart first." Duan Ping shook his head to signal him not to say anything, then asked him to hand over the elder brother, hesitated for a moment, and then called Li Ru.

Go do another thing.

Let's see what kind of team it is, and then go back and give it a final try.

If not, start your own business.

Now Duan Ping doesn't want anyone to control him more and more.

……

When Song Yang was in school, the eldest brother naturally wouldn't take it with him, it was too conspicuous and high-profile.

But there is still a BP machine at the waist.

After a burst of "buzzing buzzing", he took out the BP machine and pressed it twice. There were five simple words on it: "Li, Mr. Duan has arrived in Beijing."

This is the advantage of the Hanxian BP machine. You don’t need to guess the news based on the digital code like in the beginning.

Duan Ping went directly to Yanjing without an appointment?
Since Li Ru received him, Song Yang was not in a hurry.

After An Anxin finished his class, he first went to the street outside the South Gate and found Liang Tai's car that had been parked there.

I called Li Ru, and sure enough, I went to Yizhuang to see the factory first.

Hearing that he arranged to have lunch at his home, Song Yang estimated the time and said to Liang Tai: "Go to my mother's shop first."

Lin Qixia's Provis store opened in Wangfujing Department Store, which is closer to her house, and Wangfujing's business district is more in line with the relatively high-end route suggested by Song Yang for Provis.

Seeing Song Yang, Lin Qixia herself was wearing Yelia's professional women's clothing.She asked in surprise: "Is there something I didn't attend class today? Why do you have time to come here?"

"The morning class is over, and I will meet a friend from Guangdong Province at Li Ru's house later. I still have some time, so come and have a look." Song Yang looked at the image advertisements of Zhang Li and Yao Peihua in the store and asked, "Mom, business How about it?"

Lin Qixia laughed: "The weekend is much better. The advertisement in the Spring Festival Evening is still useful, it's the two people you're looking for, they seem to be less famous now."

"Boss Yuan and the others did it carefully and carefully, and the budget for advertising expenses is small. But after introducing the agency channel experience of Xinke Commercial over there to them, they should strike while the iron is hot after receiving the money."

Now she is willing to ask two young girls to help look after the store. This is mainly because the store is bigger and she is too busy when the business is good.

The effect of the advertisement before the Spring Festival Gala is very obvious.

The decoration effect that Song Yang designed for Lin Qixia's specialty store is also higher-grade than other stores of the same era.

The profit margin of branded clothing is naturally much higher, and going high-end is for the brand premium.

Although they are not as good as the big foreign brands, the brothers and sisters Yuan He and Yuan Kun have been working in the clothing field for so many years, and now they have a solid foundation and are actively improving their craftsmanship.

After chatting here for a while, Song Yang checked the time and got up to go to Li Ru's house.

Lin Qixia watched him leave with a smile on her lips.

She quite likes the feeling now. There is nothing special about the child coming here, just a little time, so she comes over to chat about some daily life.

That girl Qingxue was getting more and more radiant now, Lin Qixia hoped that the time would pass quickly.Do big things early, and don't need to continue studying.If she had a child, then Lin Qixia would be truly satisfied and have no regrets in this life.

Song Yang on the way also used a little time to ask about the situation of the advertising company, and also called Liu Qiangdong.

On the radio, the song "My Heart Wants You to Hear", which Song Yang gave to Yang Ying with money from Bodao, was playing.

This is the brand theme song that Wave Road's competitor Motorola will ask Tai Xiao to sing two years later. Now Song Yang has expanded the scope of the wool, but the intensity is still very small.

Now, instead, Sunshine Advertising has to expand the scope of customers.In the past, this batch of money was really easy and a lot to earn, and that was because of the comprehensive benefits of Chunya's investment.

CCTV has raised the regular price of advertisements this year, which has put a lot of pressure on customers.

There still needs to be a more sensational case, so that companies and brands can see the power of CCTV advertising at this time.

Song Yang thought about these things, and after waiting at Li Ru's house for a short time, he and Duan Ping came back.

Seeing Song Yang, Duan Ping was a little surprised.

After shaking hands, he said, "I really didn't expect Mr. Li's idea to be so young."

Li Ru said with a bit of embarrassment: "The intentional trick is to surprise you! Let me tell you now, this kid is still studying at Yanda University! He asked Lao Li to spend 5000 million yuan to fiddle with the football club for a semester last year. I opened an equity investment company with [-] million yuan, and I even fiddled with an advertising company and trading company, at least I made a few million!"

"...Compared with you, is the little money I earn worth bragging about?" Song Yang said to Duan Ping modestly, "Mr. Duan, I have known you for a long time."

Duan Ping was indeed even more surprised, and couldn't help but confirm: "Are you still studying? Today isn't..."

"The school can't control him anymore!" Li Ru shook his head straight, "Yan University, now it's also in line with money. The wall was demolished to build a shop, and Lao Li donated some money. Among them, the scientific research funds were all approved by him. Do you care if he goes to class or not?"

Duan Ping had never heard of such a student.

After sitting down and waiting for the dishes to be ready, Song Yang asked, "Mr. Duan, you visited our factory this morning, how do you feel?"

Duan Ping thought for a while, and gave his evaluation: "It's been planned for a long time, and it's fully prepared. I heard that the VCD matter is also Mr. Song's idea?"

"That's right. What does Mr. Duan think about the prospects of this product?"

"The prospects are great, and there are many difficulties." Duan Ping glanced at Li Ru, "You don't have a person in charge of technology now, and you have already researched the product process. The threshold is so low, and the fight will be fierce in the future. Said It is the accumulation of technology, which started at the end of last year, right? Then how can we be sure of winning?"

Li Ru looked at Song Yang.

"First, although our products have not yet been launched, we have already established distribution channels and CD-ROM content supply through equity investment companies. Second, I am professional in advertising, and my advertising company has already obtained the agency qualification of CCTV. , and have already operated cases such as Shenzhou paging station, wave channel BP machine, and Provis suit. Third, we have a clear plan for the future development of Sanyou Electronics, and we have accumulated technology research and development in advance, and we also have sufficient capital reserves to compete Fourth, our production line is already in place, and orders for core spare parts have already been placed, at least occupying the early production capacity.”

Song Yang said so much in one breath, and then said with a smile: "President Duan, everything is ready now, and we only owe one person at the helm. If you are willing to work together, I can guarantee one thing! Sanyou Culture, which supports Sanyou Electronics, will take care of it, and I want to study. Mr. Duan is here, and we now have a unified understanding of the development strategy, and you will have the final say on the future operations.”

Duan Ping's expression didn't change, but instead he asked, "Do you have the qualification to act as an agent for CCTV advertising?"

(End of this chapter)