1993 Glamour at a Glance

Chapter 152 Phantom VCD
"When Wanyan came into my house, I love my house even more."

On TV, the advertisement of Wanyan VCD is broadcasting on CCTV.

Because he played a role in Huaguo's first sitcom "I Love My Family" last year, 12-year-old Guan Lin has become a well-known child star with the popularity of the show.

Wanyan VCD TV commercials chose her to shoot.

At this moment, CCTV is broadcasting Wanyan's VCD advertisement eight times a day, but the morale in the conference room of Wanyan Wanyan Electronic System Co., Ltd. is not high.

"JVC, Sony, Panasonic, and Philips, the four major companies that set the disc standard jointly sent a fax to oppose our manufacture of encrypted discs." A person at the conference table said solemnly, "We should have less than half a year It's time, and their machines will definitely be built and launched by then!"

"Mr. Jiang, there is still a problem." Another person said, "Scooper said that the next batch of chips will be delivered in August, and they will be taken from Xiangdao's general agent in Asia. The new price is $8 a piece. Next year, it should rise even more.”

"Why the delay?" Jiang Wan looked over, "The first batch of 1000 machines has been sold out, and we placed an order last month."

The man said in a complicated tone: "Scooper...someone placed an order for 1 pieces at the beginning of the year, and it cost $30 a piece..."

"At the beginning of the year... isn't that the time for our prototype tour?" Someone gasped, and then asked eagerly, "Boss, it's not too late to apply for a patent now!"

Jiang Wan was also in a bad mood, but he still said: "It doesn't make sense. Although our machines do have innovative points, they are only for assembly after all. The threshold for system control software is very low, and people can make their own systems. The most important thing What’s more interesting is…now that the advertisement is being done, the machine can sell more than 1000 units a month, but there are too few discs! You can’t use it after buying it, and it’s impossible to continue like this.”

He raised his head and looked at everyone and said: "The first-mover advantage is ours. To spend so much money on advertising, we must first let people across the country know that Wanyan is equal to VCD. They want to build it, and they are also helping to create this market. .My opinion is that we need to set up a subsidiary company to buy copyrights to make CDs. In the future, there will be a price war for VCD players, and the real money will be CDs!"

Jiang Wan began to talk about the CD market.

When the first batch of machines were introduced to the market, the CDs sold together with the machines had the nature of a gift discount, which was set at 50 yuan a disc.

At this moment, the cost of producing genuine VCD discs is about 10 yuan because the scale has not yet increased.

There are very few CDs on the market, and there are some trial ones, most of which are record companies that have made CDs before. The production process of VCD discs is almost the same as that of CDs, so the earliest appearance is actually music VCD discs.

The price of these disks in Yanjing is as high as 100 yuan a disk.

Jiang Wan thinks that there is a huge profit margin here, and that the VCD player really needs a lot of discs to be valuable.

But the subordinates poured cold water: "What about piracy?"

"It's not very good to apply for a patent for our machine, but it's a preconceived idea, and then we can take the lead in formulating industry standards with relevant departments!" Jiang Wan seemed to have thought it over, "Even if it's just to take advantage of other machines that haven't been sold yet. During the window period, we must first let the CDs on the market be sufficient, let consumers see the advantages of VCDs, and increase sales. Our pricing is now the largest profit margin, and when other companies are listed, we can prepare for a price war. Start fighting!"

Wanyan's production capacity has not yet increased, and the current pricing cost actually includes a large amount of research and development costs.

If we really only calculate according to the price of accessories and production cost, the cost of a machine is not more than 2000 now.

As the production scale of accessories increases, there is still a lot of room for cost reduction.

What Wanyan needs now is the scale of production, and what supports the scale of production is sales.

The big advertising is not only to engrave the image of VCD equal to Wanyan into the minds of consumers, but also to let dealers place orders.

The decision to set up a subsidiary to make CD-ROMs is still mostly opposed by other people.

But Jiang Wan still arranged a task to buy copyrights and make CDs.

As a result, I just asked around and found that someone was already doing this.

"...You said, the music VCDs on the market are produced by a company called Yinhe Audio and Video in cooperation with those record companies?" Jiang Wan asked, "Then have you contacted them? Why don't they increase production?"

"It is said that there are too few machines, and sales are not enough."

"Then why did they buy the copyright of the VCD first?"

This subordinate can't answer.

Jiang Wan felt a little overwhelmed by the fact that he had invested so much but failed to attract attention.

Wan Yan also asked about the copyright of VCD discs for movies and TV shows, and then backed down.

Expensive.

Well-known movies and TV shows cost too much; unknown ones can hardly be effective.

Wan Yan is a pioneer, and a large amount of funds are invested first.Now the recovered funds are used to expand production, and there is really no more money to make a big deal out of providing CDs.

If the number of discs is not enough, the sales of the machine will be affected; if the sales volume does not increase, there will not be much money left to replenish discs for machine buyers.

Things have become a chicken-and-egg situation.

Jiang Wan gritted his teeth and decided to take out a loan.

As a new star enterprise in Anhui Province, I believe that support will be given.

While Wan Yan, a pioneer, was advertising, cultivating the market, and preparing for competition, the VCD player of Sanyou Electronics finally completed its finalization.

Cheng Mingwei and Shen Wei, who came from Xiaobawang, deeply felt the precautions taken by Sanyou Electronics.

"...It's so much thinner, and there is this error correction technology." Shen Wei looked at the prototype in front of him and sighed, "Can the error correction technology really apply for a patent?"

"Of course." Song Yang said, "The error correction technology not only involves photoelectric signal processing, but also involves mechanical transmission. No matter what, when our machine goes on the market, we must have our own patent."

This is just the first step, and the second step, in fact, Yang Yuan of Yan University has already achieved preliminary results.

Now, the dissertation is being written.

Regarding the standard of mpeg2, it involves nine parts.The subject Yang Yuan is in charge of begins with the audio and video coding in the three most important parts.

This is a matter of many works involving the original input format, encoding algorithm, and decoding algorithm.Compared with the mpeg1 standard, the mpeg2 standard needs to increase the resolution and transmission bit rate.

The next thing is that Sanyou Electronics will take some possible patents and participate in the formulation of the next-generation machine, that is, DVD standards.

The accumulation of technology in this area will take at least two or three years.

Now, the VCD player of Sanyou Electronics can start production.

"Phantom?" Li Ru asked again, "Why do you sound like a sissy?"

"Can't it reflect the characteristics of a product like VCD better than Wanyan?" Song Yang retorted, "Just like some popular video tapes, movies that can be watched at home, the standard, hehehe. Besides, VCD is used to listen to Song, isn’t that a waste of money? It’s so hard to find a movie in the market now. When will the discs of the first batch of movies you negotiated come out?”

On Xiangdao, Yue Huimin brought people from Shaw Brothers and TVB a few days ago.

After seeing three Rolls-Royces and the palace-like mansion at Li Ping's house, he naturally "respects" Li Ping who wears big underpants in summer.When talking about the United States, Li Ping is also very familiar.

He is not a fool, it is impossible to directly authorize all the VCD copyrights of the entire film and television library to Sanyou Culture for mainland production and distribution.Needless to say, which movies and TV series were good before, because of their ratings and influence.What about "The Judge of Death" the year before last, "Jigong" last year, and "The King of Destruction" which was just released this year.In terms of TV series, "The Great Times", "The Legend of the Condor Heroes", "Senior Brother Xinzha" and so on, you will not miss it.

And Song Yang chose some that are being filmed or planned to be filmed, such as... "The Legend of Condor Heroes"!
The cooperation in the mainland has adopted the model of authorized production plus sales revenue, not surprisingly.In the production and sales of VCD discs in the Mainland, they can reap profits without investing any cost.

The specific content is very complicated. After all, there have been some mainland producers of video tapes before, and they still need to coordinate.

But in any case, Sanyou Culture has obtained the production, reproduction and dissemination rights of VCD discs.Taking advantage of the opportunity of this new thing just emerging and the long-term expectation of sales revenue, coupled with the addition of Li Ping and Song Yang's "mysterious background", the VCD copyright fee for more than 80 film and television dramas in the mainland is only about 600 million.

On average, one piece is less than 10.

This is unimaginable in the DVD era many years later, when the DVD copyright of a TV series or movie can be sold for millions or even tens of millions.

Even so, Sanyou Culture has both courage and strength in the genuine cooperation, which gave Le Huimin more confidence to go back and continue to match other film companies and TV stations.

Song Yang also obtained two new dramas that have not yet been aired, the new version of "The Legend of the Condor Heroes" and "Laughing and Watching the Wind and Cloud", the broadcasting rights of the mainland TV towers.

This piece, in fact, just hit TVB's point.

Because since last year, CCTV has stopped broadcasting TV series from Xiangdao.

However, there are only five local TV stations in China that have broadcast on satellites in southern Yunnan, western Xinjiang, southern Tibet, Shandong Province, and Zhejiang Province.

Not to mention the three provinces with vast land, sparse population and complex geographical conditions, their own strength is not enough.Even in Shandong and Zhejiang Provinces, where the situation is better, it is still difficult to pay a large price for exclusive broadcasting rights.

In this case, the broadcasting rights had to be sold separately.The price of a single episode has been reduced, and the cost of manpower and communication time that needs to be invested has also increased a lot.

Song Yang said that he had a new model, and everyone else was eagerly waiting.

Don't care about these for now, wait for Xiangdao to broadcast first.

Li Ru asked: "Then how will we advertise this Phantom VCD when it goes on the market? Who should we invite to shoot the advertisement?"

Song Yang blinked: "I've thought about it a long time ago, please Zhou Huiya!"

(End of this chapter)