1993 Glamour at a Glance

Chapter 153 Come copy, come sneak attack!

"Zhou Huiya?"

Including Li Ru, the eyes of everyone in Sanyou Electronics lit up.

All of them were men, and all of them smiled expectantly.

Among the many female stars, Zhou Huiya is special in that she is worthy of being called the dream lover of the three generations.

The next actress like this will be the "Sister Immortal" who will not appear until ten years later.

But at that time, the information is more developed, and the entertainment industry in the Internet age is also more developed, and there are too many female stars of all kinds.

But right now, Zhou Huiya was the first to penetrate into large and small cities and even towns in China following media such as posters and pictorials, which are extremely exclusive once they are posted.

The head of the first generation of jade girls.

"Yes, Zhou Huiya!" Song Yang said, "I don't know what Wan Yan thinks, choose a little girl to advertise."

This reflects the unprofessionalism of the advertisers at this time.

In this era when traditional thinking is still strong, who is usually the master of the family?man.

In this era when thousands of VCD players are required, who is it that decides to buy a VCD player in order to watch movies and "good movies"?man.

In this era of rapidly increasing income, who would most like to buy something to show off their wealth?man.

What about housewives?

Count carefully.

Mothers in the 90s were concerned about whether the TV was hot or not when they got home. If it was hot, they picked up a broom and beat their children: if you don’t do your homework well, you will have a good future when you are admitted to university!

At this time, Wan Yan asked a girl in her teens to advertise: Wan Yan came into my house, and I love my house even more.

Who the hell bought VCDs for their children?
Does the child have the right to use VCD?
Parents who don't let their children watch too much TV!

So Song Yang wanted to choose Zhou Huiya as his spokesperson.

She is already one of the most well-known female stars in the country, and when the time comes, advertising posters will be collected by people.

It is very easy to think of the beautiful smiles of many beauties in the VCD disc, and it is very intuitive to connect the understanding of VCD with the picture.

It matches well with the word phantom, is it attractive enough?

With the finalization of the design of the Phantom VCD and Song Yang's intention to be the spokesperson, everyone in Sanyou Electronics is already looking forward to the sales of the machine after it goes on the market.

At this time, Wan Yan finally knew who had ordered 1 chips from the decoding chip manufacturer Skober.

A Huaguo company named Sanyou Electronics.

Wanyan's VCD has been cooperating with Skopper from the very beginning of research and development.Over there, he was responsible for the development of a decoding chip based on the mpeg1 standard, and Wan Yan completed the finalized research and development of the whole machine based on this chip.

So even though it was a commercial secret, Jiang Wan asked for this information softly in order to be prepared.

"...It's not a big foreign brand." Wanyan's vice president, Luo Wansheng, had a strange expression on his face. "They placed an order of 4 pieces in one month. How long have they been preparing for it? Isn't the machine that can compete with us now? Can it come out at any time? Needless to say, among the first batch of machines sold in April, they must have bought a few of them."

At this moment, everyone is aware of the embarrassment of Wan Yan's position.

The threshold for VCD machine assembly is indeed too low.It is easy to figure out the principle after taking it apart and studying it.

This is just an idea of ​​how to use existing components, and Wan Yan is just the first person to build the building blocks.

Although the competitor's machine has not been launched yet, the situation that it will face many competitors cannot be changed.

"At that time, is it possible to file an infringement lawsuit first?"

Li Ru, who has already started production, is also worried about this issue.

Song Yang shook his head casually: "Don't worry, there won't be any problems. In the previous news, Wan Yan said that he invested 2000 million yuan in the promotion of VCD players, which should be fake."

"Huh? Can this be fake?"

Song Yang smiled meaningfully: "To build momentum. In fact, Wan Yan's situation may be much more imaginary than we imagined. You forgot, I am also an advertising agent of CCTV, and I have friends in CCTV. Wan Yan's actual situation The total advertising expenses invested are only about 300 million. Knowing that people who boasted such a big figure would be so stupid as to forget to apply for a patent? It is said that 1600 million US dollars was invested in the preliminary research and development, and I am afraid that it is also very watery. Goldberg’s research on decoding chips is also included in their own research and development investment, and they also blow it up several times.”

Li Ru understood: "You mean...he is misleading interested people, making others think that the threshold of this thing is actually very high, and try to delay the time in the early stage so as to occupy the market?"

"How much money have we invested to have a technology that can be patented? If he really invested so much money in research and development, he has no technology that he can apply for patents at all?" Song Yang said calmly, "Aren't you looking for Have you asked a friend? It’s applied for, but it’s not a patent. You can’t call it a patent if you put the parts here. ?”

He finally understood why Wan Yan fell in the end.

As a pioneer, he was too impatient and rushed to create a big momentum before the market matured in the early stage.

But in the reckless era where there are so many wolves, no amount of bluff can fool people who want to make money.

Take it apart and see, what's so difficult about it?
Didn't Aiduo VCD just raise hundreds of thousands of dollars and start the factory?

As time passed day by day, Wan Yan was anxiously waiting for the news of Sanyou Electronics.

Not only that, various methods are used.

Taking advantage of the opportunity of Sanyou Electronics to start production and recruit workers, they sent people to sneak in, but it was a completely closed production management.There are dormitories in the factory, and it seems that they are paid very high wages to make people willing to work in the factory for a few months.

When the employees and their families called to report that they were safe, there were people watching in the phone room, so what could be said?
They also don't know why that person didn't just say something and do something that violated the management system, and he was fired to bring some news.

If you are so passive in this aspect, then do the CD-ROM.

But soon, the bad news came again.

Knowing that there is already a Yinhe audio and video company, they didn't think much about it. This time, they learned from some people who made movies and TV series video tapes before that a company has already bought the VCD copyrights of movies and TV series. It started very early. , It started in February after the Chinese New Year.

The name of this company shocked Jiang Wan.

Sanyou Culture!

It's Sanyou again!

He sat blankly in the office.

Come prepared!
Come to copy, come to sneak attack our Wanyan!

He suddenly wanted to understand why Sanyou Electronics' VCD players hadn't been on the market since they were so well prepared.

This is to wait for Wanyan to educate consumers to understand what VCD is, and then wait until the end of the year before the sales meeting?

Spend the opponent's money and let the opponent raise the market to mature.

Jiang Wan stood up abruptly.

price!

The price of Wanyan's VCD is 4995, and Jiang Wan is very clear about the pure production cost.

If the price of Sanyou Electronics VCD is lower than this number, or a number that I can't think of at all, it will be even more troublesome!

He gritted his teeth: The other party didn't have much cost to assemble this kind of machine in the early stage, it was pure imitation!
But the purchase price of 1 pieces of decoding chips and 1 movements should be lower than what I originally got.

There will be so many disc sales profits!
Judging from the current posture of selling 1 units and spending a lot of money to buy VCD copyrights, the capital investment in the hands of the other party is much stronger than that of Wan Yan at this time.

Jiang Wan's mood was very sad and indignant.

Shameless!Not only copying things, but also planning price raids!
He thought about the countermeasures in grief and indignation, until someone from the office knocked on his door.

"Boss, there is a guest from Shanghai who wants to discuss cooperation with us."

"Just go to Lao Luo for the order." Jiang Wan waved his hand absently.

"It's not an order, it's an investment. He... specifically mentioned Sanyou Electronics!"

Jiang Wan looked over suddenly, his eyes suddenly sharpened: "A person from Sanyou Electronics?"

"He said no, just mentioned them. I think it's important, boss..."

"Please come!"

(End of this chapter)