1993 Glamour at a Glance

Chapter 183 Competing parties

Song Yang only smiled and nodded, then separated from them and returned to his own side.

All three Rolls-Royces had drivers, so they drove away and parked.And a group of people from Song Yang walked towards the door talking and laughing.

"Mr. Jiang, did you know each other before?" Jiang Wan asked Jiang Hong suspiciously.

"Yes." Jiang Hong was a little emotional, "Last year, the WF Woolen Garment Factory in Lu Province solicited brand names and slogans, and we all participated. He was the one who came up with the name Provis."

Zhu Shaohong knew Provis, and said with a smile: "My evaluation is that it is not as good as Silk Road."

Jiang Hong shook his head and didn't want to say more.

In fact, people can not only take a name.

Up to now, the TV commercial creativity, copywriting, and even some business concepts of Sun Advertisement have been silently observed and studied in the industry.

Among the various advertising companies, Sunshine Advertising is now the most comprehensive.

In addition to advertising planning, they can also produce TV commercials and operate advertising resource agencies at the same time.

As soon as it was shot, it was a major commercial cooperation and advertising case that frequently refreshed the records in the mainland.

"Both of their companies have signed up, and there is only one bidder." Jiang Wan said worriedly, "If two companies bid with us, then we will be very passive."

Zhu Shaohong and Jiang Hong looked at each other, then laughed.

Jiang Wan looked at them suspiciously: "I'm not right?"

"We are not unprepared." Zhu Shaohong said with a smile, "Don't worry, Duan Ping, you are worried, he left the little bully, and the little bully's Fei Dong is not emotional at all?"

Jiang Wan's heart trembled: "Little Overlord wants to compete with Sanyou Electronics?"

Among the companies that signed up this time, Xiaobawang should be the heaviest.

With their strength, if they compete with the menacing Sanyou Electronics, the price should be raised soon.

"Xiaobawang's strength and popularity this year have basically reached their peak. There is no need to spend so much extra cost to compete for the bid king." Jiang Hong shook his head, "But Xiaobawang will help us suppress the bid of Sanyou Electronics."

Jiang Wan was determined, and a smile appeared on his face.

Due to personal grievances, Duan Ping probably thinks that Xiaobawang must suppress Sanyou Electronics, so that his idea of ​​making another great achievement will be slowed down.

As for the wave channel, it should be here to accompany it, after all, it is already an enterprise with an output value of over [-] million.

In the field of BP machines, Motorola is really powerful.Now the competition is fierce, a machine can’t earn a gross profit of tens of dollars, and it costs tens of millions to compete for the standard king, how many units do you have to sell?
Wave Channel's commercials throughout this year are just a ride on Cage Communications, and Yang Ying was invited to make a music video for a song.

Nothing special.

In the hall of the bidding venue, there were small round tables one by one.There is a table number on it, a sign that is easy to hold up when bidding, and paper and pen.

Jiang Wan walked into the venue, registered the name of the company, confirmed the table number, and was led by CCTV to his table number 7.

Obviously, those who are more capable and those who are willing to be more active are ranked higher.

And the No. 6 table next to them is actually Sanyou Electronics.

Li Ping and Li Ru were sitting there, and Jiang Wan saw that Fei Dong, the bully at table 1, was chatting with Duan Ping who was standing up.

Both of them looked polite.

The faintly heard words were all casual greetings.

Seeing Jiang Wan and the others coming, Fei Dong looked over, smiled and nodded to Jiang Hong and Zhu Shaohong as a greeting.

Jiang Hong felt a little hot in his heart.

Xiaobawang's contract this year was signed with Sunshine Advertising, but Duan Ping was poached by Sanyou Electronics, which Song Yang participated in. How could Xiaobawang renew his contract with Sunshine Advertising next year?
Under Zhu Shaohong's introduction, Jiang Hong has already made contact with Xiaobawang.

After winning the Biaowang and Xiaobawang, it will be the turn of Dacheng Advertising to take off in the circle next year.

After the three of them sat down, Jiang Wan whispered to Zhu Shaohong, "That Mr. Song is sitting by Bodao's side!"

Isn't he actually sitting on the side of Sanyou Electronics?

"It's more important to cover up." Jiang Hong felt normal, "We are fully prepared to respond to all changes with the same."

Bodou sits at table 11 on the outer edge.

Xu Lihua also gradually became excited, looking around.

One after another, more and more people were in the hall, gradually becoming noisy.

Get to know each other, chat, exchange information, and so on.

"Little Overlord, Sun God, Madam Oral Liquid..." Xu Lihua counted the powerful companies and said in amazement, "It's really lively. Mr. Song, how much do you think the price will be raised?"

Song Yang was very calm: "No matter how much it is, it must be taken."

If he hadn't come out to stir up trouble, it should be the Confucian Mansion Banquet that won the bid king with 3079 million yuan this year.

In the second year, it directly soared to 6666 million.In the third year, it reached 3.212118 million yuan in one breath.

The reason for these two outrageous numbers is because the second and third sessions are from the same company.In the first year, I used an auspicious number to taste the sweetness. In the third year, I used the number of my mobile phone number to bid successfully.The claim at the time was that every day a Santana was driven into CCTV, and a luxury Audi was driven out.

Therefore, the current first-year bidder is the most cost-effective.

In addition, he also had to suppress Wan Yan.

Originally, Wanyan invested too much in the early stage of advertising, but the market was not mature, and the capital chain collapsed.But now, they have the support of the Gu family behind them, and there will be no problems with the capital chain.

If Wan Yan got the bid king, it would be hard to say.

After all, consumers now recognize this.With CCTV's communication ability, plus the endorsement of the king, and they have now controlled the spare parts, it will be difficult for other competitors.

In this hall, there are several companies with such determination.

Among them, Confucian Mansion Banquet Wine is included.

At the beginning of this year, "Yanjing People in New York" directed by Zheng Xiao and Feng Pao was on the air. The Confucian Family Wine invited the leading actress to shoot an advertisement. Alcohol sales soared.

Confucian Mansion Banquet Wine and Confucian Mansion Family Wine are not the same company, but after seeing the brilliance created by "Big Brother" with CCTV advertisements, this time they are determined to follow suit.

Taiyangshen Oral Liquid is not far behind.At this time, they are preparing to go public on Xiangdao next year. As the national leader in the health care product industry, how can they stop helping?

As for Mrs. Oral Liquid, it is a true taste of the sweetness of today's Biaowang advertising space.This year, after they advertised in the 5 seconds after the news broadcast and before the weather forecast, sales increased by as much as 5 times.

Now, they are looking at the Sun God Oral Liquid with fear.

Taiyangshen Oral Liquid must have noticed the changes in his wife's oral liquid.

They are both of the Taizi generation, and they all make oral liquids, and the elder brother wants to suppress the younger sister.

"Entrepreneurs, distinguished guests, please take your seats, the bidding will officially start immediately."

Today's host on CCTV is actually the well-known Ni Ping.

Hearing her voice, seeing that she was already standing on the stage with a smile, the other people who were still talking quickly returned to their desks and cheered up.

Some are ready to watch a play, and some are serious and ready to participate.

After a while, the hall became quiet, and the lights dimmed a lot. Only the lights on the stage were still on.

"Now, CCTV's 1995 golden resource advertisement bidding will officially start."

Ni Ping started hosting, first of all, some official explanations on the reform of CCTV's advertising cooperation system.

Later, some important leaders who attended the bidding meeting were introduced. In addition to Tan Song, there were even bigger leaders from CCTV and the competent department.

After that, it introduced the list of enterprises participating in this bidding meeting in turn.

Read it one by one, and pause for a while to ask the company representative to stand up and make a gesture.

This can be regarded as warming up the scene in advance, allowing the competitors to stare at each other first.

"CCTV is the TV station with the widest coverage and the highest ratings in the country. CCTV's advertisements are the best way for companies to gain popularity. Many of them have also come to the scene today. No matter who wins today, Biaowang's advertisements We will do our best to make Biaowang's products famous all over the country. Before the bidding officially starts, please enjoy the excellent commercials broadcast on CCTV in recent years."

Song Yang smiled.

Before the official bidding, it is constantly using various means to stimulate the enthusiasm of bidding companies.

In the future meeting, there must be an explanation of the commercial value brought by these excellent commercials.

The lights on the other side of the stage were also dimmed.

Needless to say, CCTV equipment, the lobby has temporarily become a small movie theater.

In this link, CCTV selected ten commercials to play.

Among them, there is a rather rough and wild advertisement for Taiyangshen Oral Liquid. One of the lyrics "When the sun rises, our love will last forever" surrounds the audience.

The advertisement for Confucian House Wine was also broadcast, which was obviously for those who had signed up for the Confucian House Wine.

Song Yang's advertisement for Xiao Bawang was also included in the list, Fei Dong and Duan Ping looked at it with complicated eyes for a while.

As soon as the ten advertisements were finished, Ni Ping took the stage again and said, "Next, I would like to invite Director Tan Songtan from the advertising department to come on stage and introduce this bidding meeting to everyone again."

Tan Song came to the stage with a smile amidst the applause. She stood up and said: "First of all, I would like to thank all the entrepreneurs present here for coming to participate in today's bidding meeting. This bidding is also a bold move for our CCTV advertising department. For this reason, the advertising resources we provided are worthy of the word "golden."

"After "News Network" and before "Weather Forecast", no one will change the channel in this short 5 seconds. "Spring Festival Gala" is a program that every family in the country will watch on New Year's Eve. Once a year, its punctual time advertisement, the value can be imagined."

She first started by introducing the advertising resources that were taken out this time.

At this time, checking the weather is not as easy as pulling out the phone to check later. "Weather Forecast" is the most authoritative weather release, not to mention the status of "News Network".

The Spring Festival Gala is only once a year.Although the ratings have been getting lower and lower after many years, it is no exaggeration to say that at this time, on New Year's Eve, in families with TVs, the Spring Festival Gala is broadcast on TV.

Then Tan Song really clicked on the companies that have advertised on these two advertising spaces over the years, and the commercial returns they have obtained.

As the wife of Oral Liquid, which won the advertisement between "News Network" and "Weather Forecast" this year, the news that the sales volume increased by 5 times was also mentioned by Tan Song.

At this moment, the eyes of those who are willing to participate will naturally shine.

"In order to facilitate everyone to participate in the bidding, 5 telephones were arranged in the venue. If you need to contact the outside, you can go there at any time."

Tan Song smiled and pointed to a corner of the hall, where five young girls sat with smiling faces, each with a phone in front of them.

A lot of those who came to the meeting brought their big brothers.

But these days, mobile communications are still not as secure as landline telephones.

CCTV's arrangement can be described as "intimate", needless to say, after the bidding heats up, it is convenient for people to call to raise money.

"Then let's invite the auction host to come on stage."

Sure enough, they also specially invited a professional auctioneer.

For such things as bidding, the requirements for grasping the rhythm and mobilizing the atmosphere are not low.

At this time, the lights in the hall were fully turned on, and the temperature seemed a little hotter.

"Golden advertising resources, the honor of being the king of bids, the opportunity to become the leader in the industry!" The auctioneer set the tone after coming to the stage, "The starting price is 1000 million, and each increase should not be less than 1. Entrepreneurs, take it well!" Your number plates. Now, the bidding officially begins!"

"1200 million!"

"1250 million!"

"1500 million!"

The sounds of bidding immediately came and went, and the auctioneer spoke extremely fast, constantly interjecting to stir up emotions.

For the time being, all the rich and powerful families stood still.

Only after the price was finally raised to more than 2000 million, Duan Ping and Li Ping took a look at Li Ru, he raised the No. 6 card and said lazily: "3000 million."

(End of this chapter)