1993 Glamour at a Glance

Chapter 182

It will become commonplace in the future to take out the core advertising time slots for bidding.

But at this moment, this is the first time this kind of practice has been done, and the enthusiasm for participation expected by CCTV is not high.

Without him, with an investment of one million yuan a year, he would be able to fully show his face on CCTV.

So even though Song Yang's side has developed rapidly in the past year, Xu Lihua himself is hesitant about preparing 5000 to [-] million yuan to compete for the title of CCTV.

He and Xu Guang made a special trip to Yanjing.

"Although the total sales volume this year has exceeded 50 units, all the money earned has been used to expand production capacity." Xu Lihua was worried, "If so much money is invested in advertising at one go, next year's sales volume must be at least three times that of this year's. Doubling it to earn it back.”

"Be more courageous." Song Yang said with certainty, "If you take down the standard king, the real goal next year should be to reach 500 million units, at least the number of orders."

Xu Lihua gasped.

"The amount of credit loan for you this time will be very large." Song Yang said to him, "And don't worry, although the cost of the king of bidding is high, you don't have to pay it all at once. But once the king of bidding comes out, the whole country will Competing to report this matter. At the end of the year’s order meeting, you will be able to receive a lot of deposits first. In addition to this year’s payment, there will be no problem.”

"Can it really have such a great power?" Xu Guang was speechless. "The sales volume must be increased by at least seven or eight times? This year, we have already done a lot of advertisements on CCTV..."

"It's been a year since private paging stations were released, and the market is already mature." Song Yang analyzed for them, "After your material costs have been scaled up this year, have they also decreased a lot? Next year, the retail price of pagers may approach Thousands of yuan, more people can afford it. Whoever is the most famous will buy it. When I said one billion production value, the sales volume was not calculated according to your current price."

Both Xu Lihua and Xu Guang looked at him in bewilderment.

A standard king can make sales so many times in an instant?
Wave Channel had already passed Yang Ying's song, and it was advertised on CCTV and many radio stations.Now, it's just more ads and better time slots, right?
Have extra power?
"Because of the magic power of number one. When dealers see your strength, they will order with more confidence. When they get the goods, when they recommend them to customers, they have new rhetoric. The most golden time advertisement can make more Many customers believe that Bodao is the best bp machine. And you have received enough orders, and the huge scale can further reduce the cost of raw materials and accessories. As long as the quality and production capacity are stable, this is a virtuous circle.”

What Song Yang asked Bo Dao to fight was a prepared battle.

Unlike the winery back then, the arrogance belonged to the arrogance, but their preparations were insufficient under the surge in sales.In the end, in order to deliver goods in time, I bought other low-quality liquor filling OEMs everywhere, and my word of mouth was ruined in a short period of time.

The reason why Song Yang needs to explain this way is because of the rules of this bidding.

"Mr. Xu, we have the confidence to provide you with funds here, so don't be cowardly." Song Yang instructed, "After winning the bid, you signed a contract directly with the CCTV advertising department, which has nothing to do with our agency. This time, we have Strategy and cooperation. In addition to Bodao, Sanyou Electronics will also participate.”

"...If it's so powerful, won't your VCD player win the bid?"

"It's not the same. The price of the VCD player is still too high. It's hard to earn back after winning the bid." Song Yang said with a smile, "We have other goals."

On the one hand, Xu Lihua was looking forward to a billion-dollar production value, and on the other hand, he was worried about the effect of the king.

This mood is complicated.

On the other hand, Jiang Wan's mood is also very complicated.

A new director came from Song Le, who was much calmer than Yang Zirong, and also understood the market and management.

For Wan Yan, this is a good thing.

But Jiang Wan's authority was divided after all.

When Yang Zirong was there, he didn't care about other things. He just proposed a strategy of ordering 10 chips first in terms of the competition strategy with Sanyou Electronics.

Now, the new director Zhu Shaohong and Tan Shouliang, another shareholder who later became a shareholder, agree that they must win this year's bid king.

"10 chips, 10 sets of movements, everything has been ordered. If you win the bid king, you can digest them all next year." Zhu Shaohong said, "If Mr. Jiang is worried about money, we are now the industry leader, so we don't have to worry about loans. "

Jiang Wan looked at them: "Mr. Jiang from Dacheng Advertising has communicated with the CCTV advertising department. Originally, the bid price expected by the king of bids would exceed 2000 million. Now, Chunya Investment is using the name of investing in more technology companies , announced in a high profile that it had prepared 1 million yuan for the second phase of funds. However, when the reporter interviewed, he said that the first step was to support the development of the enterprises invested in the first phase to a larger scale. Mr. Jiang said that not only Sanyou Electronics signed up for the bidding meeting, The wave channel in Zhejiang Province has also signed up."

"Doesn't this just show the importance of Biaowang?" Zhu Shaohong smiled, "This year's Xiaobawang's advertisement made them sell another five or six billion yuan in one go on the basis of a production value of one billion. You have tasted the sweetness, Xiaobawang They also intend to fight over there. The bid price will not be low."

"Even if we can sell 10 units next year, we..."

Jiang Wan did the math.

Although 10 sets of core accessories were ordered at one time, the prices of these accessories are higher than last year.

The cost of other accessories can be reduced. After the production scale increases, the cost of equipment, electricity, and manpower can be spread thinner. However, in order to compete with Wanyan VCD, the ex-factory price and retail price will be reduced.

In this case, the gross profit of a machine will be reduced to less than 300 yuan.

With 10 machines, the gross profit at that time will be less than 3000 million.

If it is estimated that about 2000 million can be won when planning the bid king at the beginning, then there is no problem, at least it will continue to sit firmly in the leading position in the industry.

But now Sanyou Electronics and Bodao are coming with great fanfare, and Xiaobawang with an output value of 15 billion is also entering the game. I don’t know how much the price will be raised.

What Jiang Wan is most afraid of is that they maliciously raise the price but fail to win the bid, making Wan Yan pay a huge price to win the bid, and become famous but suffer losses.

He looked at the two people in front of him, always wondering if they did it on purpose, so that he could push Jiang Wan away further later.

Loans are easy to get, but what if you can’t repay them?
The combined shares of these two people are already close to 60%.

Jiang Wan gritted his teeth and said, "If the bid exceeds 3000 million, then we can't follow! Apart from the bid king, CCTV also has some other advertising time slots. If you settle for the second best, the effect will not be bad."

"Is Jiang always worried about the effect at that time?" Zhu Shaohong smiled lightly, "Well, we, Songle, use our own equity as collateral, and let Mr. Jiang find a way to borrow money. In addition to the existing funds, prepare One is 1000 million. As long as the price does not exceed 4000 million, or just a little bit more, it should be won."

"...More than 3000 million, there will definitely be a loss!" Although Jiang Wan was relieved by using their equity as collateral, he was still not happy to see a loss.

Who knows what will happen then.

"Mr. Jiang, you need to take a long-term view." Zhu Shaohong shook his head, "Being the first in the industry, even if you don't bid in the next year, one year's publicity is enough to enjoy the benefits in the next few years. This year is the first year. The effect is the best and the cost is the lowest.”

Tan Shouliang also said: "It's not necessarily that we will only sell 10 units. Among other things, I have connections in Xiangdao, Wandao, and Southeast Asia, and I have the confidence to export 5 units next year."

"Is Mr. Tan's statement true?"

"Then there are fakes?" Tan Shouliang said proudly, "They are much richer than our country. The VCD player is high-end and fashionable. What is this price to them?"

"Next year, if nothing else, products from factories like Sony and Samsung will be on the market..." Jiang Wan has no confidence in the competitiveness of the brand.

"That's why we need to get the king of bids, expand the scale, and first make the market price to a level that they can't afford." Zhu Shaohong said again, "Mr. Jiang, don't hesitate, now there is a new brand coming out every few days. It's a fight." A time of strength and courage."

Jiang Wan pondered for a long time, and finally nodded in a complicated mood.

In a blink of an eye, the time came to November 11th.

At the Media Center opposite the old CCTV building, a huge banner hangs at the entrance.

CCTV 1995 Golden Resource Advertisement Bidding Meeting.

This is a bold attempt by CCTV. In fact, there are only two resources used for bidding, and they are packaged together.

The punctual time reporting of the Spring Festival Gala and the advertising period after the "News Network" and before the "Weather Forecast".

For Tan Song, director of CCTV's advertising department, the results of today's tender are also very important.

"If it weren't for Dacheng Advertising and Sunshine Advertising, our own people in the advertising department would only have brought in one important company!" Tan Song said with a serious face, "No matter who wins the bid, we must make this effect better next year." come out!"

Bidding is a new format.

In the past, CCTV advertisements were effective, and everyone knew that.After taking office, Tan Song was very annoyed by interceding and passing notes to various people.

Tender bidding is the best.

But bidding means that the cost may be much higher than talking in private and finding someone to intercede.

The push forward didn't go well.

In order to hold this bidding meeting smoothly, Tan Song personally visited many leading enterprises.Although heroic posts were spread widely, the number and size of companies that promised to come to bid were not as good as expected.

The starting price threshold of 1000 million has stopped many companies.

In the end, there were only 89 companies that came to participate in the bidding.

Among them, there are three companies related to Sunshine Advertising: Sanyou Electronics, Bodao, and Xiaobawang.

And Dacheng Advertising also brought in Wanyan and another winery, Confucius Mansion in Lu Province.

Among them, Xiaobawang has the highest sales volume, followed by Sun God.

After that, there are Confucian Mansion and Bodao.

Among the 89 companies with an output value of over 12 million, there are only [-].

Tan Song knew very well that many other companies did not hold the expectation of winning the bid, but signed up to take a look just to sell CCTV.

As the time for the bidding meeting approached, the cars gradually drove over one by one.

In the parking lot at the entrance of the Media Center, Jiang Wan, Zhu Shaohong, and Jiang Hong just got out of the car when they saw three Rolls-Royces rushing in.

Full of momentum.

The three stood there, watching the three cars quietly.

After queuing up and parking downstairs first, many people got off from the three cars one after another.

Li Ping was alone in that red car, while Li Ru and Duan Ping got out of another car.

In the last car were Song Yang, Xu Lihua, and Xu Guang.

After getting out of the car and seeing someone not far away, Song Yang walked straight over, smiled and stretched out his hand: "Long time no see, Mr. Jiang."

Jiang Wanzheng was puzzled, but he saw Jiang Hong holding out his hand with a complicated expression: "Mr. Song, I haven't seen you for more than a year. It's not what it used to be. The name of the scorching sun advertisement is now very popular in the circle."

"Good luck, good luck." Song Yang shook hands with Jiang Wan again, "Boss Jiang, Wan Yan has sold well this year, so it is certain to win tonight, right?"

"...Mr. Song, you are also bound to win?"

"It's about strength." Song Yang smiled, and finally looked at Zhu Shaohong, "Who is this?"

Zhu Shaohong smiled faintly: "Song Le Investment, Zhu Shaohong."

(End of this chapter)