1993 Glamour at a Glance

Chapter 186 Opening up a new column
Of the 89 companies that came to participate in the bidding, 67 of them left their contact information in Song Yang.

Whether you cooperate or not, get to know this friend first.

Of course, they didn't treat each other favorably. Jiang Hong and some people from other advertising companies received some business cards and chatted about the possibility of cooperation.

But the number is far less than that of Song Yang, and the greetings of cooperation are almost really greetings.

Confucian Banquet was moved by the advertisement slogan "drink Confucian Banquet, make articles for the world", and hoped that Song Yang would "help" Confucian Banquet spend the 3000 million advertising budget for the sake of fellow villagers.

The news naturally reached Jiang Hong.

All of a sudden, the wine on the table was not fragrant.

Looking at Song Yang drinking heavily over there, I don't know whether it is because he is young and able to drink, or because of the genes of Lu Province, or because he is in a good mood.

The three people who had their own concerns left in a hurry.

And CCTV's reception is not over yet, especially since the bid king has been set, and some preliminary procedures with the bid king need to be put on paper first.

After the dinner, Xu Lihua was invited to the venue again, and it had been rearranged.

On the stage, the banner was replaced with "1995 CCTV 'Biaowang' Signing Ceremony".

The print advertisement shot by Yang Ying before Wave Channel has also been placed aside.Wave Channel's BP player, as well as the music video of "My Heart Wants You to Hear", were all displayed on the stage.

Biao Wang signed the contract directly with the advertising department of CCTV, and now Tan Song and Xu Lihua are on stage making preparations.

For the first time ever, CCTV arranged for a recording team to be here tonight, hoping to record this historic scene.

Tong Xiaofeng said to Song Yang with emotion: "Mr. Song, Bodao won the bid king at a price of 4101 million. You strongly suggested it?"

This price is fully double what CCTV expected.

Such a big "good start" means a lot to Tan Song.Tong Xiaofeng, as the person who "suggested" to include Sunshine Advertising in the agent list, also showed his face.

Song Yang could not answer that he had been preparing for a long time, but said modestly: "Bodao has gone through another year of accumulation, and it is time for it to explode."

"...At first, I really thought that Sanyou Electronics was going to win the bid."

"I didn't expect the price to be so high." Song Yang smiled wryly and shook his head.

Tong Xiaofeng looked at him, and he won it at such a high price, it was not the result of impulsiveness.It seems that they have more confidence in Biaowang than CCTV itself.

"I hope to help Bodao create new brilliance next year." Tong Xiaofeng said a scene and mentioned, "After the sports channel is launched, there are three more channels that have been included in the broadcast plan next year, a dedicated movie channel and TV drama channel, and A channel for children, military, agriculture, and technology. CCTV will have more and more advertising resources, and in the future, President Song will be needed to help develop business.”

So the first 7 sets are a bit weird, children, military, agriculture, science and technology, with a unique style of painting.

"That's really good news." Song Yang said smoothly.

Many new channels, including satellite TVs from all over the world, will be completed in the next few years.

It's just that the good days of the TV station are not long, and in another ten years, it will be the time for the Internet media to exert its strength.

And Tong Xiaofeng mentioned another important news.

"At present, I heard that foreign counterparts are already conducting research and promotion of digital video broadcasting systems. TV stations should develop from the analog signal era to the digital signal era sooner or later. There was a news in the previous news that Professor Wang Yuan from Yanda University The team has made breakthroughs in the new generation of audio and video encoding algorithms, which have been included in the latest mpeg2 standard. This matter seems to be related to you, right?"

Song Yang's heart skipped a beat, and he asked tentatively, "Will CCTV participate in this?"

"Of course CCTV has to participate." Tong Xiaofeng said, "But at present, only a high-definition TV strategic research expert group has been established under the Science and Technology Commission. I read in the news that the mpeg2 standard seems to be able to achieve a resolution of 720*486. The Science and Technology Commission may already be in contact with Professor Wang."

The reason why the mpeg2 standard is so important is naturally not just a more powerful product like DVD in the future.Another big application is digital TV.

After several years of price wars that year, the price of color TVs was completely beaten down. Domestic color TV companies had to wait for the introduction of digital TV standards.

And because Huaguo got nothing on the underlying standard of mpeg2, he has always been jealous about it.

Even if safety is not considered, the patent fees to be paid for the direct application of this foreign standard will be sky-high.

Here, there are not only audio and video signal codec standards, but also transmission system standards, channel codec and modulation and demodulation standards, terminal equipment performance and functional technical standards, interface standards, middleware standards, etc.

Later, it took a lot of time to develop a set of AVS encoding standards with completely independent intellectual property rights.

At no small cost, it took more than 20 years for AVS encoding to become competitive.

This is a huge industry involving many products such as digital TV launch, cable TV front-end system, middleware, set-top box, digital TV, etc., and the total scale of the industry will exceed one trillion yuan in the future.

Song Yang said with a smile: "Professor Wang will continue to move forward on this topic. Now the mpeg2 standard has just begun to discuss and determine some preliminary solutions that can be adopted. After two years of market testing, which technologies will eventually be adopted?" To become a real standard depends on the scale of possession.”

Tong Xiaofeng looked at him meaningfully: "The VCD player is only temporary, right?"

"This, the industry has a unified understanding. The mpeg1 standard can't even keep up with the resolution of videotape VHS, of course it's only temporary. The mature form of this product is a digital video disc playback device, DVD." Song Yang also looked at it meaningfully. He said, "But if there is no optical drive and core, and the modem is packaged, it is a digital TV set-top box. The stage goal of our and Professor Wang in this field is to use our own mpeg2 codec algorithm decoding chip."

"This field? Stage goal?" Tong Xiaofeng asked unexpectedly.

"Yes." Song Yang confirmed, "There will also be a communication field."

He pointed to Xu Lihua who was shaking hands with Tan Song on the stage: "So, there is also a wave channel BP machine. There is no way, the foundation is weak, so let's start with low-end products!"

Tong Xiaofeng couldn't help but glance sideways at the young man.

Wave Channel, Cage Communications, Sanyou Electronics... In his eyes at this moment, it seemed that he really saw a very far place, with both vision and ability.

Today, more than 4000 million yuan is spent on financial strength.

One is already a well-known domestic bp machine factory, and the other is a VCD machine factory that has not yet started selling but is already aggressive, and has production strength.

Coupled with Wang Yuan, an associate academician who is very popular, this is the research and development strength.

But he is the boss of an advertising company.

"...Mr. Song, you have a very meaningful advertising company."

Song Yang turned his head and smiled at him: "To really develop, you still have to make money. If you want to make money, you need to rely on Director Tong and your CCTV platform to do a good job of publicizing good products."

Tong Xiaofeng thought about it and laughed: "That's right, only by making money can we develop and be competitive."

Walking with him, watching him laughing and chatting with a few other friends again, Tong Xiaofeng thought of a word: use one's talents according to one's ability.

In just a few words just now, Tong Xiaofeng thought of the slogan again: Make a story about the world.

This time, it seemed that it was really not easy to ask different big shots to help greet people.

In front of him, Tan Song said with emotion: "Mr. Song is worthy of being a native of Lu Province. There are so many people."

"Stay strong, Director Tan." Song Yang smiled all over his face.

"The golden advertising space belongs to Bodao, but the commercial needs to be produced as soon as possible." Tan Song said, "Is the production done by us, or does Mr. Xu have arrangements?"

Xu Lihua looked at Song Yang.

"Let's be produced by your station, and the advertising creative has already been planned. The Spring Festival Gala time report and the golden 5 seconds are very short. The former one is 'Bo Dao BP machine calls you to watch the Spring Festival Gala'. The latter one, the advertising words are "One call to the world, wave channel BP machine", the picture, 5 seconds can only be a little freehand, I think the Three Kingdoms is quite interesting."

"...The Three Kingdoms again?"

Song Yang smiled: "That's right. If the advisers and generals under Uncle Liu have BP machines..."

Tan Song couldn't help laughing for a moment, what kind of idea is this?
"You don't need to shoot this advertisement, just take the material of the TV series and edit it. Anyway, it was filmed by our TV station." Song Yang said, "It reminds people of the scene of heroes of the Three Kingdoms coming together and reminds people of all walks of life. The situation, and then use the advertising words to highlight it. 5 seconds, this is enough.”

Tan Song and Tong Xiaofeng thought it was true.

It turned out that I already had this idea before, so I found another idea for the Confucian banquet in an instant?

Biaowang paid an extra price, and the advertisements could be produced by CCTV.Of course, if the brand is going to shoot by itself, then CCTV will also save it.

Now these two ideas really don't need to pay any cost.

The picture of the time-telling advertisement is very simple, basically it has a name, with a bit of a titled oral broadcast.

If the golden 5-second advertisement is presented in this way, it is only the workload of some editing.

"Mr. Song, I would also like to thank you Sunshine Advertising for your support to our advertising department." Tan Song said with a smile, "I heard that the Confucian Mansion Banquet Wine has also preliminarily negotiated with Mr. Song to do next year's advertisement. How about some other 15-second advertisements? I can be the master and help Mr. Song arrange some good spots.”

"Of course there is. Thank you, Director Tan, for taking care of me." Song Yang mentioned another matter when he saw her, "There is only one Biaowang, but there are more than one powerful company and well-established brand. Tan Director, next year there will be more channel resources, so I have an idea. Is there a possibility that we can develop a 5-minute advertising column that only has a single company's image?"

(End of this chapter)