1993 Glamour at a Glance

Chapter 187 Small Goals for This Year

"5 minutes?" Tan Song was stunned, "Advertise only for one company?"

Everyone else looked at him.

CCTV's advertising resources are all counted in seconds, how valuable are they? If you only advertise for one company in 5 minutes, then you can't just broadcast it once, right?

Moreover, who would watch a company's 5-minute advertisement?
Song Yang smiled and said, "That's right. It's like advertising a special column for public service advertisements. As long as there is an appropriate form of advertisement, this 5-minute advertisement may become a very classic column. "

"...Since Boss Song said that, do you already have an idea for an advertisement?"

"Yes." Song Yang smiled modestly, "To tell the truth, Director Tan, I'm still a 'singer' and I'm going to release a solo album at the end of the year. Isn't Wave Road's commercial this year just a music video? I said 5 Minutes, in the form of a music video."

Xu Lihua's heart skipped a beat.

Yang Ying's song was mainly promoted through radio stations.After this song became a relatively popular song, the distribution channel can use the promotional materials that Song Yang helped to make, and use the form of print advertisements to make others mistakenly think that the Wave BP machine is endorsed by Yang Ying.

The music video for that song was filmed with Yang Ying and Mao Ning.Although it included Yang Ying's new album, CCTV's small commercials have only edited the material, which is only 15 seconds long.

If it can be played in its entirety, that's really extraordinary.

Tan Song couldn't figure out the operation mode here.

In a word, advertising resources have to be counted as money. 5 minutes, too long, how much is the right amount?
"Director Tan can regard it as a filler for some not-so-good commercial time slots, but the content is more attractive." Song Yang said, "This has been opened up as a column, for example, it is called the music TV show of famous companies, and it will go to every corner. Each channel inserts broadcasts. Brands participating in this column can get three points in return for their money.”

"First, after all, it is on CCTV, and after a very long commercial, you can put a 5-second corporate and brand promotion video at the end."

"Second, get a piece of music specially created for the brand. In the lyrics, it clearly refers to the company or brand. This is equivalent to the company also having a brand theme song that can be sung for a long time."

"Third, this music video, starring well-known actors and filmed with movie-level production standards, will have a fairly long-term and wide-ranging spread effect."

Tan Song's scalp was a little numb: "...I probably understand what Mr. Song means. If the song is very good and the music video is very well shot, then of course it is also a kind of audio-visual enjoyment. But..."

How can it be sung for a long time?
Why?
"Director Tan has also heard the song before Bodao? Yang Ying sang it and Mao Ning appeared together. That song was 'created' by me."

Tan Song was dumbfounded: What?

"Bodao is now the first bidding king." Song Yang asked with a smile, "The sooner the effect of the bidding king is manifested, the more predictable the winning bid price next year will be. Now, let's pack a title and ending for this column, Let’s play that music video on Radio Channel first?”

"This……"

"Don't choose the time, don't choose the channel." Seeing that Tan Song was silent, Song Yang said again, "This column is not exclusively for bid kings. Other powerful companies also hope to have a unique advertising display resource. Next, I can pick up this column with Confucian Banquet and Sun God in no time."

Tan Song's eyes were fixed: "Sun God?"

"Yes, Mr. Huai chatted with me during the dinner. They asked Mao Min to sing an image song before. From this perspective, I am going to make a proposal to Mr. Huai."

Huai Xinhan of Helios Group was the first domestic company to taste the sweetness of professional advertising services. He introduced corporate CI for the first time, and he did it in the right way.Thanks to this, coupled with the thrust of advertising, sales have doubled by two hundred times in just four years.

This is a myth of the times.

But now, although Sun God is about to go public, it is also facing a huge crisis.

What used to be a myth, later became a case of "big defeat" in this great era.

Huai Xinhan has already realized it, but now he hopes that the listing will bring about a turnaround, and this is also the reason why the strongest company did not finally compete for the bid king this time.

Sales of Helios are already on the decline.

When he chatted with Song Yang, he still used his identity as the owner of the football club with Li Ping.

The Taishan team's first game this year was against the Sun God.

In front of Song Yang, he still held his hand a little.

But obviously, he came to chat because of Song Yang's reputation in the advertising industry this year.

But Tan Song doubted: "It's just a proposal... Mr. Song is so sure?"

Song Yang replied with a smile: "At least I'm sure about the Confucian banquet. Director Tan, to put it bluntly, this column is equivalent to the form of advertising that can only be afforded by the last batch of enterprises in the future. Theme Songs, music TV, and advertisements are one-stop, at least tens of millions. Because music TV is very long, the broadcast time does not need to be fixed at all, but it is a front. If it is paired with some fixed advertising spaces, the momentum will be second only to the standard King."

Tan Song was thoughtful, this is equivalent to playing the corporate image, brand image and product advertisement together.

There will indeed be plenty of momentum.

Considering that the winning bid price of Biaowang today is indeed much higher than expected, and the sports channel has indeed increased a lot of advertising resources after it was launched, if you don’t pick the time... broadcasting it can really make the Biaowang matter go.

If the Sun God and the Confucian Mansion Banquet all show their faces in this form next year, it can also serve as a sample for next year's bidding for the King of Bidding.

Even if the bid is not won, but the strength is sufficient, CCTV will have a completely different display method from other products.

The cost of making advertisements for the channel was saved, and the price of 4101 million yuan became the largest client in CCTV's history. Tan Song temporarily agreed to broadcast the song "I Want You to Hear" first.

Xu Lihua beamed with joy.

Even if it is broadcast on some time slots and channels that not many people watch at all, it is still CCTV!

A foreshadowing was laid on Tan Song's side first, and everyone who returned with a full load left in the Rolls-Royce motorcade.

Tan Song and Tong Xiaofeng watched them leave in a high-profile way, and asked with puzzled faces: "Is he still a singer who can write songs?"

"……I do not know."

Tan Song was in a daze and shook his head: "It doesn't matter. Today's bidding meeting was successfully held, everyone has worked hard. Go back and summarize, and make things beautiful. Their first payment, Lao Tong, don't worry about it."

Tong Xiaofeng thought they had just said it, didn't they?Pay quickly.

But it is true that the bag is safe, this is the first shot of the advertising department next year, and it must be fired.

……

Li Ping came to join in the excitement of the bidding fair and left again.

Next, is the last round of the league.

Because of the "sudden emergence" of the Taishan team, the top few points in this year's standings are actually very chaotic.

If this last game is not over, the championship, runner-up and third place are not sure.

The Taishan team has a chance to win the championship. The last game will be against the Bayi team. This team is currently ranked eighth, and the chances of winning are not small.

Li Ping doesn't care about many things here.

But Bodou is sure to win the bid, and the next production and sales rhythm will have to be changed.

"Although you didn't know about this matter before, I have helped you plan it for a long time!"

Early the next morning, when Xu Lihua came to Sunshine Advertising, Song Yang took out a very thick booklet from the cabinet in his office: "Early this morning, the news has already been broadcasted on the big broadcast. When you go back to Zhejiang Province, the local The leadership will be greatly shaken. From now on, the time must be planned every week!"

The first thing to stimulate is the hearts of general agents in various places.

There is no need to stimulate Xinke Commercial here, but other places have to be mentioned: "At CCTV, I checked again, and the song will start to be played when the program format is packaged, and it will be counted as next year. As long as CCTV starts broadcasting, you can arrange the competition for agency qualifications next year. Directly increase the task, let the competition guarantee the minimum delivery volume, pay a deposit to get agency qualifications.”

"If you change the agent...will it be unstable?"

"This is just rhetoric, and the main point is reached. Last year, the agents made money, and they are relatively more familiar with and more capable of competing." Song Yang said, "Of course there is only one goal, which is from the source of distribution channels. Here, let’s ask for the order quantity first.” Song Yang pointed to the brochure and said, “There is still more than a month until New Year’s Day, and only two and a half months until the Spring Festival Gala. I have clearly listed the methods and materials needed to build momentum.”

Xu Lihua flipped through the brochure, and asked worriedly: "Is it too late? Now you have to make the first payment to CCTV, and your supporting advertising funds..."

"I'll do it." Song Yang reassured him, "Next year CCTV will be the big head, and I will only use it for distribution channel materials for the time being, and I don't have much money. But there is no need to fight for the next year's bid king, and I will earn money next year." Qian, in the second half of the year, it’s best to plan to find a spokesperson of sufficient quality, and then follow up with a regular form of advertising the next year. The king of bids doesn’t need to be hired every year, there’s no need for that.”

When Xu Lihua saw that Song Yang was willing to advance money to help get things done first, and was so well prepared, he suddenly looked forward to next year's development even more.

If it really soars into the sky, then what is it worth to find a good spokesperson and spend 3000 million on advertisements like the Confucian banquet in the next year?
After chatting for a while, Xu Lihua left, Song Yang returned to the company from the elevator, and saw Yu Qiang and Duan Hui's eyes were frighteningly bright, and his eyes were full of admiration.

"Boss, Mr. Jiang from the Confucian Mansion Banquet said that the contract can be signed at any time. They brought Zhang Zi here. They are still waiting for your reply at the hotel!"

A big order of 3000 million!
This year has already reached 2500 million, and now it is another 3000 million. Sunshine Ads is simply against the sky.

The phrase "drink the Confucian banquet and write articles for the world", as well as the spokesperson Tang Qiang, are also absolutely perfect.

Song Yang smiled and waved: "Luo Dong, you go to pick up Mr. Jiang and the others to come to the company. Peihua, call Li Ru to see if he is awake. I have lunch at noon, and I want to see Director Zhao Gang. Then contact CCTV. , please contact the TV drama production center to contact Mr. Tang Qiang, the endorsement of our Sunshine advertisement. Finally, Duan Hui will do the whole case for the Sun God Group. As usual, arrange someone to go to the Sun God to investigate."

"The Sun God Group?" Duan Hui's lips trembled, "Reliable?"

"Xiaobawang will most likely not sign with us next year. After all, I have poached their general manager and six backbones." Song Yang said with a smile, "It's impossible for the performance to decline next year."

Song Yang took out several business cards from the inner pocket of his suit and gave them to Yu Qiang: "These are the customers who expressed their clear intentions to me last night, please contact them first!"

Yu Qiang and Duan Hui watched excitedly together, and Song Yang clapped his hands: "It's time to sprint! The bonus at the end of the year depends on how many companies can be signed. This year it's nearly 7000 million. Do you have the confidence to reach a small goal? , get 1 million this year?"

"Do!"

"Come on!"

"Fight!"

There was an uproar in the office.

A company that has been officially established for only one year now, and its performance is about to break 1 million!If it hadn't been for CCTV to sign the title, it would have exceeded [-] million.

Yao Peihua began to return to the office to call Li Ru, thinking that he had just encountered an accident and came here from Li Ru at this time last year, and it seemed like a lifetime away.

(End of this chapter)