1993 Glamour at a Glance
Chapter 188 Specializing in Catching Big Fish
Chapter 188 Specializing in Catching Big Fish
This time, Song Yang made an appointment to meet Jiang Ting in his courtyard.
After almost a whole year of renovation, the two courtyards at the back were demolished and then rebuilt.If the money is sufficient, the construction period will be fast.
Especially after the previous incident where the tenants satirized Song Yang for being ruthless, Bai Lihe urged the courtyard restoration team introduced by him to do the finishing work more delicately.
Today, the courtyard house has changed a lot.
In the original front yard, there is only a garage on one side, and the locust tree has been planted at the side entrance of the garage.
This garage is not small, two cars can be parked side by side, and the depth is enough, so people can live in the second half: Kong Fu, who is good at skills, lives here, and if Liang Tai comes over, he can also deal with it inside.
Parking is naturally possible under the locust tree.The original upside-down house was demolished, but the wall was still kept, but it was replaced with an iron fence with a green brick bottom. The climbing wall roses cultivated now have just begun to grow.
There is an iron gate that can be opened, so that two or three cars can be parked under the locust tree.
The main entrance of the quadrangle courtyard is originally opened on one side.
Liang Tai directly parked the car at the gate of the courtyard.
Jiang Ting and his younger brother Jiang Yuan got out of the car, saw the newly rebuilt courtyard, and said with emotion: "Such a big courtyard? How much did you pay for it?"
"I bought it for 365 million, plus repairs, remodeling and various procedures, and purchased various equipment and furniture, which is several million." Song Yang smiled and led to the door, "Mr. Jiang, please."
Entering the current main entrance is a small courtyard, with a small screen wall in front of it, and a rockery sketch under one wall, but the door leading to the new front yard is in front of the other side.
Song Yang first talked with them about some specific content in the company, and initially finalized the plan.Now, it's just a matter of waiting for other guests to come first.
Now take them to visit and take a rest.
As soon as you enter the new front yard, you will feel the elegance of Qushui, and the hanging flower gate leading to the main yard is only a symbolic landscape.
The wall that originally separated the front yard from the main yard disappeared, replaced by a transparent corridor.Looking at it now, the front yard is mainly water features, and the main yard is mainly tree views and grass, but there is also a small fish pond with rockery piled in the middle.
The wing rooms and other side rooms are still on one floor, but the main building has two floors.The main courtyard is not as big as before, but there is another courtyard in the backyard, as well as a row of back rooms and a back door.
Jiang Ting and Jiang Yuan were amazed. When they arrived at the East Wing, which was used as a reception function and a restaurant, Li Ru and others came over, but when he came, he commented: "This courtyard has been changed by you, and the old smell is gone. ! What a good layout it turned out to be!"
Song Yang retorted: "I bought it to live comfortably. What age is it, and you still live in the cramped and impenetrable space of the past?"
After finishing speaking, he greeted Tang Qiang, stretched out his hand and said, "Teacher Tang, you have never been far away when you come here. It just so happens that you are also in Yanjing today."
Tang Qiang looked at Song Yang curiously, and then said with a smile: "After filming the Three Kingdoms, I have to rest for a while, and there is no new work arranged in the theater."
He has now transferred from the August 10st Film Studio to the Youth Art Theater. "The Romance of the Three Kingdoms" will premiere on October 23, and now it just happens to be Zhuge Liang's part.
Tang Qiang was very surprised.
One morning, I received a call from the CCTV TV drama production center, saying that a company wanted to seek him for endorsement cooperation.
Not long after his role was broadcast, the commercial cooperation actually came.
For Tang Qiang, this is very new.
He doesn't even have an agent yet, after all he works at the Huaguo Youth Art Theatre.
I asked the people on CCTV, and they said that Mr. Song of the scorching sun advertisement is very unusual. This year, he has operated the endorsements of Yang Ying, Cheng Long, and Zhou Huiya, all of which are worth millions.
Tang Qiang's remuneration from "The Romance of the Three Kingdoms" is only 225 yuan per episode!
In the midst of exchanging pleasantries, Song Yang also finds it interesting to look at Tang Qiang.
When he became an endorser later, he was not picky at all.Excavators, infertility hospitals, underwear, supplements, food... almost everyone is welcome.
What imperial majesty?There are advertisements for people wearing dragon robes and eating instant noodles.
After exchanging pleasantries for a while, Song Yang got to the point: "Teacher Tang, Mr. Jiang's Confucian Mansion Banquet Wine is a well-known local brand in Lu Province. This wine has a long history, but it was held at the family of Yan Sheng Gong of the Confucius family in the past dynasties. The wine was handed down."
"Oh?" Tang Qiang glanced at Jiang Ting in surprise.
Although this link is not needed at all, let Jiang Ting brag first while waiting for the food and wine to be served.
After the introduction, he said: "This time we came here, we also brought some rare wines, and we will have a taste of Teacher Tang, Director Zhao, and President Li."
Only then did Song Yang say: "Boss Jiang and I have already signed a contract for next year's advertising promotion. Mr. Tang, I thought of you at the wine table last night. I think this advertisement is the most suitable for you to do!" "
After finishing speaking, he described the creative idea of the advertisement, and said rather pretendingly: "'Drink the banquet wine of the Confucian Mansion, and make articles in the world', what do you think of this word?"
Tang Qiang's eyes lit up, and he said the lines of his old enemy: "Wonderful!"
Song Yang said again: "In addition to this commercial, it is also finalized to compose a song for the Confucian Mansion Banquet. At that time, we will make a movie-level music video. This music video, I also want you to play Confucius in it."
"Confucius?" Tang Qiang was taken aback, "This..."
"Zhuge Liang, you've already acted, and you're still worried that the most holy teacher won't be able to grasp it?" Song Yang said with a smile, "This music video will also be aired in full on CCTV."
Jiang Ting looked forward to it.
Song Yang had already told him about the advertisement in the scorching sun in the morning.Bodao is the standard king, and the music video that has already been produced will be broadcast in full on a new column opened by CCTV.
This column called Famous Enterprise Music TV Show is an advertisement column!
And a brand theme song specially created for the Confucian Mansion Banquet, which can also invite Tang Qiang to play, and it is broadcast on CCTV over and over again, this is too strange.
If it still takes Confucius as the theme, then the descendants of the Confucius family and the local government departments should not give their full support?
It's a pity that this song still needs to be written.
Now, Zhao Gang, the director who filmed "The Story of the Editorial Department", is also here, and Jiang Ting admires Song Yang's network resources.
Zhao Gang was also in a strange mood.
... His uncle's!Li Ru said that the production level of the series that Song Yang mentioned is all [-] or even millions.
If it reaches 100 million, it is enough to make a TV series or a movie!Just for a music video?
Is there really a brand like Confucian Banquet Wine that will pay for it?
Zhao Gang even wondered if his idea of making money for filming TV series was a little narrow.
Song Yang drew the cake first, and then asked: "Teacher Tang, I don't know about the endorsement. Do you have any expectations for the fee? It is included in the endorsement fee. There is such a workload..."
Shooting TV commercials, print commercials, music TV, attending order fairs, using characters... Song Yang's content is very professional, and Tang Qiang has been listening carefully.
After Song Yang finished speaking and looked at him, Tang Qiang thought for a while before saying: "Boss Song, to be honest, I have never had such a cooperation. Thank you very much for thinking that I am suitable. As the first cooperation of this type, why not It is up to you to propose. This is the first time in history, as long as the fee is right, I am willing to give it a try."
Song Yang laughed, looked at Jiang Ting, and said, "Although Mr. Tang's popularity is increasing now, he is not like a singer who takes advantage of it. A song can be spread with a tape. The endorsement fee costs a total of 2 years." 80, I wonder if Teacher Tang can accept it?"
Tang Qiang's heart skipped a beat, 80!
He was almost ready to agree, but when he thought that Sunshine Advertisement used to operate with million-level endorsements, his 40 this year...
Song Yang said again: "The rules are signed every two years. Of course, I also firmly believe that Mr. Tang's popularity will continue to increase, and more and more good works will come out. This time the music TV can be regarded as helping Mr. Tang should increase his popularity. In addition, although Mr. Tang can no longer accept other brands for the endorsement of wine, my advertising company still has many customers for other types of products. If there is a chance, I will continue to recommend Mr. Tang. "
Tang Qiang only thought for a moment and said freely: "Mr. Jiang and Mr. Song are willing to give this price, which is beyond my expectation. To be honest, it is much more profitable than making TV."
The price given by Song Yang is indeed not low for Tang Qiang.
The most important thing is that Tang Qiang can also become a cash cow for Sunlight Advertising.
Since he starred in "The Romance of the Three Kingdoms", his popularity has been rising.Let’s first establish a relationship with him through the Confucian Mansion Banquet, and then sign more contracts for other products. Sunshine Advertising can rely on him to get a lot of results.
Jiang Ting looked at Song Yang instead.
Seems like a lower price can be given?
But he immediately stopped thinking about it.When Song Yang discussed the fund use plan with him in the morning, he said that although advertising production is not a big part, it must not be saved.
Furthermore, "The Romance of the Three Kingdoms" has not yet finished broadcasting.The episode of the Northern Expedition hasn't started airing yet, who knows what price it will be to talk to him after the airing is over?
In fact, it was mainly because Song Yang calculated that the cost of broadcasting an entire MTV commercial on CCTV was a bit high for him.
Think about it too, a few minutes of advertising!
And according to Song Yang, this is included in this column library.Invest once and play every year in the future!
With the rapid combination of the scorching sun advertising team, relying on the familiarity with the established media resources, a rough advertising plan for the Confucian Mansion Banquet has been compiled in the morning.
In addition to CCTV, there are local TV stations, newspapers, magazines, radio stations, and even the overall body of the bus, etc., which Jiang Ting had never thought of before.
In a word: multimedia, national bombing!
Although I didn't get the bid king, but I want to make the effect of the bid king!
Jiang Ting, who was already moved by the phrase "drink the Confucian banquet and write articles in the world", decided to ignore these implementation details.
As long as the effect is in place!
After Song Yang invited the cook and auntie to send them off at the family banquet, Li Ru slapped his lips and asked, "The 3000 million order is really settled? One night?"
"This is the power of ideas." Song Yang chuckled, and then said to Zhao Gang, "Brother Zhao, I am confident that I will attract a lot of this kind of work. You still have dramas to shoot, so I'm afraid you don't have that much time. We need to help Brother Li find a professional filming team as soon as possible."
"...Make it for me!" Zhao Gang was a little greedy, "The production cost of a music video is at least hundreds of thousands?"
"To be high-end, movie-level, the scene, service, storyboard and even the plot must be well polished." Song Yang said affirmatively, "In this form, I specialize in catching big fish! The next one is the sun god." group!"
"Are you sure?" Li Ru met Huai Xinhan last night, "This President Huai is not a simple character, he knows a lot about advertising and marketing!"
Song Yang chuckled: "Don't worry, Zhou Huiya's new album will be released this month, and Mr. Huai will know my 'creative' ability by then. At that time, I will bring the song with me directly, and I will also give it to Profei like I did back then. Go to him for a strategic plan like the company's! The Sun God Group is not as glamorous as it looks right now."
(End of this chapter)
This time, Song Yang made an appointment to meet Jiang Ting in his courtyard.
After almost a whole year of renovation, the two courtyards at the back were demolished and then rebuilt.If the money is sufficient, the construction period will be fast.
Especially after the previous incident where the tenants satirized Song Yang for being ruthless, Bai Lihe urged the courtyard restoration team introduced by him to do the finishing work more delicately.
Today, the courtyard house has changed a lot.
In the original front yard, there is only a garage on one side, and the locust tree has been planted at the side entrance of the garage.
This garage is not small, two cars can be parked side by side, and the depth is enough, so people can live in the second half: Kong Fu, who is good at skills, lives here, and if Liang Tai comes over, he can also deal with it inside.
Parking is naturally possible under the locust tree.The original upside-down house was demolished, but the wall was still kept, but it was replaced with an iron fence with a green brick bottom. The climbing wall roses cultivated now have just begun to grow.
There is an iron gate that can be opened, so that two or three cars can be parked under the locust tree.
The main entrance of the quadrangle courtyard is originally opened on one side.
Liang Tai directly parked the car at the gate of the courtyard.
Jiang Ting and his younger brother Jiang Yuan got out of the car, saw the newly rebuilt courtyard, and said with emotion: "Such a big courtyard? How much did you pay for it?"
"I bought it for 365 million, plus repairs, remodeling and various procedures, and purchased various equipment and furniture, which is several million." Song Yang smiled and led to the door, "Mr. Jiang, please."
Entering the current main entrance is a small courtyard, with a small screen wall in front of it, and a rockery sketch under one wall, but the door leading to the new front yard is in front of the other side.
Song Yang first talked with them about some specific content in the company, and initially finalized the plan.Now, it's just a matter of waiting for other guests to come first.
Now take them to visit and take a rest.
As soon as you enter the new front yard, you will feel the elegance of Qushui, and the hanging flower gate leading to the main yard is only a symbolic landscape.
The wall that originally separated the front yard from the main yard disappeared, replaced by a transparent corridor.Looking at it now, the front yard is mainly water features, and the main yard is mainly tree views and grass, but there is also a small fish pond with rockery piled in the middle.
The wing rooms and other side rooms are still on one floor, but the main building has two floors.The main courtyard is not as big as before, but there is another courtyard in the backyard, as well as a row of back rooms and a back door.
Jiang Ting and Jiang Yuan were amazed. When they arrived at the East Wing, which was used as a reception function and a restaurant, Li Ru and others came over, but when he came, he commented: "This courtyard has been changed by you, and the old smell is gone. ! What a good layout it turned out to be!"
Song Yang retorted: "I bought it to live comfortably. What age is it, and you still live in the cramped and impenetrable space of the past?"
After finishing speaking, he greeted Tang Qiang, stretched out his hand and said, "Teacher Tang, you have never been far away when you come here. It just so happens that you are also in Yanjing today."
Tang Qiang looked at Song Yang curiously, and then said with a smile: "After filming the Three Kingdoms, I have to rest for a while, and there is no new work arranged in the theater."
He has now transferred from the August 10st Film Studio to the Youth Art Theater. "The Romance of the Three Kingdoms" will premiere on October 23, and now it just happens to be Zhuge Liang's part.
Tang Qiang was very surprised.
One morning, I received a call from the CCTV TV drama production center, saying that a company wanted to seek him for endorsement cooperation.
Not long after his role was broadcast, the commercial cooperation actually came.
For Tang Qiang, this is very new.
He doesn't even have an agent yet, after all he works at the Huaguo Youth Art Theatre.
I asked the people on CCTV, and they said that Mr. Song of the scorching sun advertisement is very unusual. This year, he has operated the endorsements of Yang Ying, Cheng Long, and Zhou Huiya, all of which are worth millions.
Tang Qiang's remuneration from "The Romance of the Three Kingdoms" is only 225 yuan per episode!
In the midst of exchanging pleasantries, Song Yang also finds it interesting to look at Tang Qiang.
When he became an endorser later, he was not picky at all.Excavators, infertility hospitals, underwear, supplements, food... almost everyone is welcome.
What imperial majesty?There are advertisements for people wearing dragon robes and eating instant noodles.
After exchanging pleasantries for a while, Song Yang got to the point: "Teacher Tang, Mr. Jiang's Confucian Mansion Banquet Wine is a well-known local brand in Lu Province. This wine has a long history, but it was held at the family of Yan Sheng Gong of the Confucius family in the past dynasties. The wine was handed down."
"Oh?" Tang Qiang glanced at Jiang Ting in surprise.
Although this link is not needed at all, let Jiang Ting brag first while waiting for the food and wine to be served.
After the introduction, he said: "This time we came here, we also brought some rare wines, and we will have a taste of Teacher Tang, Director Zhao, and President Li."
Only then did Song Yang say: "Boss Jiang and I have already signed a contract for next year's advertising promotion. Mr. Tang, I thought of you at the wine table last night. I think this advertisement is the most suitable for you to do!" "
After finishing speaking, he described the creative idea of the advertisement, and said rather pretendingly: "'Drink the banquet wine of the Confucian Mansion, and make articles in the world', what do you think of this word?"
Tang Qiang's eyes lit up, and he said the lines of his old enemy: "Wonderful!"
Song Yang said again: "In addition to this commercial, it is also finalized to compose a song for the Confucian Mansion Banquet. At that time, we will make a movie-level music video. This music video, I also want you to play Confucius in it."
"Confucius?" Tang Qiang was taken aback, "This..."
"Zhuge Liang, you've already acted, and you're still worried that the most holy teacher won't be able to grasp it?" Song Yang said with a smile, "This music video will also be aired in full on CCTV."
Jiang Ting looked forward to it.
Song Yang had already told him about the advertisement in the scorching sun in the morning.Bodao is the standard king, and the music video that has already been produced will be broadcast in full on a new column opened by CCTV.
This column called Famous Enterprise Music TV Show is an advertisement column!
And a brand theme song specially created for the Confucian Mansion Banquet, which can also invite Tang Qiang to play, and it is broadcast on CCTV over and over again, this is too strange.
If it still takes Confucius as the theme, then the descendants of the Confucius family and the local government departments should not give their full support?
It's a pity that this song still needs to be written.
Now, Zhao Gang, the director who filmed "The Story of the Editorial Department", is also here, and Jiang Ting admires Song Yang's network resources.
Zhao Gang was also in a strange mood.
... His uncle's!Li Ru said that the production level of the series that Song Yang mentioned is all [-] or even millions.
If it reaches 100 million, it is enough to make a TV series or a movie!Just for a music video?
Is there really a brand like Confucian Banquet Wine that will pay for it?
Zhao Gang even wondered if his idea of making money for filming TV series was a little narrow.
Song Yang drew the cake first, and then asked: "Teacher Tang, I don't know about the endorsement. Do you have any expectations for the fee? It is included in the endorsement fee. There is such a workload..."
Shooting TV commercials, print commercials, music TV, attending order fairs, using characters... Song Yang's content is very professional, and Tang Qiang has been listening carefully.
After Song Yang finished speaking and looked at him, Tang Qiang thought for a while before saying: "Boss Song, to be honest, I have never had such a cooperation. Thank you very much for thinking that I am suitable. As the first cooperation of this type, why not It is up to you to propose. This is the first time in history, as long as the fee is right, I am willing to give it a try."
Song Yang laughed, looked at Jiang Ting, and said, "Although Mr. Tang's popularity is increasing now, he is not like a singer who takes advantage of it. A song can be spread with a tape. The endorsement fee costs a total of 2 years." 80, I wonder if Teacher Tang can accept it?"
Tang Qiang's heart skipped a beat, 80!
He was almost ready to agree, but when he thought that Sunshine Advertisement used to operate with million-level endorsements, his 40 this year...
Song Yang said again: "The rules are signed every two years. Of course, I also firmly believe that Mr. Tang's popularity will continue to increase, and more and more good works will come out. This time the music TV can be regarded as helping Mr. Tang should increase his popularity. In addition, although Mr. Tang can no longer accept other brands for the endorsement of wine, my advertising company still has many customers for other types of products. If there is a chance, I will continue to recommend Mr. Tang. "
Tang Qiang only thought for a moment and said freely: "Mr. Jiang and Mr. Song are willing to give this price, which is beyond my expectation. To be honest, it is much more profitable than making TV."
The price given by Song Yang is indeed not low for Tang Qiang.
The most important thing is that Tang Qiang can also become a cash cow for Sunlight Advertising.
Since he starred in "The Romance of the Three Kingdoms", his popularity has been rising.Let’s first establish a relationship with him through the Confucian Mansion Banquet, and then sign more contracts for other products. Sunshine Advertising can rely on him to get a lot of results.
Jiang Ting looked at Song Yang instead.
Seems like a lower price can be given?
But he immediately stopped thinking about it.When Song Yang discussed the fund use plan with him in the morning, he said that although advertising production is not a big part, it must not be saved.
Furthermore, "The Romance of the Three Kingdoms" has not yet finished broadcasting.The episode of the Northern Expedition hasn't started airing yet, who knows what price it will be to talk to him after the airing is over?
In fact, it was mainly because Song Yang calculated that the cost of broadcasting an entire MTV commercial on CCTV was a bit high for him.
Think about it too, a few minutes of advertising!
And according to Song Yang, this is included in this column library.Invest once and play every year in the future!
With the rapid combination of the scorching sun advertising team, relying on the familiarity with the established media resources, a rough advertising plan for the Confucian Mansion Banquet has been compiled in the morning.
In addition to CCTV, there are local TV stations, newspapers, magazines, radio stations, and even the overall body of the bus, etc., which Jiang Ting had never thought of before.
In a word: multimedia, national bombing!
Although I didn't get the bid king, but I want to make the effect of the bid king!
Jiang Ting, who was already moved by the phrase "drink the Confucian banquet and write articles in the world", decided to ignore these implementation details.
As long as the effect is in place!
After Song Yang invited the cook and auntie to send them off at the family banquet, Li Ru slapped his lips and asked, "The 3000 million order is really settled? One night?"
"This is the power of ideas." Song Yang chuckled, and then said to Zhao Gang, "Brother Zhao, I am confident that I will attract a lot of this kind of work. You still have dramas to shoot, so I'm afraid you don't have that much time. We need to help Brother Li find a professional filming team as soon as possible."
"...Make it for me!" Zhao Gang was a little greedy, "The production cost of a music video is at least hundreds of thousands?"
"To be high-end, movie-level, the scene, service, storyboard and even the plot must be well polished." Song Yang said affirmatively, "In this form, I specialize in catching big fish! The next one is the sun god." group!"
"Are you sure?" Li Ru met Huai Xinhan last night, "This President Huai is not a simple character, he knows a lot about advertising and marketing!"
Song Yang chuckled: "Don't worry, Zhou Huiya's new album will be released this month, and Mr. Huai will know my 'creative' ability by then. At that time, I will bring the song with me directly, and I will also give it to Profei like I did back then. Go to him for a strategic plan like the company's! The Sun God Group is not as glamorous as it looks right now."
(End of this chapter)
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