1993 Glamour at a Glance

Chapter 224 Can't You Be Bad?

It seems that Zhou Huiya is no longer trapped by love, but there is a reason to make Song Yang fall in love.

Zhou Huiya was dumbfounded after hearing this, but she really realized something.

In the past two years, many people have expressed their affection for her.

But none of the men she admired and recognized from the bottom of her heart had ever shown affection for her.

Could it be that she didn't really come out of this state, and a person like Song Yang could tell it at a glance?

At this moment, Zhou Huiya could only blame her embarrassingly: "I've told you so many times! I'm so much older than Mr. Song, and it's just you being meddlesome..."

Chen Yun hugged her shoulders: "But you still look like me! Mr. Song, you have a 20-year-old face and a 40-year-old heart!"

The proprietress also brought a cup of hot water and put it in front of Zhou Huiya, she propped her chin with one hand and said with a smile: "The lyrics written by Mr. Song are very transparent. You are right when you say that he has a 40-year-old heart."

Chen Yun sighed: "Huiya, he said that you actually know what you want."

After repeating the story, Chen Yun couldn't help but asked worriedly: "Could it be that you are really crying for him because you don't want to part with that guy's kindness, and you are struggling to tolerate his shortcomings for yourself?"

Zhou Huiya stopped talking and looked down at the water glass.

"...It's over." Chen Yun pushed her away aggrieved, "Then why should I bother asking Mr. Song to write songs for you? If you reconcile, you will definitely want to be a good wife again! Amei, do you still need help here? I need to find a new job."

"What nonsense are you talking about!" Zhou Huiya immediately took her hand.

"I'm serious!" Chen Yun snorted, "Anyway, if you two reconcile, I won't be your manager anymore. Do you know how annoying it is to comfort you?"

Zhou Huiya was speechless for a moment.

"I don't think Mr. Song is right!" Chen Yun commented, "If you really know what you want, you shouldn't be sad! If you want a career and a work, you should pester Mr. Song! If you want If you want to live a stable and happy life, you shouldn't give up on that romantic guy! If you only think it's an honor to marry into the Ni family, don't expect that guy to be single-minded!"

She said bitterly: "Are you planning to fight with your aunt in the future?"

Zhou Huiya was stunned for a moment.

……

After a small episode, Song Yang returned to Yanjing the next day.

It was already very cold in Yanjing at the end of November, Song Yang couldn't help but think of Shen Qingxue in Jiangcheng.

Although Jiangcheng is further south, there is no heating at all.

The air conditioner is all installed, but I don't know if she will use it without any grudges.

Give her money, she doesn't want it.

Song Yang has nothing to do with the girl who is stuck in her own horn.

It feels terrible to be alone in bed in winter.

So he went to Jiangcheng.

On the surface, it was still for the task that Yao Peihua "entrusted" to him: to make a plan for the Fukang car of Shenlong Company.

This is a joint venture between Dongfeng and Citroen, and the first model is a hatchback.

The hatchback appearance of this car is a very avant-garde design in China at this time.Its chassis is excellent, fuel consumption is low, and the price is very affordable.

As a well-known advertiser at this time, Song Yang personally went to Hubei Province to investigate. Shenlong Company still attaches great importance to it, and sent a vice president to coordinate the whole process.

After going to the factory and listening to their reports and analysis, it is impossible for Song Yang to not express anything on the spot.

Back in the reception room of Shenlong Company, Xu Xianchun, their vice president in charge of marketing, asked sincerely, "Mr. Song, do you have any suggestions on how to approach the Fukang car market?"

Song Yang first summarized the information he knew: "Now, the annual production capacity of the two factories in Xiangcheng and Jiangcheng has reached 5000 vehicles. Next year, it will reach 9000 vehicles. Now, among the main competitors, Santana's annual production capacity has already reached 10 vehicles. It is more than 5 vehicles, and the Jetta has produced more than [-] vehicles."

Santana, Jetta, Fukang, these are the "old three" that Huaguo people can't do without in the memory of cars.

Among them, Beverly is very distinctive.

Song Yang sighed: "The car is really good. The rear wheel follow-up, the front and rear wheel suspension, compared with the original car, it is not reduced at all, and it is very good for running and rallying! But Mr. Xu, among the three majors, the three minors, and the two minors in the country, the Shenlong The company's positioning and mission is to produce family cars. Of course, the Fukang car is no problem, and it sells well in Europe. However, the national conditions are different!"

Xu Xianchun's expression froze: "President Song, please speak freely!"

What Song Yang said is what Beverly Cars will experience in the future: "Europe has become rich, and they are no strangers to cars. The hatchback is enough for home use, low fuel consumption and economical. This style is also very fashionable in Europe, very compact, and easy to park. But in Here, a car is a status symbol, a very valuable item, and it has to look stylish. There is no way, we are still poor, these feelings are concrete, that is, the car needs to be big, long, and have a butt!"

"..." Xu Xianchun couldn't refute. This feedback has actually been heard by the marketing and sales staff.

A sedan car must be a sedan chair, with a front and a rear.A hatchback without the low trunk is like having no buttocks and a sedan chair with only one end.

"Let's talk about the name again." Song Yang had a strange expression, "I know, this name cannot be changed."

After all, it is the name of the central leadership title, which has a very beautiful meaning.

Song Yang said: "But compared with Santana's foreign taste, compared with Jetta, which is a bit similar to Mercedes-Benz and shows the characteristics of a car, Fukang's name seems rustic, as if it just earned some money. It is only for households with ten thousand yuan of money.”

Xu Xianchun sighed.

After being put on the market, these problems were indeed encountered.

What can I do?It was originally positioned as a family car.

"Mr. Xu, my humble opinion." Song Yang started to say, "First, make use of the advantages of the car, don't reject the taxi market, but actively enter the taxi market."

Xu Xianchun asked in embarrassment: "There are indeed advantages in the taxi market, but...if you become a taxi, family customers will not buy it."

What he said was the truth. Those who became the main type of taxis have always been ignored by ordinary people.

Song Yang said with a smile: "Since I have already discovered the problem in the preparation of the sedan model, then there are different models for different markets. My second suggestion is that the name of the sedan model needs to be changed. The name of your company, Shenlong very good."

Xu Xianchun does not think these current suggestions are very original.

This seems to be incompatible with his reputation.

Song Yang looked at his expression, and said: "The positioning needs to be changed. Mr. Xu, I think the current hatchback models should be divided into two types. One type is going in the tough direction in appearance, with some edges and corners. It focuses on the concept of struggle and hard work. The other model is going in a soft direction, round and cute, leading the line of sports and fashion.”

Xu Xianchun got excited: "How do you say it?"

"Two different customer groups. The former customer group takes advantage of the fuel consumption and price of the car, and faces those who rent out, run individual businesses, and journalists who need to travel around, etc. All in all, the car has a basic foundation and is versatile. In a word, take Fukang road and drive Fukang car."

Hearing these words, Xu Xianchun's eyes lit up.

"The second customer group, because the car will have a new shape, I think it is a more suitable opportunity to cultivate sub-brands." Song Yang said, "Hatchbacks are good models for household use in Europe, but they should be individual in China. Representative. The nine sons of Longsheng are different, the basics remain the same, but the appearance can be more streamlined, and the customer base is young people who like to play with cars, as well as women."

"Female?" Xu Xianchun froze for a moment.

Song Yang smiled: "That's right, the car that women like has a very special appearance, just like they prefer to wear different clothes. Mr. Xu, believe it or not, even if we don't further optimize in this direction, the current Beverly In the future, a major group of people who will drive a car every day will also be women."

The name of "Little Secret Car" is not built.

The domestic "big money" who wants to use a car as a facade looks down on Fukang, which has no buttocks, but its unique shape has become the first favorite of domestic female car owners.

Women who open Fukang are not necessarily all mistresses or mistresses, but at the moment when it is easier for men to make a lot of money, it will cause such misunderstandings.

Song Yang also said: "Your company has made a one-time investment in this car, and is very confident in the market prospect. But now, the effect of acclimatization has already occurred. It is difficult for a hatchback to become our car in a short period of time. It is mainstream in the national market, but it is not without market space. At present, what is important for families who can afford a car, I think Mr. Xu and other management of your company should also get market feedback by now.”

"In terms of opening up the market, hatchbacks are best targeted at a more precise customer base. Major customers are mainly the taxi market, and the media industry that needs to give full play to the sports performance of the car. Personal and family customers, I suggest young people and female-dominated."

Song Yang paused, and then said: "As for the brand promotion strategy in the future, if Mr. Xu thinks what I said is reasonable, then there are a few things that can be done. First, use Fukang cars to hold competitions, which will show the performance of the cars Second, in terms of safety, you might as well learn from foreign countries and conduct the first collision test in China, which will be a big gimmick. Third, if you want to hit the female market, find a female spokesperson who can convey the brand image , the envy of thousands of women."

He concluded: "Although the hatchback is Fukang's current weakness, in China, Fukang can also become the king in this field, depending on how it is played."

After Xu Xianchun listened to the following specific strategies, his vision was broadened a lot.

He sighed with emotion: "I will ask the chairman to discuss these valuable suggestions from Mr. Song. It is said that Mr. Song has a lot of ideas, and he has learned a lot today, every word! Then prepare for a more personalized and powerful Shenlong brand?"

"It's just that the appearance of the car has been slightly modified, and it has a racing or fashion feel. Isn't it difficult for your company?" Song Yang said with a smile, "This year, "The Legend of Condor Heroes" filmed by Xiangdao is a hit. , I just made a match for Xiaolongnv to cooperate with Midea's air conditioner. They both feel cold and unbelievably beautiful. Midea is very happy. The Shenlong car and Xiaolongnv are also a perfect match, right? The sporty Shenlong car, and Yang Guo, the Condor Hero with great personality, is also a good match, right?"

Xu Xianchun asked, "What about the price?"

Song Yang chuckled: "Before the filming of this film, I signed the two of them's advertising endorsement contracts in the mainland. Please rest assured, Mr. Xu, the price-performance ratio is absolutely frighteningly high!"

During his trip, he gave DPCA some specific brand strategies.

As for whether Shenlong Motors will go in this direction, it depends on how they decide.

After Song Yang left from the Shenlong car, he went to Shen Qingxue's side.

He who was talking eloquently before, when he entered the door and saw that Shen Qingxue had lost weight again, he was silent for a while and said involuntarily: "I'm not leaving tonight!"

Shen Qingxue looked up at him.

"Sleeping alone, the bed is so cold." Song Yang's eyes softened.

Shen Qingxue's eyes became complicated for a moment, then she became confused.

"Can't you change someone?" she murmured, "Can't you be a little bit worse?"

(End of this chapter)