bamboo drift beauty

Only Zhu Sheng knew that Li Xiao had begun to affect her state of mind, causing ripples in her peaceful life.

So when Li Xiao proposed to eat hot pot, she refused decisively. "I'm so tired, I'll go back to bed after eating some takeaway. That, go by yourself."

Seeing that Zhu Sheng was not going, Hua Shi immediately went online, "I'll accompany you."

Li Xiao also lost interest, and did not forget to sell a miserable character, "Okay, I will go back to edit videos, submit articles to Cannes, and attract more projects. Work harder from today, and forget about eating and drinking."

Then he left.

It gave Zhu Sheng a stubborn and lonely figure.

Zhu Sheng's breathing became stagnant, and he lost his temper.

Back at the homestay, after taking a shower and changing clothes, Zhu Sheng took Hua Shi to dinner.

"No, takeaway?" Hua Yi asked sincerely.

"Don't take him!" Zhu Sheng cast his eyes in the direction of Li Xiao's room,
So what kind of company can be called an MCN institution?The various introductions on the Internet are too complicated. To put it simply, it is a company that helps contract masters to continuously output and monetize their content.

Answer: No.For example, although Jiang is a big Internet celebrity, it cannot be called an MCN organization.It is an MCN organization, because it is a company established by Jiang that is responsible for packaging and incubating Internet celebrities.

[-]. What is the difference between the masters who joined the organization and the masters who did not join the organization?

Take a chestnut: Douyin's "Star Map" is an advertising platform, and advertisers can place ads based on the quotations of talents on the star map.

Douyin provides task packages for MCN organizations every month. You only need to complete the requirements of the task package to obtain corresponding support resources.

It is easy for individuals to become popular because of a certain work.For example, on the Douyin platform, many people have a popular work, but they do not have the ability to produce follow-up content, resulting in the inability to continue to grow fans.Because personal energy is limited, even if you often have ideas, if you guarantee weekly or daily updates, your creativity will easily dry up.

These include video entrepreneurs, brokerage companies, advertising companies, video platforms, etc., and investors are also involved.For a time, good and bad people were mixed together, and the whole industry was mixed with good and bad. After the early barbaric growth, the whole industry was reshuffled.

[-]. The development direction of MCN institutions

As for the responsibility of the MCN organization, the first is to help talents to continue to output content, so the MCN organization needs to have a screenwriter and planning team. The screenwriter and planning team of the MCN agency will package and position the contracted talent, and write the shooting script according to the content style of the position.Then hand it over to the talent for shooting, or assist the talent to shoot.

Short video marketing planning, due to the in-depth operation of short videos by MCN organizations, they have a better understanding of the short video industry than advertising companies, and the planning activities produced for enterprises are more in line with the spread of short video platforms

Even if an individual's work or account becomes popular, it is difficult to realize it, because it is the business that finds it on its own initiative.A good business operation model should be to take the initiative and have regular customers.

2. Provide platform resources for experts
Each platform has different support resources for MCN institutions.

Professional MCN, including the selection of Internet celebrities, incubation, content development, technical support for self-content platform, continuous creativity, user management, platform resource docking, event operation, commercial realization and cooperation, sub-IP development, etc. A series of chains and complicated work, it is difficult for non-professionals to coordinate systematically.

Question: Our company has made a Douyin large account, can it be called an MCN organization?

For example: Weibo provides fan headlines, video streams, official blog forwarding, popular Weibo positions, PUSH recommendations, follower packages, etc. for MCN organizations.The Weibo platform allocates support resources for the next month based on the indicators of each institution last month.

4. Help talents realize cash

Therefore, the second main responsibility of the MCN organization is to help talents realize commercial realization.

Like every popular field in China, the MCN industry has also attracted various institutions and entrepreneurs. According to relevant statistics, in 2019, the number of short video MCNs is expected to grow to 6800

Cultivating head IP is the top priority of MCN institutions.If an MCN organization does not have a leading IP, it will be difficult to have control over the contracting talent or business realization.

3. Multi-platform distribution
Most of the talents focus on a certain platform, but only multi-platform distribution will bring the influence and exposure of the whole network.

Talents who have not joined the MCN organization can only passively wait for the order to be dispatched after submitting their quotation.Since Douyin officials rarely send orders directly, whether they can receive advertisements depends entirely on luck.

[-]. What are small and medium-sized MCN institutions responsible for?
1. Help experts to continuously output content

At present, there are many short video platforms in China, as many as dozens, and the subsidies of each platform are also different.It takes a lot of time for experts to upload one by one. At this time, the MCN agency should take on the task of multi-platform upload and help the content of experts to distribute on multiple platforms.

And these support resources are generally support policies for institutions, which cannot be easily obtained by individuals.Institutions need to urge contracted talents to create content, and then enhance the influence of the entire organization on the platform, and obtain more resources to give back to the talents.

A good MCN organization needs to have its own regular advertisers, and will match the advertisements of Douyin talents according to its own customer activities.Of course, when launching, it will give priority to the accounts signed by itself.

Therefore, the development and transformation of short video marketing planning is also a direction of MCN agency business.And it can pack its own expert resources for planning customers.

Since the development of short videos, the changes in the traffic structure have brought some new trends, and verticalization is a trend.Although there are already leading institutions in each subdivision field, it does not mean that there is no opportunity
Whether it is in the form of PGC or UGC, the boundaries are becoming more and more blurred, but what remains unchanged is the ability to produce high-quality content.An MCN without content production capabilities, or simply acting as a celebrity broker, is not a qualified MCN organization.

Therefore, the development and transformation of short video marketing planning is also a direction of MCN agency business.And it can pack its own expert resources for planning customers.

Since the development of short videos, the changes in the traffic structure have brought some new trends, and verticalization is a trend.Although there are already leading institutions in each subdivision field, it does not mean that there is no opportunity
Cultivating head IP is the top priority of MCN institutions.If an MCN organization does not have a leading IP, it will be difficult to have control over the contracting talent or business realization.

Whether it is in the form of PGC or UGC, the boundaries are becoming more and more blurred, but what remains unchanged is the ability to produce high-quality content.An MCN without content production capabilities, or simply acting as a celebrity broker, is not a qualified MCN organization.