bamboo drift beauty

Zhu Sheng took out his mobile phone and opened the WeChat QR code, "Little Bird, we look forward to the day you graduate, and welcome you in advance."

Li Xiao hooked the corners of his lips imperceptibly, Sheng Sheng's olive branch was given in time.He feels from the bottom of his heart that Xiaoniao is a person with strong plasticity, professionalism and enthusiasm.If she could join, Zhu Li Shengxiao would be even more powerful.

The Gemini bird sniffed, and because she was moved, she quickly added her as a friend. "Sister Shengsheng, I'll think about it. We'll see you again at the awards ceremony."

After separating from Gemini Bird, Zhu Sheng and Li Xiao also went to the hotel.

"Li Xiao, tell me what our Zhuli Shengxiao will look like in three years. At that time, we should be able to provide a good platform for Xiaoniao." Under the starry sky in Cannes, Zhu Sheng was looking forward to the future.

Li Xiao smiled and scratched her palm, "Be confident, we are doing well now. A good platform can provide more than a university. Otherwise, Stanford and Harvard wouldn't have so many dropouts."

In this list of dropouts, there are Steve Jobs, Bill Gates, Zuckerberg, Larry Ellison, Elon Musk...

Zhu Sheng couldn't laugh or cry.How can her Zhuli Shengxiao compare with Apple and Microsoft?

"Shengsheng, in any matter, in any field, it is great to achieve the ultimate. For example, you can be the No. 1 Chinese bamboo float, shake your hands and pat the first head travel blogger, and our Sheng Xiao Hua Bowl , is the number one brand of MCN in China.”

And Li Xiao is the No. 1 e-commerce delivery.

Zhu Sheng didn't say anything more, but Li Xiao's words strengthened her belief.

**
On June 25th, Zhu Sheng and Li Xiao enjoyed the beach.

On June 26, at [-]:[-] am, at the Cannes Convention and Exhibition Center, the Cannes Advertising Festival kicked off.

Zhu Sheng changed into the white dress bought by Li Xiao, wearing red dancing shoes and Tiffany's Heart of the Ocean, elegantly like a princess.Li Xiao was wearing a black suit with a white shirt and a bow tie, and the two came side by side.

On the stage of Cannes Advertising Festival, there were not many Asians, they made out Indians, and heard a few words like "savadhika".

"In the past few years, Thailand's excellent advertising works have appeared frequently, especially in terms of visual creativity. There have been many reversals and famous scenes. There are also many works that have participated in various world-class advertising festivals."

Zhu Sheng looked back and saw that the person who spoke was the Gemini bird.

When it comes to advertising, her major is undoubtedly the highest, and she has a professional background.

Li Xiao is very expressive in photography and creativity, but it is based on his own aesthetic quality and his family background over the years.

"Little bird!" Zhu Sheng greeted her, "There are film critics for movies, but do commercials also have advertising critics?"

"In our school, anyway, there is a special analysis of advertising creativity and effect." The Gemini bird answered neatly.

"Let me tell you, the ad man said, 'Half of the advertising is waste, but I don't know where the waste is'. Have you researched it now?"

Li Xiao's words came from John Wanamaker, the famous father of American department stores. Because they were so classic, later advertisers and marketers walked on eggshells when making marketing budgets.

The Gemini bird pondered for a while, "In the future, the advertising costs of many products will be wasted even more, but there will also be some new media, and the reach rate will be half as high. Fortunately, the Cannes Advertising Festival does not only evaluate advertising by its effectiveness." Success or failure. The drama and beauty of the ad are just as important.”

The conversation was turning professional, Zhu Sheng asked, "Little Bird, which row are you in?"

The Gemini bird pointed, and it was relatively backward. "I wish you all the best, I'll go first."

Zhu Sheng and Li Xiao's seats were relatively in the front. When they sat down, they found the logo printed on the chairs.On the left is a "zigzag" and on the right is a wine decanter.

wine label.

"Ha, Xi Jiu is really rich! I don't know how much sales this wave of advertisements can convert!" Zhu Sheng couldn't help but sigh.

Li Xiao walked over Zhu Sheng's shoulder and saw Xi Jiu in a suit and leather shoes behind her. "It's hard to say, half of it will be wasted anyway."

"Are you talking about me?" Xi Jiu nodded slightly and sat down.

Zhu Sheng raised his forehead, he shouldn't be saying bad things about people behind his back, it's just sincere emotion.

"Director Xi has a lot of things to do every day, and I never thought I would meet you in Cannes." Li Xiao gave Zhu Sheng a comforting look, and said leisurely.

"My partner is so good at sending my products to the international stage. Even though I am very busy, I still want to attend." Only Xi Jiu knew that in order to come to Cannes, he did not hesitate to release Liu Geling's pigeons.I promised Liu Geling earlier to listen to her caravan concert in Chishui.

Of course, in order to express his apology, he asked all the staff of Xijiu to go to Liu Geling's concert.

Some employees of the winery didn't know why, and they didn't know Liu Geling either. When I searched online, I found out that this singer is so beautiful.Later, when they learned that this person was actually the singer of the banquet commercial song, everyone gossiped about it, could it be that this is the wife of the future factory director.

It's just that Jike didn't report the gossip, and Xi Jiu doesn't know yet.

Li Xiao stretched out his hand, "I hope today is a good day for both Xi Jiu and Zhu Li Sheng Xiao to win."

The Advertising Awards Ceremony has begun.

As one of the top five advertising awards in the world, the Cannes Advertising Festival has set up dozens of awards in the categories of brand content and entertainment, creative effects, interaction, design, direct sales, and film and television advertising production.The promotional film that Li Xiao declared for selection is a TV advertisement.Although there are releases on the Internet, TV is still the mainstream position.This is also related to the channel selected by the banquet.

Awards were presented one after another, and finally came the TV commercials.

The sponsor first played the five shortlisted films, and then the award-presenting guest—William Harper, president of the well-known International Advertising Association, announced the winning works.

"I announce that the winner of the best TV commercial at the 2017 Cannes Advertising Festival is "Hundred Years Feast" produced by Zhu Li Shengxiao."

The big screen at the back of the stage simultaneously projected a picture of Zhu Sheng walking between Chishui with a pole of bamboo.

Under the stage, there was the sound of Qi Qi gasping for air.

"Is this Chinese Kung Fu?"

"Could it be that after drinking banquet wine, you can cross the river on bamboo?"

"A great advertisement should not be a pile of special effects."

This is a cultural difference. At least there are many people in the audience who don't understand and don't take over.

Li Xiao and Zhu Sheng looked at each other.They all wore earphones provided by the organizing committee and could perform simultaneous interpretation. He noticed doubts in the audience, but he firmly believed that his promotional video was worthwhile.

He walked onto the stage and thanked the award presenters gently.

However, when he went to receive the trophy, which represented the highest honor, William Harper did not give it to him.

"I couldn't figure out why such an unknown brand and an ad with a bad idea would win this award. Later I figured it out, could it be that the organizing committee had received sponsorship from this brand, so they wanted to send An award for them to show their appreciation?"