bamboo drift beauty

Chapter 144 Fighting back: Brands have no size, but have their own ideals
Arrogance, prejudice, contempt, and strong stereotypes, these are Li Xiao's deepest feelings at this time.The other party even suspected that the wine brand had bribed the organizing committee.

What the other party targeted was not only his creativity and advertisements, not only banquets, but also the brand and ancient culture bred in China.How could a passionate young man like Li Xiao bear it?
After simultaneous interpretation, Xi Jiu in the audience suddenly stood up.

His feelings are more direct and angry.

Because he is not only an advertiser, but also a sponsor.

Just as he was about to rush to the podium, Zhu Sheng called out, "Director Xi."

She shook her head, she firmly believed that even in such an embarrassing situation, Li Xiao could handle it.

The Gemini bird behind the stage sweated for Li Xiao.

Li Xiao put his hand to his lips and spoke, and then he responded in pure English: "Any brand has a process from being unknown to being well-known all over the world, isn't it? Brands don't matter big or small, but brands have their own. ideal."

His answer was neither humble nor overbearing, and it was a powerful response to William Harper's "unknown name".

William Harper was stunned for a moment, and then said: "So what?"

so what?
Straightforward.

"Besides, this brand sold 2016 billion in 60, which is about 8 million euros." This figure alone has crushed many brands present today.

Li Xiao continued, "A baijiu brand that is highly favored and respected in China has inherited the painstaking efforts and wisdom of three generations. It is in its prime at this time. It wants to tell consumers all over the world that besides wine and whiskey, you also have Other options. This is the brand we serve, and we need to tell its story in a visual language that the world can understand."

"Mr. Harper, dear organizing committee, advertisers, agents and advertisers in the audience, I don't intend to take up too much of your time. Are you sure you want to hear the story about banquets and this advertisement? "

In the row of the Cannes Advertising Festival jury, Jean Pettit, chairman of the committee, turned the microphone, "Please continue your sharing."

On the contrary, William Harper twitched his lips, "Who doesn't know that Pettit is a fan of Sinology?"

Li Xiao looked at Jean Petit from a distance and gave him a grateful look, "In Bordeaux, the Gironde River flows slowly through the territory, providing abundant water for the growth of grapes in this land. And in China The earth also has a 'Gironde River', which we call Chishui."

"Before and after the Dragon Boat Festival, the Chishui River will become as bright red as blood due to the coming of the rainy season. And when the rainfall drops sharply on the Double Ninth Festival, it will become clear and transparent again. Hence the saying 'red waves on the Dragon Boat Festival, blue waves on the Double Ninth Festival'. It is precisely because The magic of Chishui has bred the microbiota needed for brewing wine, and nearly half of China's baijiu is bred here. Chishui deserves to be called the River of Fine Wine."

"The four islands of our neighboring countries, they stole the pit mud of the local winery and the water of the Chishui River on the grounds of investigation, trying to replicate this micro-environment and brew wine that intoxicates the world, but all failed .Because the phenology of a time and a place is unique and cannot be copied. This is the beginning of the advertisement you see, and the reason why we focus on Chishui."

Below the awards stage, it was very quiet, and the audience was immersed in Li Xiao's touching speech.They are very close to imagination, to restore the red and green river alternately, how to create things, and at the same time despise the group of guys who steal the mud.

This, I have to say, is an interesting story.

Zhu Sheng looked at Li Xiao quietly, this was the man she loved dearly from the bottom of her heart, like a hero, his black and formal suit seemed to reflect the red five stars, dancing brilliantly.

She is proud of it.

As for Xi Jiu, she only respects Li Xiao.He thought that there are few people in this world who know more about sauce-flavored liquor than him, and he didn't realize until then that he was wrong.The man on the podium is worthy of entrusting his brand strategy with confidence.

"It is undeniable that civilization is always born by rivers. Chishui not only gave birth to fine wines and wines, but also formed a unique cultural landscape with local characteristics. The woman you see crossing the river on bamboo is not Chinese kung fu, nor is it stacked with special effects. , but a skill that has been passed down for thousands of years, called solo bamboo drifting."

"The advertising film of Xijiu is not only to promote Xijiu, it also shoulders the mission of exporting Chishui culture. In the southwestern land of China, there is such a legendary land, where people eat bamboo, drink Xijiu, and sleep in Chishui. , living a rich and affluent life, and welcomes world travelers to find out. I just want to ask, audience friends off the court, are you moved?"

Li Xiao's sharing ended here, and the audience was completely silent at first.

After 3 minutes, sparse applause broke the silence, and then turned into thunder.

William and Harper blushed, and handed the trophy to Li Xiao. He was still indignant, "The story is good, but this banquet wine can't change our taste. We just don't like to drink it."

What's the point of a wine if it can't be tasted?

Li Xiao raised the trophy in his hand high, but said to William Harper: "Excuse me, if you have never drank banquet wine, how do you know you don't like it? Maybe it will change your taste, and even subvert your perception of it. What about the perception of Chinese baijiu?"

"It's not possible, I just drink cocktails." William Harper insisted.

Li Xiao still maintained a good demeanor, "In China, there is a popular saying that there is no conflict that cannot be resolved at the wine table. If you are willing to show your face, I can treat you to a taste of Chinese Maotai-flavored Baijiu."

William Harper did not respond, and the two walked off the podium separately.

What greeted Li Xiao was a passionate kiss.

Zhu Sheng's expression of love is restrained and deep.She firmly believes that love is a matter between two people, and it is not enough to be humane.

However, at this moment, except for a kiss, it is not enough to express her mood.

Li Xiao is not only her hero, but also the hero of the motherland.

With his own power, he confronted many Westerners' prejudice against Chinese wine culture.

Neither humble nor arrogant, polite and courteous.

"Hey, who can bear such enthusiasm?" Li Xiao responded to her with a smile.

Xi Jiu's eyes deepened, and the girl he liked kissed another man.But, he knew that Li Xiao was worth it.He is not jealous, not envious.If he was a girl, he would also like such a person.

People around gave Li Xiao approving glances, and some people asked how they could buy banquet wine.

Li Xiao pointed sharply, "Here, the director of Xijiu is here, and you can place an order on the spot."

After the awards ceremony was over, Li Xiao, Zhu Sheng, and Xi Jiu walked out of the exhibition center together.

"I want them to taste it for themselves is the best way to change these prejudices. But it's also tricky. That William Harper only drinks cocktails."

Cocktails belong to concocted wine, and feast wine belongs to distilled wine.

Zhu Sheng had an idea, and said casually: "Can't banquet wine be made? What I mean is, when I was at Wood's Bar, I seemed to see a mixed wine with Fenjiu as the base wine."

　This chapter is not very easy to write.

　　Because there is a lot of information to check.

　　It's like in a debate contest, where enough evidence is presented to refute the opponent.

　　The author friend of Yanshui always said that there is no need to embarrass yourself when writing a book.

　　But Yanshui wants to give you a different story.

　　The allusion about the island country was told by the owner of Yanshui to Yanshui.

　　It was also introduced above that they stole Maotai's cellar mud and water from Chishui River, but even so, Maotai liquor could not be brewed out of Maotai town.

　　Babies listened, are you particularly proud/
　　This is the wine culture of our country

　　
　
(End of this chapter)