Chapter 10 Hunger Marketing?

"Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

Ten thousand bottles, all sold out in one day, all sold out in one day!
Today I visited a lot of pharmacies, and they are all begging us to restock.

Woohoo, our after-tax profit will be 20 yuan this day, it would be great if we expand production early! "

When they got home, Wen Qing cried and hugged her husband, while Jiang Nian went back to the bedroom dejectedly, staring at Brother Fa stuck to the wall in a daze.

This can be earned, is there any reason?

Her previous consumer portraits were completely aimed at those urban white-collar workers, which are also the main force of later generations of nicotinamide consumers.

Unexpectedly, in the industrial area, those female workers who came to work in Pengcheng from all over the world would actually grit their teeth and consume passionately, and her [-] bottles of essence were swept away in an instant.

This is also outrageous.

It means that what I sell here is not skin care products, but... labor insurance products?
This is not the most terrible.

The most frightening thing is that, in order to spread the expected benefits of Jingjing's advertising authorization, she specifically begged her father to increase production capacity, and even bought Wu Xuejun's factory, planning to greatly increase production.

We must know that the number of female workers in Pengcheng's factories far exceeds that of male workers in this era, and such a hot sales scene must have gradually spread.

Even if they can't afford it for the time being, with the development of Pengcheng, their monthly salary will gradually increase. After that...

My goodness, this is not a guaranteed profit!
Jiang Nian was in a trance for a while, and fell headlong on the bed.

Be calm, be sure to be calm.

If parents can be a little sober and stop talking about it, it would be good to make money.

Jiang Nian groped to get up with difficulty, walked quietly to the door of the living room, held the door frame and looked inside, only to see Jiang Xinsheng hugging Wen Qing's shoulder affectionately, and said softly:

"Honey, what are you worried about?

When has our investment lost money since our family went to sea?I have seen it with the master, our ancestors have a very good relationship with these gods in the sky after they became immortals, and they are covering our family!
I talked about this with the professors I know, and they all said that this is a very clever marketing method, our daughter is a godsend! "

Jiang Nian was dumbfounded.

How can I have something to do with marketing tactics again?

She heard Wen Qing also asked in surprise:
"Is this Niannian's long-awaited preparation? Isn't it a coincidence?"

"Oh, of course it's not a coincidence.

Your daughter named the product The General. At that time, I felt strange. Nian Nian could come up with the translation of Xinyada, the essence. Why did she name her first product General.

I was talking to a university professor about this this morning, and he pointed out that the word has the meaning of 'universal', 'all' and even 'general' in addition to 'common'.

Cosmetics on the market now pay too much attention to marketing and do not pay attention to analyzing the market.

Niannian's market positioning this time is very accurate, and she is going for the ordinary and extensive bottom-level market, which is really in line with the current situation around Pengcheng.

The previous high-end skin care products were all designed for the rich. Niannian aimed at those female workers, filled the gap in the market, and led the market like a general. Can it not sell well? "

"Later, the professor heard that the [-] bottles of essence were sold out, and immediately exclaimed that this is a very clever marketing method——

Nian Nian was sure that this product would be a success. She was supposed to produce [-] bottles as soon as it came up, but she asked to produce it in batches, just to make customers feel as if they were hungry.

This kind of word of mouth is far better than ordinary advertising, which can be regarded as a successful case of hunger marketing!
Moreover, before Niannian specially gave red envelopes to employees and raised their salaries, this was also a big deal, and he made up his mind to lay out the layout for future development. "

"There are so many foreigners who come here, and they are unfamiliar with the place, so they must trust the villagers.

So many workers passed word of mouth, saying that our family is good and our products are good, and more and more people will come to work in the future.

When they return to their hometowns during the Chinese New Year, they will naturally bring the products back to their hometowns, which saves a lot of money compared to TV commercials! "

"The professor was very emotional. He said that he had taught so many students, and many of them went to the sea, but there were very few people like Nian Nian who had outstanding marketing and professional vision. He also asked me if I could let Nian Nian be his s student.

You see, our daughter is really promising. "

Jiang Nian believed what Jiang Xinsheng said.

Well, I used to be so good. In the 90s, I was well versed in hunger marketing, and the professor took me as a student on his own initiative.

If only I could do it.

"So Nian Nian is so powerful." Wen Qing wiped the corners of his eyes with tears in his eyes, and couldn't help complaining, "This child has been hiding everything from us before, and he refused to say anything clearly."

"Hehe, although Nian Nian's method is like a godsend, but after all, she lacks a lot of experience in shopping malls, we have to give her a good check and let her do a good job in this small factory.

Well, it's almost the end of the year, so consider it a New Year's gift for her. "

Jiang Nian had a sore nose, thinking that no matter how time changes, parents' love for him will remain the same.

Although there were some twists and turns this time,... the overall result was not bad.

If I work hard and can make this factory a success, I will have a say in front of my parents in the future, even if they lose all their money, I will take care of them.

Jiang Niangang wanted to give up the plan to lose money, but Jiang Shengsheng changed the subject:
"This success proves that we are truly blessed.

The master said that sooner or later we will become the richest man. The premise is that we must be brave and enterprising, and we can’t look forward and backward. I am going to let the master give some advice. Let’s pool a large sum of money and invest a large sum! "

Wen Qing also nodded excitedly and said:
"That's right, the master is right, money likes to move but not to be quiet, if investors like us still let the money stay in the bank, we will live up to the master's advice.

Husband, what shall we cast next? "

Jiang Nian's head hurt when he heard it, and he almost passed out.

Just as she thought, her parents really swelled up.

Moreover, he trained his unprofessional daughter to be a god-given investment master, so that they started not knowing their surname even more, and they might have to listen to the master's crazy coin distribution several years in advance, and climb towards the goal of the richest man.

In the past few years, as long as fast-moving consumer goods are willing to smash advertisements, they can make money, but the market will soon calm down, and the supervision above will also increase rapidly.

Parents relaxed their vigilance in the midst of swelling, I'm afraid they will be hit earlier than in the previous life!

It seems... still have to pay!

No matter what, I have to pay once, so that my parents can wake up quickly!
Jiang Nian pushed open the door with a bang, and the husband and wife who were cuddling each other were so frightened that they separated suddenly.

"Mom and Dad, I still need investment!"

"Ah?" Jiang Sheng was stunned, "I still need to invest? How much? Didn't I help you buy that daily chemical factory?"

Jiang Shengsheng had already signed a contract to buy 800% of the shares of Xuejun Daily Chemical Factory for 90 million. This was already a premium purchase, which made Wu Xuejun grateful.

In the eyes of the husband and wife, making cosmetics is still a small business. How can investing in foreign trade and finance make money faster?

Anyway, I have decided that I am the god of investment. Of course, I should put the money where it can generate the most money. The rest of the money can be used for my daughter to have a career.

"Mom and Dad!" Jiang Nian began to act coquettishly again, "No, you have seen that daily chemical factory, and if you want to upgrade it, you have to invest a lot of money..."

"How much can there be?" Jiang Xinsheng said with a wry smile, "Isn't it just a matter of time, as for?"

"No!" Jiang Nian said decisively, "I'm going to invest in new products and equipment next, you two are the gods of investment, I can rest assured that I have your investment."

This phrase about the god of investment made the husband and wife very happy. Jiang Sheng said with a smile on his face:
"Okay, invest, continue to invest! Hurry up and make new products, let's expand the scale!"

But it's okay, your investment can't be willful, it has to be reviewed by both of us. "

Okay, when the liar asked you to throw coins, you two put all your eggs in one basket every day, and you are so hesitant about investing in your daughter.

Jiang Nian sighed:

"Okay, it's okay to listen to the second elder's command? But what products to make and who to hire are always up to me, right?"

"Of course, we only take care of the review of finance and investment direction, and leave other matters to my good daughter." Wen Qing said softly.

Well, that's good.

Such conditions are still very loose, and I don't believe that the investment myth of the two of you can't be broken.

The rich second generation started a business without losing all their money. This time it was just a small mistake. As long as I insist on going against the market, sooner or later there will be a day of loss! ——
small theater:
Jiang Nian: Daily chemical business is a dead end, second only to novel writing
(End of this chapter)

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