I became the richest man by relying on daily chemicals

Chapter 26
Zhang Jiqing was very sad when he heard Wen Qing said that he wanted to write back and save opening a branch.

Pengcheng means advanced in this era, and people from all over the country rush here to pursue their dreams and sway their blood.

It is really a very shameful thing for him to return to his hometown without accomplishing his great career.

To put it bluntly, he is the general manager of sales of Juanxing, but in the eyes of Juanxing people, he is just an ordinary self-employed.

What made him even more worried was that after a period of investigation, he deeply felt that there was a serious problem with Jiang Nian's thinking.

All their sales channels are concentrated in a few supermarkets in Pengcheng, and after the general whitening essence got enough revenue, they did not launch advertisements in time to expand their influence.

This is obviously contrary to the common sense of the market and an extremely unwise choice.

Zhang Jiqing reported to Wenqing many times that he hoped to meet Jiang Nian, and reported his marketing philosophy to Jiang Nian face to face.

But this little Mr. Jiang has never had the idea of ​​meeting him, and finally got her appointment, not in the local area, but to the desert of the new daily chemical products...

Was this exiled?
He smiled wryly in his heart, wondering if it was Wenqing who was so excited to support his fellow countryman at that time, but later regretted it, so he used this method to send him back to his hometown?

Damn it, I went into the sea to start a career, how could I give up halfway like this?

Depressed, Zhang Jiqing opened a bottle of Confucian house wine that he had never been willing to drink, and drank it clean with a bow of his neck.

The spicy taste made him cough again and again, and he got up unsteadily to turn on the TV.

There is no Internet in this era, and the fastest way to get information is to watch TV.

Zhang Jiqing would watch the news carefully at [-]:[-] every night, and watch the programs carefully after the news, and then lay quietly on the bed thinking about the future development direction.

He was in a bad mood today, and kept drinking by himself. When he came back to his senses in a daze, he found that the weather forecast was all over.

"Hey, it's not suitable for watching TV today, turn it off and go to sleep!"

He took another sip of wine, and looked for the remote control in a daze. At this moment, the talk show was also broadcast as scheduled, and the host was sitting in front of him, introducing today's content.

"After the re-opening, a large number of daily chemical enterprises in various parts of Guangdong Province have flourished, and a large number of advanced private enterprises have emerged..."

Following the host's introduction, the screen suddenly cut to a shelf.

Just when Zhang Jiqing felt that the shelf looked familiar, the camera quickly zoomed in, and he clearly saw that there were a lot of familiar products on the shelf.

The general mask!

clack.

The remote control in Zhang Jiqing's hand fell to the ground, and he quickly stepped forward and sat upright, his heart beating violently.

Could it be that President Xiao Jiang hadn't invested in commercials before... just waiting for this moment?
What kind of skill is this?
No, not possible!
How could the main station's trump card program advertise for self-employed people?

Could it be that there was some quality problem with the mask, and the reporters from the main station caught it and criticized it for the whole country?

Fortunately, another person Zhang Jiqing was familiar with appeared on the screen.

That person has an elegant face and a neat Chinese tunic suit. He is Zhong Lixian, a professor at SYS University whom Zhang Jiqing has always respected!
When Zhang Jiqing set up his stall, he always liked listening to Zhong Lixian's lectures. He was always fascinated by listening to them, and only wished that there was no playback for him to savor them slowly.

This time, Professor Zhong Lixian appeared in the interview related to the general mask, which made Zhang Jiqing elated!

Zhong Lixian talked to the camera with eloquence:
"Since the reform and opening, the daily chemical industry has made great progress under the leadership's care and policy guidance.

However, with the continuous influx of foreign capital over the years, these new enterprises have also exposed many problems in the face of market competition. "

Zhang Jiqing breathed a sigh of relief, and said to himself, I said that the main station's trump card program will not advertise self-employed people.

Does Professor Zhong really want to criticize Mr. Jiang's mask?

Zhong Lixian opened the mask box in his hand, and said with a little excitement:
"Although the domestic daily chemical industry is showing a trend of flourishing, in terms of general trends, it still respects foreign products, which is hard to say...

It is to completely copy the concept of foreign countries. "

"This concept is not only the design concept of the product, but also the business philosophy of the enterprise.

I can say responsibly that most daily chemical companies do not have long-term market plans. "

"Facing the competition of international capital in this state, what is the future...I am very pessimistic!"

I rely on!

Zhang Jiqing's eyes widened. He had been in a daze due to the effects of alcohol before, and now he was fully awake.

Zhong Lixian didn't shy away from speaking so bluntly in the main station's program, he must have communicated with the leaders above.

In other words, this more or less represents the above research and judgment on the daily chemical industry!

Yes, shampoo was a very unfamiliar concept just a few years ago, and most Chinese people washed their hair with soap or even washing powder.

After the international shampoo brand entered the domestic market, various marketing promotions made everyone surprised to find that the original shampoo can play so many tricks.

After that, everyone imitated one after another, but they always followed the footsteps of big names in vain, and their market share was extremely small by international big names.

Now beauty products are also facing this trend.

Everyone is learning from big foreign brands. After the arrival of big foreign brands, consumers will definitely choose to vote with their feet and buy genuine products with competitive prices.

And blindly following and imitating domestic products of foreign big brands can only be forced to continuously reduce costs, fighting desperately for a little profit in the underlying market that big brands dismiss.

Zhang Jiqing was sweating profusely when he heard it, and he felt that he was worthy of being Professor Zhong. He just said all kinds of problems that domestic products are facing now.

Uh, but what does this have to do with The general mask?
Zhong Lixian on the screen seemed to feel the voices of countless people like Zhang Jiqing across the country. He opened the package of The general mask to the camera and said with a smile:
"I have visited many companies, and they are often superstitious that capital is omnipotent. They believe that as long as they continue to invest in advertising and do a good job in publicity, there will be a steady stream of orders pouring in rapidly.

But to return to calmness, we must also clearly realize that the products we produce are for people to use after all, and gold cups and silver cups are not as good as the reputation of the people after all.

Some products are blindly pursuing big brands, while others are using their own efforts to fill the gaps in the market.

This small factory has been keeping a close eye on the international market, found new eye-catching products, introduced them quickly after discovering them, and set its own style.

Yes, everyone heard it right, they did not copy foreign product formulas, but boldly tried a completely different path from them.

They are not only innovative in formula, but also carefully list the usage instructions and precautions of the mask in the box. "

Zhang Jiqing quickly stumbled out of the mask box from the corner, and only then noticed the lengthy and complicated introductory text above.

He didn't take this text to heart before, and thought it was superfluous, and it might have side effects for consumers when the product most needed promotion and sales, which was clearly damaging the product image.

But looking at it now, this might be Xiao Jiang's plan!

Zhong Lixian on TV continued:
"I think a layman can also see that it is the safest way to go along the road that international big brands have blazed. Can't Yangfan Daily Chemicals do it? Or are they struggling with money and just want to lose money?
Haha, how is it possible, this is their brilliance. "

"They understand in their hearts that imitating others is promoting others, and they will eventually be replaced!
Only by making our own things, creating our own brand, and setting our own standards, can we jump out of the imitation frame and truly tell the world that this is our product!Let others imitate us!
The effect of this mask after it was put on the market is very good, which is enough to prove that our domestic enterprises can make daily chemical products well!
Those who value quality and do not blindly copy from abroad remind me of a street factory in Qindao that smashed its own unqualified refrigerator ten years ago.

In the chaotic daily chemical industry, I also saw this enterprise that respects consumers and returns quality to its essence.

I believe that more and more companies will understand this in the future, and they are the hope of the domestic daily chemical industry!
They will definitely develop and grow like the refrigerator factory in Qindao. Sooner or later, international big-name companies will use our products as benchmarks! "

"I believe that there will be that day!"
-
Small theater time:
Jiang Xinsheng & Wenqing: When shampoos entered the country, there were shampoos for softness, anti-dandruff, nourishment, and high-end care. Now our daughter has also learned it. This pattern is too strong!

(End of this chapter)