Reborn since 2005

When Yan Xin was in Yangcheng, he also asked about the business of Xingguang Group.

Now the sales of iPhone 4 in China are very hot. This is a real smart phone.

In addition, several Android-based smartphones have also been released, with more and more users.

Of course, the mainstream ones now are not smartphones, but feature phones, or Symbian-based smartphones like those from Nokia, which are unlikely to be considered real smartphones.

Yan Xin had asked people in the software department to study iOS and Android systems a long time ago. After the mobile phones on both sides were launched, he also specially purchased a batch of such mobile phones from overseas and asked them to develop corresponding software and small games.

The company has already accumulated a certain amount of technology in game development, so it is not very difficult to make such a replacement under a new operating system.

In the past few months, their company has released more than a dozen small games on those two platforms, all of which are stand-alone games. They just made some modifications to the previously developed small games suitable for feature machines and released them Go to these two platforms.

That is to say, it is a practice work.

Accumulate experience and find out the shortcomings.

However, because these two platforms have not been developed for too long, and the ecological chain has not been established much, their dozen or so games actually have a certain number of downloads.

It can even bring them some income, which is an unexpected blessing.

The company is currently investing heavily in research on several classic online IP games.

In the past two years, they purchased so many copyrights at low prices that they can basically choose top novels to adapt at will.

In addition, they want to turn their current mobile website Xingguang.com into an App. There is no need to use a mobile browser to access the Internet and you can log in directly to the App.

Various functions can also be designed to be cooler.

Including instant messaging capabilities and more.

Now the company's management doesn't quite understand why the boss has invested so much resources in these two platforms. Calculated now, the number of users using these two operating systems is still very small. That proportion among hundreds of millions of mobile phone users can be completely ignored. Excluding.

It seems too risky to invest so many resources for this user.

Yan Xin had to hold two more meetings to emphasize the importance of these two operating systems for the future intelligent era. In the future, software development and game development must regard them as top priorities.

Not only Starlight Group, but also Shiyu.com and Anye.com, Yan Xin suggested that they hire professional teams to develop the mobile versions of these two platforms.

Knowing what the trend will be in the future, now that the trend has emerged, it would be a bit silly not to hurry up and take a seat.

Starlight Live Network is also developing such software.

This is a major trend in the future and is inevitable.

Now the short video creation competition jointly organized by Mobile Starlight Network and Starlight Live Platform has been started for some time. The bonus of up to tens of millions and the zero threshold setting have attracted many people to participate.

It directly increased the popularity of the two platforms and retained many users.

There are also some videos with relatively high views.

The selection of the grand prize is simple and crude, based on the number of views and likes.

Only by duration, not by type.

You can shoot as popular as you like.

Even if you just sing a few tone-deaf songs in front of the camera, as long as you can get the highest number of views and the highest number of likes, you can get a grand prize of hundreds of thousands of yuan.

Of course, illegal content cannot appear.

It's okay to rub the edges, but it's definitely not okay to expose the spots.

At present, it seems that apart from side dancing, the most popular ones are some silly jokes.

Yan Xin, who had seen a lot of the world in the later Kuai Dou era, felt particularly embarrassed when looking at those popular jokes.

However, he did not ask the platform to push less of these silly jokes, and also told them that they could push more of these things.

He has great ambitions for the future, targeting a large market with hundreds of millions of people.

This is not suitable for making anything elegant. It is bound to be liked by only a very small number of people, and there will be no market for it.

The purpose is to create these local videos and create something that the people like to see and hear, so as to attract more people to enter their platform and stay on this platform.

Only by providing more content that they like can they stay and make them reluctant to leave once they come in.

The requirement for platform promotion is to be vulgar.

The cheesier the better.

The lower the skill required, the better.

Low threshold or even no threshold can attract more people to create.

We need to make people feel that "their pictures are so vulgar and yet so many people like them. I have more taste than them, so more people will definitely like the things I shoot."

With more creators, there will be more content, and there will always be a group of people who can stand out.

Only a few awards are judged by professional judges, which will emphasize a bit of professionalism.

This niche award is also essential.

After all, you can’t just be silly, you have to let people understand that any kind of video can be released on this platform.

You can publish the vulgar ones, and you can publish the high-end and atmospheric ones as well.

Be tolerant to diversity, tolerance is a virtue.

No matter what the content is, they do not discriminate.

This event brought a lot of traffic to both platforms.

The biggest profit maker is undoubtedly Starlight Live Network.

Since the event was held, their registered members have increased by more than two million.

Some of them made jokes to gain popularity, and even started live broadcasting on this platform, and they were able to get some rewards, and then competed in PK to collect money from their families.

This has also effectively changed the ecological chain of this live broadcast circle.

In the past, anchors were basically beautiful girls. Even if they were not so beautiful, they would make themselves beautiful through beauty.

Basically there are no male anchors.

But after the video creation competition came out, those videos that became popular based on jokes were basically male anchors, and many of them were funny-looking male anchors.

Those ordinary-looking people who can stand out among so many contestants have some skills.

Although those jobs are basically quite vulgar, people can't help but like to watch them.

Their appearance in the live broadcast circle was like a mudslide, which brought a great impact and vitality to the circle.

These people know how to live a good life, especially when playing PK with beautiful women. The words they say are vulgar and the punishments they give are vulgar. Anyway, they just do it in a way that attracts attention.

This also allowed those old perverts who were conscientiously doing dog licking in the beauty live broadcast room to see different things about the anchors they were guarding, find different happiness, and gradually complete the transformation from dog licking to having fun. .

Gradually, I started to like following those male anchors who knew how to do sex work and watch how they teased the girls and how they punished them until they screamed.

From time to time, some live broadcast screen recordings are circulated to QQ groups or other platforms, allowing more fun people to discover that there is so much fun to play on this platform.

Sometimes it’s even more interesting than the Spring Festival Gala skits.

——After all, many things are not allowed to be broadcast on TV.

This also brings more and more people to this platform to watch the live broadcast.

In just over a month, there have been two or three male anchors with thousands of people online on this platform, and their daily income can reach over a thousand yuan.

This made Yan Xin very happy, and he also asked people in the company to write a few soft articles and put them on major platforms, so that more people would know that ordinary-looking or even funny-looking men can also change their destiny through live broadcast on this platform.

Only when more fun-loving people appear on this platform can this platform thrive.

In the Internet age, the best content is to be able to organize and organize things well. He asked the platform to pay attention and give strong recommendations to such anchors.

It doesn't matter whether they become a contracted anchor on the platform, but live broadcasting on this platform is the most important thing.

After the video creation contest was held, the platform's traffic significantly increased, and the company's virtual currency income also increased a lot.

Not only did their sales of the original virtual props in the live broadcast room increase, they also developed a prop for this short video creation competition - a life preserver.

If you buy a lifebuoy prop and place it on a short video you support, you can make this short video appear on the homepage of as many people as possible.

To put it simply, it is buying traffic.

A lifebuoy prop, worth 20 yuan.

Can be used in stacks.

As long as you have money, you can buy 10,000 lifebuoys for your favorite videos.

Theoretically, even if all users are pushed, the second or even third round can still be pushed.

Of course, that's just a theory. In fact, there is no such rich man.

However, tens of thousands of lifebuoy props were sold this month, bringing millions of dollars in revenue to the platform.

This does not need to be divided with the creators, it is all owned by the platform.

Yan Xin is very satisfied with the current performance of this platform, and several other investors are also quite satisfied.

There are new competitors on this track, but they are not comparable in size to them.

In addition, those competitors combined do not have as much traffic as their platform.

Not to mention income.

It's not that easy to replicate the Pk routes created by Yan Xin.

Starlight Live Platform is already the live broadcast platform with the highest traffic volume at present, and most anchors only have a few people in their live broadcast rooms.

On a platform with smaller traffic, you can imagine how low the popularity of live broadcasts will be.

There is no one in the live broadcast room, so I can't play PK even if I want to.

There is no way to attract wild anchors to join.

——Everyone is free, and they are also wild anchors. Why not choose a platform with more mature gameplay and larger traffic, instead of choosing a platform with very small traffic?

This is also the benefit of them occupying the first place in the traffic of the small category of live broadcast. If others want to enter this industry, they should be considered first.

Yan Xin mentioned the idea of ​​turning this live broadcast platform into an app with the investors, and received their support.

Development and subsequent maintenance require spending a lot of money and hiring a professional team.

This must be discussed with the investor.

Whether it’s Mobile Starlight Network or Starlight Live Broadcast, the final destination is the mobile app.

In mid-November, Yan Xin also invited Chen Li to join the Starlight Live Platform and hosted a live broadcast.

This live broadcast is a benefit to readers, allowing them to see what the authors of these two books are like.

You can also interact in the live broadcast room.

For some readers, this still has a certain appeal.

Now Chen Li is the head of Internet articles, and there is no one like him.

Whether it is the main website or wireless channels, they are all well-deserved kings.

In terms of physical publishing, it is also one of the top ones.

If piracy is also included, his readership must be in the millions, and may even exceed tens of millions.

His live broadcast debut was previewed several days in advance, and it was mentioned at the end of the latest chapter of the novel for several days in a row.

And he also promoted it on his novel forum.

More than a dozen book club groups also made notices.

Within just a few days of setting up the account, it already gained hundreds of thousands of followers.

This is the popularity of online articles.

On the day of the live broadcast, just a few minutes into the live broadcast, the actual number of people online in the live broadcast room exceeded 50,000.

Within an hour, there were more than 100,000 people online.

Xiao Yuan also broadcast live on this day, and was promoted by the platform. The real popularity of the live broadcast room soon exceeded 10.

When their popularity exceeded 10, the two anchors even connected and played a friendly game.

This was all arranged by Yan Xin from the beginning.

The connection between two people is considered a connection between the top streamer on the platform and the top streamer. This is the first time that this kind of connection between two anchors worth more than 10 yuan has happened.

——Under normal circumstances, there will only be one anchor with hundreds of thousands of online users at the same time.

There isn't even one such anchor most days.

Naturally, it is impossible for two anchors from 10 companies to connect.

This time it was done.

Because Chen Li, the first person to write online, brought a lot of traffic from outside the region.

He has many loyal readers.

The average number of subscriptions for his novels on mobile reading bases has reached hundreds of thousands.

Not to mention pirated readers.

Those readers also want to see what their favorite authors are like, and are curious about such live exchanges.

If possible, I will come to this live broadcast room to support.

This can be regarded as an intersection of extra-regional traffic and local traffic.

There was no atmosphere of excitement during the connection. Both anchors said at the beginning that they were good friends, and this time it was just a friendly PK.

The punishments were also set relatively lightly.

However, when canvassing for votes, the two anchors still talked about the issue of face - although they are good friends and they don't have to win, they don't want to lose too ugly. I hope everyone can support them.

This PK, which had no explosive flavor, brought hundreds of thousands of yuan in live broadcast revenue to both live broadcast rooms.

The ones who became the biggest brother in their two live broadcast rooms were the live broadcast accounts of Jinxi E-commerce Company.

As usual, after the PK, both anchors connected with their respective top brothers and dumped them.

On this day, one of the e-commerce accounts achieved an achievement - a live broadcast of goods on the same day. In three hours, the sales of this live broadcast room exceeded one million yuan.

At this time, Starlight Live Broadcast Company has obtained e-commerce qualifications and can directly hang up small yellow carts in the live broadcast room and sell goods on its own platform.

For each transaction, the platform will also charge a corresponding commission.

This incident became a press release the next day and appeared on major online platforms.

A few days later, some newspapers also published such news.

This made some people realize one thing - a new sales model has emerged.

(End of this chapter)