Reborn since 2005

At the end of November, Yan Xin went to Feng Xi's place in the capital. At this time, Bai Xiaoling returned to China and stayed in the capital.

The three of us could have a good time together.

Bai Xiaoling's business is no longer as busy as before, and she has also trained her own right-hand assistant there. She does not need to do many things personally and can let others do it.

Now I spend most of my time traveling between those two countries, but not necessarily in the office. I spend a lot of time leisurely, going to places I want to play, and sending photos from time to time.

I have become more and more familiar with it and have been to almost all the famous attractions.

On the contrary, I have never been to many famous scenic spots in China.

It's not that she doesn't want to visit domestic attractions, it's mainly because she works there and it's not suitable for her to be away for a long time.

When I returned to China this time, I hadn't seen Yan Xin for a long time. I heard that he was going back to the capital, so I took this opportunity to come over to spend some time with my half-brother.

Feng Xi wants to go to school, but she doesn't need to do this. Her time in the country is basically free.

During the days when Yan Xin was in the capital, she accompanied him to visit all the scenic spots in the area.

——When I was in the capital, I was busy with work and didn’t have time to visit those places. Only now do I have time to take a good look at the scenery here.

It is also a relatively ridiculous thing to say.

Feng Xi also accompanied the brother and sister for two days on the weekend.

If you have your own car, it is more convenient to travel around the capital with dense tourist attractions.

Feng Xi also asked Yan Xin: "You haven't seen Shishi for a long time, why don't you go to Jincheng to find her?"

Now Xiao Shiyu's main energy is in the southwest region, where he spends most of his time in Jincheng.

She and Yan Xin haven't seen each other for several months.

Yan Xin smiled bitterly: "I also told her that I would go to her place to take a look, but she said that she would not have time to receive me there, so it was better not to go. She also told me that if I have the heart, , helping her watch the operation of Shiyu elsewhere can make her feel more relaxed, so I might as well not go through with it."

"You listened to what she said?" Feng Xi smiled, "Maybe she just said it, but in her heart she still wanted you to come over?"

Yan Xin shook his head: "I can feel that she really thinks that."

"It's too hard," Feng Xi sighed, "I don't think it's necessary. You have to persuade her not to involve herself in it."

Yan Xin was helpless: "I also persuaded her, but she said that the competition is very tight now. Although she started later, she learned very quickly, and she even hired some people from here with high salaries to help her." If we copy our successful experience from the past, if we don’t work harder, we will easily be surpassed by the other side.”

"The data I've seen is that you Shiyu are still far ahead of each other, so you shouldn't be so worried, right?" Feng Xi said.

"I don't think there is any need to worry so much, but she is too nervous and is afraid of losing a good hand, so she must be on the front line to supervise her to feel at ease." Yan Xin explained.

The two food delivery companies have both started relatively recently. Shiyu is more than a year earlier, so it is indeed ahead in terms of professionalism, but it is not that difficult to even out the gap of more than a year.

No one needs to make too much effort, just copy and paste.

When it comes to wealth and wealth, food talk is really not as good as others.

Fortunately, the other party's funds are not unlimited. The last time there was a business war, the other party took the initiative to seek peace and agreed on the rules for future competition. This made Shiyu breathe a sigh of relief.

But no longer having a price war does not mean there will be no competition.

They don't just follow them and learn from their experience, they also have their own excellent team who will make some better plans and formulate some better rules and regulations.

In already developed and mature markets, others are not as good as the reputation they have accumulated over a long period of time.

But in a new market, everyone is a newcomer and starting from scratch, so they don’t have such a big advantage.

Now their business covers all big cities, as well as some medium-sized cities.

But there are still many small and medium-sized cities that are not covered by their services.

That's an untapped market.

These untapped markets are their future winners and losers.

Whoever enters first, builds reputation and market share first will have an advantage.

There are so many cities across the country, but their current business coverage is only one to two hundred cities, and there are still a large number of untapped markets.

At this time, Xiao Shiyu really cannot take it lightly.

Now is the time to open up. If you enjoy it now, you will have to suffer a lot later.

Yan Xin also understood this truth, so after a few words of persuasion, he stopped persuading her. He just asked her to arrange her work and rest time reasonably, pay more attention to rest, and not to destroy her body.

Whether she could listen or not, he didn't know.

However, Xiao Shiyu still told him that he would go home during the Chinese New Year, and he could have a good rest then.

It’s not too long before the Chinese New Year, so it’s not that important whether we go there or not.

——If she hopes that she can go through it, but she doesn’t, then of course it’s very inappropriate.

But the current situation is that she wants to get over it, but she doesn't want her to get over it, for fear that she won't have time to accompany him, so of course she has to respect her thoughts.

In Beijing, Yan Xin will go to Shiyu's branch here from time to time to provide guidance on work and understand the current development situation.

Overall, the current development is quite good.

After reaching an agreement with the competitor, there was no price war. The two parties even negotiated after the National Day holiday to increase the service fee by a small amount.

——There is a good reason for the price increase, because when they first offered discounts, they used the slogan that the original price would be discounted. Now they are just narrowing the discount range, which cannot be regarded as a price increase.

If competitors don't agree, they naturally have no way to raise prices, which is tantamount to suicide.

But the competitors couldn't bear to burn money like this, so they readily agreed to their proposal. Both parties raised the service price together, and the increase rate was the same.

The magnitude is not large, and for consumers, the impact is very small, so small that it can be ignored.

But for these two companies, it is a matter of losses or profits.

After raising the service price, the market in Beijing actually became profitable.

No longer do you have to lose money every time you send an order, but you can actually earn a little bit.

Although it is true that there is only a small profit, this is great news for the company.

——Even if there is no profit, as long as there is no loss, it is great news.

It’s really hard to keep burning money like that.

Now we are opening up new markets. Every time we open up a new market, it means burning a lot of money.

There is no way to cultivate that market without money.

A healthy structure should develop mature markets to bring profits, and then fail to stick to new markets. If a developed and mature market is also losing money, it will not be sustainable.

After raising the unit price, the Pearl River Delta and the Yangtze River Delta, the two earliest developed markets, have begun to make profits. When they expand new service areas, they no longer need funding from the headquarters and can do it themselves.

In Beijing, this step is not yet possible. To increase the coverage area, the headquarters still needs to allocate funds.

However, the original market has begun to make profits, rather than continuing to subsidize money, which is also a great victory.

Even if the monthly profit is only tens of thousands of dollars.

At least there's no need to continue bleeding.

Yan Xin was quite satisfied when he learned about this.

But he still put forward his opinion.

The business here actually started earlier than the business in the Yangtze River Delta, but now the Yangtze River Delta can develop new service areas on its own without funding from the headquarters, while such capabilities have not yet been developed here.

That's not enough.

He shared some successful experiences there and also mentioned some of his own opinions, hoping that they could improve.

Optimize what can be optimized and save what can be saved, so that costs can be reduced.

The reduced costs are their profits.

If a company wants to expand further and obtain more and larger investments, it needs to let investors see their profitability.

It has been losing money, but not many investors are willing to invest.

The last loan was so large, it really made Shiyu Company rich, and it took advantage of the shareholder momentum to open up many new markets in one go.

It has only been two or three months and half of the money has been spent.

Next, if you want to continue to develop, you must either get a loan or continue to raise funds.

Their business now covers one to two hundred cities, which seems to be a very large territory, with a population of hundreds of millions.

But in fact, most cities just have a business point.

Even Yangcheng, which was the first to start, did not cover the entire urban area.

The reason is simple – there isn’t that much money to do it.

If competitors hadn't joined and wanted to seize the market, their original plan was to first cover all the business in several super-first-tier cities, and then move on to provincial capital cities and sub-provincial cities to develop markets one by one.

The existence of competitors has accelerated their pace of expansion. They must engage in hand-to-hand combat with competitors in every city and cannot give up that market to competitors in vain.

This also speeds up the rate at which they burn money.

At the same time, it disrupted their development plans and made them very tired.

Development has promoted development, but the rate of burning money has become faster.

If they want to develop all the areas in the cities where they now have business, according to the current cost of developing new markets, even if they have one more zero in the funds on their books, it will still not be enough.

What's more, they have to follow the footsteps of their competitors and go to new cities to do business.

Without an investment of tens of billions, don't even think about achieving this.

Either we need to continue financing or taking out loans, or we have to increase revenue and reduce expenditure, save costs, increase profits, and use mature markets to compensate for emerging markets, otherwise we will not be able to continue.

For financing or loans, you must also prove that your company has such profitability, so that banks believe that they can repay debts, and investors believe that they have the ability to bring profits.

This data must be done.

The company is not trying to make money now, but at least it has to show its ability to make money.

Now the Pearl River Delta and the Yangtze River Delta are looking good on the books.

If the data here in Beijing were that good, there would be no need to worry about not attracting new investors.

Yan Xin doesn't really want to share the cake he made with others, but he has no choice. There are too many things he wants to do, and he can't afford so much money. If he wants to do things well, he needs a lot of time. money, then we can only introduce new investors.

The international consortium they cooperate with has always wanted to introduce new investors to them.

It's just that the price given made Yan Xin feel it wasn't worth it.

Moreover, he does not really hope that new investors will be introduced by this partner.

They are definitely in the same group.

If his and Xiao Shiyu's shares continue to be diluted, they will really lose control of the company.

Even if there are new investors, he hopes he found them himself.

If the company can still hold on, then let's continue to hold on.

If we look at the data better, we will be able to obtain better conditions for cooperation.

At this time, he just felt that the value of the Bitcoins he purchased had risen too slowly. If they suddenly reached tens of thousands of dollars each in a few years, and sold them all, he would have a lot of money in his hands, which he could invest well. For those projects of your own, you don’t have to give cakes to others and worry that no one will want your cake.

It is a pity that the price of Bitcoin is still so small now that it cannot be sold for the price of a meal.

If you want to get rich with this, you still need to wait for several years.

He and Xiao Shiyu also had a video chat about this problem, and Xiao Shiyu had no better solution.

The data in the Yangtze River Delta and the Pearl River Delta are better. A very important reason is that she puts more thought into those two areas and stays there longer, and the teams there are also trustworthy to her. people.

The economic level of the Beijing urban agglomeration, or the Bohai Rim Economic Zone, is not that high, so she doesn't pay much attention to it, and spends less time in person to catch it.

There are also some shortcomings in team building.

There is no way around it.

The capital side is pretty good, but the central and southwestern regions are doing worse.

The expansion is too fast, and there are not so many available people. Even the people in charge of many cities are people who have only been employed for half a year.

As a novice, and with a group of newly recruited people, it is not easy to make the business look good and keep costs down.

Now in the southwest region, one of the things she does most is employee training.

It is developing too fast, which is both happiness and trouble.

This is what worries her now. (End of chapter)