Reborn since 2005

Chapter 687 Gold Anchor
After a day's meeting at Starlight Group, Yan Xin and Xiao Yin went to the live broadcast base outside Yangcheng the next day to see the anchors' training and the day's live broadcast data. By the way, they listened to the company's senior management's comments. Outlook for the future.

Now the biggest source of income for this platform is the virtual gifts used in the live broadcast room for rewards.

This income accounts for more than 80% of the platform’s revenue.

Second is advertising revenue.

With 20 to 30 million registered users and the number of real users exceeding 10 million, we can still get some advertising.

The largest advertising sponsor is Jinxi E-commerce Company.

In addition, there is some income, which comes from online shopping.

This platform has opened e-commerce channels, and you can shop directly. For every order completed, the platform will charge a corresponding proportion of commission.

Of course, the commission is relatively low.

In addition to Jinxi E-commerce, there are dozens of e-commerce companies that have settled on this platform, but they are basically shops run by popular anchors. From time to time, they can do a live broadcast to bring goods. Bring some other income.

However, the income in this area is quite low, so low that it can be ignored.

They are a new shopping platform and have not even established an ecological chain. Naturally, they cannot charge too high commissions, so they do not have much income. They are still making money at a loss.

The biggest activity on the platform now is the short video contest started last year. The heavy prizes attracted many people to join, making the short video content richer. There are many jokes that are out of the circle, which also increased their user base. got bigger.

Traffic has increased every month. Although there has not been a huge increase, the increase has been relatively stable.

During this period, some live broadcast platforms have also appeared, but so far, without the participation of big capital, none of them can compete.

Basically, they are all small projects, and the slightly more popular ones rely on large-scale content to attract audiences. Generally, they do not survive for long before they are reported to the public by enthusiasts and disappear.

Some moved their servers overseas and directly became pornographic platforms, charging for indescribable VIP content.

Yan Xin doesn't care at all about such a platform.

Even if the profitability is very strong, it cannot become his competitor.

Because he can be sure that those dishes will not last long and will be ready every minute.

If you want to continue doing it for a long time, you still have to be legal and compliant.

Although there will be some marginal anchors on their platform, and sometimes they even leak points, but they cannot be exposed openly, only accidental leaks, and they will be dealt with - even if the treatment is not so timely. .

Every week the platform will announce some banned lists, which are illegal and compliant, even for big anchors with thousands or even tens of thousands of people in the live broadcast room.

At least the attitude is shown.

In addition, there are still people above, so the consequence of their passing away is that they will receive some warnings at most, and no major problems will arise.

Those who are rushing to make quick money dare to expose everything and cannot exist for long.

It doesn't matter if no one cares about it. Once the number of visits exceeds 100,000, it will attract iron fist suppression.

There are also people who do live broadcasts conscientiously and properly. They are established by formal media companies. They have also bought promotions on other platforms, or they use their own personal connections to attract celebrities to the platform. In a short period of time, they have brought a lot to Starlight Live. big threat.

But in the end, it still couldn't handle the traffic. There were no large-scale events, and the platform's daily visits were only tens of thousands, which was not as high as the visits of a big anchor of Starlight Live.

Those platforms that are more official cannot engage in vulgar things. For the audience, it would be too boring and boring to watch.

Unless there are some major sports events, or major political and economic events, they have live broadcast rights, which can bring a lot of traffic, even more than Starlight Live.

However, it only happened intermittently and could not last long, so it was not considered Yan Xin's competitor.

At best they can be said to be competitors of the television station.

Everyone does not belong to the same track.

In the past two months, Starlight Live has continued to receive investment wishes. Several partners have called Yan Xin to tell him that new investors want to join.

But they were all rejected by Yan Xin.

There was a big gap between the price offered by those people and the price he wanted, and he didn't want to sell it cheaply.

Now that this platform is profitable, there is no need to increase investment for the time being. There is no need to dilute one's shares for a little money.

As for their current investment team, they also have a certain background and backing. They don't need to worry about who will snatch their company away. Of course, there is no need to sell it at a low price.

No consortium has yet been able to accept the price he offered. Everyone feels that the profitability is not worth such a large investment.

However, Yan Xin also heard from Master Cui that a consortium had found other partners and wanted to buy their shares at a large price.

Yan Xin did not object to this.

Among those who invested with them, there were several who had great backgrounds, but there were also two who had no background at all, but had money in their hands, and were pulled out by those with backgrounds to be taken advantage of.

They want to sell their shares and leave the market after making a little money, so Yan Xin will naturally not object.

He also hopes that these partners will have certain strength, both financial resources and power.

Replacing those weak partners is not a bad thing for future development.

There is no big investment demand now, but in two or three years, there will be big investment demand.

As long as his shares are not diluted, he doesn't mind and even welcomes such a replacement.

Now there are two to three hundred contract anchors in this live broadcast base, most of them are beautiful girls, and a few are handsome guys.

They receive training every day to learn how to live broadcast, how to chat with the audience in the live broadcast room, how to let the audience consume, and how to turn the money in their pockets into money in their own pockets.

The company will also have a professional team to put on makeup for them and help them take videos to show their best side.

And the platform will also push streams for them, pushing them to more audiences.

These contracted anchors all have a basic salary. Even if they have no income, they still have a basic salary of one to two thousand yuan a month.

However, in addition to the platform deducting half of their live broadcast income, the company also deducts half.

But anchors who perform well can sign a gold medal anchor agreement with the company, and the income distribution with the company will become 7:3, with the anchor getting 7 and the company getting 3.

Such conditions have also attracted many young people to join the company.

Some of them got out, became the company's gold anchors, and drove luxury cars.

Becoming a gold medal anchor has little to do with the number of people online in the live broadcast room. It mainly depends on the ability to attract money.

Even if there are only a dozen or so people online in the live broadcast room, if there is a wealthy person who is willing to spend money, he can become a gold medal anchor by spending tens of thousands of dollars every day.

However, most of the anchors signed by the company cannot bring profits to the company through live broadcasts alone.

There's nothing we can do about it. The platform is so big now and there are so many anchors. It's impossible for everyone to make money.

What the company wants to train them is how to make as much money as possible.

Yan Xin also attended half of the training class. Many of the things he talked about were proposed by him.

Many beautiful girls who went to attend the class were very enthusiastic when they saw his boss coming over. Their attitude was as if they saw the emperor returning to the palace, which was very useful to Yan Xin.

He believes that as long as he is willing, he can easily attract a lot of girls to crawl into his bed willingly.

But he had no such plans.

Few of those who come here to be anchors have received higher education. Most of them have no other advantages except good looks. They just want to eat this bowl of youth rice and hope to become a big anchor, like a star. You can make a lot of money every day.

There are more people who have only attended middle school, and some are even socially unstable elements.

By recruiting these people, the company has made a certain contribution to social stability.

These people work but are too lazy to work. They feel that there is no future in working for a lifetime, and they are exhausted to death.

If you want to do organ leasing business, you are afraid of being caught, and you also run the risk of getting sick.

After much deliberation, it would be better to eat this bowl of youth rice.

The company will not lose money by recruiting them.

Although most contracted anchors don't even earn a basic salary, they can be given other jobs to earn some extra money.

Looking good is capital.

You can shoot advertisements for online store products, and participate in some relatively high-end business activities and promotional activities.

There are a lot of opportunities like this in Yangcheng.

These anchors have income, and the company also gets commissions.

Yan Xin also heard that partners often come over and take beautiful anchors out to spend the night, and some even take several at a time.

Regarding such things, his attitude is that he is willing to fight and suffer.

As long as the anchor agrees, there's nothing to say.

If the anchor doesn't agree, they can't take them away - if something goes wrong, their company won't be able to bear it.

He also said this to the partners - you can play, but you have to find people who are willing to play, and you can't force them.

If you really want to force it, the company will call the police and you can handle it how you want.

Such partners will also be kicked out.

During this time, nothing unpleasant like that has happened.

All the anchors who went out were quite happy.

It’s not just female anchors, it also includes male anchors.

Of course, those who led them out were not just the partners of the company, but also some elder brothers and sisters who often gave them rewards.

Anyway, as long as they don't object, the company won't say much.

When Yan Xin came here this time, he learned that starting from the eighth day of the first lunar month, some people would come to apply for anchor jobs every day.

However, the vast majority will be wiped out.

Good-looking people, whether they are men or women, have better resources than ordinary people and do not need to do such work.

Most of the people who come to look for this job are very ordinary people, but they just think they are good-looking.

Of course the company won't sign that.

There are very few people who are good-looking and want to work as anchors in this company.

Now the company doesn't have the ability to sign too many anchors, so it has to be stricter. If it encounters a particularly good-looking one, it will sign an exception.

It doesn’t matter if you don’t meet him.

Yan Xin is not very interested in signing anchors. He created such a live broadcast base mainly because there were no people who could live broadcast before. He had to come up with a template to let everyone know how to live broadcast. .

Make a little money by the way.

The main thing is to build the platform.

We had dinner at this live broadcast base at noon. In addition to the company's senior management, there were also 10 gold medal anchors who had just signed contracts at the end of the year.

They are all young people and good-looking.

There are men and women, six are female anchors and four are male anchors.

Needless to say, the female anchors all made secret glances at him.

Although Yan Xin had no intention of developing anything with them, such looks did not make him disgusted, and he was even a little happy.

But what made him feel a little creepy was that there was actually a male anchor who was also making secret glances at him. That was really scary.

He sometimes felt that he had some perverted psychology, but no matter how perverted he was, he was not yet ready to accept men.

Privately, I couldn't help but say to Xiao Yin: "What's going on with that little trick? Why do I feel like there's something abnormal about him? He's obviously a man, but he feels like a girl! How did he become our gold medal anchor? of?"

Xiao Yin smiled: "He, he often wears women's clothes in the live broadcast room, and sometimes even wears black stockings. He is more popular with Boss Wang. Although the popularity of the live broadcast room is not very high, there are more big brothers and sisters. , the revenue it brought to the company was among the top three, so he signed the gold medal.”

"Boss Wang?" Yan Xin was stunned for a moment, "Is it our investment partner, Boss Wang?"

"Yes," Xiao Yin said, "Boss Wang basically meets with him once a month, and often goes to his live broadcast room to give him rankings."

The Boss Wang they were talking about was one of the investors brought over by Cui Shao. He was a coal boss in his 50s, half bald, with a son and a daughter, and a happy family.

Yan Xin was shocked: "Is he still this kind of person? Doesn't he have a wife? How can he still have such a hobby?"

Xiao Yin said: "What's so strange about this? There are more things like this in the entertainment industry."

"It's really unexpected!" Yan Xin sighed.

Of course he knew that there were people like that in the world, but he didn't expect that there were people like him among the people he knew.

I made up my mind: "Stay away from this boss Wang in the future, it's so disgusting."

"There are so many unexpected things in this world. Who doesn't do one thing in front of others and another behind others?" Xiao Yin said with a smile, "If nothing else, even you, Boss Yan, others would never think that you have six or seven A woman?"

When she said this, Yan Xin felt a little embarrassed.

He laughed dryly: "But I'm not a pervert."

"What do you think of Sister Ru?" Xiao Yin asked him, "Those who like her songs, can they imagine that she has such hobbies?"