Reborn since 2005

When Xiao Yin asked Gu Ru, Yan Xin was not easy to answer.

He knows what Xiao Yin and Gu Ru are like. In terms of career, Gu Ru is Xiao Yin's noble person.

But it did make Xiao Yin do some things that he didn't want to do.

In some ways, Gu Ru was not very kind to this little assistant.

But he couldn't say bad things about Gu Ru behind his back, because Gu Ru was not unkind to him.

Gu Ru is actually very kind to every friend.

It's just that in her heart, Xiao Yin, the assistant, is not her friend, but someone she hired with money. She paid for all the services Xiao Yin provided, and what she did was what she thought she could do. made.

In the circle, it has always been like this.

Therefore, Gu Ru never thought that Xiao Yin would be unhappy.

She didn't know about this at all - Xiao Yin didn't show such emotions in front of her.

Of course, there is a reason for not knowing - she doesn't bother to understand these things.

It's hard for Yan Xin to say that Gu Ru did something wrong or that she did it right. He just explained to her:
"It's probably because she was under too much pressure in the industry during those years, and was forced to get married by her parents, which made her develop a rebellious mentality. She wanted to find a place to vent. Of course, it's not normal, but it can't be said to be abnormal..."

Xiao Yin laughed and asked him: "Do you think it's normal for women to do that, but men can't accept it?"

Yan Xin was a little embarrassed.

That's exactly what he felt.

When you imagine a scene, you will feel a little excited, and when you imagine a scene, you will feel quite disgusting.

Of course, this seems like a double standard, which makes people feel a little embarrassed.

But he couldn't deny it either.

He laughed dryly: "Well... I know that my thoughts are one-sided and narrow-minded. Just listen to it. Don't be too serious."

Xiao Yin snorted and said, "You men are so weird."

After a while, he added: "Anyway, I don't like it very much. Don't let me join in your fun in the future."

Yan Xin assured her: "You can rest assured about this! I will never force anyone to do anything they don't want to do."

He has some bad taste, but he's not really forcing himself on people.

As long as he is willing, there are plenty of people to satisfy his evil taste.

The relationship with Xiao Yin is just like that. It's ambiguous, but it's hard to say how close it is.

After coming to Yangcheng, I inspected the Starlight Group's companies, and then went to work at the Shiyu headquarters for a few days.

The headquarters of Shiyu is located in Yangcheng. At this time, Xiao Shiyu is sitting in Jincheng, competing for the market with their competitors, and is extremely busy every day.

When Yan Xin came here, he naturally wanted to help see the place.

The team here is the oldest. The company Shiyu originated from here and has the most mature team.

Among the several areas of Shiyu Company, this area is also the first to achieve profitability.

Now to expand, nearly 60% of the staff here have been transferred to other cities to form new teams.

The vacant positions will be filled by new employees.

There have also been some service issues.

The biggest problem facing the company now is to solve these service problems.

When Yan Xin was in the capital, he gave his own suggestions and implemented them nationwide, and Yangcheng was no exception.

His suggestion increased the cost of Shiyu, which seemed like a loss. However, it improved the company's reputation. Some consumers who had been snatched away by competitors used it again. Returned their service.

It can also be seen from the Internet that their reputation is better than before.

But in the short term, the losses are a bit big, and some areas that had already achieved profits are now losing money again.

They were pioneers in this field, and their competitors started by imitating them.

But with the current compensation standards, their competitors have not followed suit.

This is the easiest thing to learn, but it increases the expenditure cost.

Everyone is facing the national market. When expanding in those emerging markets, they burn a lot of money every day, which is already unbearable for them. Adding a large amount of extra money will make it even more difficult.

Therefore, competitors did not follow up rashly, but watched their operations and prepared to make evaluations after a period of time.

If the effect is good, we will follow up again when the time comes.

If the effect is not good, a big pit will be avoided.

Their point of view is that there is still a long time to come, and there is no need to rush for a moment.

It might be more appropriate to use the money saved to expand the market.

The current service reputation is poor, mainly due to the recruitment of many new people who are not skilled in the business.

In a few months, the new employees will become proficient in the business, the service quality will naturally improve, and the reputation will also become better.

It's not a big problem.

Yan Xin learned that their competitors did not follow up on such compensation standards, which made him very happy.

Although this involves a dispute over development concepts, it also illustrates a problem - the ammunition reserves of their competitors are not as sufficient as imagined.

If you have enough money, you will definitely follow up without hesitation, expand the market and improve service standards. You can seize both.

Now they can only choose one, which can only explain one problem - they don't have enough money to support both.

This is great news.

For this competition, Shiyu Company has prepared hundreds of millions of funds and is preparing to burn them in this competition.

It seems like a huge sum of money, but you only understand it after using it, and you can’t help but spend it at all.

Xiao Shiyu's requirements for those responsible for developing new markets are to save money. Every expenditure must be listed clearly. There is also a dedicated review team to review the expenditure accounts of those new markets every day. .

If any expenditure is unreasonable, it must be corrected promptly.

If the circumstances are serious, the person in charge will be kicked out.

——It is inevitable that you will encounter corruption problems here, but you have to reach a certain point. After that point, you have to leave.

At other times, you can be more tolerant, as long as you can ensure profits.

Now is a critical period of competition, when money is most needed. It is definitely unacceptable to think about how to empty the company and enrich one's own pockets before the country has been conquered.

In less than half a month, the heads of several cities have been replaced.

It's not that Xiao Shiyu is harsh on the team, it's mainly because he is really short of money and must use all the money wisely. Every day Xiao Shiyu and Yan Xin chat online, talking about money, how much money has been spent, how much money is left, and how long they can last.

She didn't know how long the hundreds of millions of funds would last.

This is not up to her.

Rather, it depends on how many cities their competitors want to expand their business to.

When people go to that city, they have no choice but to keep up, otherwise they will lose the market in that city.

If the other party's expansion is too crazy and the current money is not enough, and they still want to follow, then they can only raise funds again.

Either bring in new investors, or go to the bank for a loan.

It’s easy to attract new investors, and there are always investors wanting to join.

However, the price offered was not very satisfactory to Yan Xin. He did not want to dilute his shares for such a small amount of money, so he did not agree.

It is not impossible to get a loan from a bank.

Their partner is a large international consortium that can easily help them obtain low-interest loans.

As long as the company's performance is good and they have the confidence to obtain a loan of more than 1 billion, it will not be a big problem.

But Yan Xin proposed another option to Xiao Shiyu:

"We can first abandon some cities with poor economic development and not go there to develop markets for the time being. This can save a lot of money."

"If they enter and we don't enter, wouldn't that mean we hand over the market to others?" Xiao Shiyu disagreed.

"But the problem now is that we don't have the ability to enter so many emerging markets. If we force entry, it will be difficult to continue later. That is the bigger problem." Yan Xin said.

"If it doesn't work, just take another loan," Xiao Shiyu said, "Isn't it said that getting a loan is easy?"

Yan Xin smiled bitterly: "It is indeed easy to get a loan, but the bigger problem we face is that there are not so many qualified employees. Under such circumstances, rashly entering new markets will make our services a mess. Rather than ruining our reputation, we might as well abandon some unimportant markets and expand there when we are ready.”

In the food delivery industry, the most valuable markets are of course those first- and second-tier cities, but they already have business in those cities.

Basically, third-tier cities also have their businesses.

What we are fighting for now are actually cities whose economic development is not very good.

It's not that those markets are unimportant, but the importance is not that high.

If conditions permit, of course it is best to cover all those markets.

But if the conditions are not sufficient, you can only choose 2 from 1.

Either sacrifice service quality to develop unimportant markets, or temporarily abandon those markets, work hard to improve service quality, accumulate capabilities, and then expand those markets in another year and a half.

This is a choice between service quality and market.

Yan Xin's suggestion is to choose service quality and abandon those markets that are not very important.

Of course he knows that the cost of giving up those markets and letting competitors grow bigger, and then trying to enter again in the future, will be much higher than it is now.

If you are in a first-tier city, don't hesitate to sacrifice service quality and capture the market first. You can use high-standard compensation to pay for poor service quality, maintain reputation, and then slowly improve it. service quality.

But for some unimportant markets, he felt there was no need to make such sacrifices.

——Because employees in emerging markets are drawn from those more important markets, it affects the reputation of those important markets.

After discussing with Xiao Shiyu for a long time, Xiao Shiyu finally agreed to his suggestion and asked the team to make an evaluation and evaluate some markets that were not so important.

If competitors enter those cities, they will not follow suit.

This can also save a lot of money.

The most important thing is to let them take a breather in terms of employee training.

In the half-month period after the Lantern Festival, the company's personnel changes have been too great. So far, everyone has not fully adapted.

Yan Xin's decision now means showing weakness to his competitors, but it also makes many people in the company breathe a sigh of relief.

They are really tired.

There have been so many changes in personnel, it would be strange not to feel tired.

Yan Xin is in charge here in Yangcheng. He often comforts the company's employees, paints a big picture for them, and makes them have a sense of ownership and work hard for a better future.

After discussing with partners, we also announced the decision on option rewards to current employees of the company, promising to come up with a distribution plan by the end of the year.

Including those who deliver food, as long as they go through the formal entry procedures, they can enjoy such rewards.

I don’t know how much dividends will be distributed, but at least there will be an extra income.

This kind of incentive plan is mainly to retain those old employees.

This is an emerging industry, and there are not many old employees in this industry. You can be called an old employee after three or four months of employment.

Their competitors poached a lot of employees from their company. The initial team composition consisted mainly of employees poached from their company.

They also had to improve the company's remuneration, but it was still difficult to avoid competitors offering higher remuneration to poach their backbone.

At this time, the option rewards and stock distribution commitments after listing are taken out to prevent such things from happening as much as possible.

His comfort still had some effect. At least after he came over, the complaints from some employees in Yangcheng decreased significantly.

Everyone has seen a better tomorrow, and they believe that as long as they work hard and persevere, they can move towards that bright tomorrow.

With such hope, the troubles ahead do not seem so insurmountable.

After coming to Yangcheng Head Office, Yan Xin also learned one thing - among the new employees recruited by the company this year, some were from his hometown. There were more than 20 people from the same village as him, and several neighboring villages. There are dozens of people.

When he joined the company, his name was mentioned and he was introduced.

The treatment of employees at Shiyu Company is quite good, much better than those in sweatshops, and the room for advancement is relatively large, so some people are willing to come in.

Recruiters did not dare to neglect such employees and reported them to Yan Xin one by one.

The instructions given by Yan Xin are that they can be admitted, but they must be treated equally, and do not give extra preferential treatment just because they are their fellow countrymen. If they are found to be unqualified, they should be criticized. If they should be fined, they should be fined. One grain of mouse droppings spoiled the whole pot of porridge.

That's what he said, but whether the people below would understand it that way is another question.

What Yan Xin can be sure of is that his fellow employees will not be bullied in this company.

But I don’t know if they will bully others.

He didn't want to see that happen, so he reminded the company's management not to let it happen.

He suggested that those who come here to look for jobs should be given a job, not a privilege, and not let them damage the company.

He knew where those fellow villagers were receiving training, but he had never visited there - he couldn't give the company the impression that he valued the fellow villagers, as that would really be uncontrollable.

(End of this chapter)