Reborn since 2005

Chapter 759 Short Video Competitors

After Yan Xin arrived in Yangcheng, he focused his main energy on the Starlight short video platform, which is the top priority for him in the future.

Now their competitors already exist. They are not as big as them, and their reputation is not as good as theirs, but they are not far behind.

People have spent a lot of money to promote it, and now the number of downloads of the App has exceeded 30 million.

Moreover, it also spent a lot of money to poach some anchors and short video creators from the Starlight platform, including even Starlight's contracted anchors.

This also brings some troubles to the Starlight Platform.

However, this is an inevitable thing in development. If someone is wealthy and willing to do that, Yan Xin can't do anything about it.

They are also planning to build an e-commerce platform there. It is said that the progress is going very smoothly and it will be approved soon.

Their background is stronger and their funds are stronger. It is normal to make such progress.

When Yan Xin laid out this field, he had already expected that there would be strong competitors and was mentally prepared to face them.

But seeing the emergence of such a competitor, I still feel a little depressed.

Because that was not the existence he remembered in his previous life.

It is neither a pimple nor an iron factory, but a company that has never appeared in my memory.

According to the original trajectory, this company will not appear.

But because of Yan Xin's rebirth, because he created the Starlight short video platform and successfully launched an e-commerce section on this platform, people saw the infinite possibilities of this industry in the future, and then gave birth to such a company.

In other words, Yan Xin's rebirth has completely changed the direction of this industry.

If he was caught up by the two short video platforms that he remembered from his previous life, Yan Xin didn't have much idea - he was the king in that field and the benchmark in the industry. He had learned the same thing and wanted to catch up. It's normal to come up.

But being chased and threatened by such a company that I had never heard of in my previous life made me feel a little depressed - are the standards of this industry so low? All cats and dogs can enter?

What do they have?

Besides money and background, what else is there?
All the structures are imitated from theirs, complete copycats.

But this copycat company actually became second in the industry.

I really don’t know what to say.

He was mentally prepared to divide the world between Poyin and Iron Factory in the future, but when such a person suddenly appeared, he was still a little caught off guard.

It’s been less than a year since I entered this industry, and I didn’t have any technical means. I just relied on burning money and relying on pure imitation to reach the scale it is now, and I’m slowly forming my own ecological chain. A flow pool has been created with a certain hematopoietic ability.

This is not a good example.

If those who are richer and more powerful see that there is no barrier to entry into this industry, wouldn't they start entering one after another?
With his current size, there is still some money he can't compare with others.

When all the big capital comes in, the world will not be divided into three parts. It may be like the Five Hegemons of the Spring and Autumn Period and the Seven Heroes of the Warring States Period.

The cake is only so big in total. If you share it, the more you divide it, the less it will be.

Moreover, people grew up by absorbing his nourishment.

After all, his platform is now the number one in the industry. Popular anchors and excellent short video content creators are basically on his platform.

If you want to join this industry and bring popularity to your own platform, you will give priority to poaching people from him.

This is even more depressing.

The current competitor has a certain gap with him in terms of size and reputation, and the visible future will not threaten his position as the number one in the industry.

But if a few such competitors appeared, pounced on him, bit him, and poached everyone on his side, it would be very difficult to say.

He was already thinking about what he should do to suppress the competitor and make them lose some money. It would be best to withdraw from the industry.

However, he also knew that the competitor's largest investor was an overseas consortium, which was optimistic about the huge domestic e-commerce market and mature logistics system. If they wanted to enter this industry, they could afford to lose money.

Not to mention billions, even tens of billions can be obtained.

They don’t even need to come up with their own money. As long as they tell a good story and say that they have obtained a license to operate an e-commerce platform in China, they can raise enough funds in their capital market.

It's simply incomparable.

Although he still has some powerful marketing methods that he has not used yet, the current popularity of smartphones is still not enough, and the network support is not enough, so it is not worth it.

We still have to wait a few years.

All he can do now is to try his best to strengthen the content construction of his own platform, bring greater profits to the creators, bring better services to the e-commerce companies, and let them make money first. Make more money and attract as many users as possible.

Strengthen the gold medal anchor system. As long as the data on their platform reaches a certain standard, you can sign their gold anchor and the platform will provide certain traffic support.

Live broadcast time requirements and live broadcast data requirements will be set every month. Those who complete these requirements will be given certain rewards.

Rewards are divided into cash rewards and traffic card rewards.

This can make the income of those anchors higher.

Of course, those anchors also need to show their sincerity - they need to sign a long-term cooperation agreement with the platform. During the agreed time, they can only live broadcast on this platform and cannot go to other platforms.

In addition, the liquidated damages are also set relatively high, basically so high that they cannot bear it.

It’s not about making money through liquidated damages, but it’s about locking them in and preventing them from going to other platforms.

If there were no competitors before, there would be no need for such means - if you want to do this industry, you can only do it on their platform, there is no other place to go.

But now there are competitors who will spend a lot of money to recruit people, so restrictions must be imposed.

As for those high-quality content creators, I can’t think of any good way to restrict them for a while.

Because short video content creation often involves a team, unlike anchors, it is too difficult to restrict the core characters - they don’t need to appear on the scene, just change the name, recruit two new actors and then go to other places The platform does it.

If you do business on both platforms, you will get the dividends from both platforms.

Since there are no restrictions, there is no need to be a villain in vain.

The only way we can think of to retain them is to give more promotion to those excellent creative contents, let them gain greater benefits, and use the benefits to retain them.

During this period, what Yan Xin and his team have been studying the most is how to retain outstanding anchors and content creators on their own platform.

Give them discounts, give them contract restrictions, and create a better environment for them to make money.

Various reward standards have also been formulated.

Now that the company has achieved profitability, he has made a decision to use all the money earned as rewards and even a little supplement.

The live broadcast base must also increase the discovery and support of new anchors.

Attract users with better content and retain them.

And their competitors are very powerful. They contact mobile phone manufacturers directly and pay a large sum of money to let them produce mobile phones with their own apps. It's not that Yan Xin can't afford the money, but he's not willing to spend it on it. What he hopes more is to maintain his No. 1 position in the industry by relying on word of mouth.

He has money, but he would rather spend that money on improving content.

When the day comes that you can no longer rely on content, it is not too late to make such a choice.

After all, most smartphones nowadays are Android phones, and as we all know, in this era, the service life of Android phones is not long. Only a few can be used for three years, and they often become laggy after one or two years of use.

No matter how much money you invest in this area now, it will be useless in a year or two and you will have to start over again.

In July, the number of downloads of Starlight App increased by several million.

Sales in the e-commerce sector have also reached new heights, with Xuguang Preferred’s sales exceeding 100 million this month.

And this huge user scale has also brought huge revenue growth to Starlight Game Company.

All their games will place ads here, and this platform is already their most important platform for advertising.

The number of users playing their games through this platform has reached tens of millions. In July, it brought hundreds of millions of revenue to their game company.

The revenue of all Starlight Games' games combined has exceeded 1 billion.

The profits here are quite considerable.

In terms of computer games, Starlight Games is still just a junior player and has not made any big productions.

But in mobile games, this company has become the leader in the domestic industry.

It relies on three major advantages - one is that it laid out earlier than others, and the other is that it has its own traffic pool and can promote its own games on its own platform, which has a huge advantage in cost. The other is that we obtained the rights to adapt a large number of classic web novels early on, and we have a batch of big IPs on hand, so the cost of developing games is very small.

Chen Li also half-jokingly and half-seriously asked Yan Xin if he should simply acquire the platform where he published his novels?

In this way, you not only own the copyright of previous classic online articles, but also the copyright of future leading online works.

In the future, whether it is adapting film and television works or adapting game comics, it will have huge advantages.

To be honest, this proposal quite moved Yan Xin's heart.

He even sent someone to ask Boss Chen, who started out as a gamer and was once the richest man in the country.

He is the boss of this novel platform.

In Yan Xin's memory, Boss Chen finally sold the largest online novel platform in China to Penguin Ma.

It was going to be sold anyway, and he felt that buying it would bring great benefits.

Unfortunately, after asking about it in the past, the quote he got was a bit ridiculously high and beyond his affordability, so he could only give up the idea.

——What Boss Chen wants now is to integrate several of his novel platforms and run them to be listed in the United States to capture the money there.

The world's largest Chinese novel platform, this is a big gimmick.

If you tell the story well, you might be able to sell it for a sky-high price.

And now the hype about Internet IPs has become a little crazy.

A large number of coal bosses made money but didn't know how to spend it, so they were tricked into engaging in games and film and television. As a result, Internet IPs were speculated.

Chen Li is still writing the novel at hand, and it will be some time before it is finished, but someone has already offered 10 million to buy the rights to adapt his next book.

——They didn’t even know what he was going to write in his next book. They just knew that he was going to write fantasy, so they made the decision to buy the rights to adapt it.

It's gotten so crazy.

And the person with the most Internet IP addresses is Boss Chen.

So the price he offered was so high that he had no sincerity at all.

After Yan Xin heard the price, he gave up and gave up the idea.

——If you really want to buy it, you have to wait until you have so much money.

He really can't afford that much money now.

There are assets, and he is sure that his assets now exceed 10 billion.

However, there are more places where you need to spend money.

A platform for novels was not worth the high price he had to spend to obtain it.

The original Xingguang Mobile Network has made great changes. Now its most important function is making friends, and it has become everyone's default dating platform.

The number of registered users is quite large, reaching tens of millions, attracting many young people to join.

Of course there is some other content development, but basically it is based on the synthesis of Momo and Xiaohongshu.

The traditional Starlight Goddess Hanfu Grand Prix has now been moved to the Starlight App.

This platform has also achieved profitability and can bring a certain amount of profit to the company every month.

But that profit isn't much.

It’s not that I’m not optimistic about the future of this platform, but in Yan Xin’s mind, it’s not as important as the short video platform, the food delivery platform Shiyu, or even the real estate-related platform Anye.

The one that brought the most profits to the group was Starlight Games Company.

On the music company side, there is profit, but not much.

Now Yan Xin's greatest hope must be Fengxiang Real Estate Group.

During this period of time in Yangcheng, Yan Xin participated in the sales ribbon-cutting activities of two real estate projects developed by the group.

These are all projects in Yangcheng.

I have taken on so many loans and invested in so many real estate development projects, but now I have begun to enter the harvest period.

In the past six months, they have put on the market ten or twenty real estate projects.

Almost half are in first-tier cities.

Sales are quite impressive.

House prices have been rising.

Compared with current housing prices, their cost of acquiring land at that time was very low, so the profits they brought were quite high.

Part of the due loans were paid off and then invested in new development projects.

Yan Xin also discussed with those shareholders that by the end of this year, 500 million in profits will be distributed as dividends.

(End of this chapter)