Reborn since 2005

Chapter 785 The outlet
That night, Zeng Yan and Zeng Xiyue both stayed at Yan Xin's house.

In the evening, Feng Xi also asked Zeng Xiyue if she was interested in promoting her own products in the Xiguang Preferred Live Broadcast Room of the Xingguang App during this year's Double 11.

Double Eleven has already become a big deal, and those engaged in e-commerce attach great importance to this day.

Although it is only September now, we still need to consider this issue.

Xiguang Youxuan was separated from Jinxi Company because the original platform of Jinxi e-commerce company did not want them to engage in e-commerce on other platforms. They had no choice but to choose to separate a company to engage in e-commerce on the Xingguang app.

Xiguang Youxuan is also the largest e-commerce live broadcast account on this platform.

They have dozens of live broadcast accounts on this platform, and they sell goods live every day.

The current sales volume is also considerable, reaching two to three hundred million yuan a month.

Almost half of the Starlight App’s e-commerce performance is contributed by their company.

In the past, we invited internet celebrities like Xiaoyuan to the live broadcast room to do live streaming and sell goods, but we have never invited celebrities.

Although Zeng Xiyue is just a small star who has just debuted, she has played the third female role in a hit TV series. Her status is definitely much higher than that of former online singer and current internet celebrity like Xiaoyuan. It is also more believable that she comes out to endorse the products in the live broadcast room.

She was a little confused when she heard such an invitation - she was a very thin-skinned girl, and the thought of selling goods through live streaming was scary.

I quickly declined: "Sister Xi, you know me, I'm not good at talking and my reaction ability is very poor. I'm afraid I won't be able to sell the goods, and it will affect your performance."

"It's okay," Feng Xi said with a smile, "You don't have to say too much, as long as people are in the live broadcast room, it will naturally attract more people to buy."

Zeng Xiyue still hesitated: "But..."

Before she finished speaking, Zeng Yan said:

"If you don't know how to do it, you can learn it slowly. You will get it as you learn. This is also an experience and an opportunity for you. I think you should seize this opportunity well."

"Ah?" Zeng Xiyue looked at Zeng Yan with some surprise.

She really didn't think she had the ability to sell goods.

It would be embarrassing if we messed up and made the sales data of the live broadcast room worse.

Zeng Yan ignored her and said directly to Feng Xi:

"Mr. Feng, I think this is fine. Let's arrange it this way."

Feng Xi looked at Zeng Xiyue with a smile.

Zeng Xiyue hesitated for a while, and finally nodded:

"Okay then, I'll study hard during this period and see how others sell goods."

Feng Xi shook his head: "You don't need to learn, just go to the live broadcast room, there are other people selling goods, you just need to be a guest, chat and interact. You don't need to introduce the products, you just need to sit there."

Zeng Xiyue was relieved.

Feng Xi then said to Zeng Yan:
"I'm planning to hold a week-long event for Double 11. Your company now has some celebrities. How about picking a few more to come to Xiguang Youxuan's live broadcast room, one per day, to help promote the products? Don't worry, the remuneration will be paid, and it will not be lower than their usual appearance fee."

"No problem," Zeng Yan said with a smile, "The reward doesn't have to be high. We are all family, so it doesn't matter if there is no reward."

Starlight Films was originally invested by Starlight Group. If they really want their artists to endorse the company, they have to go there even if they don’t pay.

"How can there be no compensation?" Feng Xi smiled and shook his head, "We can't be those black-hearted capitalists. We still have to pay what we deserve."

Both parties made this decision happily.

By the end of October, such a preview will be available on the Starlight app.

Celebrity endorsements are still a relatively new attempt, and there are not many people who are following this path.

Xiguang Youxuan is becoming increasingly important in the Jinxi Group, and Feng Xi also hopes to further expand its scale.

After all, this platform is their own platform. No matter how well it develops, they don’t have to worry about suppression from the platform.

Feng Xi didn’t pay much attention to this platform before, but now he is paying more and more attention to it.

Now the download volume of Xingguang App has reached more than 100 million, with tens of millions of monthly active users, and the average online time is also a considerable number.

User stickiness is very high.

The short video content of this platform is becoming more and more abundant, and the live broadcast content is becoming more and more exciting. It has created a good ecological chain that can retain people.

Yan Xin proposed the concept of big data two years ago. According to his understanding, he talked about some characteristics of big data and asked people in the research department to work in this direction.

So far, no breakthrough has been made, but that is compared with the short video software he used in his previous life.

Compared with similar products currently available, it still has great advantages. The recommendations are more in line with user preferences, allowing users to find the ones they are interested in among a large number of videos.

This makes it easier to retain users.

The main competitors of this app have similar download volumes and monthly active users, but their daily active users and online time are much lower, only about one-third of theirs.

This has enabled them to firmly hold the number one position in the industry until now, and their advertising revenue is three or four times that of their competitors.

But now that the scale has grown, the maintenance costs of the platform have become higher, and the R&D costs are also increasing.

Although the company's revenue has increased significantly, its expenses have increased even more.

The emergence of competitors has increased their pressure a lot, and they have to invest more money and develop new things to attract users.

Before their competitors showed up, they were making a slight profit every month.

It’s different now. There is no surplus, but we still have to invest money.

Also because of the existence of competitors, the e-commerce section is still not charged.

Now the scale of platform e-commerce has increased a lot, with monthly sales reaching hundreds of millions and annual sales reaching tens of billions.

If they could be given a normal commission, it would be a considerable income for them.

However, the existence of competitors forced them to temporarily give up this income.

We still need to offer greater discounts to attract more e-commerce companies to join, so as to create a better ecological chain and cultivate an audience who are accustomed to shopping on this platform.

Competitors don’t charge, and they dare not charge.

We can't hand over the market to others.

The only way to make up for the operating deficit is to find other ways.

At the beginning of this year, Xingguang Culture Communication Company received an additional investment of 5 million yuan, with major shareholders injecting funds according to their shares.

At that time, Yan Xin received more than 200 million in dividends, and Cui Shao also received tens of millions in dividends from Fengxiang Group, so they both had the ability to subscribe to capital.

If you cannot come up with the money, other shareholders can subscribe to it and transfer part of their own shares.

This is equivalent to issuing additional shares and diluting the original shares.

Yan Xin actually hoped that if any shareholder gave up his share, he could take over and increase his shares in the company.

It’s a pity. Everyone has seen the potential of this platform. Since many of its founders have strong backgrounds, no one is willing to give up.

His idea did not come true.

However, the injection of 5 million yuan did make the company more financially comfortable. Anyway, his dividends were not of much use, and it would be a pity to keep them in his own account. It would be better to use them for the development of the company.

In addition, 10 billion yuan of loans have been added so far this year.

Over the course of more than half a year, they added 15 billion in funding, which was able to make up for the company's losses and enable them to further develop the platform.

The money the company has left now is just enough to sustain it until the Double Eleven event.

National Day and Double 11 are two important nodes, and both require big events, which means huge spending.

After Double 11, we need to raise money again.

But Yan Xin is not in a hurry.

Now this platform is doing very well and getting better and better. It controls such a large traffic pool, which means it controls the future. He doesn't worry about not being able to make money.

He has high hopes for this platform, and he doesn't want to introduce new investors to dilute his shares unless he has no other choice.

If he cannot get a loan from the bank and cannot raise the money himself for the time being, he will introduce Feng'an Group as an investor and invest the money he earns from real estate into this platform.

But that was also an option that had to be taken.

Although he is the chairman of Feng'an Group and the largest shareholder, the shares he owns are only about 20%.

If Feng'an Group joins, his shares will still be diluted.

But it is better than introducing other investors.

After all, Feng'an Group is still under his control.

It’s a pity that the stocks of Feng’an Group in his hands could not be listed for trading for a long time, otherwise he wouldn’t have to worry about this problem.

But these are all happy troubles.

The reason for spending a lot of money is that the platform is growing rapidly and it must have enough money to maintain such growth.

If the growth rate wasn't so fast, there wouldn't be a need to spend so much money.

The biggest reason for such a fast growth rate now is not that they have further optimized the platform content and enhanced the user experience, but that the growth of domestic smartphones is really too fast.

Shockingly fast.

In 2012, domestic smartphone shipments reached more than million units.

In 2013, domestic smartphone shipments reached more than 7000 million units in the first quarter alone.

This year, sales of smartphones have surpassed sales of feature phones.

With such rapid growth, the download volume of various mobile apps has also increased rapidly.

It means you are standing at the forefront of the trend.

Starlight app, a short video platform developed by Starlight Culture Communication Company, is the industry leader and the first choice for most users who like to watch short videos.

As long as the mobile phone can support it, basically everyone will download this app.

With such a huge base of smartphone users, it is normal for their users to grow rapidly.

This situation is not only reflected in the Xingguang App, but also in the Anye App and Shiyu App invested by Yan Xin, which has enabled their business to grow rapidly.

This is the dividend of the times.

Before the advent of the intelligent era, no one would have imagined such a terrifying speed of development.

The short video platform has encountered this kind of happy trouble, but the game company under the Starlight Group has no troubles and only happiness.

This company focused on mobile games on the Android platform a few years ago. It has launched a number of games in recent years and has become a strong player in the field of domestic mobile games.

After the outbreak of the smart era, their game players have also experienced explosive growth.

Although the level of game production is not very good and cannot be compared with those large foreign companies, it still has great advantages compared with domestic mobile game manufacturers.

Moreover, they also have multiple big IPs in their hands, so their operating costs are much lower.

The popularity of smartphones in the past two years has led to a significant increase in their gaming revenue.

Although the cost of game development is also increasing significantly, their revenue is increasing even faster.

In the second quarter of this year, Starlight Games' profits exceeded 1 billion yuan.

This also gives them more money to build better game development teams and develop better quality games.

Since the beginning of this year, Starlight Games Company has recruited several people and has expanded a lot.

"Xinglian", a software converted from Xingguang Mobile Network under the group, now has a user base of over 100 million.

This is a pink software, and its main function now is making friends. It is currently considered to be a one-night stand software, and is also known as the largest one-night stand software in the country.

Many people download this software for no apparent reason.

However, some people have made friends and found their partners on this platform.

There are still many functions to be developed, and Yan Xin’s idea is to gradually guide it towards the direction of Xiaohongshu.

Now this software can also bring considerable profits to the company.

Xiguang Youxuan has invested a lot of advertising in this area.

The Hanfu Goddess Contest is also jointly held on the Xinglian and Xingguang platforms. The main venue is the Xinglian platform, and Xingguang is just an auxiliary.

This platform has two important sources of profit: advertising and virtual props.

Monthly revenue also exceeded 100 million.

The opportunity has arrived.

It’s not that the Starlight Group can’t make money now, it’s just that in order to achieve better development, it needs to invest the money it earns into development, so it seems to be a little short of money.

According to Yan Xin's estimation, this situation will continue for several years.

In a few years, when the e-commerce business is stable, we can charge commissions and increase the fees for pushing e-commerce traffic. Then we can make a lot of money.

Now we can only operate with debt.

Fortunately, Yan Xin is now a wealthy man who owns shares of Feng'an Group worth tens of billions of yuan, so it is not difficult for him to obtain a bank loan.

Have the qualifications to operate with debt.

That night, Feng Xi asked Yan Xin: "Do you think we can have Sister Ru come to our live studio as a guest on Double 11 to boost popularity?"

"That's definitely not possible," Yan Xin refused without even thinking about it. "She just gave birth in August. How could she go live so soon? How long will it take for her to get back in shape?"

"That's a bit of a pity." Feng Xi felt a little disappointed.

Yan Xin said: "But I told her that on New Year's Eve, she will start a live broadcast on Xingguang and make a comeback in this way."

"How about, let her bring goods to us on Double 11 next year?" Feng Xi asked with a smile.

"That's not impossible. We can ask for her opinion when the time comes." Yan Xin said with a smile.