Reborn since 2005

Chapter 786 Rich List

Yan Xin has a lot of things to do when he returns to the capital this time.

After moving, he followed Feng Xi to attend gatherings of several business leaders.

Now, he is also a big boss in the business circle.

Originally he was not ranked high, but this month, a domestic rich list was released, and he surpassed Pony Ma with assets of 700 billion and became the third on the annual rich list.

The two people ranked ahead of him are Lao Wang who is in real estate and Lao Zong who sells purified water.

There was no way out. After Feng'an Group was listed in Hong Kong Island, its stock price more than doubled, and his wealth skyrocketed. The stock market value reached more than 50 billion.

Then the people who made this list also included several companies in which he had invested heavily, as well as Feng Xi (the assets of husband and wife are calculated together in such lists), and added them together to give a valuation of more than 100 billion, making a round number of 700 billion.

In this way, he became the third on the domestic rich list.

The famous Pony Ma's wealth is shown as 620 billion on this list, ranking only fourth.

As for the once very high-profile Jack Ma, I'm sorry, he is only ranked 30th on this list, with a wealth of 250 billion.

This list is not that authoritative, but there is no more authoritative list than this one in the domestic rich list.

So after the list was released, it was recognized by many people - especially those outside the circle.

Yan Xin doesn’t think that he has really become the third largest business tycoon in the country.

In terms of connections and actual assets, there are many people who are better than him.

In this circle, he doesn't dare to call himself a big boss, but is still a younger brother who needs to keep his head down and do his work.

But in the mass media, he has become a super rich man in the country, and is among the top three.

Unlisted companies are not that transparent, and no one knows whether it is worth more than 100 billion yuan except himself.

However, the shares of Feng'an Group worth more than 500 billion yuan that he owns are real.

And still so young.

Even in the business circle, no one treats him as a super boss or worships him as a leader, but few people dare to look down on him either.

Feng'an Group was packaged and listed, and its assets doubled, which earned him more respect.

He was even interviewed by the financial section of Brick TV and appeared on a show.

Of course, we also made a lot of donations.

Zeng Yan also arranged a plan for the couple to have a meal with some big names in the Beijing film and television circles.

In the business circle, Yan Xin can only be regarded as a rising star, not a big shot.

However, his size makes him a huge figure in the entertainment industry.

Entering this circle is like a dimensionality reduction attack.

Those big-name film and television bosses were all very respectful in front of him.

——He is a super-rich man with tens of billions of wealth. If you can gain his friendship, what kind of work can’t you shoot?
The status of Starlight Film and Television Company in the industry has been greatly improved because of this.

I have a lot of social engagements during the day, and I spend less time dealing with company matters.

Feng Xi doesn't often ask about the company's affairs now, and he only goes to work one or two days a week.

The rest of the time, I focus on expanding my network of contacts.

Sometimes I would take some time out of my busy schedule to go to the park with Yan Xin.

As for the evening, if there are no social engagements, I will just stay at home.

The evening life is not boring either.

Zeng Xiyue lived in the same building as them and often came to their house in the evening, sometimes having dinner together, but most of the time he just stayed here.

Zeng Yan would come up sometimes, but not very often.

Although there is a nanny at home, this is a two-story duplex house. The nanny lives on the lower floor and is not very clear about what happens on the upper floor.

——There are so many rooms, how can she know who enters whose room in the end?
Of course, even if I knew, I wouldn’t dare say it out loud.

Although Yan Xin has been a little busy these days since returning to Beijing, he has been living a relatively fulfilling life and feels happy.

They did not go home for the Mid-Autumn Festival that year.

Because they were going to attend the Mid-Autumn Festival party organized by a student club of Beijing University which they sponsored.

Feng Xi attaches great importance to these things, as they are related to whether she can better attract talents from Beijing University in the future.

Although she has been away from campus for two years, there are still several student clubs in the university that are still under her control.

However, the sponsorship given out every year is not a small number.

Xiao Shiyu went home during the Mid-Autumn Festival, and Feng Chen and his family also went home.

Yan Xin could only ask them to bring some Mid-Autumn Festival gifts home.

On the day of the festival, I also had a video chat with the elderly couple, allowing them to see the child and let the child call them grandpa and grandma.

At the end of September, the old couple came over from their hometown.

They did not plan to go back to their hometown during the National Day holiday, but instead planned to take their parents abroad for a trip.

The places they chose to go were the island country and South Korea - Bai Xiaoling worked there, and Wu Xiuhong wanted to see what her daughter's workplace looked like.

But Yan Xin felt that since the old couple had never been abroad in their lives, they should go out and see the world.

All the necessary formalities have been completed, and we will let them come over by the end of the month.

I stayed in Beijing for two days and took them out to play for two days. Before National Day, the whole family took a plane to the island country.

I didn’t choose to travel during the National Day because I was worried that there would be too many people going out at that time, making it inconvenient to go out.

So we set off two days in advance.

Bai Xiaoling is waiting at the airport.

They spent about 10 days in those two countries.

In the past, the old couple were quite resistant to traveling, thinking it was a waste of money.

Later, when I found out that my children had made a lot of money, I gradually stopped having such thoughts.

Especially this year, when I heard people in the village say that my son is a billionaire with assets worth hundreds of millions, I became even more numb about spending money.

It seems like the money my son earns can never be spent, not even the interest.

In this way, there will no longer be the rejection mentality that existed before.

This time I went out to play, I saw different scenery and had a lot of fun.

After returning to China, Yan Xin sent the old couple back to their hometown.

Then I stayed in my hometown for another ten days to deal with some things.

Next, instead of returning to the capital, he went to Guangzhou.

During this National Day, Xiao Shiyu did not go back to her hometown, but went out to travel with Ai Lili for a few days. They did not go abroad, but stayed in China.

After the holidays, they returned to work.

They have a lot of things to do now and don’t have much time to travel.

Yan Xin also has some things to do.

During this period, I also went to Hong Kong Island.

I stayed in Guangzhou for more than a month.

Feng Xi also brought his children here and stayed for more than ten days.

During Double Eleven, several celebrity artists signed by Starlight Film and Television also came to Xiguang Youxuan’s live broadcast room one after another, helping them sell goods as guests and endorsing their products.

Before this, the Xingguang short video platform had made a half-month preview and also did similar promotions on other platforms, creating a huge hype.

Jinxi and Xingguang both contributed part of the promotion expenses.

Xiguang Youxuan needs to sell more goods and also needs to consolidate its dominant position in this new track.

The Starlight platform also needs to prove its strength in live sales to attract more merchants to join.

Both parties had their own demands and needed to make this live broadcast a success, so they both put in a lot of effort.

The result was that during the first live broadcast of a celebrity selling goods, the number of real online users in the live broadcast room exceeded 200,000.

It is even more popular than the peak popularity of the big internet celebrities on this platform when they were competing against each other.

A four-hour live broadcast with celebrities present released more than 4 products, with sales reaching a staggering million.

The average sales of each product reached more than 100 million.

Such achievements are also related to the large amount of recommendation resources injected into the Starlight platform.

During that four-hour period, anyone who watched more than 5 videos for more than 10 minutes came to their live broadcast room.

Many of them were hit more than once.

There were a total of seven live broadcasts of selling goods with celebrities present during the Double 11 period.

——Originally, we planned to hold only four sessions, but seeing that the results were so good, we added three more.

The new additions are second- and third-tier stars who already had a certain degree of fame and were later signed by Starlight Pictures for a large sum of money.

The appearance fee is also correspondingly higher.

However, compared with the profit from selling goods, it is nothing.

There were seven live broadcasts selling goods, and each one was very successful.

The combined sales of the seven events exceeded 200 million.

There is a star effect and the traffic influx from the platform, but there is another reason, which is that Jinxi Group now has a strong supply chain and a wide variety of products. It is not just a few products that are sold back and forth, but every live broadcast is a brand new product, and the price is very competitive - most of them are produced in their own factories, and the cost of purchasing goods is correspondingly much lower, which is certainly not comparable to ordinary e-commerce.

In addition to the huge profits brought by these seven live broadcasts, there is another benefit that is difficult to calculate - that is, through these seven live broadcasts, they attracted a group of real shopping fans.

After those seven live broadcasts, the number of fans of Xiguang Youxuan, the official live broadcast account, increased by more than 7 million.

After the stars left, the popularity of their live broadcast rooms was much higher than before the stars came, and sales also increased by a large proportion.

This benefit is difficult to measure and far exceeds the direct economic benefits brought by the seven live broadcasts.

The Starlight Platform does not seem to have made any profit from this live streaming sales event - because they have not yet started the commission model.

However, the success of this live streaming sales event has also allowed many e-commerce companies to see how powerful the sales capabilities of this platform can be.

When the press release came out that Xiguang Youxuan’s sales exceeded 11 million through seven live broadcasts during Double 2, the platform welcomed thousands of online stores within a few days.

Live streaming accounts of multiple e-commerce companies have also been launched.

Although no results can be seen for the time being, the success of Xiguang Youxuan has set an example for them, allowing them to see how high the upper limit of this platform is, allowing them to persevere.

These are the benefits the platform earns.

Although there is no profit for the time being, there is a better future.

But it’s not all benefits, it still brings some side effects.

That is, several large Internet platforms have also seen the huge market for live streaming e-commerce, and they are also preparing to do this.

There were several platforms doing this in the past, but they were all just trying it out and didn’t invest much capital.

However, Xiguang Youxuan has laid a foundation this time, allowing them to see huge business opportunities and are willing to spend more money in this track.

——Isn’t it just inviting celebrities to promote products?

How many people who run e-commerce platforms can’t afford to hire celebrities?

When Xiguang Youxuan started its third event of inviting celebrities to promote products, their biggest competitor in the short video industry followed suit and spent a lot of money to invite a first-line celebrity to be a guest in their e-commerce live broadcast room.

The number of fans of that one star is greater than the total number of fans of the seven celebrity artists sent by Starlight Films.

After all, they are not on the same level.

The amount of traffic it brings is also terrifying.

The peak number of online users is even higher than that of Xiguang Youxuan.

Even though they were selling some counterfeit goods and had a limited selection of products, they still managed to generate sales of 20 to 30 million after a live broadcast.

In this era, celebrities were not yet everywhere, unlike a few years later when many celebrities ran out to endorse goods. Now people still have a heavy filter for celebrities, thinking that they are so rich and will definitely not cheat me for such a small amount of money, and I am willing to believe their nonsense.

Therefore, the effect of inviting celebrities to promote products is immediate and does not require much technical content.

——It was really easy to make money in the e-commerce sector in that era.

On the 11th, the actual day of Double 11, Jack Ma's platform organized a large-scale live broadcast event and invited several celebrities to be guests in different live broadcast rooms to sell goods.

This also made Yan Xin feel that he had accidentally pressed the button of an e-commerce platform arms race, raising everyone's costs.

Their biggest competitor organized a celebrity-led event to promote their products, and the celebrity’s appearance fee cost several million, but in the end they only sold 20 to 30 million products, and they were not even allowed to appear in the same frame with the celebrity.

Whether you made any profit or not, only God knows.

It's okay to use this as a gimmick occasionally to attract some traffic, but if it becomes a regular pattern, the cost will be too high and you may not make any money.

After achieving such good results in seven live broadcasts, Cui Shao excitedly asked Yan Xin whether he wanted to continue inviting celebrities to sell goods. He said he could help connect with several first-line celebrities and persuade them to be guests in the e-commerce live broadcast room.

But this proposal was rejected by Yan Xin:
"Forget about it this year. We'll talk about it next year on Double 11. Sales are not that high on normal days. With their status, it's not cost-effective to invite them to the live broadcast room."

Invite celebrity artists from Starlight Film and Television Company to come and promote products. Although they also require appearance fees, the amount is not high, ranging from hundreds of thousands to several million.

We are one family, so we should keep the benefits within the family.

And part of those remunerations will go to the company.

Calculated in this way, the cost is even lower and the cost-effectiveness is very high.

It's not cost-effective to invite those first-line stars.