Reborn since 2005

Chapter 789 Year-end Dividends
The TV series in which Zeng Xiyue played the leading female role started airing in mid-January. It was broadcasted by several satellite TV stations and had good ratings, ranking among the top in the same period, and the response was also good.

It’s just that because it was broadcast by several satellite TV stations, Zeng Xiyue had to go to each TV station to promote it, and it was quite tiring for her.

She wasn't the only one who was tired, the entire creative team felt the same way.

Fortunately, the variety shows that I went to promote were all recorded, otherwise it would be too busy if several satellite TV stations started broadcasting them on the same day.

The live broadcast promotion on the Xingguang short video platform also had pretty good data, because the leading male actor who acted opposite Zeng Xiyue was a top star in idol dramas with huge traffic, which attracted a lot of attention.

The platform itself also provided a lot of recommendation resources, so the popularity of the live broadcast room was even higher than Gu Ru’s first show after her return.

It’s just that the income from gifts is not that high.

There are some wealthy people who give gifts, but there are not many fans who give gifts - because the account that broadcasts live is not a celebrity, but the official entertainment account of the platform, and not a penny of the gift income goes to any celebrity. Fans just want to show their appreciation, and it is impossible for them to give too much.

This live broadcast is for promoting the TV series, not for asking for gifts. This team also has their own status, and there is no such thing as thanking and paying attention to those rich people who have topped the list, so the motivation of those rich people to top the list is not very strong.

But even so, after this live broadcast, the value of the gifts received in the live broadcast room reached three to four million RMB.

Of course, all of these belong to the company.

We have not yet reached the era of live streaming sales by celebrities in a few years. The celebrity filters are still there, the style is still there, and the appeal is still relatively strong.

Fans feel honored to be able to give gifts to their idol stars.

If you really condescend to ask for a gift, that would be even more amazing, with special effects flying everywhere.

Yan Xin didn't think much of those gifts. He mainly hoped to use the influence of celebrities to attract more people to become users of this platform.

Now it seems that the goal has been achieved.

For the crew, it also provided a better publicity platform.

Both parties get what they need, so it's a win-win situation.

Within two days after the promotional live broadcast data of this TV series came out, Zeng Yan came to find Yan Xin - there was a film crew scheduled for the Spring Festival that wanted to promote it on this platform, and asked if it could be arranged?

Yan Xin found out what movie it was and the status of the actors in that movie, and then agreed.

According to his memory, the box office of that movie was still okay.

Although he didn't think it was a good movie.

But the quality of the movie is not important.

What matters most is whether the star is a famous person, how many fans he or she has, and whether he or she can bring more users to the platform.

If the box office is very low, there is a risk that the publicity and distribution company will feel that there is no point in promoting on this platform.

Since I remember that this movie was a big hit at the box office, I don't have to worry about that.

Maybe promotion on this platform has no effect, but as long as the movie finally has a high box office, no one has evidence to prove that promotion on this platform has no effect. Maybe it has a big effect?
The TV series starring Zeng Xiyue was live-promoted on this platform and became one of the top-rated dramas in prime time.

The movie that Shan Zhengge shot that year, which set a domestic box office record, was also promoted live on this platform, and it ended up setting a domestic box office record.

This shows that advertising on this platform is very useful.

Only when there is more data like this can more teams choose to use this platform for promotion.

By the way, it also attracts more users.

Not only did he promise to provide a lot of traffic support, he also made a suggestion - you can open an official account on their platform now, promote some materials, attract more audiences' curiosity, and let them go to the theaters when the movie is released.

The platform will also promote their accounts.

After he made this suggestion, the other party quickly set up an official account for the movie.

——There are already such accounts on other social platforms to promote materials. Now it’s just one more platform, and it’s still the same team that’s responsible for publishing it. It’s just a matter of moving your fingers, and it doesn’t incur any additional costs.

If we can trick a few more audiences into going to the cinema to support the film, we will make a profit.

Since the platform has promised to provide promotion, why not agree?
The platform has not invited any celebrities to join yet. The celebrities who have joined are currently those artists from film and television companies. There are only a few who can be considered stars, and most of them have filmed TV series that have not been broadcast yet.

It is not so easy to invite celebrities to join now, and Yan Xin does not want to beg them.

We should increase the traffic of this platform. Once its popularity reaches a certain level, celebrities will take the initiative to open accounts here.

However, if he could get a star admission for free, he would not miss it.

Two weeks after the New Year’s Eve live broadcast, Gu Ru had another live broadcast, also from 8 pm to 1 am.

Her popularity in this live broadcast was still very high and all the data were also very good.

However, it is still far inferior to the first show after his return.

During this live broadcast, she also connected with Xiaoyuan and talked about the past for more than an hour. In the end, she had a friendly PK and easily defeated Xiaoyuan.

It also helped increase the number of people online in Xiaoyuan’s live broadcast room from around 20 to a peak of over .

The live broadcast was quite successful, but it also shattered Gu Ru's fantasy - it turned out that it was impossible to maintain the data of the first show after returning. This was only the second live broadcast, and the data was reduced by 30%.

If this continues, it’s hard to say whether the number of online users can be maintained at 100,000 after a few more games.

Unless you can make it alive.

But she is not an artist who has much ability to perform live.

After thinking about it this way, forget it. Don’t expect to earn over 100 million yuan a year by live streaming. It would be enough to do live streaming once or twice a month to earn a little extra money for milk powder for your child.

Don't overwork yourself.

But she often posts short videos of herself singing, sometimes singing her own songs, sometimes singing other people's songs, basically they are all 20 to 30 seconds long.

Sometimes I also share some things in life.

The interaction volume for each video is quite high, and the number of likes is basically in the hundreds of thousands, which helps to retain some users for this platform.

She also used her personal connections to invite several celebrities to join the platform.

I don’t do any live broadcasts, but I have opened an account and post some short videos from time to time.

For such celebrity accounts, the platform will of course give recommendations and traffic.

This also creates performance for the company.

After all, Starlight Group holds half of the shares of this platform, so Gu Ru also has shares.

Gu Ru also registered another small account. She did not show up herself, but just posted some short videos of her daughter and son to get into their lives.

This account has not been promoted in any way, and it is set up so that only those who follow each other can see it, and only a few acquaintances follow it.

This is truly sharing your own life - putting these things in a private account online is more convenient than putting them in a mobile phone.

Yan Xin followed that small account so that he could check from time to time to see how Gu Xin and Gu Qiu were doing in a foreign country.

Zeng Xiyue only took a few days off to promote her TV series, and after that, she returned to the crew. The crew was in a hurry to shoot the show, and they didn't even take a holiday during the Spring Festival.

Naturally, he had no time to accompany Yan Xin in Beijing.

However, even if he stayed in Beijing, he would not have much time to accompany Yan Xin - because Yan Xin was very busy during this period.

This year’s New Year’s Eve is January 1th.

Mid-January was already the end of the Lunar New Year. The several companies invested by Yan Xin had a lot of things to do, so he was running around, sometimes in Beijing, sometimes in Guangzhou, sometimes in Star City, and even went to Hong Kong Island once.

The dividend plans of several companies have also been finalized. Added together, Yan Xin’s dividends for this year reached as much as 400 to 500 million yuan.

However, this money was quickly transferred to the account of Starlight Culture Communication Company, and together with several shareholders, a new round of capital increase was completed.

The amount left in his personal account was only about tens of millions.

He also needs to participate in various year-end summaries.

Among the companies he invested in this year, the one that brought the highest profit was naturally Feng'an Group.

The original Fengxiang Group's real estate sales reached tens of billions in that year.

Because the land was acquired a few years ago, the cost was not very high at that time. Now that housing prices have risen, the profit margin has become very high.

Next year, they will have more houses to sell and housing prices will rise further, so they will make more profits.

The businesses of the former Anye Group have expanded rapidly over the past year and have generated considerable profits, but there is still a big gap compared to the real estate sales of the Fengxiang Group.

Jinxi Group's performance this year is also quite good. On the original platform, its performance has increased two or three times.

On the Starlight platform, annual sales have reached tens of billions, which is considered a new growth point.

In addition to online, there is also offline.

Some products also sell well offline. For example, the skin care products produced by several companies they invested in in Japan and South Korea have become new brands and their offline sales are very popular.

With good sales, the profits will naturally be considerable.

Jinxi Group has allocated 200 million yuan in dividends this year.

Shiyu's business has expanded a lot this year, and their software downloads have reached an astonishing number.

However, profitability is limited and many places are still burning money.

Although the scale is large, the profit is not much.

At the end of the year, a portion of the money was taken out for dividends. The amount was not much, just tens of millions.

For Yan Xin, the dividends given to him by Starlight Film and Television are not as much.

Starlight Films made a profit of three to four hundred million yuan in the past year.

This company did not introduce any investors, it was only invested by Starlight Group, which holds 80% of the shares.

The remaining 20% ​​was awarded as options to the company's employees, of which President Zeng Yan received 5%.

Artists like Zeng Xiyue have also received some stock options, which are adjusted according to their contributions to the company.

The company also took out tens of millions as dividends this year.

And Yan Xin accounted for the bulk of it.

The dividends from several companies added together are quite considerable.

But most of it has been invested.

Feng Xi personally received a lot of dividends, but she did not keep the money in her account, but took it out for financial management.

——Yan Xin actually disagreed with this point. The stereotype left by his previous life made him think that Feng Xi was not a financial expert.

But for the sake of harmony between husband and wife, he still didn't say anything.

Anyway, you are just investing some spare money. Even if you lose it all, it won’t hurt your foundation. It’s no big deal.

After the dividend plan was finalized, I went to several companies to have New Year's Eve dinner with the employees. Then, it was time to go home for the New Year.

This time, Ai Lili did not stay in Guangzhou to celebrate the New Year with her parents, but went to Australia for a trip with Gu Ru, Shu Yi and others, bringing her children with her.

Unfortunately, I couldn’t convince Cai Qixiang, so there was no way to bring Cai Kun along for the trip.

The old man is very stubborn and has strong traditional ideas. He might give in at other times, but during the Chinese New Year, his grandson must stay at home to worship the ancestors with him.

Elili had no choice but to give up.

On the 22nd day of the twelfth lunar month, Yan Xin took the high-speed train home with his wife, children, and Bai Xiaoling who came from the island country.

This time, I met up with Xiao Shiyu in the city, and then we went home together in Xiao's father's car.

On the way, Dad Xiao reported to Yan Xin as usual about the achievements of Green Origin Company this year.

Several new factories were invested, some of which are located in the county and some are located outside the county.

How much loan you have taken out?

How many employees were recruited.

How many employees do you plan to recruit next?

How efficient are those factories that have been put into production?

How much is taken out as dividends at the end of the year, and how much is taken out for charity.

What kind of benefits are being prepared for the employees during the Chinese New Year, and what kind of benefits have been provided to the villagers in the villages where the factories are located.

There are also some personnel changes.

Anyone who has a problem will be fired.

So-and-so performed well and got a promotion.

He is a very competent general manager. He knows all the data very well and reports them in detail.

Yan Xin still has some concerns about this company and he participated in the decision-making of some things. Now it sounds like he is just reviewing them.

Overall, he was quite satisfied and fully affirmed Xiao's achievements. He said that the company's employees would receive a salary increase next year, and his annual salary as the general manager would also be increased. He encouraged him to keep up the good work and lead the company to greater glory.

This year's dividends are half higher than last year's. The dividends for him and the Feng brothers and sisters, the three major shareholders, are also half higher than last year.

He also sought Feng Chen's opinion on how to deal with the money, and just like last year, he used it all for public welfare projects in the village.

(End of this chapter)