Reborn since 2005

Chapter 801 Acquisition of a Novel Website
"The website where you published your novel?" Yan Xin was stunned for a moment, then he was delighted, "Are they going to sell it now?"

He knew that the website was later sold by Mr. Chen, who started out as a game agent, to Mr. Ma, an ordinary family business owner.

But he didn't know when it was sold.

Last year, I asked Chen Li if he had any plans to sell the website.

At that time, Chen Li said that there was no such possibility. He said that the website was seeking to be listed overseas and could make a lot of money, so how could it be sold?
He didn't care anymore.

He just told Chen Li that if he heard any news that the website was going to be sold in the future, he could tell him. If there was a chance, he still wanted to take action.

It’s not that I’m eyeing the market for online novels. The market for online novels is very small right now, piracy is rampant, and profitability is very poor.

He was mainly attracted by the fact that this website has so many online literature IPs. If they were developed, it would definitely be a gold mine.

Now Starlight Group has both a gaming company and a film and television company. With certain IP development capabilities, it is able to obtain so many copyrights, which is like adding wings to a tiger.

In comparison, the money from online article subscriptions is really nothing.

——Although I had bought up a lot of copyrights of classic online novels at low prices before, those were all early works. The value of online novel IPs has greatly increased in recent years. It is a dream to want to buy the copyright of a top novel with just tens of thousands of dollars.

However, the website has a great advantage in this regard, as it has the agency rights for the copyrights of those novels according to the contract.

If you can get it, it's certainly worth buying.

"The probability of them going public is slim. The valuation given by the capital market is lower than their expectations, so the boss wants to sell it. They know that I have a good relationship with you, and they called me today to ask if you are interested in buying this website. I remember you mentioned this idea before, so I hurried to ask you."

Chen Li explained to him.

And then added:
"I heard from them that their competitor, an online literature platform supported by Boss Ma, also wants to acquire this website, but they have some grievances with that team in the past and are not very willing to sell it to them, so they still hope that you can buy it."

"How much is it approximately?" Yan Xin asked curiously.

Chen Li smiled bitterly: "Do you think I can know this?"

Yan Xin also laughed: "That's right, this is a business secret, they won't hand over their cards."

"So do you want to buy it?" Chen Li asked.

"Of course I have to buy it!" Yan Xin said.

Chen Li was immediately excited: "That's great! When you buy this website, I will publish novels and you can recommend them to me every day. Then I can easily get back to the top, right?"

The novel he is writing now is his own original work. He did not receive any guidance from Yan Xin and it is 100% his.

All the income from royalties also belongs to him.

Backed by the achievements of the previous two novels, this novel had not even started being written, just a title was given, and the copyright for the adaptation was sold for a sky-high eight-digit price.

Unfortunately, this book failed to achieve greater success, and it couldn’t even maintain its original performance—even though the number of legitimate users increased a lot.

The new book has already been written for several million words, but the average subscription is less than a quarter of the previous book.

Although this data is still among the top online literature, a big reason is that his previous two books have accumulated a large number of loyal fans. Without such a foundation, I am afraid that even Qian Jun would not be able to achieve the same success with this book now.

Now, thanks to the loyal fans accumulated from the first two books, the monthly ticket list is basically among the top ten, but it has never won the first place in the monthly ticket list, and has not even been in the top three.

The best-selling list can occasionally enter the top ten - that is when it is strongly recommended.

Now he gives people the impression of an old platinum player who is beginning to go downhill.

But this is not too surprising. After all, those top online writers back then are basically on the decline now, and many platinum authors are not as successful as him.

At least his current results are among the best.

But compared with myself in the previous two books, there is a big gap.

It would be a lie to say that I didn't feel any sense of loss.

Of course I want to get back to the top.

However, to say that after Yan Xin acquires this website, he will recommend it every day to help him get back to the top is just a joke. Even if Yan Xin is willing, he himself would not bother to do so.

What he wants to prove now is his true strength, rather than the results obtained by fraud.

But I really hope Yan Xin can buy this website, at least I don’t have to worry so much about the review issue.

——Platinum authors will also face the issue of censorship and worry about whether their books will be banned.

There is actually no specific standard for online article review. There are some things that everyone knows cannot be written. If written, they will definitely be dead. No platform can touch them. The review authority does not lie with the website, but with the relevant department.

But there are some things that are on the edge and don’t have very precise boundaries, so they can be blocked or not.

The right of review lies with the website itself.

Although the platform where Chen Li works claims to be the largest Chinese online novel platform, its scale is definitely not the largest, and it can even be said to be the smallest.

Because of their large family background and huge business, they receive the most attention, so they must be careful and cautious. If they find any bad signs, they must be nipped in the bud immediately.

He was also helpless about this.

Of course, I hope that after Yan Xin becomes the boss, he can relax the standards of the website a little.

He also hopes that Yan Xin can use his personal connections to get the relevant departments to relax their review of online articles.

As a veteran platinum author, he believes that there should be more and better authors in the online literature world, so that the industry can become more prosperous and he himself can also benefit.

Instead of curbing others' path to progress, you become the only king.

Yan Xin couldn't help laughing when he heard his thoughts:
"You are too naive and have unrealistic fantasies about me. With my limited connections, how can I compare with anyone else? In the past, online literature had too few readers and was not paid attention to, so there was such a relaxed creative environment. Now that there are so many readers, it will definitely be taken seriously and put under the magnifying glass for review. You still want to make the standards more relaxed? That's just dreaming."

He has indeed built up some connections in recent years.

But compared with those business tycoons who have similar wealth to him, his network of connections is really nothing.

How could he resist that rolling tide?

All he can do is try not to scare himself and not expand the scope of the audit.

The only way to relax the conditions is if he doesn't want to do it anymore.

That evening, Chen Li sent the WeChat account of a senior executive of the website to Yan Xin, asking them to discuss the acquisition themselves.

Yan Xin only chatted with the executive for a few words, then added Boss Chen on WeChat and started talking about acquisition. Yan Xin was not the only one who wanted to acquire the website.

After all, it is the largest online novel platform in China. It doesn’t make much profit, but it has great influence.

Not only Boss Ma's men are interested in this novel platform, but also game companies.

Although Boss Chen wanted to sell it and leave it alone, he was not in a hurry.

They approached Yan Xin in the hope of having another buyer to raise their prices.

Yan Xin certainly did not express an attitude that he really wanted to buy this website. He just said that he had a certain interest, but it still depended on the price.

They talked for more than an hour and initially reached an agreement that the people below could be allowed to have some contact.

Then, Yan Xin threw the matter over to Zeng Yan's people.

He wanted Zeng Yan to be in charge of this matter and acquire the platform in the name of Starlight Film and Television Company.

Boss Chen has acquired several literary websites, both for men and women. It is not just one platform, but several leading online literature platforms, which are now being sold together as a package.

Among them, there are two women's websites that Zeng Yan has been following for a long time. She feels that there are too many works on them that can be adapted into TV series.

Now I hear that it is possible to acquire those websites, and I am very excited.

It cost a lot of money to acquire those websites. In the past few years of operating the websites, due to the influence of piracy, I didn’t make much money, but instead lost some money.

Therefore, the selling price will definitely not be cheap.

Although Starlight Film and Television Company has been making money since its establishment, the scale of this industry is limited, and they are a new company, so they don’t make much money, only a few hundred million.

Their own funds are certainly not enough to acquire those websites.

But it doesn’t matter. With the endorsement of Yan Xin, a super-rich boss, I can buy the website with a loan.

Yan Xin’s plan is to buy these websites, package them together with Starlight Film and Television Company, and list them on Hong Kong Island.

It is quite difficult to list those few literary websites.

But if you add a profitable film and television company and list it together, that would be a different story.

In recent years, Starlight Pictures has made considerable profits.

Yan Xin remembered that after Boss Ma bought the website, he finally listed it in Hong Kong Island, and its market value once exceeded 100 billion.

He felt he could do the same.

If the film and television company doesn’t work, he can also package in the gaming company, which is the largest source of cash flow for the Starlight Group.

The valuation would be much higher.

Once the general framework is determined, the specific business negotiations are no longer Yan Xin's business.

This requires you to find out the other party's cards step by step.

This is not what Yan Xin is good at either.

During this period, Yan Xin is most concerned about the Double 11 event of the Starlight short video platform.

Doing e-commerce on this platform is what he cares most about.

This year, the total domestic online sales reached an astonishing figure.

Not to mention other platforms, just the platform under Jack Ma, who is not interested in money, has sales of over one trillion.

Mobile sales are also growing rapidly.

For Starlight E-Commerce, most of the transactions come from mobile devices.

With the advent of the smart phone era and the 4G era, mobile devices will become more and more important.

The sales data of Starlight E-Commerce is growing rapidly, but it cannot compare with Jack Ma. In terms of absolute numbers, it is not even a fraction of Jack Ma.

Double 11 is a very important day for e-commerce companies. Yan Xin must seize this opportunity to improve his performance.

Not only do they need to work with merchants to offer a wave of benefits, they also need to set aside some money to offer discounts and promote their own Double 11.

Without the foundation of Jack Ma, the overall sales performance cannot be compared and is completely not on the same level.

But on Double 11, he still hopes to improve the data, even if it means losing some money.

The data for this day is really eye-catching.

Providing better data can let more consumers know about their platform and allow more e-commerce companies to see the strength of their platform.

For him, the biggest advantage is that he owns a film and television company and has signed some artists, some of whom have become idol stars.

For example, Zhao Xiaoying, the leading female character in "The Journey of Flower" which was aired during the summer vacation, is a top star who has become extremely popular this year.

In addition, many young artists they have trained have also starred in hit TV series and have gained considerable popularity.

These people, as long as they are somewhat famous, have been invited to the e-commerce live broadcast room of the Starlight platform to do live broadcasts and sell goods as guests.

The platform's front-line anchors also complied with the platform's requirements and live-streamed sales on Double 11.

Before Double 11, announcements about these celebrities selling goods through live streaming were already all over the place, attracting a lot of attention.

On the day of Double 11, to be exact, on the night of November 11, the largest traffic of the Xingguang short video platform was invested in live streaming and selling goods, providing the greatest traffic support to those e-commerce companies.

Among the 10 short videos watched that night, 4 will be about selling goods.

Xiguang Youxuan has more than a dozen live broadcast rooms that have invited celebrities to join and help them sell products.

Gu Ru was no exception. She also live-streamed and sold goods with Feng Xi, the boss of Jinxi Group.

Full of gimmicks.

Yan Xin is going to do his best to get the data for Double 11.

Losing money doesn't matter.