Reborn since 2005

Yan Xin and Feng Xi both took the Double Eleven battle very seriously.

Yan Xin has mobilized almost all the traffic resources that can be mobilized. Almost all the celebrity artists signed by Starlight Film and Television have come out in full force. Even if it means lowering their status, they still want to increase their popularity and attract more people to those live broadcast rooms.

Under the guidance of Yan Xin, Starlight Entertainment Company has learned a lot of advanced experience from domestic and foreign counterparts and has worked out an efficient method to cultivate crazy fans. Through multiple fan clubs and multiple fan leaders, they have cultivated a large number of free data workers who are able to brush up the data of their artists on the Internet and get them on various charts. Their popularity seems to be greater than that of many first-line stars.

The news that those artists were going to sell goods through live streaming was released a few days ago, and those crazy fans also received instructions from their fan heads - they must help their idols to get their data up, whether it is the popularity interaction in the live broadcast room or the sales volume, all of which must be done so that their idols can get better performance resources in the company and have a better future.

There are about ten idol stars in Starlight Film and Television Company now. The number of crazy fans of each of them is not particularly large, but the number of fans is still several thousand at least, and more than one hundred thousand at most.

——These are not ordinary fans, nor can they be compared to the so-called die-hard fans. They are the kind of fans who are willing to spend time and even money to collect data for their idols.

Their ability to crunch data is such that one of them is worth hundreds of loyal fans or thousands of casual fans.

Even if there are only a few thousand, it is possible to generate millions of reposts for a Weibo post of an idol - because one person can post many posts.

After learning from the fan leader that the data from such a live broadcast of selling goods could directly affect the future of their idols, they all burst into extreme enthusiasm and wanted to help their idols continue to achieve the data.

This includes promoting this live broadcast online and offline to classmates and friends.

Their presence helped Yan Xin save a lot of advertising expenses.

When it comes to live broadcasts, they all set a time and watch the entire live broadcast.

Moreover, they will also participate in shopping.

Although most of them are students, they knew about this more than 10 days in advance. They also wanted to boost their idol's performance, so they made preparations long ago. They saved what they could, asked for what they could, and borrowed what they could. They had prepared a lot of money.

The live broadcast rooms where celebrities appear as guests are all Xiguang Youxuan’s live broadcast accounts. They sell their products, which include a wide range of commodities and a wide range of choices.

No matter what age group you are in, you can find what you need in this live broadcast room.

Therefore, you basically won’t buy anything that you don’t need - at most, it is just not a necessity.

With this group of crazy fans as the foundation, and the traffic allocated by the platform, those live broadcast rooms are extremely popular.

On a normal day, you might not see a live broadcast room with more than 100,000 people online when selling goods, but on this day, there were more than a dozen rooms that reached this number.

The popularity of some live broadcast rooms even exceeded one million at its peak.

Not only are the live broadcast rooms of Xiguang Youxuan's accounts that cooperate with celebrities popular, but the popularity of other live broadcast rooms that sell goods is also higher than usual.

That’s because the platform’s crazy recommendations no longer take into account the user’s preferences. It will push products to you regardless of whether you have the habit of shopping on this platform or not.

Normally, if you watch a hundred short videos, you may not always come across a live broadcast room selling goods. But on this day, if you watch 10 short videos, you will encounter three or four live broadcasts selling goods.

Doing so will affect the experience of some users and may even dissuade some users from deleting the platform.

However, in order to achieve better data, Yan Xin didn't care about that anymore.

Even if it means sacrificing some users, it is worth it.

Basically, all the first-line internet celebrities on the Starlight platform have received notification from the platform that they will see a boost in traffic if they sell goods on this day, so many of them choose to sell goods on this day.

Feng Xi, the boss of Jinxi Group, also participated in the live streaming sales and invited Gu Ru, who was far away abroad, to come over. The two of them reminisced about their past friendship in the live streaming room while recommending the products they wanted to sell.

She is the boss and the wife of the super-rich Yan Xin, and she is already quite famous.

In addition, Gu Ru also has many fans on the Starlight platform, and the combination of the two of them also attracted a large number of audiences.

The peak number of people online in the live broadcast room once exceeded 500,000.

That night, on this platform, the live broadcast room that was more popular than theirs was the one where Zhao Xiaoying was a guest.

There's no way around it. She's extremely popular now, a top star to be sure. Even the boss lady Feng Xi herself can't compare to her.

However, Feng Xi is playing at the high end. Many of the products he sold this time were luxury goods, and some were light luxury goods. More than 80% of them were produced abroad.

Some of them are produced domestically, so the prices seem a bit higher, but they are all domestically recognized brands - such as Moutai and Wuliangye.

There are also some gold jewelry from famous jewelry chains.

The purpose of buying domestic brands is not to make money. With the prices in their live broadcast rooms, you can’t make any money. Some even make a small loss.

The purpose of putting such products on the market is to endorse those foreign brands - you may not understand those foreign brands, but you must have heard of domestic brands. These products are put together, which means they are all of the same grade.

In fact, although those foreign brands are produced abroad, Feng Xi has shares in those brands, and the minimum shareholding ratio is 50%.

Being able to sell luxury goods at the price is just to cut the nouveau riche's leeks - because they don't know what foreign brands there are, and subconsciously think that anything from abroad is good.

Even if the Double 11 event offers a 5% discount in the live broadcast room, there is still a lot of profit.

With the support of well-known domestic brands and the endorsement of super-rich wives and big singing stars, few people doubt that the products sold in this live broadcast room are counterfeit.

The price of a single item of goods can range from several thousand to tens of thousands, or as low as a few hundred.

The trading volume doesn’t seem to be very explosive, but the trading amount is quite amazing.

As for the live broadcast rooms of popular idols, some sell skin care products, some sell cosmetics, some sell clothes, and some sell snacks.

The prices are generally not expensive, and many fans do have such needs, so there are quite a lot of orders.

In addition to live streaming, advertisements for Starlight’s own shopping mall also received a lot of traffic. Some products that seemed to be priced ridiculously low, including ones that cost as little as one cent, were pushed to all users that day.

This also brought good sales data.

On Double 11, the Starlight Platform will release real-time sales data for the entire platform every hour.

The company itself is paying attention to these data, some media are also paying attention to these data, and many e-commerce people are also paying attention to the data of this platform.

The Starlight e-commerce section started too late and cannot compare with Jack Ma in terms of scale.

But their conditions are more favorable and the profit generated by each order will be higher.

If this platform can prove that they have a huge market, it will attract more e-commerce companies to join.

The arrival of more high-quality products will also attract more consumers.

Yan Xin set a goal for himself, that the total sales for that day could reach one-tenth of Jack Ma's.

Although he has strong confidence in the future of this platform, he also knows his own limitations and knows that he cannot compete with others now.

Even if he tried his best to catch up with others' data, it would be impossible.

He doesn't see any possibility in at least three to five years.

Even if they could achieve half of their numbers, it would be a bit too much of a fantasy. He used all the resources he could, but they also attached great importance to Double 11 and had been building momentum long before.

They have been working in this field for many years and have access to far more resources than he does.

If you want to arm wrestle with others now, you are just dreaming.

In his mind, six billion was considered satisfactory and he had achieved what he wanted.

Nine billion, that's excellent.

11月11号零点开始的双11活动，实际上11月10号晚上8点就开始了预售，那些也是计算在双11当天的。

At around 11 p.m. on the th, the total sales of the Starlight e-commerce platform exceeded billion.

Seeing this data, Yan Xin breathed a sigh of relief.

The assessment passed.

In the following hours, the number continued to rise.

By around nine o'clock in the evening, the platform's total sales exceeded 8 billion.

Yan Xin has called Xiao Yin and asked her to book a hotel to hold a celebration banquet.

Eight billion is indeed worth a celebration party.

Even their best month so far didn't bring in that much in total sales.

In less than a day, we completed the sales task that would have taken a month to complete.

This is certainly worth celebrating.

By midnight on November 11, when Double 12 ended, the platform's sales had reached more than 11 billion.

On that day, Jack Ma's Double 11 data was over billion.

The gap is still huge.

However, this data is already an extremely remarkable number for Starlight.

When this data came out, there was cheering at the company headquarters.

Yan Xin looked at the number at home, clenched his fists and shouted excitedly.

Next, his phone kept ringing and he received calls from many partners.

Everyone is very excited.

Although the platform still did not make any money in this Double 11 event, and even lost a lot of money, such data can increase the valuation of their company in the capital market by at least several times.

They have the future!
Xiguang Youxuan’s sales on this day were also quite astonishing.

Dozens of live broadcast accounts, plus their sales in Starlight Mall, added together, exceeded 3 billion.

There are more than ten live broadcast rooms with sales exceeding 100 million yuan.

Feng Xi and Gu Ru did a live broadcast for five or six hours, selling more than 90 products in total, completing more than 500,000 orders, and the total sales reached more than 500 million yuan, making it the live broadcast room with the highest sales on this platform.

The live broadcast room where Zhao Xiaoying was a guest claimed to have completed over 10 million transactions and achieved sales of over 300 million yuan.

The best-selling product is a facial mask endorsed by her herself, which sold over five million orders.

——Of course, there is some water in this order quantity, because the mask is sold by the dozen, and the minimum quantity is four dozen.

Four dozen, or 48 facial masks, are worth more than 200 yuan in this live broadcast room, and most people can afford it.

For those female fans, they already needed facial masks, and they were supporting their idols, and the price they paid for this brand was much lower than usual.

It's worth buying it.

When they placed an order, the platform counted each facial mask as one order, so that one order became forty-eight orders.

The so-called more than 500 million orders actually meant that more than 500 million facial masks were sold, not more than 500 million individuals placed orders. Only tens of thousands of people placed orders.

However, a few hundred thousand orders obviously does not sound as good as more than 500 million orders, so we changed the algorithm.

This is for publicity purposes, and it is not just their platform that does this, and they are not innovators.

But then again, selling more than 10 units of a single product is also a very good number.

On this day, there was a huge gap between the sales performance of Starlight E-Commerce and Jack Ma's, which was about one-sixth of the latter's.

This is the data they have done their best to achieve.

However, on that day, Xiguang Youxuan’s sales performance on the Xingguang e-commerce platform exceeded the sales performance of more than 100 online stores under Jinxi E-commerce on Jackma’s platform.

Since last year, Jinxi Group has shifted its sales focus to the Starlight platform, which has caused opposition among some people within the company.

But now that this data has come out, no one objects to it.

On that platform, buying traffic is becoming more and more expensive, operating costs are getting higher and higher, and the platform also has restrictions on them.

And this platform is our own platform, so there can be no restrictions.

Traffic is cheap and currently no commission is charged, so operating costs are much lower.

For the same product and the same selling price, their profits will be much higher on this platform.

In the past, they were not very willing to focus on this, mainly because they felt that the platform was too small and could not support their size, and there were not so many consumers to buy their products.

But now, the daily sales have reached 3 billion, far exceeding their sales data on another platform, and the original concerns no longer exist.

Moreover, this is only an e-commerce platform that was established not long ago, so there is still a lot of room for growth.

If you bind yourself to this platform earlier and develop along with it, your future will be limitless.

No matter how you look at it, it is more promising and safer than the original platform.

After handing in the report card, Feng Xi didn't need to say much, they made the choice to move closer to the stars.

(End of this chapter)