Reborn since 2005

Gu Ru was originally in the United States. In order to cooperate with Xiguang Youxuan’s Double Eleven event, she flew back to China from the United States and brought her son and daughter with her.

My daughter Gu Xin is over five years old. She is pretty and very cute.

Feng Xi was also delighted when he saw this, and said that he also wanted to have a beautiful daughter.

Gu Ru smiled and said to her: "If you want to have a baby, just have it. It's not like you can't afford to raise the baby. Why are you hesitating?"

Feng Xi was also a little eager, but finally sighed: "It's not suitable to have a baby now, let's wait for a while."

"Why not?" Gu Ru was a little confused.

"Sister Lily is pregnant now, and Yan Xin has to take care of her. He is already very busy. If I get pregnant again, how can he take care of her? Let's wait a few months until Sister Lily gives birth to the baby." Feng Xi said.

Gu Ru didn't say anything else.

When she was pregnant, Yan Xin didn't come to take care of her much.

Feng Xi considered this because she felt that Ai Lili needed a man to accompany her during her pregnancy.

This also shows that in Feng Xi's heart, Ai Lili has a higher status.

Anything else would be inappropriate.

After Double 11, Gu Ru did not leave immediately. She attended the Double 11 celebration banquet held by Xiguang Youxuan and the Double 11 celebration banquet held by Xingguang Culture Communication Company. Then she took her two children to play here for more than ten days before returning to the United States.

The Double 11 battle was fought beautifully, with sales of more than billion, attracting more people's attention to the Starlight e-commerce sector.

There were already a lot of voices within the company calling for a commission on every order, but Yan Xin still didn't agree.

The current scale seems large, but compared with his competitors, it is less than one-tenth of theirs, and it is far from the time to reap the rewards.

The money-making process can be slowed down a bit. What we need to do now is to let merchants make more money and let consumers get greater benefits. We can make this pool bigger and turn it into a sea, and then we can get the harvest season.

The sales performance on Double 11 reached one-sixth of that of competitors, which was a leap, but it was also achieved at a huge cost.

This achievement cannot be replicated.

In Yan Xin's mind, if they want to collect commissions, they have to make their size reach at least 20% to 30% of others'.

It’s still a little too early to say this now.

However, after the Double 11 results came out, Yan Xin was very busy for many days.

Busy meeting some big shots.

Most of them are big names in the business world.

There are domestic and foreign ones.

Most of them came for the Starlight short video platform owned by Yan Xin.

They didn't get on Jack Ma's car, nor did they get on Dong Ge's car, and missed two good investment opportunities.

Now that Starlight has demonstrated its strength in the field of e-commerce, in the eyes of these business leaders, it is the future Jack Ma, or at least the future Dong Ge.

Moreover, the daily active users of the Starlight short video platform are quite amazing, and it controls huge traffic.

It is closely related to the entertainment life of ordinary people.

This is something that neither Jack Ma nor Dong Ge’s platforms have.

If all those users can be converted into consumers, it will be a huge market.

From this point of view, the potential of this platform is even greater than that of Jack Ma and Dong Ge’s platforms.

They don't want to miss this investment opportunity and are eager to get on this train.

Yan Xin did not turn away all investors.

Of course, he knew that this platform would have a brighter future, and he wanted to keep controlling 50% of the shares so that he could gain greater benefits.

However, he does not have the ability to hold on to such a huge market.

If you don't give people cake to eat, they might smash your cake.

Therefore, we still need to introduce awesome investors.

But we cannot bring in overly greedy investors, as they might end up eating us up.

There is another reason - they are really short of money now. Some loans are about to expire, and they don’t know how to repay them.

There will be a series of big moves next, and each big move will cost a lot of money.

Although you can get a loan from a bank, it is not a good idea to borrow too much.

After comprehensive consideration and further discussions with the original shareholders, we finally introduced eight investors.

There are domestic and foreign ones.

This time, with the introduction of new investors, the financing amount reached an astonishing figure - 3 billion, and it was US dollars!
The shares held by Starlight Group here have also been diluted a lot, from 50% to 30%.

But it is still the largest shareholder.

Moreover, it was agreed that the control of this platform would still be in the hands of Starlight Group.

This round of financing also brought the valuation of Starlight Culture Communication Company to hundreds of billions.

There are comments online saying that if this round of financing could have been completed a few months earlier, Yan Xin's ranking on the domestic rich list would probably have moved up a few places, entering the top three again, and he might even become the second richest man after Jack Ma.

After this round of financing, Starlight Culture Communication Company suddenly had a large amount of cash.

Their next move will not be limited to the domestic market, they will also create an international version.

——Yan Xin had considered this a long time ago, but he just hadn’t found an opportunity to go overseas.

Taking advantage of the fact that a well-connected overseas consortium was looking to invest in their company, he came up with this idea.

Only with the support of several overseas financial groups with strong backgrounds can he allow this platform to go overseas and build an international version of the short video platform.

As for how to build it, he already had a framework in his mind based on his successful experience from his previous life.

Despite so many restrictions in the country, we were still able to build this platform.

The scale of things abroad is so big, he doesn’t believe that even this can’t be done well.

This is something that has been proven by the market. Now that he can make plans a few years earlier, he feels that the chances of success are greater.

As for whether they will face the fate of being forced to be sold, we will have to wait and see.

Seeing that there is such a possibility, you have to do something. It is better than doing nothing.

Moreover, he also had such considerations in his choice of overseas consortiums to cooperate with, and the partners he chose all had very strong backgrounds.

To sum it up in one word, Americans are the daddy!

It remains to be seen whether the United States dares to remove the platform invested by its father.

With sufficient funds, there are many things that can be done.

What Yan Xin is pursuing now is to cooperate with the Spring Festival Gala, spend 500 million yuan, and organize an event to collect five blessings and draw big prizes.

If Jack Ma can do it, why can’t he do it too?

Well, it is 2014 now, and Jack Ma has not started the Five Blessings campaign yet. So, he can be one step ahead.

We don’t have that much money now to organize activities like giving out rewards for attracting new users to download, but it’s completely fine to organize an activity to collect the five blessings.

In the future, it can become a traditional activity of their platform.

In a few years, when we have more funds, when mobile networks are more developed, and when smartphones are more powerful, it will not be too late to launch activities to offer cash rewards for attracting new users.

Sooner or later, this mobile app will be delivered to all mobile phone users.

Preparation work for the international version of the Starlight short video platform is also about to begin.

This platform must be separated from the domestic one. It is an independent app and an independent company, but the controlling shareholder is Starlight Culture Communication Company.

The name of this new company is Starlight International Cultural Communication Company, abbreviated as Starlight International.

The company’s CEO is a former vice president of Starlight Culture Communication Company. He is in his 30s and has more than ten years of experience studying abroad. He is a pretty capable person.

The company's headquarters is not located in China, but abroad, and a team needs to be set up there.

However, the algorithm system and other things are still the same as in China, and are authorized for use by Starlight Culture Communication Company.

30 billion US dollars may sound like a lot, but when it comes to actual use, it is not often banned.

Twen billion of it will be used on Starlight International.

Only one third, or one billion US dollars, is used domestically.

According to Yan Xin's estimation, with this much money, it would be enough to last until the same time next year.

This successful financing also brought him an unexpected benefit, that is, the stock price of Feng'an Group increased to a certain extent. In just a few days, Yan Xin's wealth increased by tens of billions.

But this is not important. He has no intention of selling the stock now anyway - because the stock price has not yet returned to its previous height, and he thinks it is a bit stupid to sell the stock at this time.

I don't need money so urgently now.

After settling the Starlight International matter and attracting a few partners with strong backgrounds, Yan Xin was in a good mood.

People also became idle.

After returning to my hometown and attending several meetings, I gained a new identity - vice president of the Provincial Entrepreneurs Association.

Then I stayed with Elili, waiting for the arrival of a new life.

On December 2014, 12, the 20th day of the tenth lunar month, Ai Lili gave birth to a daughter and named her Ai Min.

Yan Xin is very happy.

Ai Lili was also very happy.

But Ai Jing was not so happy.

She herself is a woman, but she still thinks it is not a good thing to have a daughter. Sooner or later, she will belong to someone else's family and will not earn much even if she competes for the family property.

She expressed her emotions in front of Elili, which made Elili quite unhappy. She said a few words to her, and finally she had no choice but to shut up.

——Things are different now. Her daughter is now more independent and she has to rely on her to maintain her wealthy life. She dare not treat her the same way as before.

Cai Qixiang knew about this, of course, but he was not very happy. He just sighed deeply and said:
"A daughter is fine too. We can always have another one later."

Nothing else was said.

Feng Xi rushed over from the capital before the child was born.

Feng Xi was also very happy about the birth of Ai Lili's daughter, and said to Ai Lili at the time:
"Let her be my goddaughter. You are so beautiful, and the child must be very beautiful too."

Ai Lili smiled: "No problem."

The child could not take Yan Xin's surname, nor was it appropriate for him to take Cai Qixiang's surname, so he took her surname.

A month before giving birth, she sometimes went to work to take care of company matters.

I didn’t go to work in the company after that, but sometimes I would handle company matters at home.

After giving birth, there is no doubt about it. I have to take care of the baby and have no time to manage company affairs.

At the company side, only Yan Xin, Feng Chen and others can watch over there and prevent their subordinates from causing trouble.

A few days after the child was born, Shu Yi came with her daughter Xiao Mango.

When little Mango's winter vacation comes, she should bring her children to visit her bedridden father-in-law Cai Qixiang and spend more time with her son.

After a round of chemotherapy, Cai Qixiang became much weaker. Even after such a long period of recuperation, he still looked weaker than before the chemotherapy.

Even when I spoke, I felt like I was dying.

Shu Yi originally had a deep hatred for him, but seeing him like this, she felt sympathy for him and thought that this old man was quite pitiful.

The past is past. All she can do now is to take good care of her father-in-law while she is at the Cai family.

After she came back, the Cai family gradually gained some popularity.

As for Ai Lili, Yan Xin didn't really expect Ai Jing to take care of her, so he hired the best confinement nanny to take care of her, and he stayed with her every day.

Xiao Shiyu, Bai Xiaoling and others also took time out to come and stay for more than ten days during this period.

Then, time entered the Gregorian calendar year 2015.

At this time, Gu Ru also returned to China with her children, did a live broadcast in the country, and then accepted the invitation of Mango TV to participate in Mango TV's 2015 New Year's Eve concert.

The Starlight Short Video Platform provided the title sponsorship for Mango TV's New Year's Eve concert this year. Gu Ru joined the group with money and sang three of her classic old songs in this concert.

It was also a few years later that he returned to the stage.

In addition, she also accepted another invitation, which was to participate in that year's Spring Festival Gala and sing a song.

The reason why we were able to accept such an invitation was also because Xingguang Short Video had a very close cooperation with this year's Spring Festival Gala.

It sounds incredible and impossible to bring money into the crew and enter a big stage like the Spring Festival Gala.

However, with enough money, the impossible can become possible.

The Spring Festival Gala itself has the mission of attracting investment.

And the money given by Starlight Culture Communication Company this time was too much.

Of course there is another reason - Gu Ru herself is a singer with a certain status in the music world. She has performed on the Spring Festival Gala and the closing ceremony of the Olympics before. She is fully qualified to perform on the Spring Festival Gala stage again in a few years.

The purpose of arranging for Gu Ru to appear on the Spring Festival Gala again is not to please Gu Ru - in fact, Gu Ru doesn't care that much about this.

The main reason is that Gu Ru has two other identities - one is one of the founders of Starlight Group, and the other is the most popular anchor on the Starlight platform.

She appeared on the Spring Festival Gala stage, representing the image of Starlight App.

There is no better spokesperson than her.

The time she takes to sing a song is equivalent to a few minutes of advertising for the Starlight app on this huge stage.

(End of this chapter)