Reborn since 2005

Chapter 828: Becoming the Richest Man
After the Chinese New Year, Shu Yi and Gu Ru played until the eighth day of the first lunar month and then left to take their children to study abroad.

Ai Lili and Xiao Shiyu left later, and did not leave together until the thirteenth day of the first lunar month.

Bai Xiaoling stayed at home to celebrate the Lantern Festival with her family.

Feng Xi also stayed at home with her two children and was not in a hurry to go to work.

Yan Shilin is now in the last year of kindergarten. Even if he arrives at school two days late, it is not a big deal. He can just tell the teacher in the WeChat group.

Yan Xin is very busy and spends little time at home.

After the Lantern Festival, Fengan Automobile’s first electric car will be launched on the market.

On the Lantern Festival, he will host the online press conference of Fengan Automobile.

This press conference will be live-broadcasted by Fengan Automobile’s official account on the Xingguang short video platform.

This is the behavior learned from Lei Jun.

It can save a lot of advertising costs and face consumers more directly.

He has experience in live streaming on the Internet. He did a live streaming to promote Green Origin’s agricultural products on Double 11 two years ago.

But this new energy vehicle launch conference still made him a little nervous.

It's not something you can just go on stage and talk about in front of the live camera. You need to list out the technical advantages of your car and its selling points.

There is one more thing that must be done, and that is to confront friendly competitors.

It is a technical job to complete the task of pulling down and stepping down in a reasonable and legal manner.

There is a professional team to write the copy.

That was a two-hour press conference, and there were so many things to remember. It was much more difficult than live streaming with goods. During live streaming with goods, Yan Xin was more of an endorser, and he didn’t need to introduce the products because there was a team to assist.

But this press conference was just a stand-up comedy by him alone, and all the text had to come from his mouth.

Even if there is the largest prompter behind the camera, it still takes a long time of rehearsal to become proficient.

It would be too embarrassing to talk while looking at the inscription board. It would be better not to have this press conference.

Starting from the eighth day of the first lunar month, he would go to the city every day to the studio of Feng'an Automobile Company to conduct live broadcast drills.

Originally, they were planning to have the company's general manager, who is also the leader of the new energy vehicle team, host the live broadcast of the press conference. But after some consideration, they decided that his name is still a little too well-known and not as well-known as the super-rich Yan Xin.

The purpose of a press conference is to play a promotional role. Of course, the higher the visibility, the better the promotional effect.

So, in the end, it was decided to let Yan Xin host the press conference.

For a poor student like him, it is indeed a very arduous task.

Because of this reason, he spends less time with his family at home during the Chinese New Year.

Fortunately, the Lantern Festival press conference started after 2 pm on the day of the Lantern Festival, so he still had time to have lunch with his family at noon.

After dinner, the driver and bodyguard drove him to the city.

In the car, he reviewed the proceedings of the press conference and read the copy for the last time.

This time, the new car launch conference was preheated on major online platforms a few days in advance.

The Starlight short video platform has also launched a large number of advertisements.

During live broadcasts, the Starlight Short Video Platform will also provide the greatest traffic support.

It would be unfair if we didn't support the boss of our own company recommending his own product.

——Although the shareholders of Feng'an Automobile Company and Xingguang Culture Communication Company have no other connection except Yan Xin, Yan Xin is indeed the decision maker of these two companies.

The broadcast started at 2 pm, and within two minutes, the number of people online in the live broadcast room exceeded 100,000.

Ten minutes later, the number of people online exceeded one million.

It's not that everyone is so interested in new energy vehicles. In fact, more people are interested in Yan Xin, the young super-rich man.

On this day, Yan Xin was not yet thirty years old.

For many people, it is a very rare thing for such a super-rich person to start a live broadcast and communicate with everyone face to face.

Yan Xin also did a live broadcast to sell goods on Double 11 two years ago. The traffic was huge and the data was very good, but not as good as today.

That’s because on Double 11, there were too many big anchors and even big stars selling goods, and the platform’s traffic was not particularly tilted towards Yan Xin, the big boss. Everyone shared the traffic.

But this day is different. At this time of day, there are not many big anchors broadcasting, and there is too much live broadcast traffic to give to Yan Xin.

Just watch a few videos and you will come across this live broadcast room.

With such a diversion of resources, coupled with the appeal of Yan Xin, a super-rich man, the data of this live broadcast room has skyrocketed, and the number of online users at its peak has exceeded five million.

Some big Vs on other platforms were also discussing this live broadcast online.

With many rehearsals before, Yan Xin seemed very calm when facing the camera this time.

On the huge prompt board behind the camera, some rare characters are even marked with pinyin and homophones.

When introducing the product, he knows everything about it.

When comparing with other competitors, although there were some pull-downs, there was no loss of composure.

The gift reward function was closed in this live broadcast, but a shopping link for their electric car was posted, with four different colors and three different configurations to choose from.

While watching the live broadcast, you can choose to place an order.

Before the live broadcast was over, the thousands of cars they launched were almost sold out.

Some of them have already picked up their cars, and the data is just being collected for this launch event.

There are also some that had already signed purchase contracts some time ago, and are now being executed.

However, there are indeed some wild consumers who were really impressed by the functions mentioned by Yan Xin in the live broadcast and chose to place an order.

Some of the configurations were sold out.

With his own company’s purchases as collateral, Yan Xin knew that the sales data for this launch would not be bad.

But the fact that it sold so well was still somewhat beyond his expectations.

All the production capacity was used up at once.

There was no other choice but to add a pre-sale of 5,000 vehicles, with delivery guaranteed within a month.

The current production line design capacity of Feng'an Automobile Company is 5,000 vehicles per month, which can be increased to 7,000 vehicles if overtime is worked.

However, it is impossible for these 7,000 vehicles to be completely qualified. After several improvements, their current qualification rate has only reached about 70% to 80%.

Five thousand vehicles are already the limit.

The 5,000 pre-sale vehicles were not sold out, but by the end of the live broadcast, more than 3,000 vehicles had been pre-sold.

Including those currently on sale, a total of more than 7,000 vehicles have been sold.

This data is still quite scary.

New energy vehicles are not so popular nowadays, and everyone still has various doubts.

Under such circumstances, it is a remarkable achievement to sell more than 7,000 units on the first day of its launch, especially since its price is not that affordable. The lowest configuration costs 170,000 to 180,000 yuan, while the highest configuration costs more than 200,000 yuan.

More than 7,000 vehicles, that means a sales volume of more than 1 billion yuan.

Of course, there will definitely be returns, but they will definitely not be counted in the press release.

That afternoon, less than half an hour after the live broadcast ended, the sales data of this live broadcast had already flooded the major online platforms.

For an emerging new energy vehicle company, it is quite dazzling to achieve such results on the first day of its launch of its first product.

There are soft articles that received promotion fees from the company, and there are also some that reported the incident voluntarily.

Because it is explosive news in itself.

After the live broadcast ended, Yan Xin did not go home immediately, but attended the launch celebration banquet with the executives of the automobile company.

Before I even went to the banquet, I received a congratulatory call from the city leaders.

Many city leaders also attended the celebration banquet.

Everyone is very excited.

The success of this press conference is a good sign, giving them a fairly high starting point.

Becoming a leading company in the new energy vehicle industry is no longer just a pie in the sky, but is gradually becoming a possibility.

At the celebration banquet, Yan Xin was already discussing with company executives about setting up new production lines to expand production capacity.

The second car prototype has already been produced and has undergone several tests. It will be finalized in two or three months.

Based on the current market response, the existing production capacity is definitely not enough and new production lines must be built.

Public opinion continues to ferment.

On the third day after the press conference, the 17th day of the first lunar month, the Hong Kong stock market opened.

On that day, Feng'an Group's stock price rose by six or seven points.

It continued to rise the next day.

In just one week, the company's market value increased by more than 100 billion Hong Kong dollars.

Quite terrifying.

Yan Xin's personal wealth naturally increased as well.

At this time, no one, either inside Feng'an Group or outside, questioned Yan Xin's decision to shift the focus of investment from real estate to new energy vehicles.

Many people sighed that this young man was once again at the forefront of the trend.

Yan Xin celebrated his 30th birthday in Yangcheng.

On the day after his birthday, the Xingguang e-commerce platform also made a new regulation - in order to provide e-commerce with better services and more protection for consumers, the platform decided that starting from May 5st, a corresponding commission will be charged for every order completed on the platform.

Other platforms are charging commissions, so they certainly have reason to follow suit.

If we don't continue to provide subsidies, we really won't be able to afford it.

Even if all the profits the platform earns from other aspects are used to subsidize e-commerce, it still cannot be subsidized.

In the past, if we wanted to expand the market, we had no choice but to keep paying for subsidies.

But now their scale has become much larger, reaching more than 30% of Jack Ma's platform, and they have cultivated a sufficient consumer group. It is time to harvest.

Of course, the commission rate they charge is not very high, not as high as those of friendly competitors, only about 80%.

But for them, it can also help them get some blood back.

Starlight International's overseas platform is also conducting pilot projects in the field of e-commerce. By the end of May, the cumulative transaction volume had exceeded 5 million US dollars.

In this process, they also accumulated a lot of experience and made many improvements.

It is expected that they will be officially launched in November and develop their e-commerce platform on a large scale.

With such expectations, major shareholders of overseas platforms are also willing to invest more money to develop the platform.

In April, Yan Xin went to the United States again. After discussing with the major shareholders, they decided to jointly inject 4 billion US dollars to support the development of overseas platforms.

By July, with more than 7 billion US dollars in publicity and promotion, the number of users of Starlight International Edition had increased to million.

The value of Bitcoin skyrocketed this year, and Feng Xi and Yan Xin cashed out tens of billions of dollars.

He had more and more funds available.

Part of the funds was injected into Meihua Investment Company.

Meihua Investment Company invested in a car review app, signed up multiple car review teams, and is also training some new review teams.

Now it has gained a great reputation in the industry.

This year, after Fengan Automobile was launched on the market, they evaluated quite a few Fengan Automobiles. Multiple evaluation teams evaluated this car and concluded that it reached the top level in the industry.

With the endorsement of such a professional team, Fengan Automobile's sales volume has been rising.

The product is in short supply.

In June of that year, the second production line was completed and production capacity expanded to 6 vehicles per month.

In September, their second generation car was launched.

It is more advanced and more cost-effective than the first generation technology.

On the first day of launch, the number of orders exceeded 10,000.

Feng'an Group's stock price rose again, and its market value once exceeded one trillion yuan.

In October, the domestic rich list came out.

Yan Xin and Feng Xi topped the list with assets of 310 billion yuan and became the richest people in the country.

The second place this year is the famous Daizi Hou, whose assets calculated on the list are 290 billion.

The difference is 20 billion.

However, when it comes to actual assets, the difference is even greater.

Two or three years ago, there was a strong consensus that Yan Xin would become the richest man. It was not until this year that he finally became the richest man in the country recognized by the public.

This was when his Starlight Group was not listed.

If Starlight Group's high-quality assets such as Starlight Games and Starlight Short Video Platform are also listed, his wealth will reach an astonishing level, and he may really have a chance to become the world's richest man.

But that is for the future.

Yan Xin is still very young and is not in a hurry at all.

After the domestic rich list was released, I sent a message to my QQ friend, the stray cat, and sent him a screenshot of the rich list:
"I have become the richest man in the country now. You promised that we would meet when this condition is met. Can you fulfill it now?"

After sending this message, the other party replied a few days later:

"Where would you like to meet?"