Since 1979 I have been in the tide of the times

Chapter 289 The Power of Advertising I
Wang Weidong has already sent fifty computer learning machines to Song Yu and Ou Xiaoyang as prototypes for them to use when selling them in Beijing.

The advertisements aired on CCTV have to go through censorship. Wang Weidong asked Shi Yueshuang to bring the samples of the ads to the capital and hand them over to Song Yu, who then asked Song Yu to call the samples to Ji Wenbin from Juguan Advertising Company.

If all goes well, the ad will be aired in prime time on CCTV from May [-].

Ou Xiaojun transferred 27 yuan to Wang Weidong, and the 30 yuan loan left 25 yuan after deducting salary. Chen Jihong gave Wang Weidong another 16 yuan, adding up to a total of 68 yuan.

But the money is like sand in an hourglass, flowing out every moment.

Workers' wages, workers' food, water and electricity, especially various taxes and fees, Wang Weidong estimates that these funds can only support him for two or three months.

What's more, the worker's production cannot be stopped. Before the [-] sets of computer learning machines are assembled, he has to purchase the next batch of processor chips, memory and all other electronic components in advance.

April NO.30 Wang Weidong flew to the capital, and at night he and Ou Xiaoyang and Song Yu sat in front of the TV and waited to watch the advertisement of Xiangyang brand computer learning machines.

Wang Weidong felt that time passed very slowly. The female announcer of the weather forecast seemed to be playing a long tone to predict the weather conditions in various places tomorrow.

At 31:32 and [-]:[-], Wang Weidong waited anxiously.

Finally, it was 34:[-] when the commercial aired, and the eyes of the three people who would not watch commercials at all were fixed on the TV screen.

Soothing music was played, and the mother put the only poached egg into the child's lunch box before the child went to school, and watched the child's father send the child to school. In the snowy sky, the child was sitting on a bicycle with a schoolbag on his back, and the father was pushing it hard in the heavy snow Bikes,..., the touching and unforgettable scenes of the parents' dedication to their children and the children's hard work flashed across the screen. Finally, at the moment when the children got the admission letter from the university, the three of them happily embraced each other. All the hard work in the past And pay is worth it.

At this time, the voice-over sounded: Parents want their children to become dragons, and if they want to become dragons, they must rely on Xiangyang brand computer learning machines!
At the end of the commercial, the next commercial was broadcast, and Song Yu said, "Not bad, I was touched! But why do I feel that this piece of music is very familiar?"

Wang Weidong explained: "This is the music in the TV set of the little book, we borrowed it for use. So many familiar songs were actually sung by the little book first, so it's nothing if we do this!"

In the 90s, people were far from copyright conscious.

"Will it work? How big will the effect be?" Ou Xiaoyang asked uncertainly.

"It will definitely be effective, and the effect will be great! I am not here this time to watch commercials with you two, I am here to assign tasks!" Wang Weidong said.

"It's too difficult for us to sell computer learning machines to the outside world one by one. The two of you have the most extensive relationship in Beijing, and the computer sales in Zhongguancun are also the largest. We want to sell to those dealers who sell foreign computers and various accessories. To learn, find dozens or even hundreds of agents to sell, and give them ten computer learning machines for trial sales after paying 1 yuan.

Ou Xiaoyang and Song Yu glanced at each other. They both felt that Wang Weidong was very courageous. How does this small computer learning machine factory compare with those internationally renowned computer companies?
"Of course, our computer learning machines cannot be compared with those internationally renowned computers. Those computer dealers are not for the development of China's computer industry, nor for improving the knowledge level of the Chinese people. They are for making money! As long as there is money to be made, Let them sell shit! As long as our computer learning machine can make them money, they will definitely be willing to sell it!" Wang Weidong said.

"You do it first, and if one company develops, it is a family. As long as one company makes money, ten companies will join in immediately!" Wang Weidong said.

Song Yu and Ou Xiaoyang have been selling scrap steel for the past two years, and now they are asked to switch to selling computer learning machines. Both of them are afraid of difficulties, and Wang Weidong must push them forward.

"Okay, the two of us will try it out tomorrow, even with the face of the two of us, we can attract ten or eight families to join in." Song Yu said.

"A distributor joined us. Of the 1 yuan you handed in, you keep [-] for promotion, and the remaining [-] will be remitted to the company's account immediately. Now the company needs money too much." Wang Weidong said.

Based on the relationship between Song Yu and Ou Xiaoyang in the capital, the promotional funds will not cost much. This is the benefit Wang Weidong gave them two.

After careful exploration, there is actually something worth reviewing about this marketing model, but Wang Weidong now has only one goal, which is to sell the computer learning machine as soon as possible and get the funds back as soon as possible.

Only by letting the production continue to circulate can the snow ball get bigger and bigger!
The electronics factory is now inseparable from Wang Weidong, and he returned to Foshan the next day.

But Wang Weidong is in Fushan, but his heart is in the capital.He is waiting for the actions of Song Yu and Ou Xiaoyang. Like the traditional distribution method, it is too late to wait for the computer learning machine to be shipped and sold, and then he will need at least hundreds of thousands of repurchases within half a month to continue. Production.

Wang Weidong waited for five days, but Ou Xiaoyang and Song Yu only developed four dealers, and transferred more than 3 yuan to the company's account.

Wang Weidong immediately sent forty computer learning machines to the capital.

Five days later, Ou Xiaoyang and Song Yu transferred more than 20 yuan to the company's account, and Wang Weidong knew that the effect of the advertisement had begun to show.

"Weidong, several companies that only paid 1 yuan have to pay more. The ten computer learning machines handed over to them have been sold out, and they want to buy dozens of them at once!" Song Yu was excited on the phone Said.

"Tell them that they can pay up to [-] yuan, and we can send them [-] units at a time, but we will not send them subsequent shipments until the previous payment is settled!" Wang Weidong said on the phone.

After another five days, the company's account had more than 80 yuan, and Wang Weidong breathed a sigh of relief.

"You can't always keep an eye on the capital. If the distributors in the capital develop more, their business will not be easy to do. You and Song Yu are going to visit other places!" Wang Weidong called Ou Xiaoyang.

"Song Yu and I have already thought about it. I am going to the Northeast, and he is going to the Shanghai Stock Exchange and Jiangsu and Zhejiang!" Ou Xiaoyang said.

Now as the momentum is getting better and better, Ou Xiaoyang and Song Yu are also full of energy.

Developing distributors is also a good way to make money, not to mention that both of them are making money when selling a computer learning machine!

(End of this chapter)