Since 1979 I have been in the tide of the times

Chapter 378 Advertisement Really Costs Money One
In fact, the Vcd player is a product with Chinese characteristics. There is almost no market for Vcd machines abroad, but they are all used for domestic sales.

Now foreign countries already have VCRs with a resolution similar to VCDs and the playback time of VCDs is longer, not to mention that before the appearance of VCDs, foreign countries already had LD DVDs that are more technologically advanced and can play 30 cm discs machine.

Almost all vcd players produced by well-known foreign manufacturers are used for sales in the Chinese market.

With the VCD player, all kinds of CDs will immediately flood the market.

Most of these discs are of poor quality. When they are played on a VCD player, there will be creaking sounds from time to time, large and small mosaics will appear on the TV screen, and even the discs will be stuck there and the picture will freeze and cannot be played.

The proliferation of pirated CDs is also a very Chinese characteristic.

Wang Weidong and the others also realized this problem and began to look for a solution.

The easiest solution to find is to increase the power of the laser head, but with the increase of the power of the laser head, the calorific value will also increase rapidly, which will accelerate the aging of the laser head.

The solution to this problem mainly depends on Wang Weidong and himself. Foreign VCD manufacturers lack motivation in this regard, because VCD machines are only for the Chinese market, and there is almost no market abroad.Therefore, those foreign companies are unwilling to invest a lot of money in research on playing pirated DVDs on VCD players.

Wang Weidong, Ou Xiaojun, Ou Xiaoyang and Song Yu all came to Beijing in early October.

"Of course, if you spend so much money to broadcast advertisements on CCTV, it will not be worth the loss." Ou Xiaojun said.

But this time Song Yu, Ou Xiaojun, and Ou Xiaoyang stood on the same front, and they all tasted the sweetness of the advertisement broadcast on CCTV last time.

He felt that there was no market for this kind of disc repair machine in China.

In China, it is impossible for all people who buy VCD players to buy genuine CDs, and they simply cannot afford them.

In the evening, Song Yu drove Wang Weidong to Beijing University of Posts and Telecommunications to visit Professor You, an expert in optoelectronic research.

Whether it is a place that sells video discs or electronic components, there will be one or even several large paper boxes on the ground, each containing dozens or hundreds of CDs.

The reason why they lived in the Media Center this time was that one of the purposes of the four members of the board of directors coming to Beijing this time was to participate in the advertising auction held at the popular time of CCTV this year.

After arriving in the capital, Wang Weidong once visited Zhongguancun.

Wang Weidong's research must be based on letting consumers use pirated CDs, and then study how to make CDs play more smoothly.

"More than 700 yuan." Song Yu replied.

Now the price of CDs in the pirate market is very cheap, and you can buy hundreds of CDs for more than 700 yuan.If the disc is damaged, just buy a new one, which is much more economical than buying a disc repair machine.

"Participation is fine, but I have to set an upper limit in advance. After exceeding this upper limit, we will stop raising placards. We can't keep fighting with those manufacturers for 3000 million, 4000 million, or 5000 million?" Wang Weidong said.

In other words, it is the pirated discs that make it impossible for this kind of disc restoration machine to succeed.

In Beijing, Wang Weidong first saw a so-called CD repair machine.

"After the disc is damaged, there will be small scratches on it. These scratches will often cause the disc to freeze when playing in the VCD player, mosaics will appear on the screen, or the picture will be static. Most people think about how to repair the disc. The data on the laser head can be read out, my idea is whether the laser head can jump over when it encounters a scratch, although some pictures will be lost, but it can make the playback smoother.” Wang Weidong said.

These pirated video discs and pirated software discs are very cheap. If they are damaged, just throw them away and buy a new one. It doesn't feel bad at all.

This time in the capital, Wang Weidong did not stay at the Jianguo Hotel where he used to live, but stayed at the Media Center.

"How much does this CD repair machine cost?" Wang Weidong asked Song Yu who brought him here.

"Playing a CD in a VCD player will inevitably cause damage to the data in the track. The more times you play, the more serious the damage will be. Pirated CDs are more obvious in this respect." Professor You said.

At that time, the half-year advertisement broadcast in the popular time period of CCTV made Xiangyang computer learning machine a well-known brand of computer learning machine in the country.

After this repair, the disc can be played more smoothly when it is played again.

The disc will have damage on the track after playing it a few times, and this disc repair machine can repair the scratches to a certain extent.

Although Wang Weidong plans to completely withdraw from the production of computer learning machines in two years, but before that, he still plans to conduct a wave of large-scale publicity on computer learning machines.

Taking advantage of their free time, Wang Weidong and Ou Xiaojun Ou Xiaoyang and Song Yu went to visit the nearby military museum.

Even when many people buy CDs, they buy two or three of the same CD as a backup.

Professor You thought for a while and said: "Technically speaking, this is possible, but it is only limited to discs with less damage. If the disc is too damaged, then we can only skip from the beginning to the end."

Wang Weidong asked Song Yu to be in charge of establishing a technology research center in Beijing a few months ago.

But after returning to the capital, Song Yu brought Wang Weidong here, but Wang Weidong poured cold water on his head, and he felt a little uncomfortable.

There is always a group of people squatting on the ground around the big cardboard box, rummaging in the big cardboard box containing dozens or even hundreds of DVDs and software CDs.

Originally, Wang Weidong didn't plan to participate in CCTV's advertising auction. He thought it was too expensive, and it was not worth it for Xiangyang Electronics, which planned to quit the production of computer learning machines in the future.

Wang Weidong immediately shook his head.

"Of course, if the disc is used to such an extent, they can only buy another one. Anyway, the price of the disc is not expensive now." Wang Weidong said.

Among these people, Ou Xiaojun is the most mature and prudent.

"I think 2000 million is about the same in the popular time period we want to broadcast." Ou Xiaoyang said.

"Since the three of you all advocate spending another sum of money to broadcast an advertisement on CCTV for a year, then I can only agree. Just now Xiaoyang said that 2000 million is about the same, and I propose to set the upper limit of the advertisement quotation at 500." If it exceeds 500 million, if it exceeds [-] million, we will definitely not continue filming!" Wang said.Wei Dong said.

"Twenty-five million? Wei Dong is really generous! If we can give out twenty-five million, it will definitely be the bid king of CCTV this year! No one will compete with me. This time to participate in the advertising bidding on CCTV, we will Let me hold the sign!" Song Yu volunteered excitedly.

(End of this chapter)