Since 1979 I have been in the tide of the times

Chapter 379 Advertisement Really Costs Money Part [-]
On November [-], [-], when Wang Weidong, Song Yu, Ou Xiaojun and Ou Xiaoyang walked into the cafeteria hall of the CCTV Color TV Center, the people in the hall almost filled up the temporary red velvet seats. up.

Song Yu was holding a number plate with the number 188 in white on a red background.

Looking at the crowded heads in the cafeteria hall, Song Yu said, "Do you believe that most of the companies here are not as big as Xiangyang Electronics in terms of scale?"

The current Xiangyang Electronics is an enterprise with tens of millions of assets, but it is not worth mentioning compared with those giant state-owned enterprises in China and foreign-funded enterprises investing in China.

Even among domestic private enterprises, there are many companies that far exceed Xiangyang Electronics in terms of enterprise scale.

CCTV made full preparations in advance for the advertising signs during the first popular time period, and sent people to contact large domestic enterprises and foreign-funded enterprises a long time in advance, but in fact the response was not good. There is little interest in participating in this advertising bidding.

Wang Weidong stood in the back row, glanced around and said, "Why didn't a single foreigner see it?"

"Foreigners will not come. In order to protect domestic enterprises, there is a regulation in CCTV that the bidding price for foreign-funded enterprises is 2.5 times that of domestic enterprises." Song Yu said.

This kind of inside information is naturally Song Yu who knows the most. The last time Xiangyang Electronics was able to broadcast an advertisement was also related to Song Yu finding an acquaintance.

It is said that the reason why the balcony engages in the bidding of advertising time in this popular time period is also a last resort.

Sung-woo is exhausted, stretched out on the chair like a deflated rubber ball.

This time they want to bid is also the time slot.

The hall seemed chaotic, and the voices of people whispering together formed a low hum.

Song Yu also raised a sign once at 1700 million yuan, but after the advertising bidding price rose to 2000 million yuan, the number of people raising signs decreased significantly, leaving less than ten.

When the host reported that the reserve price of the advertisement was 1500 million, there was a commotion among the audience. Obviously, this price exceeded the expectations of many of them.

Although advertising bidding has become transparent, Song Yu can still get a number plate that is auspicious through his relationship.

There are countless people who call the CCTV and write notes every day for advertisements. Those people have scary names and no one can afford to offend them.

There are two wineries on the scene that are very interesting. These two wineries belong to the same province and are not far from each other.Even the brand name is only one letter difference.

The four of them sat down on the seats in the back row, Wang Weidong sniffled, and the smell of perfume came to his nostrils.

But the period with the highest hotspots is the period after the news and before the weather forecast.

Although the upper limit of Xiangyang Electronics' advertising quotation given by Wang Weidong was 2500 million, for some reason, Song Yu, who was holding the number plate, also felt guilty for a while.

The fighting skills of the two girls immediately ignited the atmosphere of the entire bidding scene, and dozens of people also raised their cards one after another.

There is no way, CCTV can only adopt this means of the highest price.

Immediately after the host finished speaking, someone raised a placard.

There are only four or five companies left in the competition.In addition to the small winery named Kongfu Yanjiu, there is also a well-known national nutrient solution company from Guangdong Province like Xiangyang Electronics.

The content of the speech is nothing more than reform, development, and the great significance of advertising in promoting the economy. Thank you all guests for coming here to participate in the first advertising bidding of CCTV.

The lowest price is 1500 million, so the transaction price must be at least 2000 million or more.

The host on the stage also lost his composure in the days of broadcasting news, and his voice was hoarse and high-pitched.

"If I had known this, I would have brought my secretary along," Song Yu said.

A considerable number of people in the bidding site are women, and these women are all dignified and beautiful, dressed in fashion.

After three or four rounds of bidding, Song Yu took a look at Wang Weidong and raised his placard again, bidding 2500 million, which was the upper limit set by Wang Weidong.

A few reporters walked up and down the aisle with their cameras in their hands, constantly taking pictures of the people holding the signs. Maybe tomorrow the photos they took would appear on the pages of major economic media.

The name of the other winery is Kongfu Yanjiu, which is said to be a small county-level winery.Although the scale of the company is small, the boldness of raising placards is very strong. When the advertising price was raised to 2400 million, Confucian Family Wine finally stopped raising placards.

Later, the same young and beautiful girl holding the number plate 180 raised the plate in her hand and raised the price by another 50.

Among them, the Confucian family wine has actually become famous, and the advertising slogan that the Confucian family wine makes people feel homesick has spread all over the country.

In many cases, progress is a choice made only when forced to do so.

He kept tapping his big fat legs with the number plate, as if trying to stabilize his emotions.

The two girls played a bit unreasonably, and the price increase was huge. It may be the first time to participate in advertising auctions and they have no experience, or it may be that the reserve price of 1500 million is far from a problem for them.

The last advertisement of Xiangyang Electronics was also broadcast at that time.

Although most of the people present had given up bidding, in this atmosphere, everyone felt that their adrenaline was soaring.

A young girl held up the number plate No. 114 and offered 1550 million yuan.

Holding the No. 188 number plate in his hand, he was full of ambition and eager to try.

I don't know whether it was excitement or nervousness, Song Yu was sweating all over while holding up his placards, and his fat body was like a steamed stuffed bun just out of the cage.

It's just that the advertised price didn't stay for a few seconds before it was easily surpassed by a price increase of 10 for the Confucian banquet.

CCTV's new focus interview program was welcomed by people all over the country as soon as it was launched, and the ratings were very high.

In fact, there are very few advertising slots for bidding this time, just the slots before and after the news at [-]:[-] p.m. and between the weather forecast and focus interviews.

Then a woman in her 40s wearing glasses came out to speak.

The male host who was originally broadcasting the news on CCTV took the microphone to the front desk and announced: "The [-] CCTV hot-spot advertisement bidding will officially begin!"

"The sun god is 2700 million! - Confucian Mansion banquet wine is 2710 million!"

The final price of the advertisement stopped at 3079 million, and the small winery from Lu Province named Kongfu Yanjiu finally became the bidder for the first advertisement bidding of CCTV!
"I don't know how much wine this winery has to sell to earn back the advertising fee." Ou Xiaojun said.

"It's actually very easy for a winery to expand its production capacity, which is completely different from ours," Wang Weidong said.

Four people stood up at the same time and prepared to leave the scene.

Wang Weidong looked at the shaking heads in front of him and whispered: "Five years later, ten years later, when we come to participate in the advertising bidding again, there should not be many old faces left."

(End of this chapter)