Peninsula Entertainment Starts as a Writer

Chapter 21
With a brain worth [-] million, plus [-] million from Crowdfunding, you don't want to spend a penny.

Zheng Yinghao couldn't laugh or cry, unable to complain.

But he didn't take it seriously, after all, the two were talking in a joking tone.

Although Han Zidong used a joking tone, the specific capital contribution and share distribution are of course impossible to distribute so simply, but he really wanted to invite a local with social status to cooperate.

After all, at some point, the identity of the native is more reliable.

Among other things, he just said that he sent emails to the Cultural Industry Promotion Institute, the Peninsula Comics and Video Promotion Institute, the Peninsula Cartoonists Association and other organizations to request project support, but it turned out that he did not find the right direction for cooperation, or what Well, he didn't get a single reply.

But no matter what, lawyers and doctors are high-paying occupations in the peninsula, and their social status is also high. When facing the corresponding institutions, it may be easier for local elites like Zheng Yinghao to apply for project support.

But since he has no intentions, he will not rush to join in. As long as the [-] million funds from Crowdfunding arrive in the account one after another, he can open up the situation as soon as possible.

The three of Li Yongjun laughed at Yan Yan and sat down again, seeming to be in a good mood.

Shen Dacheng rubbed his hands, a little excited, but he calmed down and first raised his doubts.

"We believe that Korean writers have a better business plan, but if portals such as Naver, Daum, and Nate follow up one after another, how can Lezhin Comic guarantee its market share?"

Good question, as expected of a person who can start a business.

Han Zidong and Zheng Yinghao had similar comments in their hearts at the same time.

Li Yongjun, Shen Dacheng, and Liu Chengcan went out to discuss for a while, and then successfully found their own rhythm, and also found out the hidden worries of the development of Han Zidong's project.

Naver is the largest search engine and portal website in the peninsula. It owns the game group NHN with the highest stock price in the peninsula. It is equivalent to Du Niang and Wuhu in Xiaguo. Overseas, such as RB and Southeast Asia, there is Line, which is also equivalent to the prestige of Xiaguo. .

Daum is the second largest search engine and portal website in the peninsula, and Kakao, which will be merged in the future, will have the largest market share in the local mobile instant messaging software in the peninsula.

Whether it is Naver or Daum, they are well-deserved giants. As long as they are shameless and follow up every step of the operation plan of Han Zidong's website, this battle is really difficult to win.

Having said that, Han Zidong didn’t panic at all, he had already considered this point, or he “foreseen” the ending: “It’s true that Naver and Daum are big, but this is their advantage and even their disadvantage .

To put it simply, if they care about brand value, it is impossible for them to strongly support adult comics. As for if they really don’t consider brand value..."

Han Zidong didn't continue talking, but turned to Zheng Yinghao, and asked with a smile, "How many children does Lawyer Zheng have in his family?"

"Two, a son and a daughter."

When Zheng Yinghao replied, there was still a happy smile on his face.

"Well, if Naver can easily access adult comics, how would you feel as a parent?"

"I will sue Naver."

Mom, it's scary!
Han Zidong and Li Yongjun shrank their necks together.

"Yes, this is the disadvantage of big brands. It is impossible for Naver to combine its brand image with adult comics. After all, Daum and Nate are still watching, ready to bite Naver at any time, especially Daum.

Supporting adult comics will be Lezhin Comic's initial promotional slogan and one of its sharp weapons. "

Speaking of this, Han Zidong glanced at Zheng Yinghao again, and said with a smile: "Of course, we will also cooperate with institutions such as the Industry Promotion Institute to gradually introduce age classification.

Before that, I believe that the government will not yell at the emerging industry of paid online comics. Only after we expand the market, the government will follow up with legislation. Otherwise, everyone will dance in shackles, what future will there be? .

If Lawyer Zheng wants to sue Lezhin Comic, the court probably will not support it. "

Zheng Yinghao smiled and waved his hands to show that he would not sue.

"It's a perfect answer. I still have a question. Can I ask Writer Han to help me answer it?" Shen Dacheng asked again.

Han Zidong raised his hand: "Please speak."

"In addition to paid operations, how does Lezhin Comic attract comic writers to settle in?"

Han Zidong was more calm, and slowly stretched out three fingers: "It's very simple. First, Lezhin Comic will launch a full attendance award. Authors who complete the update according to the regulations every month will receive more than 80 full attendance awards."

Shen Dacheng nodded, 80 yuan is at least enough for a month's meal expenses. If there is additional income from manuscript fees, then a newcomer writer can initially achieve his goal of supporting himself.

While the four of Shen Dacheng were waiting for Han Zidong's second point, Han Zidong was silent for a while.

Liu Chengcan couldn't help rushing to talk: "Second, second..."

"Originally, this was all a commercial secret, but because it was you four, I let it out."

Han Zidong deliberately increased the importance of strategy in his mouth. Except for Zheng Yinghao who showed a slightly playful smile, the other three 27- and 29-year-old boys all showed gratitude for being trusted.

Especially Liu Chengcan, who patted his chest and said: "Don't worry, if today's incident happened in this box, we will act as if we have never heard of it. We promise to keep the secret well."

"Secondly, I plan to cooperate with institutions such as the Industrial Development Institute to launch a rating system for comic writers, ranging from lv1, lv2 to lv5, and even seven grades of master and platinum, so that Lezhin Comic will become a place for comic writers to prove themselves."

"Thirdly, make full use of social media marketing, strive for the day when the comic site is launched, and promote consumption to a number that shocks the industry, so as to attract more writers to settle in."

According to the four of Li Yongjun, the first rule is easier to implement, after all, it is about giving money, while the second and third rules are a bit of a test of Han Zidong's ability to execute, but it is only for the review of crowdfunding projects, and this content is also the same. enough.

Li Yongjun made the final eye contact with the two entrepreneurial partners, and said: "Yes, the two projects can be used as test projects for the Tumblbug revision. We will fully promote the online operation of the two projects."

After the big cooperation plan is formulated, the next content is some details.

For example, Han Zidong wanted Tumblbug to provide the best promotional resources, so he asked for two positions for the carousel image on the homepage of the website for three months.

Naturally, Shen Dacheng couldn't accept it. There were only three or four advertising spots in the carousel on the homepage. Han Zidong would have to leave half of it at one go, and it would take another three months. Do you want to live on Tumblbug's other projects?

In the end, after some discussion and negotiation, Han Zidong got a month-long resource for one position in the carousel map, and also obtained many other secondary promotion resources.

The website will also launch a special area on the right side of the homepage to promote these two revised projects and accumulate experience for the overall improvement of subsequent projects.

The operation model ahead of other crowdfunding projects will also accumulate initial fans for Star You and Lezhin Comic, and Tumblbug's social media will be beneficial to promote the promotion of Star You and Lezhin Comic.

As an incubation base for art products, Tumblbug will naturally get enough brand value feedback from the operation of the two projects.

This wave is really a win-win.

(End of this chapter)