My uncle's name is Zhu Di

Chapter 321 Make Daming Bigger
As a warrior who tore up big goose with his hands, kid Xu Xianzhong got two huge goose legs at the dinner table.

Even though he was a little guy, he could easily eat up two goose legs. Just when he wanted to pick up the meat, he was stopped by his old lady.Xu Xianzhong pouted and looked at his old lady complaining.

Huang Yunfang just stared at him, and Xu Xianzhong lowered his head, calm down.

But in the next second, the little thing raised his head again, "Mom, I don't want to eat anymore, I'm going to catch the goose, the biggest one, let's go home and eat."

Saying that, the little thing broke free from Huang Yunfang's grasp and ran away.

Huang Yunfang also smiled helplessly, "Grand Ding ordered that this child can't only grow flesh, but not brains. He also said to find a way to teach him well. It's just that my father has spent a lot of thought, but there is no way. Hu The bachelor also came to help, but all had little effect. Dingguo Gong often said that when he could speak, he could recite ten poems a day, and when he was three or five years old, he could write articles. It is said that it is a supernatural power, and the son is not like the father!"

Listening to her complaints, Empress Xu looked weird, and coughed lightly for a while: "Well... When Jing Chang was young, I was not in Yingtian, but I know what his father was like when he was young. His father also told me about this child Exactly like him."

Huang Yunfang was slightly taken aback. Could it be that she had misunderstood something?
Empress Xu smiled lightly and said: "It's not good for children to be too gluttonous, but I see that Xianzhong has a strong body and can run and jump. Maybe it's a good material for martial arts... Don't worry, I will keep an eye on him. This is the future of the Xu family, how can I be careless!"

After Empress Xu finished speaking, she turned her head and looked at Zhu Zhanji, "Good grandson, do you have any plans? I can tell you clearly that it is not easy to take money from us!"

Zhu Zhanji was taken aback, "Grandma, what do you mean?"

Empress Xu looked at her daughter-in-law, Mrs. Zhang, and said with a smile, "Your mother has a lot of property in her hands, and she has to pay for it." Then Empress Xu looked at Huang Yunfang again, "Although your cousin's family is not very prominent, Leakage, but I know that when it comes to money, your cousin is much better than your father, maybe your second uncle and third uncle combined may not be his opponent."

Zhu Zhanji rolled his eyelids, is that really the case?

That cousin hides too deeply?
"Grandmother, what do you think we should do?"

Empress Xu smiled and said: "It's very simple. We three parties will each contribute 10 taels. Let you build up momentum first. As for the management, it depends on your ability."

Empress Xu said to Mrs. Zhang, "What do you mean?"

"Mother and Empress Shengming." Mrs. Zhang said with a smile: "The chickens, ducks and geese must not only be bred, but also recognized by the common people, even if they cannot be sold. In short, they must be calculated in detail."

Empress Xu laughed, "This is like a business, grandson, you have to remember to learn more from your mother."

Huang Yunfang didn't say anything, she just watched silently.

Zhu Zhanji nodded in agreement, and Empress Xu added: "You are free to do the business. The few of us depend on the dividends. If you can't make money, then we will withdraw the capital and spank your ass."

Zhu Zhanji was taken aback. This crap was related to the safety of his butt, so he couldn't be careless.

Zhu Zhanji acted quickly, not daring to delay for a moment, researching what is the cheapest to raise, and thinking about what the common people like best... Now he is busy, coming here to stare at the growth of chickens, ducks and geese, and running Go to the market, investigate and compare.

He also compiled the collected information into a table to study price fluctuations.

After a lot of work, Zhu Zhanji still had no idea, and he also took the time to ask his third uncle for advice. Zhu Gaosui only gave a lot of suggestions on how to publicize... It boils down to making money and advertising.

Zhu Zhanji touched his pocket and said goodbye silently, money can't be wasted like this.

Then I went to ask my old lady for advice, but Mrs. Zhang was willing to teach him. It's just that Mrs. Zhang runs a workshop, all of which are big businesses, and all the people she contacts are big businessmen. She really doesn't have many good ways to deal with ordinary people.

Zhu Zhanji turned around and could only go to Xu Jingchang.

"Cousin, you have to help me."

Xu Jingchang said: "How can I help you if I have never even done business?"

Zhu Zhanji hurriedly approached, "Don't be humble, I know, there is nothing you can't do in this world, Grandpa Huang asked you to be my teacher, I beg you sir."

Seeing Zhu Zhanji being so obedient, Xu Jingchang finally showed kindness, "Actually, it's not difficult to guess what the common people want to eat... Have you ever been to the street? Have you seen those stalls with braised sausages?"

Zhu Zhanji nodded, "I've seen it, but I didn't dare to taste it."

Xu Jingchang said with a smile: "You can try it next time. Although the things are cheap, the methods are still exquisite. There is a kind of ability to turn decay into magic."

Xu Jingchang smiled and chatted with Zhu Zhanji about the snacks on the street... As a super city with a population of one million, Ying Tian's consumption capacity is super strong.

No matter how many things are brought in, they will be consumed, and there will be no waste... For example, in those pig slaughter shops, when the best pork is sent to the market, even the pig's head, lard, and pig's trotters are demanded.

There will still be some leftovers such as pig lungs, pig livers, and pig large intestines.

Some vendors have noticed.

These things are worthless, but they are still meat and cannot be wasted... So some people bought them specially, added more spices, heavy oil, salt and flavor, and marinated them for sale.

For such a good product as pork liver, there are some people who specially make it as an accompaniment to wine and add sauce to it. It is a very good dish.

The wharf workers, the cart porters, especially those Liba who have unloaded coal and left work, they like to buy some cheap dirty wine and sit together.

At this time, I have to serve a few small dishes, drink wine, eat vegetables, and chat for a while. The fatigue all over the body is swept away, and I go back to rest and continue to work tomorrow.

"In fact, Yingtian's vitality falls on these people. Those big restaurants naturally have distinguished guests. What they talk about is that they never tire of food and fine food. Although the facade is big, the business is also profitable. But after all, it is not a business that benefits the people. It runs counter to what His Highness wants to do."

Zhu Zhanji nodded again and again, "Master's penetrating into the words is really to the point, much better than my mother."

Xu Jingchang frowned, and continued, "Actually, from the business of these small citizens, we can see that the things that the common people like must first be cheap...very, very cheap, for example, they earn fifty cents a day, It’s best to have three or five coins for this one, and it should not exceed ten coins at most, otherwise it will definitely not be sold.”

Zhu Zhanji nodded, "Yes, the price must be low."

Xu Jingchang said again: "Just because the price is low is not enough, you still have to make the food delicious... What is considered delicious? In my opinion, it has enough oil and water, enough taste, and strong taste. This is what the people below can most accept." You can go and inquire about it, steaming japonica rice, add a piece of meat oil, a spoonful of sauce, no one will say that it is not delicious."

Zhu Zhanji immediately agreed. He deserves to be the cousin who invented the roast duck, and he is a big connoisseur among foodies.

"Then tell me quickly, what should I do?"

Xu Jingchang said with a smile: "It's not easy. You need heavy oil and salt, and fry it directly... Add more spices, use more salt, isn't that obvious?"

Hearing this, Zhu Zhanji suddenly felt disappointed, "I said master, what can I do if I still treat you as you? My mother said this... Salt is not cheap, even if you can help, what about oil? I will go Where can I get so much cheap meat? As you have said, lard bibimbap is the best food, who would be willing to use lard to fry it? There are also spices, although the court officials can’t stand pepper as a salary, but the common people still eat it Sorry!"

Xu Jingchang smiled reservedly, "It's not stupid to be able to say these words, but that's all... nothing to improve."

After getting such a low evaluation, Zhu Zhanji said unconvinced: "Master, what can you do?"

Xu Jingchang smiled and said: "It's not easy, let's talk about it the same way... let's talk about the oil first, where do you think it comes from?"

Zhu Zhanji thought for a while and said: "I seem to have heard from my third uncle that soybeans have started to be planted in Liaodong, and rapeseed has also been planted in Daning, which is transported from the north to the south... But I also asked, and the third uncle said that these Oil isn’t cheap, and it turns black over time. It’s ugly.”

Xu Jingchang smiled and said, "Well, I've put my heart into it...but do you know that palm oil is abundant in Nanyang?"

"Palm oil?"

"This is used by the natives of Nanyang. It is produced from palm trees and oil is extracted from the fruit. In the same land, the yield of palm oil is five times that of peanuts and nine times that of soybeans... This oil is resistant to high temperatures and can be used It is the most suitable for frying food."

Zhu Zhanji was overjoyed, "Master, is that true?"

Xu Jingchang smiled and said: "Not only that, you also know the situation in Nanyang. The fleet of Sanbao eunuchs can kill randomly there. Just send people there, occupy a piece of land, plant palm trees, squeeze out oil, Shipping it back to Daming is a good business."

When Zhu Zhanji heard this, he nodded again and again, "Yes, there are also spices, and there are a lot of spices in Nanyang, so I can get them back together along the way."

Xu Jingchang nodded, "Then can you see the benefits of doing this?"

Zhu Zhanji thought for a while, "First of all, the master does not do things just for making money."

Xu Jingchang rolled his eyes at him, am I such a vulgar person?
Zhu Zhanji thought about it seriously and said, "The master wants people to go to Nanyang and occupy the land, right?"

Xu Jingchang smiled, "Finally found a way. The eunuch Sanbao has worked hard to explore. If it is just to publicize Tianwei, isn't it too expensive? We have to earn it back!"

Zhu Zhanji strongly agreed. He used to hate his dog father and grandfather wasting his money. He also thought that if he ascended the throne, he would stop such unprofitable face projects like voyages to the west.

But listening to what the master said, not only can't stop, but also need to be bigger and stronger!
Don't say anything, hurry up and start tossing!
Coming out of Xu Jingchang, Zhu Zhanji began to arrange.

Oil and spices need a fleet to go there, so there is no rush.

But try the taste of the people, it can still be done.

The first product Zhu Zhanji launched was fried chicken!

Heat oil in a large pot, throw in the battered little chicken, take it out in a minute or two, and it's ready to eat, crispy, delicious, and steaming hot.

Zhu Zhanji not only sold, but also brought the business to the door of the imperial government office.

Xu Jingchang was dealing with official documents that day, and Hu Wei came in from the outside, holding a greased paper bag with a fried chicken inside.

"Mr. Ding, who do you think is so courageous? He even ran in front of our gate to act wildly. Do you want to drive them away?"

Xu Jingchang gave him a blank look, "If you can return the things in your hand and drive people away, I will count your heart on the public."

Hu Wei was speechless for a moment, and could only say: "Didn't I not have time to eat! I am too busy with business, too busy."

Xu Jingchang snorted, "Stop talking nonsense, bring it quickly."

Hu Wei was still hesitating, but Xu Jingchang snatched it away, and tore off a chicken leg... Hu Ming saw it, but was in a hurry, and hurriedly tore off the other chicken leg, but it didn't fall into Xu Jingchang's mouth.

Xu Jingchang chewed a couple of mouthfuls, and his lips and teeth were fragrant. How should I put it, as long as the fried chicken is not poorly made, the taste is similar.

If you want to have happy water, it will be perfect.

"Scholar Hu, how are you eating?"

Hu Yan laughed and said, "It's just enough to satisfy one's hunger."

Xu Jingchang smiled faintly, "Then what if you can eat chicken all over the capital every now and then?"

"That... that is the unprecedented prosperity! It's just that this one only costs fifty coins, I'm afraid the common people won't be able to afford it!"

Xu Jingchang smiled again, "Don't worry, the price will be cheaper soon."

Xu Jingchang's mouth is really similar to consecration... First, in the inner city, in front of the government office, the fried chicken sold well, and then appeared in the outer city, and he was very considerate, reducing the price to [-] cents.

And a fried chicken leg only costs eight cents.

Xu Jingchang is still very satisfied with the price. If the price continues to drop, it will not be far from being affordable by ordinary people.

Of course, other delicacies have also begun to spread, faster than chicken drumsticks, so eggs are of course.

In the huge capital city, there are many pancake stalls and pancake stalls. The business is frighteningly good. People line up in long queues. The busy scene is comparable to Zibo BBQ.

The great grandson of Zhu Zhanji, the future heir of the Ming Empire, is busy with these small business matters all day long, which makes many people can't stand it.

"Xu Jingchang, do you think you are teaching the grandson to play with things and lose one's ambition?" Zhu Di said lightly.

Xu Jingchang smiled and said, "What does your Majesty think is a great ambition?"

Zhu Di frowned, "Why, you asked me instead?"

Xu Jingchang said: "I don't dare, I just said that if everything goes well, the people of our Ming Dynasty will grow in height, be tall and strong, and have powerful martial arts in less than 20 years. Does your Majesty think this is a meritorious deed of the Son of Heaven? "

Zhu Di pondered: "You mean, common people can grow stronger if they eat more chicken and eggs?"

Xu Jingchang said: "Your Majesty doesn't believe me, you can take a look at my son!"

That's right, Xu Xianzhong's kid is almost like a little calf... Zhu Di smiled, "So, this matter is extraordinary, our emperor's grandson has done a great thing to benefit the common people!"

(End of this chapter)