This director only makes bad movies.

Chapter 421 New Movie Released

Xu Nan felt a little tired.

It is this kind of argument again, the quality of the movie is the most important, and the marketing is just crooked.

Nonsense, marketing is more important to a movie than anything else, even more important than movie quality.

Now is no longer the era when the smell of wine is not afraid of deep alleys. Thousands of movies are shot a year, and hundreds of movies can be released. If you don’t promote it, how will the audience know about your movie and might watch it.

I have used marketing to blow up several movies, but you, Spielberg, can't see it, can you?

But Spielberg is almost 70 years old, with old qualifications and strong strength, and there is nothing to say about him.And Spielberg really thought so.

He is almost 70 years old. When he was making movies, he was still in the early stages of film development. At that time, the number of movies released was limited. As long as the quality of the movies passed the standard, the audience would buy them.

His second movie "Jaws" is a good example. Without much publicity, it got out of the circle just by relying on good word-of-mouth. It took [-] million box office and became the box office champion of the year.

With this experience, Spielberg will of course stubbornly believe that the quality of the movie is the most important thing, and the promotion of the movie is not important.

When he makes a movie later, the name of Spielberg alone can attract audiences, so there is no need for publicity.

So in his world, movie quality is the most important thing, and movie promotion is secondary.

He looked at Xu Nan always relying on movie promotion to get high box office, just like a decent person always feels something wrong when he sees others making a lot of money by committing crimes.

If the crime has no consequences and can get away with it, doesn't it mean that his law-abiding is completely useless.

This is also the reason why many people in the circle are hostile to Xu Nan, because Xu Nan did not succeed in the right way that they can understand. If they admit that Xu Nan is right, it means that they are wrong, but no one is willing to admit that they are wrong of.

Spielberg is no exception, and he deliberately said something when he seized the opportunity.

In fact, many people thought the same as him, thinking that what Xu Nan did was wrong, and he would suffer a loss sooner or later, but others were not as high as Xu Nan, so they dared not speak up, but Spielberg had a high status, so he was not afraid of Xu Nan, and said it directly to his face.

Xu Nan didn't bother to explain. This was a gap in ideas. It was useless to rely on words. Only facts could shut them up.

Spielberg had a lot of experience, and he could tell at a glance that Xu Nankou was not convinced. He shook his head in his heart, and nodded towards Lin Ziyi without saying anything.

"I have a few friends over there."

Lin Ziyi smiled: "Then let's talk next time."

Before leaving, Spielberg still couldn't hold back, and said again: "I am doing this for your own good. If you are superstitious about movie promotion, sooner or later you will suffer a disastrous failure."

Xu Nan's expression froze.

But Spielberg left after saying this, without giving him a chance to refute.

Lin Ziyi persuaded: "Don't be angry, this old man is already 70 years old, don't argue with him."

Xu Nan shook his head: "Don't worry, of course I won't argue with him, I've seen this kind of person a lot."

"Also, for my new movie, you have to reserve a good schedule and schedule for me."

Lin Ziyi said casually, "We'll talk about it in detail when your movie is finished."

Normally, it takes at least half a year for a film to be completed from preparation to production, and even if it is accelerated, it will take several months.

Even if Xu Nan's shooting speed is as fast as Xu Nan's, it will take more than a month. When the time comes to see the quality of the movie, Lin Ziyi will give the most theaters and the highest ranking within the scope of authority.

Of course, even if the quality of the movie is not good, as long as the publicity is strong, Lin Ziyi will still give Xu Nanduo theaters and high-ranking films. This is the "privilege" that Xu Nan has earned through continuous success.

"By the way, I still have others to entertain, so let's go first, and you can eat and drink by yourself."

At today's banquet, Lin Ziyi was the main character. It was impossible to stay with Xu Nan for too long, and she had to entertain others.

Xu Nan stopped Lin Ziyi: "Wait, my movie will be finished within ten days. I want this movie to be released within half a month, so you have to prepare the theater and arrange the film for me in advance."

Lin Ziyi was startled: "It can be done in ten days? Could it be that what you took is a knockoff tile! If it's a knockoff tile, then that row definitely won't give you much."

Xu Nan shook his head: "It's not a copycat, but an original movie. The cost and quality are not good, but I guarantee that at least it will have a box office of [-] million."

Lin Ziyi frowned. If someone else said such a thing, she would absolutely ignore it, but if it was Xu Nan who said it, no one dared to ignore it.

Because Xu Nan has proved himself with success time and time again.

Lin Ziyi was not in a hurry to leave, and thought for a while: "Although I am the boss, I can't do things willfully, so if you want me to give you more theaters and schedule movies, you must give me a reason."

"Just like "The Falling Cherry Ax in Washington", if the Internet popularity is very high before the movie is released, then I will definitely give you more theaters and film schedules. I'll reserve theaters and film schedules for you, and it's hard for me to convince other people."

Xu Nan smiled confidently: "Don't worry, before the new movie is released, I guarantee that everyone in the United States will know about it. Now I will say hello to you and let you prepare."

"It's not just you, I will contact AMC theaters and Disney theaters."

Lin Ziyi nodded: "That's not a problem, but I want to remind you that if you want to release it within half a month, you will definitely bump into Spielberg's big production. Competing on the same schedule is very dangerous for you."

Xu Nan said indifferently: "Don't worry, it will only take a few days for my movie to reap the box office, and it won't be affected by Spielberg's new movie."

This is his own movie, how could he not consider the issue of hitting the schedule, Xu Nan confirmed in advance that no movie would compete with him at the box office, so he chose this movie.

Lin Ziyi nodded: "Okay, then I'll wait for your new movie."

The two then chatted about the theater and film scheduling, but because Xu Nan's movie hadn't come out yet, they could only make an agreement, and everything had to be discussed after the movie came out.

Soon Lin Ziyi left, and she had to greet other people.

After the banquet was over, Xu Nan returned to the company and continued to conceive of his new movie.

The filming of this film is really very simple. In comparison, how to promote it is the key consideration.

It can even be said that the success of this movie depends on the strength of the publicity.

If the publicity is successful, the film will be successful, if the publicity fails, the film will fail.

It's no wonder that people in the circle don't like Xu Nan. The main reason is that Xu Nan is really weird.

Others are trying to make a good movie and improve the quality of the movie. The higher the quality of the movie, the more the audience will buy it, and the higher the box office will be.

As for the publicity, it's just icing on the cake, a supplement to the quality of the film.

But Xu Nan's side is completely reversed. Propaganda is the main force, and the quality of the film is not important at all. It can even be said that the film is for publicity.

This is pure magic, no wonder others think it is outrageous.

However, it does not matter whether a cat is black or white, as long as it can catch mice, it is a good cat.

Regardless of whether it is based on quality or publicity, as long as it can make money, it is a good movie.

Soon, the general plan was drawn up, and Xu Nan summoned all the company's executives and began to assign tasks.

Although the focus of the last movie "The Ax of Cherry Blossoms in Washington" was also on publicity, it was the first time for Xu Nan to do a similar operation in the United States at that time. He didn't have much experience, so he didn't do it well in many places.

This time is different. With the first experience and lessons learned, he will do better, and the subject matter of the new movie can definitely provoke the sensitive nerves of Americans and cause a sensation on the Internet.

At the meeting, Xu Nan began to speak: "George, you are in charge of contacting the theaters and asking them to reserve theaters and arrange films for my new movie."

George nodded in agreement.

When a movie is released, the number of theaters and the schedule are extremely important. It can even be said that it determines the life and death of a movie. It is indeed necessary to have a special person to contact the theater.

Of course, this is the treatment that only big companies and famous directors have. If you change to a newcomer, you can just wait for the arrangement of the theaters. Only famous directors and big companies can get the best conditions with the theaters. Xu Nan has this treatment It is also the result of good results time and time again.

Xu Nan looked at Awei: "You will be in charge of the promotion, and it will be done according to the plan. You have already experienced it once, and I believe you can do it well."

Avi nodded quickly, with excitement in his eyes.

If he had seen this promotional plan before, he would have doubted whether it was written by a normal person.

So outrageous, are you sure?
But once, when he saw this promotional plan, not only did he not find it outrageous, but he found it exciting. As long as it can be successful, the movie's box office guarantee is [-] million.

This is another classic publicity case that is enough for insiders to learn from.

Xu Nan then asked several people from the company to follow him to make a movie.

At this time, a funny thing happened. There were only three people who followed Xu Nan to make a movie, but there were seven people who followed Awei to do publicity.

It's outrageous. If other people in the circle saw this scene, they would definitely be called deviant.

But this is normal configuration.

It is really easy to shoot a new movie. Xu Nan estimated the cost, and it may be less than [-] US dollars.

But publicity requires at least 1000 million US dollars.

But outsiders don't know the actual situation, they can only know the cost of filming.

Just like "The Fallen Cherry Ax Washington", outsiders thought it only cost 100 million yuan, but tens of millions were spent on publicity, but they couldn't see it.

After a bit of publicity, it turned out that Xu Nan used 100 million Marriott to get 7000 million at the box office, but in fact this was not the case at all.

After the meeting, Xu Nan started filming, George contacted the cinema, and Avi started the pre-publicity work.

The news also spread, and everyone in the circle knew that Xu Nan's new movie was about to be released.

(End of this chapter)