This director only makes bad movies.

Chapter 452 The Sharknado Strikes

At the end of March, the official Weibo of Top Film released a news.

"On April 4th, "Sharknado" will strike, please be prepared."

Along with this news, Summit Films released Sharknado's credits and poster.

In a city, a middle-aged man with a firm face stood in the center, his face was covered with blood, and in front of him lay a shark.

As a company specializing in the production of Shanzhai Pengci films, Dingfeng Films also has many fans.

Just like Xiaomi has a lot of rice fans, many people don't like fan stars, but like fan companies.

Especially a company with a unique style like Summit Films has more fans.

Seeing this Weibo, a group of fans spoke enthusiastically.

"Dingding's new movie, I will definitely support it."

"It's not a knockoff tile. I'm a little disappointed, but it happens to be a holiday that day, so let's take it as a way to pass the time."

"'Sharknado', the title makes me feel unclear, and it's also a disaster movie, looking forward to it."

"It turned out to be an original disaster movie, Ding Ding has finally made a name for himself."

"I'm not interested in the new films of other film and television companies, even if they are produced by big directors and stars, but I will definitely support the new films of Pinnacle Film and Television."

"Looking at the poster, it's a bit like a disaster movie, and I don't know how the quality is."

"Didn't it mean that your boss is coming back? Is this a good movie he made?"

Well, in fact, the information on this Weibo is very obvious. It says that the director is Liu Yang, and Xu Nan's name is not even listed in the cast and crew list.

But not many people noticed this, and Xu Nan's name was mentioned from time to time.

The main reason is that Liu Yang's reputation is too small, while Xu Nan's reputation is too great, Xu Nan's popularity completely overwhelms Liu Yang.

Therefore, even though the information disclosed by Summit Films clearly stated that Liu Yang was the director and Xu Nan's name was not there at all, everyone still subconsciously associated this movie with Xu Nan.

Strictly speaking, this movie does have something to do with Xu Nan.

First of all he is the boss.

Second, the script was provided by him.

During the filming, Xu Nan also gave Liu Yang some advice.

So it is not wrong to say that this movie has something to do with Xu Nan.

Soon, people in the industry learned that Summit Films' new movie "Sharknado" was scheduled for April 4th.

Immediately, there was a panic in the circle, and the grass and trees were all soldiers.

"coming."

"Only a week after returning to China, the new movie has been finalized. If you say it has nothing to do with Xu Nan, who will believe it?"

"April [-]th, the homonym of four is death, and April [-]th, death is death, and it just so happens that those few days are also Ching Ming Festival."

"Wow, when you put it that way, I feel that this date is the result of careful choice. There are too many coincidences."

"I have a hunch that Xu Nan will use this date and time to make a fuss, but I don't know what kind of publicity plan this guy has prepared."

"It must be to use time and schedule to make a fuss. There is no doubt about it. What I am curious about now is how Xu Nan will promote it."

"Whether it's the promotion of footwashing water or the promotion of superpowers, they are all classic publicity cases in the industry. They can make an otherwise mediocre movie create a miracle with a small amount of bigness. This time, Xu Nan is likely to create a miracle again."

"Let's keep your eyes sharper and your sense of smell sharper, and take a good look at what Xu Nan does. Although his ability to make movies is not good, his publicity ability is really strong. Everyone, learn from it."

"That's right, the promotion of movies is becoming more and more important now, and sometimes even surpasses the quality of the movie itself. If you can learn a few tricks from Xu Nan's promotion, it will be of great benefit."

"Looks like I'm going to cheer up during this time, let's see how this guy Xu Nan will promote."

"Equally curious, more curious about what kind of results he can achieve."

Everyone in the circle cheered up and wanted to see how Xu Nan would promote the movie "Sharknado" and what kind of miracle he could create.

Although everyone despised Xu Nan's crooked way of propaganda, it was really useful.

If you can learn a little and use it in your own movies, even if it can improve the box office performance a little bit, it would be good.

Everyone despises Xu Nan, but everyone wants to be Xu Nan.

and so.

People in the circle watched carefully with their eyes wide open to see how Xu Nan used publicity to make a mediocre movie a hit.

at the same time.

Director Huang Hao received a call from a good friend.

"Xu Nan's new movie "Sharknado" is scheduled for April [-]th, did you know the news?"

Huang Hao replied: "The assistant notified me a long time ago."

The good friend asked, "Then what are you going to do?"

The reason for asking this is simple.Because Huang Hao's new movie "Run All the Way" is also scheduled for April [-]th.

Coincidentally, it happened to be the same day as Summit Films' "Sharknado".

This is really flooding the Dragon King Temple.

Anyone who has a little common sense knows that movies in the same period are destined to be rivals, and if they want to win the box office, they must fight to the death.

Huang Hao had no choice but to say, "What can we do, continue to show the movie as before."

The good friend was very impressed: "That's Xu Nan, this guy has a lot of publicity, and none of the movies in the same period as him are good, you dare to fight, strong, it is too strong."

"Strong ass."

Huang Hao cursed: "You think I want to fight "Sharknado", but the schedule can be changed at will. The promotional money has been thrown out, and "Sharknado" is set. What do you want me to do?"

Doesn't he know that Xu Nan is fierce?
Didn't he know that Xu Nan's movies in the same period basically hit the street?
Even Cameron and Spielberg are not opponents. How could he want to fight Xu Nan at the same time as a small director.

This is not forced to do nothing.

Xu Nan, the dog day, announced the schedule so late that he didn't even have the room to adjust the schedule.

And it seems that only the Qingming file is not bad, there are at least three days of holidays, and the overall market is not bad.

For example, the May [-]st and [-]th Spring Festival files are exclusive to major productions. His small and medium-budget "Running All the Way" ran for a few time slots and was completely dead. Only the Qingming file has no competitors worth mentioning.

But unexpectedly, a "Sharknado" popped up suddenly.

Don't mention how aggrieved Huang Hao felt.

You, a world-class director like Xu Nan, don’t release your film for May Day, October [-], or Spring Festival after you’ve finished filming, but you come to the Qingming Festival, which is not a popular time.

Are you still human?
How does this make us little directors live?
A good friend of Huang Hao analyzed: "Now there is a saying in the industry that Xu Nan chose the Ching Ming Festival on April 4th because the homonym of this day is death, and it is also the traditional ghost festival of Tomb-sweeping Day."

"It's such a coincidence, don't even think about it, he must use this time to make a fuss and promote the movie."

"So this time it's your bad luck. They chose this schedule mainly to promote the movie. It doesn't mean to target you specifically. Thinking about the good, Xu Nan's promotion can heat up the entire market and stimulate the audience's movie-watching potential. You can also get a little bit of soup, so you won't lose too badly."

Huang Hao said impatiently: "It's fine, it's fine, you don't have to comfort me, I'm not so fragile."

"As a director, it's normal to encounter a little accident, and I won't be devastated by a blow."

"Stop talking, I'll hang up first, there's another meeting to be held later."

After hanging up the phone, Huang Hao immediately smiled wryly.

Don't look at how tough he said on the phone, don't mention how panicked he is.

The status and treatment of a director are closely related to the performance of the film.

Capital doesn't care how strong your opponent is, they only care about your box office.

Once "Run All the Way" hits the street, he, the director, will definitely have a hard time for a while.

All this is because of Xu Nan's "Sharknado".

This guy, why did he have to choose April 4th?

The media also noticed the news that Xu Nan's new movie will be released on April 4th.

The spirit of the major media suddenly tensed up.

"Attention, Xu Nan's new movie is about to be released."

"This is his first movie after returning to China, and there must be big moves."

"Pay attention to those abnormal movements, it may be the beginning of Xu Nan's large-scale propaganda."

"Every time this guy makes a move, it is a groundbreaking shock and a sensation in the whole network. We have to react before our peers, seize the opportunity, and reap the biggest piece of cake."

"The strings in my head are tense."

Even some impatient gossip tabloids have already started warming up their reports.

"Xu Nan's first movie after returning to China, "Sharknado" is finalized. "

There are already three movies scheduled for "Qingming Festival", and this unpopular schedule is going to be crazy. "

"April [-]th, Tomb-sweeping Day, does Xu Nan choose this date for something special. "

"Famous experts assert that the April [-]th schedule was deliberately chosen by Xu Nan, and he will once again set off a huge marketing wave. "

"Vulgar marketing of footwashing water, mysterious and weird marketing of super powers, what will Xu Nan market this time?" "

"Professionals predict that Sharknado's box office may exceed one billion. "

"April 4, will the Sharknado set off a frenzy. "

Seeing the enthusiasm of the media, even some netizens who were not interested in it were startled.

Xu Nan's first two marketing campaigns were indeed a sensation, and many netizens were impressed.

When they heard that Xu Nan was going to start marketing again, their curiosity was aroused.

This guy Xu Nan, is he going to launch another wave of name-changing marketing this time, causing a sensation across the Internet?
What is he going to do this time?
In the curiosity of people in the circle.

In the tense of the media people.

in the audience's expectations.

Time passes quickly.

April [-]st.

April [-]nd.

April [-]rd.

Until April [-]th, the Ching Ming Festival opens.

The movie "Sharknado" has also landed on the theaters and is officially released amidst much anticipation.

(End of this chapter)