This director only makes bad movies.

Chapter 471 Send him an advertisement

Summit Video.

Liu Yang told Xu Nan one thing: "Mr. Xu, there is an overseas film producer who wants to meet you, saying that he wants to talk about overseas distribution. He said that he can guarantee that our films will be sold overseas and provide a generous distribution condition."

If Zhang Yange heard this sentence here, he would definitely burst into tears.

The pay gap is too big.

But Xu Nan didn't raise his head: "Let him go, who needs him to publish."

Just kidding, Xu Nan has already opened up the overseas distribution channel, okay, you are joking when you are the channel of the three major North American cinemas, Emperor Cinemas.

All the films made by Dingfeng Film and Television can be distributed overseas through the channel of Emperor Cinemas, even including the Shanzhai Pengci films made before.

Although Shanzhai Pengci has lost the target of Pengci overseas and has become tasteless, it can also make money from the distribution of video tapes and online broadcasting.

Americans love such shoddy movies.

"Alright Mr. Xu."

Liu Yang quickly let the overseas publishers go.

Then he began to report to Xu Nan on the placement of the film's advertisements: "The major companies are very interested in the placement of advertisements. After all, this is your movie directed by Xu, but they think our conditions are too harsh."

As the cost of film and television dramas is getting higher and higher, advertising placement has become an indispensable income for film and television dramas.

Moreover, this income belongs exclusively to Summit Film and Television, so Xu Nan is very concerned about this aspect.

Liu Yang has also been working on the placement of advertisements during this period of time, convincing major advertisers to place advertisements in "Glaring Man".

However, compared with investment, the conditions for advertisers to place advertisements are much harsher.

Investing in Xu Nan's films can make money, so investors flock to them, even if the conditions are very harsh.

But placing ads is pure money.

If the advertising is not effective, the advertising department can be strangled alive by their bosses.

Therefore, in order to ensure the effectiveness of the advertisement, they naturally have to put forward many conditions to ensure the presence of their advertisement in the movie.

Xu Nan has high hopes for the movie "Glaring Man". This movie is a link between the past and the future, and it is also the most important one in the mythological movie universe.

Placement of advertisements is fine, but cannot affect the movie.

This is Xu Nan. If it were someone else, the advertiser would not talk nonsense at all.

I will invest money for you, and I am your beneficiary, but you still pick and choose. Believe it or not, we will not place advertisements anymore.

But Xu Nan is hot after all, so the advertisers are also very entangled.

In the final analysis, it depends on the effect of advertising. If the movie is not good, what's the point of investing in it as if it didn't.

Although Xu Nan's conditions are excessive, at least the minimum limit is guaranteed for the ad to vote for him.

The situation became stalemate, because the film was still in the preparation stage, so Xu Nan was not worried.

Let's talk slowly, and there will always be results.

After a stalemate for a while, Liu Yang called.

"Mr. Xu, I think we can make a concession and increase the presence of advertisements in the movie a little bit."

"In doing so, it won't actually have a big impact on the quality of the movie."

Xu Nan was a little surprised: "Liu Yang, what's the matter with you? Didn't I say that it's okay to add advertisements, but it must not affect the quality of the movie?"

Liu Yang was very helpless: "Mr. Xu, I don't want to compromise, but they gave too much."

"How many?"

"5000."

"hiss"

Xu Nan gasped.

This is too cheesy.

Investing 5000 million in placement ads is really rich.

Xu Nan hurriedly asked: "Which company is so courageous and willing to invest so much money?"

Liu Yang: "It's a health care product company. Their product is called Brain God Gold, which is specially used to nourish the brain."

"The conditions they set out are also very simple. Before the protagonist mutates, he must often drink Brain Gold, and at the same time there must be a ten-second close-up shot of Brain Gold in the movie."

"I think, this condition can actually be agreed to, they are willing to invest 5000 million."

Xu Nan: "."

5000 million is indeed a lot.

The key is that the 5000 million is purely for advertising placement and does not need to be rewarded.

And it belongs exclusively to Peak Film and Television, which is his own.

It's really hard to choose.

As a director, in theory, you shouldn't be moved by foreign objects, let alone break your waist because of money and destroy the quality of the movie.

But they give too much.

Xu Nanwei said: "Liu Yang, can you think of a way to talk and let them take a step back. The ten-second close-up shot is too disruptive to the rhythm of the movie."

Liu Yangdao: "I can talk to them, but I don't think they will back down. After all, there must be a requirement for 5000 million yuan of product placement."

Xu Nan nodded slightly.

What Liu Yang said is very reasonable. Advertisers must advertise to promote their products. If they fail to promote their products, then why would they need to advertise in your movie?

This is a dilemma, either, choose money and give up a little bit of movie quality, or choose movie quality and put advertisements.

Can you find a way to have the best of both worlds?
Xu Nan started to walk slowly in the room.

Suddenly, a thought flashed through his mind.

"Liu Yang, I have a good idea."

"President Xu, what can I do?"

"It's very simple. You go to talk to the advertising agency. As long as they are willing to give up the ten-second close-up shot, I can give them an advertising marketing plan."

"Send an advertising marketing plan as a gift?"

Three question marks appeared above Liu Yang's head on the other side of the phone.

What is this operation.

What does it mean when someone else invests money in your movie to place an advertisement, and you have to send them an advertising marketing plan in turn?
Xu Nan said with a smile: "That's right, don't forget, what I'm best at is selling a bad movie to the box office of a classic movie through marketing, so it's normal that I'm good at advertising and marketing."

"Advertisers place advertisements. To put it bluntly, they want to make a name for themselves. If I help them design an advertisement to make them famous, the effect will be the same."

"Well, just tell them that, I'll send you the advertising and marketing plan later."

Liu Yang hurriedly said, "What if they disagree?"

Xu Nan said in a deep voice: "Then give up this ad placement and choose another company. No matter what, the ad placement cannot affect the film's revenue."

Xu Nan felt that he had changed.

In the past, he would have agreed without hesitation, but now, he puts the quality of the movie first.

The reason.

I have made enough money, and I don't need to bend over for five buckets of rice.

Half a day later, Liu Yang received an advertising and marketing plan from Xu Nan.

His gaze immediately focused on the advertisement.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

the ad word.

Liu Yang frowned.

To be honest, he was a little confused.

This seems to be a very simple advertisement, and there is nothing unique about it.

He then looked at Xu Nan's advertising plan.

Looking at it, he suddenly realized, and slapped his thigh hard.

So this is ah.

No matter how long Mr. Xu's brain is, this kind of plan can be thought of.

Originally, Liu Yang had no confidence in convincing the advertisers, because the sponsors are not fools, and they must see the effect of investing money.

These days, money is the master.

It's not that easy to persuade them to give in.

But after reading Xu Nan's advertising marketing plan, Liu Yang was full of confidence, and he even felt that the 5000 million advertising placement was a bit low.

This advertising and marketing plan is simply a cash cow, which can bring a steady stream of income to the health care product company.

5000 million is a bit low.

giant group.

Company executives are having a meeting in the conference room.

The boss of the company, Shi Dingtian, was slapping the table and getting angry.

"In the last quarter, the sales of the six main products fell across the board, less than half of the same period last year."

"what is the problem?"

A company executive exclaimed: "Chairman, you can't blame us for this. There are too many similar competing products in the market. Consumers have more choices, and product sales will definitely be affected."

"Yes, there are too many people following the trend. We just produced a good product, and someone in the same industry immediately designed a similar one. Consumers can't tell which product is ours."

"Now people's health awareness has also improved, and they don't like buying health care products very much."

Various voices of complaints came.

Shi Dingtian's head hurt so much that he slapped the table hard.

The meeting room suddenly fell silent.

Shi Dingtian glanced around the conference room and said in a deep voice.

"It's all complaints. It's understandable for low-level employees to complain, but you are the top executives of the company. With high wages, you must have high abilities. When you encounter problems, you must find a way to solve them for the company."

"Everyone is complaining to me, so why am I paying you high wages?"

"No matter how many difficulties I have, you must find a solution for me."

"Dismiss."

"After going back, everyone wrote me a solution."

After finishing speaking, Shi Dingtian stood up and walked all the way back to his office.

As soon as he returned to the office, Shi Dingtian's brows were furrowed, his mind was heavy.

In the healthcare industry, competition is getting fiercer.

It's not easy to mix.

At this time, the secretary with a good figure and long legs knocked on the door.

"Chairman, Liu Yang, the film and television director of Summit Films, wants to meet with you, saying that he wants to discuss the placement of film advertisements."

Shi Dingtian nodded: "Alright then, tell him to wait for me in the meeting room, and I'll go see him right away."

(End of this chapter)