This director only makes bad movies.

Chapter 472

In the conference room, Liu Yang, who had been waiting for a few minutes, met Shi Dingtian, the boss of Giant Group.

This is a legend in the business world. The previous generation died in a car accident. He inherited the family property at a young age. As a result, he went bankrupt. A few years later, he made a comeback and entered the field of health care products.

It was difficult for such a big shot to persuade him to change his mind.

But Liu Yang is very confident this time.

Entering the conference room, Shi Dingtian greeted Liu Yang and got straight to the point.

"Director Liu, Director Xu Nan hasn't agreed to my conditions yet?"

"I'm curious, is it so difficult to get a close-up shot for a few seconds?"

"5000 million is enough to make a whole movie."

Liu Yang smiled: "Chairman Shi, please don't worry."

"5000 million can indeed make a movie, but it is not certain whether the audience will buy it or not."

"Our director, Xu Nan, is the highest-grossing director in the country. Three films have grossed over one billion dollars. "Area 51" even made a billion-dollar box office in North America."

"Hmph." Shi Dingtian snorted coldly, but did not speak.

If it weren't for Xu Nan's fame, he wouldn't have invested 5000 million.

Liu Yang said again: "It is precisely because Mr. Xu strives for excellence in the quality of movies that he has been able to achieve success repeatedly. Therefore, the ten-second close-up shot you mentioned, Chairman Shi, really made us very embarrassed."

"So, how about we each give way?"

Shi Dingtian frowned: "What do you mean?"

Liu Yangdao: "It's very simple. Our President Xu will give you a set of advertising and marketing plans for free. Chairman Shi, you also give up the close-up pictures."

Shiding Weather smiled: "You think, I'm a professional, it's better that you guys know how to market."

"I invested 5000 million, so much money, but I got picky."

"I said, do you take your own movies too seriously?"

Liu Yang remained calm: "Chairman Shi, please be patient and don't be impatient. Let's talk about it after reading the advertising plan first?"

"We, Mr. Xu, once used marketing to make a movie with a cost of only tens of thousands explode at the box office to reach one billion."

"People in the industry even say that he is a film marketer, not a director."

Shi Dingtian took a deep breath: "Okay, I'll see what your advertising and marketing plan is like, Mr. Xu, if it doesn't satisfy me."

That being said, Shi Dingtian has actually made up his mind to give up this ad placement.

What a joke, 5000 million funds, no matter where you put it, it is like a grandfather, give money to your movies, and bargain with me.

You really take yourself seriously, don't you?

Liu Yang took out the laptop in his bag, put it on the table, and signaled Shi Dingtian to come and take a look.

With anger, Shi Dingtian looked at the screen of the notebook, on which was the specific content of the advertising and marketing plan.

The first thing he saw was the advertisement in bold and enlarged.

"No gifts will be accepted for this year's holidays, only Brain Gold will be accepted for gifts! "

In an instant, Shi Dingtian froze as if struck by lightning.

His eyes lit up.

Holidays! ! !

As a bigwig in the business world, he immediately realized the weight of this advertisement.

To put it bluntly, the value of this advertisement alone far exceeds 5000 million.

Without Liu Yang doing anything, Shi Dingtian picked up the mouse and began to quickly browse through the advertising and marketing plan.

TV broadcasts.

Viral marketing.

Take advantage of people's psychology of saving face.

The more he watched, the more excited Shi Dingtian became.

This advertising and marketing plan is simply epoch-making.

To put it bluntly, this is a nuclear weapon in the health care industry.

This advertising and marketing plan may not be suitable for other products, but it is very suitable for health care products.

Shi Dingtian carefully read it word by word, trying to keep this plan firmly in his mind.

Unfortunately, a few minutes later, Liu Yang closed the laptop directly.

"Chairman Shi, what do you think of our advertising and marketing plan?"

Shi Dingtian originally wanted to make some gestures, but after recalling the advertising and marketing plan he saw just now, he still couldn't hold back in the end.

He patted his thigh: "Very good, very good."

"It's a genius marketing plan, [-]% suitable for our product."

"I didn't expect Director Xu Nan to know so much about advertising and marketing. If he also works in the health care product business, I might go bankrupt."

Liu Yang laughed.

Sure enough, he guessed right, Shi Dingtian, a professional, immediately saw the value of this advertising and marketing plan.

It seems that he can talk about the conditions.

"Then, Chairman Shi, what we said before is the removal of the close-up scenes of Brain God Jin in the movie."

Shi Dingtian said straightforwardly: "No problem, I just need a three-second close-up of the advertisement."

"In addition to that, I will add another 1000 million."

Liu Yang smiled.

Shi Dingtian said again: "However, I have one more request."

Liu Yang frowned: "Please tell me."

Shi Dingtian rubbed his hands: "I want to meet Xu Nan and have a good chat about advertising and marketing."

Liu Yang showed helplessness: "I can't decide this, I need to go back and discuss it with Mr. Xu."

Shi Dingtian nodded: "No problem, I'm waiting for good news from Mr. Xu."

Through this advertising and marketing plan, he has already developed a strong curiosity about Xu Nan.

It's no wonder that Xu Nan was able to come out with his bad movies and become the leading director in China.

He can't compare to his keen grasp of consumer psychology alone.

So he really wanted to meet Xu Nan, have a chat, have a heart-to-heart exchange, and broaden his mind.

After leaving the giant group, Liu Yang called Xu Nan.

"President Xu, good news, Shi Dingtian has agreed to shorten the close-up of Brain God Jin to three seconds."

"In addition, he added an additional 1000 million, and the cost of advertising placement has reached 6000 million."

Xu Nan laughed: "He still has some vision."

This is an advertising and marketing plan that he copied the famous health care product Melatonin from his previous life, and it is extremely valuable.

Health care products are just like placebos. If you say it works, it seems to be useful, but after careful consideration, it seems to be useless.

Therefore, in order to make customers buy health care products willingly, it is necessary to give new value to health care products.

This value is a gift.

The Chinese nation needs human relations every year and festival, and what to give at this time becomes a problem.

Everyone's tastes and preferences are different. If you give something inappropriate, even if you don't say it, you will feel unhappy in your heart.

In this case, if there is a health product advertised overwhelmingly, saying that it will be given to someone as a gift, it will definitely cause a trend.

In the previous life, melatonin became popular because of this, and a certain boss surnamed Shi relied on this to turn over and earn more than one billion.

Similar things include Backpack, Small Pot of Tea, and Point Reader.

They are all said to be useful, but in fact they are useless, but they all rely on viral marketing and catch a certain psychological pain point of consumers.

This kind of thing is not worth mentioning, but before it is said, it is really hard to think about it.

Shi Dingtian is willing to add 1000 million more, which shows that he understands this advertising marketing plan and the value contained in it.

The 6000 million yuan of advertising placement is not so much used to place advertisements in movies, but rather the cost of purchasing advertising marketing plans.

Don't think it's too expensive. In many cases, a good advertising and marketing plan can completely bring a company back to life.

The smell of wine is also afraid of deep alleys. An advertisement can save a company. There are not too many similar examples in the business world.

Liu Yang said again: "By the way, Mr. Xu, Shi Dingtian said that he wanted to meet with you and exchange ideas. Look."

Xu Nan said indifferently: "No problem, just make an appointment."

"He paid 7000 million yuan, so it's nothing to meet him once."

Knowing that Xu Nan was willing to meet, Shi Dingtian was very happy and settled down in the most luxurious hotel in the area.

There were only him and Xu Nan in the private room.

After meeting, Shi Dingtian held up the wine glass very enthusiastically: "Director Xu, I would like to toast you."

"Your advertising plan is really great. It can be said that it opened the door to a new world for me and made me think about a lot of things."

"Thank you."

Xu Nan also hurriedly replied: "No, no, it's just luck, I just thought about it."

Shi Dingtian shook his head: "It's not just guessing, it's the best health product advertising and marketing plan ever."

"As the saying goes, second-rate companies solve customers' needs, and first-rate companies help customers create needs. Your advertising and marketing plan is to help people create needs."

"In the future, as long as someone gives a gift, they will immediately think of my brain gold."

"So this advertising marketing plan is very important to me."

Xu Nan nodded inwardly.

It seems that this Shi Dingtian is a sensible person, no wonder he was able to get to where he is today. For this sharpness alone, many people are not as good as him.

But on the surface, Xu Nan remained humble.

After drinking for three rounds, both of them were a little drunk.

Xu Nan reminded: "Mr. Shi, my advertising and marketing plan requires large-scale investment. If the initial investment is less, it may not be effective."

Shi Dingtian laughed immediately: "Brother, I even dare to invest 6000 million yuan in an advertisement for a movie that has not yet been made. Such a good marketing plan, do you think I can spend less?"

Xu Nan nodded.

That's right, Mr. Shi is so bold, it can be seen that he is a man of courage.

Only such a person can make the best use of his viral marketing plan.

This advertising and marketing plan is given to him, which is considered to be given to the right person.

Shi Dingtian said drunkenly: "Brother, just watch it."

"I promise, I'll surprise everyone this time."

(End of this chapter)