This director only makes bad movies.

Chapter 473 This advertisement is so annoying
time flies.

The film preparations for "Glaring Man" are also progressing steadily.

Soon insiders learned about Giant Group's 6000 million advertising placement in "Glaster".

"6000 million implants, the money is enough to make a medium-budget movie, and it ended up being used for advertising placements. It's really rich."

"It can only be said that Xu Nan's ability to attract investment is really strong."

"I don't even look at how much box office each movie can get."

"When will I get to this point? Let alone advertising, I can't even attract investment."

"It's like this in the circle. Everyone's eyes are focused on the top few big directors. It's too difficult for ordinary directors to get to the top."

For this matter, everyone is very emotional and envious.

Several other media reported on it.

But soon, the endless stream of news from the entertainment industry overshadowed this matter, and few people continued to pay attention.

The health care products industry is also in a state of calm.

But beneath the calm surface, a storm is brewing.

Shi Dingtian directly invested [-] million yuan to buy the advertisements of more than a dozen first-line TV stations such as Yangshi, Lantai, Huangtai, and Hongtai, as well as various channels such as the Internet and the media.

In short, as long as it is a place where human beings can receive information, they can see the advertisement of Brain God Gold.

It has to be said that Shi Dingtian's courage is really great. If he fails this time, even if the giant group does not go bankrupt, it is estimated that only half of its life is left.

But then again, if he didn't have this courage, how could Shi Dingtian make a comeback in just a few years and conquer such a large area.

And this time, Shi Dingtian didn't feel that he was taking risks at all. He was full of confidence and firmly believed that this advertising and marketing plan would be a great success, and it became a classic case that all colleagues should study carefully.

Shi Dingtian also spent 100 million to ask Xu Nan to shoot a ten-second commercial.

The ad is very simple, just two animated characters jumping around on the screen and singing a sentence.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

Then, a product picture of Brain God Gold appeared on the screen.

The shooting of this ad can be said to be simple and couldn't be simpler. You can shoot it with any college student, but Shi Dingtian insisted on finding Xu Nan.

Because he felt that only Xu Nan could achieve the effect he wanted.

When he saw the finished product, Shi Dingtian knew he had done the right thing.

This magical brainwashing twist.

This magical brainwashing voice
This is what I want.

Lin Yingjie is a university professor who is in his 40s today.

Although the world has entered the era of mobile Internet and most people like to use mobile phones, he still watches TV habitually.

It's not that I can't use my mobile phone, but I'm used to watching TV.

Every day at seven o'clock, he would get on the sofa on time, turn on the TV with the remote control, and then watch the program.

It was the same today. At 58:[-], Lin Yingjie lay comfortably on the sofa, turned on the TV, and prepared to watch today's news broadcast to see what happened around the world.

The TV screen lit up, and what appeared was not a news broadcast, but an advertisement.

Lin Yingjie has long been used to this, and has no expression at all.

No one can avoid this kind of advertisement, but they forget it after seeing it, and no one can remember it.

At 59:1, there is still one minute before the news broadcast.

There are new commercials on TV.

Two animated villains appear on the screen, and through the white hair and beard of the animated villains, it can be seen that they are old people.

Then, they danced on the screen, and a slightly sharp voice sounded while dancing.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

In just seven or eight seconds, the animation villain's dance ended, and then a Melatonin product appeared on the screen, accompanied by a magical voice.

"Brain! God! Gold!"

Lin Yingjie felt nothing.

Advertisement Well, I have seen it since I was a child, and this advertisement is just like that.

There is no fluctuation in the heart.

But after the advertisement was finished, it was repeated again soon.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

Lin Yingjie still didn't feel anything.

Then it came on TV again.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

Then, it came again.

It has been coming for a full five times before the advertisement is considered to be over.

Lin Yingjie was a little annoyed.

Fortunately, it was seven o'clock, and the news broadcast officially started.

At [-]:[-], the news broadcast ended, and when Lin Yingjie was about to turn off the TV, the previous advertisement came again.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

It was another five consecutive advertisements, which made Lin Yingjie feel a little annoying.

I thought to myself that this advertiser is really uncreative, and the same advertisement is played five times in a row.

And this voice is very magical.

The advertisements of other products, even if they are exquisitely done, the audience will forget after seeing them, but this advertisement, even after it is over, the magical voice still echoes in the mind.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

Before going to bed, Lin Yingjie seemed to still hear this voice echoing in his ears.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

The next day, the ad came again.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

Day three.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

Fourth day.

Day [-].

Not only Yangtai, but also major local TV stations can see this advertisement from time to time. As long as you turn on the TV, you will definitely be able to see this advertisement.

People who have a TV should have had this experience. When they are at home, even if they are alone, even if they don’t watch TV, some people will turn on the TV.

Not for anything else, just hope that the family will be more lively and popular.

Then, every now and then, they can hear it.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

The magical voice makes many people dream from time to time when they are sleeping that someone is singing next to their ears: "This year's holidays, no gifts will be accepted, only Brain Gold will be accepted for gifts."

One day, Lin Yingjie and his wife were watching the news broadcast together, and saw this advertisement again.

"We don't accept gifts during the holidays this year, but we only accept brain gold."

"Brain! God! Gold!"

Lin Yingjie's wife said at the time: "This advertisement seems to have appeared many times, and it can also be seen on the Internet."

Lin Yingjie immediately said: "There is no technical content at all, purely relying on repeated brainwashing, this is the type I hate the most."

In fact, not only Lin Yingjie, but netizens also found this advertisement very annoying.

One day, after seeing this ad, an internet blogger couldn't help posting complaints online.

"What the hell is Brain Gold? How can I see their advertisement as soon as I turn on the TV, and it's so annoying."

After this Weibo was sent out, many victims soon complained.

"Who said it wasn't? I was happily watching TV, and suddenly one came. This year, I don't accept gifts during the holidays. I only accept Brain Gold as gifts. It's really annoying."

"I can say that when I saw this line of words, I couldn't help but hear that magical voice in my head."

"I couldn't help singing."

"I can no longer recognize this line of characters normally."

"Ditto, it's too magical, you can see it everywhere, and you can't get away with your mobile phone."

"I'm curious, how much money are advertisers spending, how can they be seen everywhere, can they really recover the cost?"

"I think this ad is a complete failure. I was a little interested in this Brain God Gold, but seeing their ad every day, I'm so annoyed. I hate it when I see their name."

A store counter.

The shopping guide enthusiastically promoted his products: "Hello, customer, we have a variety of health care products here, including old turtle essence, water of life, brain spirit gold, and more."

The guest got dizzy when he heard it, and chose the one he was most familiar with without hesitation: "I want the Brain Gold."

"Good guest."

The shopping guide immediately helped the customer pack it.

After the customer left, the shopping guide next to him said, "Recently, Brain Gold is selling very well. At least eight out of ten customers will choose Brain Gold."

The shopping guide who had just completed an order said: "No way, Brain Gold is the most famous, customers only know about Brain Gold, they don't know anything else."

That night, Lin Yingjie was having dinner with his wife.

During the interval between serving dishes, Lin Yingjie's wife said, "I'm going to visit my parents in a few days, what do you think we should buy?"

Lin Yingjie said without hesitation: "Just buy Brain Gold, the one that is often advertised on TV."

The wife was surprised: "Don't you really hate this company's advertisement?"

Lin Yingjie said helplessly: "What's the use of hating, there are so many people who know."

"Old people don't necessarily like giving away things, but they definitely like health care products, and this is the most famous, everyone knows it, and it will save face when it is said."

The wife nodded again and again.

It seems that this is indeed the case.

In fact, Lin Yingjie's actions were not isolated. At the same time, such actions were happening all over the country.

There are many health care products in the market, and few people can tell which brand of health care products has what effect. In this case, why not choose the most famous one.

Advertise every day, the company's products are definitely not bad.

This is what normal people generally think.

Another thing is to give gifts. It doesn't matter what the gift is, what matters is the face. BrainShenjin advertises every day. Everyone knows that gift giving is the best way to use it.

No matter how good it is to give away other things, few people know about it, but when you give away brain gold, everyone will immediately remember that this is the one that is advertised on TV every day.

As a result, Brain God Gold became popular, and the fire was extremely hot. All over the country, the sales volume of Brain God Gold increased sharply. Seeing this, many dealers quickly called the headquarters of the Giant Group and asked them to replenish the stock quickly, otherwise everything would be sold out. Sold out.

Seeing this, everyone in the giant group was overjoyed.

Implanting 6000 million yuan into "Glaring Man" can be exchanged for such a useful marketing plan.

It's so worth it.

(End of this chapter)