This director only makes bad movies.

Chapter 474

giant group.

In the conference room, all the company's senior management were announcing the good news.

"In just half a month, the sales volume of Brain God Gold has skyrocketed, becoming the number one in its category."

"Distributors all over the world are now frantically urging goods, and we can't supply them."

"The sales of other types of products are also very good. Now as long as the sales are said to be from the same company as Brain Gold, consumers will buy them directly."

There was an air of joy in the meeting room.

Shi Dingtian smiled.

The competition in the health care product line is fierce, but the profits are also amazing.

For the so-called health, consumers who usually have to bargain for a few dollars to buy a cabbage will not hesitate to pay for high-priced health care products.

It is even more impossible to bargain when giving gifts, because giving gifts is about saving face.

"Knock down."

Shi Dingtian tapped the table with his fingers, and looked around at the company's senior executives: "I remember when I was going to spend a lot of money on advertising, some people said that this is a wrong behavior and will drag the company into the abyss."

The meeting room fell silent.

In the past, there were indeed many high-level executives who opposed Shi Dingtian's radical advertising method, thinking that it was too risky.

But now it turns out that Shi Dingtian was right.

"Ahem." A senior executive of the company said, "I'm sorry, Chairman, we are superficial. We didn't expect the advertisement to produce such a good effect."

"The chairman is worthy of being the chairman, and his vision really exceeds ours by a large margin."

"I will absolutely and unconditionally support the chairman's decision in the future."

"The chairman is always right."

In the meeting room, there was a sound of flattery.

Shi Dingtian laughed heartily, it was very helpful in his heart.

of course.

He also understands that he himself has contributed to this wave of brain gold sales, but the person who has contributed the most is Xu Nan.

It was Xu Nan who first came up with viral brainwashing marketing and the link between melatonin and gift giving.

If you give a hundred copies of this marketing, then Xu Nan's marketing is the first one, and what he does is the latter.

Although the latter matter is important, without the former one, everything is meaningless.

Shi Dingtian had already made up his mind.

In the future, when Xu Nan makes a movie, no matter what it is, if it can be placed in an advertisement, it must be placed.

With such a talented person, the movie will definitely sell well, and the placement of advertisements will definitely not lose money.

As time passed, news of Xu Nan's commercial shooting reached the ears of insiders very quickly.

In a group where insiders gathered, someone sent a message.

"Do you know that Xu Nan recently shot an advertisement?"

"What ad?"

"Just don't accept gifts during the holidays this year, but only accept melatonin advertisements."

"puff."

"It turned out he took the picture."

"This advertisement really left me speechless. It was so brainwashing. Now that I see this line of words, I can immediately hear that magical voice in my head."

"Who says it's not? Recently, this advertisement has been everywhere. It's annoying to the core. It's too magical."

"So it was taken by Xu Nan, no wonder."

"By the way, isn't he preparing for a new movie? Why is he shooting an advertisement again?"

"Advertising directors seem to be classified as directors, although the industry is generally reluctant to admit it."

"So Xu Nan's filming as a director is considered his job?"

"But there's no need for that. Advertising directors are the existences at the bottom of the chain of contempt. As long as they are successful and famous, there are a few who are willing to shoot commercials."

Indeed, directors also have a chain of contempt, those who make movies look down on those who make TV dramas, those who make TV dramas look down on those who make variety shows, and those who make variety shows look down on those who make commercials.

As some people have said, directors of commercials are at the bottom of the circle, and many people don’t even consider those who make commercials to be directors.

So people in the circle are very curious why Xu Nan suddenly turned around to shoot commercials.

"It is said that the Giant Group invested 6000 million in Xu Nan's new movie just to implant their company's products, so Xu Nan reciprocated and sent them an advertisement."

"that's it?"

"It seems so."

"Does anyone in the know tell me how effective this advertisement is?"

"Shouldn't be too good. This ad is so annoying to watch. It doesn't have any technical content. When I turn on the TV, there are two cartoon villains singing about this year's festival. I don't accept gifts. I only accept Brain Gold as gifts. Repeated several times in a row, my head was buzzing, and I wanted to smash the TV."

"On the contrary, the ad works so well that Brain Gold is already sold out."

"?"

"why?"

"The reason is simple. The advertising effect is good. Now that you are asked to buy health care products, would you rather buy Brain Gold or one whose name you have never heard of?"

"puff."

"It's still possible."

"It seems to be true. The same product is in front of me. I will definitely choose the one I have heard of. Most people should have the same choice as me."

"So Xu Nan's commercial was a big success?"

"Is such that."

"This guy."

"Don't look at people with old eyes, this guy is very capable."

People in the circle were quite amazed by this matter. After all, Xu Nan was considered a man of the hour in the circle, and his every move would attract attention.

Before he knew it, Xu Nan was already recognized as a great director, and any random move would trigger heated discussions in the circle.

The entertainment industry is just talking about it, but the health care product industry is about to turn upside down.

Brain Gold and other types of health care products of the Giant Group are selling well, and all other companies in the same industry have suffered.

"I'm sorry, all of our company's health care products are out of stock recently, and we can't sell them even if we want to."

"Who isn't? Our company's health care products are specially developed to nourish the brain. Brain Gold is very popular. Our company's products can't be sold at all, and people have to return them."

"The sales of our company's health care products have also plummeted, and we are almost out of food."

"It's all due to the damn Brain Gold ad. Consumers are all buying Brain Gold, and other products can't be sold at all."

"That's right, who would have thought that an advertisement could have such a big effect, I would have shot it if I knew it earlier."

"This ad has no technical content at all, it just relies on repetition and brainwashing."

"Why are consumers so stupid, such a simple advertisement is useful, so don't they think this advertisement is annoying?"

Everyone in the circle felt very speechless.

But the reality is often like this. After many ideas come out, everyone often suddenly realizes that it turns out that this matter is so simple, but before it appears, it is hard to think of it.

The same is true of the advertisement of Brain God Gold. Before it appeared, no one would have thought of it. After it appeared and had an effect, everyone suddenly realized that it is so simple to want the product to sell well.

But at this time, I knew it was too late.

The first person to eat crabs has already snatched all the benefits, and the latecomers want to copy it, which is of no use, and the effect is definitely not as good as the first one.

A health care product company has been gloomy recently. During a meeting, the boss of the company slapped the table angrily.

"Why such a simple advertising and marketing plan, none of you have thought of it."

"Usually everyone says they are very talented, but each of them advertises something, and it has no effect at all."

"It's all right now, the giant group has eaten all the meat, and we can't even drink the soup."

"The company's products can't be sold at all now, what do you say?"

Everyone in the company was speechless.

After the boss made a fuss, only one of the company's top executives spoke weakly.

"The Giant Group's advertisements were not designed by themselves, but by Xu Nan."

The boss of the company changed his expression: "Xu Nan?"

"Yes, Xu Nan, the director with the highest domestic box office accumulative total, is also the director who is best at marketing in the industry. He has used marketing several times to make bad movies spark heated discussions on the Internet, and then sell well at the box office."

"People in the circle say he is a film marketer, not a director."

The boss of the company suddenly had an idea: "Find a way to contact Xu Nan and ask him to help us design the advertisement."

Not only this company, but people from several health care products companies have similar ideas.

"Go to Xu Nan and ask them to help us shoot commercials."

"No matter how much it costs, we must ask Xu Nan to help us shoot commercials."

No wonder the health care industry is in such a hurry.

Brain Gold is a big seller, and they are the ones who suffer the most.

For health care products, after consumers buy them once, they will not buy new ones within a few months. Some people even buy health care products just for gifts, and may not buy them again in the future.

Consumers are all buying Brain Gold, and other companies' health care products are all unsalable, so why not worry about it.

Summit Video.

Xu Nan received a call from Liu Yang.

"You said that the bosses of many health care products companies have approached you, hoping to embed their products in movies, and at the same time ask me to design advertisements for them?"

Liu Yang nodded: "Yes, many health care products companies have found me, and the bids are higher and higher, and some are even willing to pay [-] million."

Those who sell health care products are very rich.

Xu Nan shook his head: "Reject them, I have already designed an advertisement for Brainshenjin, it is impossible to design advertisements for a company in the same industry, otherwise it would be too unprofessional."

Although the bids of these people were very high, Xu Nan still couldn't help them design advertisements.

One is because it is very unprofessional.

The second is that he can't do the design of the advertisement, because he remembers this advertisement because of the health care product industry.

On the other side of the phone, Liu Yang replied, "Okay, Mr. Xu, I will immediately reject them."

"However, other companies also came to me, and I hope that Mr. Xu can help them shoot commercials. Do you also want to refuse along with me?"

other companies?

Xu Nan asked, "What kind of companies are there?"

"Some sell biscuits, some sell clothes, and some sell adult products. In short, there are many companies." Liu Yang took stock and asked, "Do you want to reject all of them?"

By virtue of not accepting gifts during this year's holidays, and accepting gifts only for melatonin, Xu Nan became famous in the advertising industry. Many companies are worrying about the sales of their products. Seeing that Xu Nan is so strong, they all found Liu Yang.

These days, it's really difficult to sell things. If you finally have a successful example, you must work hard.

Xu Nan thought for a while and smiled: "The health care product industry rejects all of them, but there is no need to reject other industries."

"Well, you make a list of these companies you found, and I'll see which company to advertise for."

Liu Yang replied: "Okay, I'll get it done right away."

After hanging up the phone, Xu Nan smiled.

Unexpectedly, because of an accident, he actually became the new darling of the advertising industry.

Isn't this a coincidence, it just so happens that he has a lot of advertisements from his previous life in his mind, and he can use them just by adapting them.

It's time for the advertising industry to feel Xu Nan's shock.

(End of this chapter)