This director only makes bad movies.

Chapter 475

Xu Nan began to check the list of companies that Liu Yang had passed on, all of which were looking for him to advertise.

Liu Yang said that many companies approached him and asked Xu Nan to help shoot advertisements or design marketing plans.

In fact, this sentence is only half right.

There are indeed many companies looking for him, but most of them are in the health care product industry, and there are very few in other industries.

Moreover, companies in other industries are not in the mainstream, with second- and third-tier brands, and there are very few real first-tier brands.

After all, Xu Nan only shot one commercial, and he is just a newcomer to this industry, so everyone must not trust him that much.

Only companies in the health care products industry experienced the fear of being dominated by Xu Nan, were beaten up, and knew Xu Nan's strength, so they were willing to pay a high price.

Most of the companies in other industries had the idea of ​​making a big deal, and asked Xu Nan to try it.

Therefore, the prices offered by the health care products industry are the highest, while the prices offered by companies in other industries are very average.

Just like when an actor becomes popular, many scripts are handed over. On the surface, they are very popular, but in fact, most of these scripts are shoddy and consume the popularity of the actors. Only a very small number of scripts are of certain value to the actors.

Xu Nan calculated and calculated, and found that a biscuit company called Lele offered the most sincerity and the highest price.

It's up to you.

It happened that Xu Nan remembered a very classic biscuit advertisement.

This cookie ad is an Oreo twist, lick, and dip.

This slogan has been popular for more than ten years and has become a common memory in the hearts of a generation.

Oreo has also become a household name biscuit brand.

Xu Nan can completely copy the successful case of Oreo to this biscuit company called Lele.

In fact, he still remembers many classic advertisements in his mind, as long as he uses them, it will definitely increase the sales of the product.

But no one from other companies has any sincerity. In this case, he can only choose Lele biscuits.

Do it when you think of it.

After spending one night, Xu Nan came up with the advertising plan.

The reason why it took such a short time is because the content of this advertisement is very simple, as long as the core advertisement words are guaranteed.

Twist, lick, soak.

It looks ordinary, but its power is definitely at the level of nuclear weapons.

Just when Xu Nan was about to mail the advertising plan to Lele Company, Liu Yang called.

His voice was very embarrassing: "That. Mr. Xu, I have some bad news for you. Lele Biscuit missed the appointment."

Xu Nan asked puzzled, "What do you mean?"

"It's just that they don't want you to advertise for them anymore and decided to give up."

Xu Nan frowned and said, "Why is this happening? Didn't you say it well before?"

Liu Yang was very helpless: "Yes, it was originally agreed. When the advertising director of their company called, his attitude was also very sincere, but suddenly he changed his mind."

"It seems that because someone from a higher level in their company objected, they gave up."

Xu Nan felt a little uncomfortable.

But he can't either.

After all, there is no contract signed, and it is normal for people to break the appointment.

The sudden cancellation of cooperation is common in the business world.

But the problem is, he has already written the advertising plan, so the whole night's hard work can't just be wasted like this.

Liu Yang was very guilty: "I'm sorry Mr. Xu, I didn't expect this kind of thing to happen. After all, I still didn't do a good job in checking."

Xu Nan comforted: "This matter has nothing to do with you, it is the other party's fault."

"Let me ask you, have you been contacted by other biscuit companies in the industry?"

Liu Yang hesitated, "President Xu, what do you mean?"

"What I mean is very simple. I have already written the plan for the biscuit advertisement, so I can't just waste it like this."

"So let's see if there are any other biscuit companies to contact, waste recycling, so that my hard work will not be wasted like this."

Liu Yang thought for a while: "I remember that there is a relatively large food company in the industry called Xitian. They are preparing to sell a biscuit called Oreo, and they seem to be soliciting advertisements."

"I can try to contact them."

Oreo?
Isn't that a coincidence?

It happened that the biscuits that were sold in the previous life were also called Oreos.

Xu Nan immediately said: "Contact them immediately to see if they need my advertisement."

Liu Yang said: "Okay Mr. Xu, I will contact them immediately, I promise, I will let them use your advertising plan."

Xu Nan smiled and comforted him, "There's no need to be so decisive. They can use it if they want to, and forget it if they don't. I just don't want my well-written advertising plan to be wasted like this."

Liu Yang replied: "Okay Mr. Xu."

That's what Xu Nan said, but Liu Yang has secretly made up his mind that he must let the people of Xitian Company adopt Mr. Xu's advertisement. Only in this way can Mr. Xu's impression of him be restored.

at the same time.

In an office of Lele Food Company.

The vice president of the group was angry at the advertising director.

"What are you doing? You actually hired a film director to help us shoot commercials. Is there no one in the advertising industry?"

Jiang Bo, the advertising director of Lele Foods, defended: "Xu Nan is very talented. He is the director with the highest cumulative box office in China. He is very good at marketing and publicity."

"In addition, Xu Nan helped the Giant Group design the Brain Gold advertisement, which caused a huge sensation and achieved very good results. The sales of all Giant Group's products have increased significantly."

"Enough." The vice president immediately interrupted Jiang Bo: "One success doesn't mean anything."

"And his brainwashing, viral propaganda is suitable for health care products, but not for the food industry."

"You have been an advertising director for a long time, so why can't you see such an obvious thing?"

Jiang Bo frowned.

When the vice president said this, he couldn't even open his mouth to defend himself.

Xu Nan has already proved himself with success, since he can succeed once, why can't he succeed the second time.

Rejecting someone else's proposal without even looking at it is completely arbitrary.

The vice president didn't give Jiang Bo a chance to explain, and said directly: "Advertising and marketing are very important to the company. Before choosing an advertisement next time, give me a hard time thinking about whether it will be effective."

"Every year the company gives you so much advertising and marketing expenses, I hope it will be effective."

Jiang Bo felt aggrieved, but he could only nod his head: "Yes."

"Okay, you can go back and work hard." The vice president said to chase people away.

Reluctantly returning to the office, the assistant served Jiang Bo a cup of hot tea and complained by the way.

"Director, I think the vice president deliberately suppressed you. Otherwise, you just decided to cooperate with Peak Film and Television, and he stopped directly, but they didn't give any plan."

Jiang Bo smiled bitterly: "What can I do, the first rank of the official rank crushes people to death."

This deputy is always newly appointed, and he is not in the same faction, so of course he will be suppressed.

The bigger the company, the more complicated the office politics. He is just an advertising director. He is a middle-level executive at a good level, and beats workers at a bad level. What can he do?

He really thinks that Xu Nan is very talented in publicity. A shitty movie can reach a box office of more than one billion through publicity and marketing. Naturally, it is not a problem to make their company's biscuits sell well.

Moreover, Xu Nan has already proved himself in the advertising industry. An advertisement made Brain Gold sell well and the stock price of Giant Group soared.

It's a pity that the cooperation with Xu Nan was just stopped by the vice president.

Jiang Bo couldn't help sighing in his heart, it was really difficult to do something.

At the same time, Liu Yang found the advertising president of Xitian Foods.

"Suggest an ad for us?"

Advertising President Wang Fan felt very speechless.

"Director Liu, we already have an advertising company that we cooperate with regularly, and we don't need outsiders."

"Besides, Xu Nan is a film director, and he suddenly came to engage in advertising planning. Isn't this crossover too far?"

Liu Yang smiled: "Director Wang, why don't you want to read this advertising plan before we talk about it."

"We, Mr. Xu, once made a bad movie sell a billion dollars at the box office through publicity. Brain Gold, a health care product that was about to be discontinued, our Mr. Xu also brought this product back to life through an advertisement, and it was sold at a high price. .”

"Your company's new product is about to be launched on the market. It is the time when marketing is needed. A good advertisement can completely achieve twice the result with half the effort."

Wang Fan shook his head, but still looked down at the advertising plan Liu Yang gave him.

People have come to the door with such sincerity, so let's take a look.

It's the same after reading it and then rejecting it.

When I opened the advertising plan, what came into view were nine advertising words in bold and black letters.

[Twist, lick, soak. 】

Wang Fan frowned, as if he had been immersed in the advertising industry for many years, he suddenly realized something.

But he didn't speak, but continued to scroll down.

The more he read it, the more frightened Wang Fan became. After reading it, his heart was even more turbulent.

This Xu Nan, he knows so much about advertisements!

"How about it, Director Wang, our advertising plan by Mr. Xu should satisfy you."

Liu Yang asked.

In fact, he didn't quite understand the advantages of this advertising plan, because he was an outsider.

But Wang Fan has worked in the advertising industry for many years, and he can see how subtle this advertising case is.

In this advertisement case, not only the words of the advertisement are very memorable, but also a usage scenario is designed for the audience.

The key lies in this usage scenario.

In the future, as long as customers drink milk, they will think of Oreo biscuits, which can be twisted, licked, and soaked.

This is definitely the top advertising plan.

Wang Fan had a hunch that as long as the plan was implemented, Oreo biscuits would become popular.

Wang Fan closed the advertising plan in his hand and said in admiration: "This is the best advertising plan I have ever seen."

Liu Yang was finally relieved, and said with a smile, "The thing about the advertisement."

Wang Fan said decisively: "I am the master, and I will leave it all to you, Pinnacle Film and Television."

(End of this chapter)