This director only makes bad movies.

Chapter 476 This advertisement has no technical content

As soon as he walked out of Xitian Group, Liu Yang called Xu Nan to announce the good news.

"Mr. Xu, it's done. Xitian Group agrees to adopt our advertising plan and has signed a contract."

"At the same time, they also plan to hand over the commercial to our Peak Film and Television to shoot."

Xu Nan smiled, not too surprised.

This advertising plan is extremely excellent, and it is a matter of course that it is adopted.

In the previous life, I don’t know how many people got to know Oreo biscuits through this advertisement, which made this biscuit last forever.

This is the charm of a classic advertisement.

As for the commercial shooting, it was even simpler, and it was not difficult for Xu Nan.

It took only a few days for him to complete the shooting of the advertisement, and passed the advertisement to Xitian Group.

As a director of film and television, Wang Fan saw the advertisement soon.

In a room with bright and clean windows, a cute little boy was holding a pack of Oreo biscuits in his hand.

He tore open the wrapper and took out an Oreo cookie.

Oreo biscuits are different from other biscuits. They are connected in two pieces with solid yogurt in the middle.

The child grabbed the sides of the biscuit, twisted it, and successfully separated the two biscuits.

At the same time, the voice-over sounded: "Twist."

After twisting, the child licked the attractive white cream in the middle of the biscuit with his tongue.

The voiceover sounded again: "Lick it."

Then, the little boy put the biscuit in the milk again.

Voiceover: "Take a dip."

After completing these three steps, the little boy put the biscuit into his mouth with an extremely satisfied expression, as if the biscuit was the most delicious food in the world.

Just after taking a bite, a cute little girl walked into the room and saw the little boy enjoying the Oreo biscuits, showing a puzzled expression, as if asking: "Is it really that delicious?"

next second.

The little girl sat next to the little boy, took out an Oreo biscuit, followed his example, twisted it, licked it, soaked it, and put it in her mouth.

In an instant, the little girl's eyes widened, showing a shocked expression, as if she was shocked by the deliciousness of the biscuits.

The picture became blurred, and the voice-over sounded again.

"Twist, lick, soak."

"Oreo cookies."

After watching the commercial, Wang Fan excitedly hit the table with his fist.

That's right, that's what he wanted.

This advertisement can definitely arouse consumers' desire to buy.

Wang Fan is sure that when he sees the kids in the ad taking out biscuits, twisting them, licking them, licking them, soaking them, there will be countless people wanting to imitate them.

There are so many types of biscuits on the market now, why does the new product Oreo break out of the encirclement?
Just rely on this ad.

Excited, Wang Fan called Liu Yang.

"Thanks to director Xu Nan for shooting this advertisement for our company's products, which perfectly achieved the effect I wanted."

Liu Yang said with a smile: "It's good that Director Wang likes it. We, Mr. Xu, have wasted a lot of effort for this advertisement. We have worked hard in all aspects to do our best. If we can satisfy Mr. Wang, Mr. Xu should also feel gratified."

Wang Fan was even more touched: "Director Xu Nan has worked so hard. In this way, I am the master. After the product is released, I will send a truckload of biscuits to Director Xu Nan for free."

Liu Yang replied with a smile: "That's good."

Wang Fan's actions were quick, and Oreo biscuits were just a step away from being launched. After the advertisement was in place, it was broadcast on TV soon.

Xitian Foods is a large company with strong strength. The company also attaches great importance to the new Oreo biscuit.

Therefore, Oreo's advertisements quickly spread to all parts of the country.

TV station.

The internet.

offline.

As long as you can think of places, you can see advertisements for Oreo cookies, especially the famous advertisement.

Twist, lick, soak.

And with the overwhelming advertising, soon, related news also spread to the circle.

A group of directors in the film and television industry.

"You know, Xu Nan made another commercial."

"What ad."

"It's the nearest biscuit."

"Twisting, licking, licking, soaking?"

"Yes, that's right, this is it."

"This advertisement is heavily invested, and behind it is a big company, which can be seen everywhere."

"Why is Xu Nan starting to shoot commercials again? Doesn't he feel that the price has dropped?"

"Laughing, as long as the money is in place, the price drop is nothing."

"Curious about how much money Xu Nan made this time?"

"Xitian Foods is a top-notch company, and Xu Nan is a great director, so the money given can be very small."

"I'm so envious, why am I not a great director, so I can also make money by making commercials."

The film and television industry did not have much reaction to this incident. After all, it is not unheard of for some directors to shoot commercials before. It mainly depends on how much money is paid.

But the reaction from the advertising world was violent.

"Do you know who made the advertising plan for Xitian New Food?"

"Who?"

"Xu Nan."

"Is that the so-called director of bad movies?"

"That's right, it's him. The last time I made an advertising plan for the health care product Melatonin, it worked out very well, so Xitian Group wanted to launch a biscuit this time, so I also found him."

"Sick."

"That's right, what the hell is a director who doesn't want to make a good film and comes here to do advertising planning?"

"Do you really think that if you succeed once, you can succeed the second time?"

"The advertising industry is not that simple."

"It's also funny that Xitian Company believes in Xu Nan so much, and even gave up a plan proposed by an advertising company that has cooperated with them for many years."

"It's so ridiculous. I don't believe in professionals but believe in outsiders. Did the senior management of Xitian show off their heads?"

The advertising industry has a lot of opinions on Xu Nan's crossover, because it violates their interests.

The point is, you're a movie maker, and you come here to do advertising planning. This cross-border is too far away.

I really thought this job was easy, anyone can do it, right?

Someone started to pour cold water on it.

"I saw the ad, it's nothing special."

"Twisting, licking, soaking, what a stupid advertisement."

"A great director is only at this level, why not as good as me?"

"I wonder what Xitian's expression is now."

"I guess the face is already green."

"Alright, after suffering a loss, this group of people should be able to understand that professional matters should be left to professional people, and don't just look for laymen."

"Xu Nan should have learned his lesson, knowing where the limit of his abilities lies."

Meanwhile, Lele Foods Inc.

The company's top management is having a meeting. After the meeting, the company president looks at the vice president.

"I heard that you stopped our advertising cooperation with Summit Film and Television Xu Nan."

The vice president's heart tightened, and he replied calmly on the surface: "Yes, Xu Nan is an amateur after all, so I don't think it is necessary to cooperate with him."

A high-level executive interjected: "But I seem to have heard that Xu Nan's advertisement for health care products has made Giant Group a lot of money."

The vice president retorted: "Health care products are health care products, and food is food. The two should not be confused."

"And the image of Xu Nan is somewhat controversial, and it doesn't fit the tone of our company."

In fact, for this kind of thing, the public says the public is right and the woman says the woman is right, and words will never produce results.

At least for now, no one can find fault with the vice president.

The president didn't say much, but just wrote lightly: "Xu Nan cooperated with Xitian Foods to advertise their company's new biscuits, which also created a little competition with our company's biscuits."

The vice president said decisively: "I also know about this. The advertisement is very ordinary, nothing special."

A senior executive suddenly said: "It seems that this ad has only been online for a long time, and the vice president is so arbitrarily sure that it won't work?"

The vice president said loudly: "That's right, I just dare to say that, this advertisement is very mediocre, and it has no effect on promoting the sales of the product."

"It can also be seen from this that I made the right choice to stop the cooperation with Xu Nan."

The president didn't say much, but said vaguely: "Let's have a look."

The advertisement has just been launched, and the effect is not yet obvious.

Only after the effect of the advertisement is confirmed, can we see whether it is good or bad for the vice president to stop cooperating with Xu Nan.

It's okay if the advertising effect is not good, but if the advertising effect is good.

Then the vice president must be out of luck.

This is the workplace.

Shen Ning is a precious mother.

And a full-time mom.

She usually lives a very leisurely life, just taking care of the children at home and doing hygiene.

The child is still very young, only six years old, just the age when he likes to play around.

When cleaning, she likes to turn on the TV, which can make the empty home more popular and attract the attention of her active son.

The best of both worlds.

Commercials are playing on TV.

In a bright room, a cute little boy is eating cookies.

Shen Ning's eyes accidentally caught a glimpse of the TV, then paused and did not move away.

She couldn't tell why, maybe it was because the ad was more attractive and less annoying.

The children who were playing with toys also watched TV without blinking.

"Twisting, licking, licking, soaking."

The simple and clear advertising words unlock a new way to eat biscuits.

Then, the commercial ends.

Everything is back to the way it was.

In the evening, Shen Ning took the child to the supermarket for shopping.

They took a lot of things from the shelves, food, useful, and playful.

When passing by the snack area, the child suddenly cried out.

"Mom, Mom, I want that."

"what?"

Shen Ning looked curiously at the direction the child was pointing at, and found that it was Oreo biscuits.

Involuntarily, she remembered the advertisement she saw before.

Especially the ad slogan twist, twist, lick, lick, bubble.

This ad slogan looks plain, but it always makes people unconsciously think of it when they see the product.

If you twisted, licked, soaked and soaked like in the commercials on TV, how delicious the biscuits would taste.

Still hesitating, the child had already run over to get two packs of biscuits.

Shen Ning smiled, but did not stop it.

It's just a few packs of biscuits, it's not too expensive, and it's not a big deal to satisfy children.

When paying the bill, Shen Ning took out the biscuits, just in time to be seen by another mother behind.

Immediately she smiled: "You bought this too?"

Shen Ning asked curiously, "Did you buy it too?"

Mother Bao nodded: "I bought it. I didn't want it at first, but the children at home clamored for it because of the advertisement. The child bought biscuits and insisted on learning to twist, lick, lick, soak, and soak like the advertisement. .”

"Hey, I have to buy a bottle of milk by the way, or he'll cry."

"I'm really convinced by the current advertisement. It looks ordinary, but the traps are one after another. People can't buy it."

(End of this chapter)